The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

In-a-Snap Agency: BBDO / New York Client: Lowe's Category: Online Advertising / Interactive Video
Doppelgängers Tourist Agency: LAPIZ / Chicago Client: Mexico Tourism Board Category: Online / Short Form - Single
Finding Her Agency: DDB / Dubai Client: UN Women Category: Publishing / Magazine - Campaign
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Publishing / Magazine - Campaign
Loving the night Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Publishing / Magazine - Campaign
Girl Emojis Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Branded Social Post / Real-Time Response
President of Playlists Agency: Spotify / New York Client: Spotify Category: Branded Social Post / Real-Time Response
Twitter Refugees Agency: VML South Africa / Cape Town Client: PASSOP Category: Branded Social Post / Real-Time Response
Champion's Hijack Agency: TBWA\RAAD / Dubai Client: Go Sport Category: Online Advertising / Banners
The News You Should Be Following Agency: TBWA Hunt Lascaris / Johannesburg Client: The Times Category: Promotional / Collateral / Posters - Campaign
Loving the night Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Campaign
THE EYE BALL Agency: Design Army / Washington D.C. Client: Georgetown Optician Category: Craft / Art Direction - Single or Series
100 GRAPHICS by HOMME PLISSE ISSEY MIYAKE Agency: Q / Tokyo + grandpa / Tokyo + BOAT / Tokyo Client: ISSEY MIYAKE INC. Category: Craft / Art Direction - Single or Series
Doritos No Choice Agency: Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco Client: Doritos Category: Social Engagement / Community Building
The Hashtag 500 Agency: Ogilvy / New York Client: NASCAR Category: Social Engagement / Community Building
Into HBO Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Social Media Page by a Brand
The Maestro Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Craft - Use of Original Music / Use of Original Music - Single
Da Da Ding Agency: Wieden+Kennedy / Delhi Client: Nike, India Category: Craft - Use of Original Music / Use of Original Music - Single
The Anthem Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Samsung Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Question Madness Anthem Agency: Sid Lee / Montreal + Nonfiction Unlimited / Santa Monica Client: The North Face Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Candy Class Agency: Grey India / Gurgaon Client: Radio City 91.1 FM Category: Experiential Radio
"DUEL" Agency: Technicolor / Burbank Client: Audi USA Category: Craft - Sound Design / Sound Design - Single
Moto Mods + YouTube Heroes Agency: Portal A / San Francisco + Weber Shandwick / Chicago Client: Lenovo Category: Influencer Marketing / Single Channel
The Dilemma Agency: Publicis Italy / Milano Client: Heineken Category: Online Films & Video / Long Form - Single
Girl Emojis Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Integrated Branding / Integrated Online
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Integrated Branding / Integrated Online
Honda. Great Journey.-Travel sticker scrapbook Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Collateral Item - Single
Project Literacy Agency: FCB Inferno / London Client: Pearson Category: Craft / Animation - Campaign
Alien Agency: adam&eveDDB / London + Mediacom / London + Somesuch / London + Final Cut / London Client: Volkswagen Category: Craft - Visual Effects / Visual Effects - Single
The Piccards Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London Client: Moët Hennessy USA Category: Craft - Visual Effects / Visual Effects - Single
Tiger In Suburbia Agency: J. Walter Thompson / London Client: WWF Category: Craft - Visual Effects / Visual Effects - Single
PPAP LIVE @ YOUTUBE FANFEST Agency: PARTY / TOKYO + DENTSU INC. / TOKYO + BIRDMAN / TOKYO + TAIYO KIKAKU / TOKYO Client: Google Inc. Category: Craft - Innovation in Moving Image Craft / Visual
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Where Life Happens Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen Client: IKEA Category: Integrated Branding
#DadDo Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York Client: Pantene Category: Integrated Branding
Target Creates First Ever Live Music Video with Gwen Stefani Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Broadcast / Short Form - Single
Unfairy Tales Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online Films & Video / Short Form - Campaign
Starbucks Doubleshot Presents: Uploaded Agency: Epic Signal / New York + Creative Live / Seattle + Mekanism / New York Client: Starbucks Doubleshot Category: Influencer Marketing / Episodic
HRC 2016 Annual Report Agency: Design Army / Washington D.C. Client: HUMAN RIGHTS CAMPAIGN Category: Branding / Annual Reports & Corporate Sustainability Reports
Target Creates First Ever Live Music Video with Gwen Stefani Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Music Videos
Kolshik Agency: FancyShot/VersusPictures/GreatGuns Client: Leningrad Category: Music Videos
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Music Videos
NEW ANGLE, NEW WORLD. Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + DIJITAL EGG INC. / Tokyo Client: NIHON UNIVERSITY COLLEGE OF ART Category: Motion Graphics / Single
Sea Hero Quest Agency: Saatchi & Saatchi / London + BUF / Paris Client: Deutsche Telekom Category: Gaming
#BeTheirEyes Agency: Cheil / Hong Kong Client: Samsung Category: Immersive / Environmental / Outdoor Spaces
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Immersive / Environmental / Outdoor Spaces
The Adventures of Little Brush Big Brush Agency: R/GA / London Client: Unilever - Signal Category: Web / Utility
Oscars Agency: Anomaly / New York + Park Pictures / New York Client: Kohl's Category: Television / Long Form - Campaign
Made the Johnsonville Way Agency: Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles Client: Johnsonville Sausage Category: Television / Long Form - Campaign
Marked by Bravery Agency: OpenCo - The Open Collaboration / Johannesburg Client: Soweto Gold Category: Packaging / Specialty

2017 Interactive Bronze Pencil

BBDO / New York

Lowe's

In-a-Snap

Online Advertising / Interactive Video

OS_IN17010B

2017 Branded Entertainment Bronze Pencil

LAPIZ / Chicago

Mexico Tourism Board

Doppelgängers Tourist

Online / Short Form - Single

OS_BE17008B

2017 Print & Outdoor Bronze Pencil

DDB / Dubai

UN Women

Finding Her

Publishing / Magazine - Campaign

OS_PO17007B

2017 Print & Outdoor Bronze Pencil

Ogilvy / Germany

Amnesty International

Switch it off.

Publishing / Magazine - Campaign

OS_PO17008B

2017 Print & Outdoor Bronze Pencil

TBWA\THAILAND / Bangkok

McDonald's

Loving the night

Publishing / Magazine - Campaign

OS_PO17009B

2017 Social Media Bronze Pencil

Leo Burnett / Chicago

Procter & Gamble

Girl Emojis

Branded Social Post / Real-Time Response

OS_SM17014B

2017 Social Media Bronze Pencil

Spotify / New York

Spotify

President of Playlists

Branded Social Post / Real-Time Response

OS_SM17015B

2017 Social Media Bronze Pencil

VML South Africa / Cape Town

PASSOP

Twitter Refugees

Branded Social Post / Real-Time Response

OS_SM17016B

2017 Interactive Bronze Pencil

TBWA\RAAD / Dubai

Go Sport

Champion's Hijack

Online Advertising / Banners

OS_IN17008B

2017 Print & Outdoor Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

The Times

The News You Should Be Following

Promotional / Collateral / Posters - Campaign

OS_PO17016B

2017 Print & Outdoor Bronze Pencil

TBWA\THAILAND / Bangkok

McDonald's

Loving the night

Promotional / Collateral / Posters - Campaign

OS_PO17017B

2017 Design Bronze Pencil

Design Army / Washington D.C.

Georgetown Optician

THE EYE BALL

Craft / Art Direction - Single or Series

OS_DE17067B

2017 Design Bronze Pencil

Q / Tokyo + grandpa / Tokyo + BOAT / Tokyo

ISSEY MIYAKE INC.

100 GRAPHICS by HOMME PLISSE ISSEY MIYAKE

Craft / Art Direction - Single or Series

OS_DE17068B

2017 Social Media Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco

Doritos

Doritos No Choice

Social Engagement / Community Building

OS_SM17026B

2017 Social Media Bronze Pencil

Ogilvy / New York

NASCAR

The Hashtag 500

Social Engagement / Community Building

OS_SM17027B

2017 Social Media Bronze Pencil

Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles

HBO

Into HBO

Social Media Page by a Brand

OS_SM17001B

2017 Moving Image Craft Bronze Pencil

TBWA\NEBOKO / Amsterdam

McDonald's

The Maestro

Craft - Use of Original Music / Use of Original Music - Single

OS_MI17033B

2017 Moving Image Craft Bronze Pencil

Wieden+Kennedy / Delhi

Nike, India

Da Da Ding

Craft - Use of Original Music / Use of Original Music - Single

OS_MI17034B

2017 Moving Image Craft Bronze Pencil

Leo Burnett / Sydney + Leo Burnett / Chicago

Samsung

The Anthem

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

OS_MI17037B

2017 Moving Image Craft Bronze Pencil

Sid Lee / Montreal + Nonfiction Unlimited / Santa Monica

The North Face

Question Madness Anthem

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

OS_MI17038B

2017 Radio Bronze Pencil

Grey India / Gurgaon

Radio City 91.1 FM

Candy Class

Experiential Radio

OS_RA17011B

2017 Moving Image Craft Bronze Pencil

Technicolor / Burbank

Audi USA

"DUEL"

Craft - Sound Design / Sound Design - Single

OS_MI17030B

2017 Social Influencer Marketing Bronze Pencil

Portal A / San Francisco + Weber Shandwick / Chicago

Lenovo

Moto Mods + YouTube Heroes

Influencer Marketing / Single Channel

OS_SI17003B

2017 Film Bronze Pencil

Publicis Italy / Milano

Heineken

The Dilemma

Online Films & Video / Long Form - Single

OS_FI17040B

2017 Cross-Platform Bronze Pencil

Leo Burnett / Chicago

Procter & Gamble

Girl Emojis

Integrated Branding / Integrated Online

OS_CP17018B

2017 Cross-Platform Bronze Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Integrated Branding / Integrated Online

OS_CP17019B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.-Travel sticker scrapbook

Branding / Collateral Item - Single

OS_DE17004B

2017 Cross-Platform Bronze Pencil

FCB Inferno / London

Pearson

Project Literacy

Craft / Animation - Campaign

OS_CP17027B

2017 Moving Image Craft Bronze Pencil

adam&eveDDB / London + Mediacom / London + Somesuch / London + Final Cut / London

Volkswagen

Alien

Craft - Visual Effects / Visual Effects - Single

OS_MI17024B

2017 Moving Image Craft Bronze Pencil

Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London

Moët Hennessy USA

The Piccards

Craft - Visual Effects / Visual Effects - Single

OS_MI17025B

2017 Moving Image Craft Bronze Pencil

J. Walter Thompson / London

WWF

Tiger In Suburbia

Craft - Visual Effects / Visual Effects - Single

OS_MI17026B

2017 Moving Image Craft Bronze Pencil

PARTY / TOKYO + DENTSU INC. / TOKYO + BIRDMAN / TOKYO + TAIYO KIKAKU / TOKYO

Google Inc.

PPAP LIVE @ YOUTUBE FANFEST

Craft - Innovation in Moving Image Craft / Visual

OS_MI17040B

2017 Print & Outdoor Bronze Pencil

Clemenger BBDO / Melbourne

Pacific Brands Underwear Group (Australia)

The Boys

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17033B

2017 Cross-Platform Bronze Pencil

Akestam Holst NOA / Stockholm + Bacon / Copenhagen

IKEA

Where Life Happens

Integrated Branding

OS_CP17015B

2017 Cross-Platform Bronze Pencil

Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York

Pantene

#DadDo

Integrated Branding

OS_CP17016B

2017 Branded Entertainment Bronze Pencil

Deutsch / Los Angeles + Wondros / Los Angeles

Target

Target Creates First Ever Live Music Video with Gwen Stefani

Broadcast / Short Form - Single

OS_BE17001B

2017 Film Bronze Pencil

180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris

UNICEF

Unfairy Tales

Online Films & Video / Short Form - Campaign

OS_FI17037B

2017 Social Influencer Marketing Bronze Pencil

Epic Signal / New York + Creative Live / Seattle + Mekanism / New York

Starbucks Doubleshot

Starbucks Doubleshot Presents: Uploaded

Influencer Marketing / Episodic

OS_SI17008B

2017 Design Bronze Pencil

Design Army / Washington D.C.

HUMAN RIGHTS CAMPAIGN

HRC 2016 Annual Report

Branding / Annual Reports & Corporate Sustainability Reports

OS_DE17006B

2017 Branded Entertainment Bronze Pencil

Deutsch / Los Angeles + Wondros / Los Angeles

Target

Target Creates First Ever Live Music Video with Gwen Stefani

Music Videos

OS_BE17019B

2017 Branded Entertainment Bronze Pencil

FancyShot/VersusPictures/GreatGuns

Leningrad

Kolshik

Music Videos

OS_BE17020B

2017 Branded Entertainment Bronze Pencil

Ogilvy & Mather / Chicago

Morton Salt

The One Moment

Music Videos

OS_BE17021B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + DIJITAL EGG INC. / Tokyo

NIHON UNIVERSITY COLLEGE OF ART

NEW ANGLE, NEW WORLD.

Motion Graphics / Single

OS_DE17061B

2017 Mobile Bronze Pencil

Saatchi & Saatchi / London + BUF / Paris

Deutsche Telekom

Sea Hero Quest

Gaming

OS_MO17010B

2017 Design Bronze Pencil

Cheil / Hong Kong

Samsung

#BeTheirEyes

Immersive / Environmental / Outdoor Spaces

OS_DE17056B

2017 Design Bronze Pencil

McCann / Melbourne

YMCA

Playnasium

Immersive / Environmental / Outdoor Spaces

OS_DE17057B

2017 UX / UI Bronze Pencil

R/GA / London

Unilever - Signal

The Adventures of Little Brush Big Brush

Web / Utility

OS_UX17002B

2017 Film Bronze Pencil

Anomaly / New York + Park Pictures / New York

Kohl's

Oscars

Television / Long Form - Campaign

OS_FI17019B

2017 Film Bronze Pencil

Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles

Johnsonville Sausage

Made the Johnsonville Way

Television / Long Form - Campaign

OS_FI17020B

2017 Design Bronze Pencil

OpenCo - The Open Collaboration / Johannesburg

Soweto Gold

Marked by Bravery

Packaging / Specialty

OS_DE17045B

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