The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

The Everyman Meal Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign
You Should Have Called Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Broadcast / Any Length - Campaign
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Social Engagement / User-Generated Content
THE EYE BALL Agency: Design Army / Washington D.C. Client: Georgetown Optician Category: Craft / Art Direction - Single or Series
100 GRAPHICS by HOMME PLISSE ISSEY MIYAKE Agency: Q / Tokyo + grandpa / Tokyo + BOAT / Tokyo Client: ISSEY MIYAKE INC. Category: Craft / Art Direction - Single or Series
Dads #ShareTheLoad (Film Case) Agency: BBDO India / Mumbai Client: P&G India Category: Brand Voice
#OpenEyes Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town Client: Ster-Kinekor Category: Brand Voice
Coverboy Agency: Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York Client: P&G / Coty Category: Brand Voice
Buy Back the Block Agency: Fitzgerald & Co / Atlanta + Uproxx Studios / Los Angeles Client: Checkers & Rally's Category: Cultural Driver
The end of society simulator Agency: BETC / Paris + BETC Digital / Paris Client: Ubisoft Category: Gaming
Youland Agency: Wieden+Kennedy / Portland + MediaMonks / Amsterdam Client: Old Spice Category: Gaming
Poverty Line Prices Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco Client: Tipping Point Community Category: Typography / Static
Soweto Gold '76 Agency: OpenCo - The Open Collaboration / Johannesburg Client: Soweto Gold Category: Typography / Static
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: User-Generated Content
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft - Editing / Editing - Single
Strong Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Procter & Gamble Category: Craft - Editing / Editing - Single
Duel Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles Client: Audi of America Category: Craft - Editing / Editing - Single
NEW ANGLE, NEW WORLD. Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + DIJITAL EGG INC. / Tokyo Client: NIHON UNIVERSITY COLLEGE OF ART Category: Motion Graphics / Single
PPAP LIVE @ YOUTUBE FANFEST Agency: PARTY / TOKYO + DENTSU INC. / TOKYO + BIRDMAN / TOKYO + TAIYO KIKAKU / TOKYO Client: Google Inc. Category: Craft - Innovation in Moving Image Craft / Visual
The Adventures of Little Brush Big Brush Agency: R/GA / London Client: Unilever - Signal Category: Web / Utility
Doritos No Choice Agency: Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco Client: Doritos Category: Social Engagement / Community Building
The Hashtag 500 Agency: Ogilvy / New York Client: NASCAR Category: Social Engagement / Community Building
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Anonymous Content / Los Angeles + Stitch / Santa Monica + Lime Studios / Santa Monica Client: Tostitos Category: Integrated Campaign
Gun Crazy Agency: Grey / New York + Supply & Demand / New York + Rival School Pictures / New York + Townhouse / New York Client: States United To Prevent Gun Violence Category: Ambient / Non-Broadcast Video
The Everyman Meal - Claw Thing Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Craft / Writing - Single
You Should Have Called - Double Blue Tick Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Craft / Writing - Single
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Art Direction - Single or Campaign
Zero Minutes of Fame Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Media Relations
iPain Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil Client: Liomont / Analgen Forte Category: Promotional / Collateral / Posters - Single
Loving the night 1 Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Single
Nando's Peri Thread Book Agency: mullen lowe / Johannesburg Client: Nando's Category: Promotional / Booklets, Brochures, & Product Catalogues
Okayama Destination Campaign Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Immersive / Environmental / Indoor Spaces
The Alternative Facts Game Agency: The Alternative Facts Game / America Client: The Alternative Facts Game Category: Self-Promotion
Oregon Weather Compass Agency: Wieden+Kennedy / Portland + Driftlab Interactive / St. Louis Client: Travel Oregon Category: Websites
Project Literacy Agency: FCB Inferno / London Client: Pearson Category: Craft / Animation - Campaign
#Comeclean - Vajingle Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York Client: Seventh Generation Category: Online Films & Video / Short Form - Single
Crushed, Bagpipes Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Grocery Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Finding Her Agency: DDB / Dubai Client: UN Women Category: Publishing / Magazine - Campaign
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Publishing / Magazine - Campaign
Loving the night Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Publishing / Magazine - Campaign
Buster The Boxer Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London Client: John Lewis Category: Television / Long Form - Single
Laughing Horses Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Television / Long Form - Single
Unlimited You Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City Client: Nike Category: Television / Long Form - Single
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Craft / Data-Driven Personalization - Single or Campaign
Doppelgängers Tourist Agency: LAPIZ / Chicago Client: Mexico Tourism Board Category: Online / Short Form - Single
The Unusual Football Field Project : Football field that breaks through the rectangular boundary Agency: CJ WORX / BANGKOK Client: AP THAILAND Category: Experiential / Live Events
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Experiential / Live Events
The Cliché Agency: Publicis Brasil / Sao Paulo Client: Heineken Category: Experiential / Live Events

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

KFC

The Everyman Meal

Broadcast / Any Length - Campaign

OS_RA17004B

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

Vodacom

You Should Have Called

Broadcast / Any Length - Campaign

OS_RA17005B

2017 Social Media Bronze Pencil

J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York

Atados

Donate the Bars

Social Engagement / User-Generated Content

OS_SM17020B

2017 Design Bronze Pencil

Design Army / Washington D.C.

Georgetown Optician

THE EYE BALL

Craft / Art Direction - Single or Series

OS_DE17067B

2017 Design Bronze Pencil

Q / Tokyo + grandpa / Tokyo + BOAT / Tokyo

ISSEY MIYAKE INC.

100 GRAPHICS by HOMME PLISSE ISSEY MIYAKE

Craft / Art Direction - Single or Series

OS_DE17068B

2017 Public Relations Bronze Pencil

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad (Film Case)

Brand Voice

OS_PR17016B

2017 Public Relations Bronze Pencil

FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town

Ster-Kinekor

#OpenEyes

Brand Voice

OS_PR17017B

2017 Public Relations Bronze Pencil

Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York

P&G / Coty

Coverboy

Brand Voice

OS_PR17018B

2017 Cultural Driver Bronze Pencil

Fitzgerald & Co / Atlanta + Uproxx Studios / Los Angeles

Checkers & Rally's

Buy Back the Block

Cultural Driver

OS_CD17003B

2017 Interactive Bronze Pencil

BETC / Paris + BETC Digital / Paris

Ubisoft

The end of society simulator

Gaming

OS_IN17019B

2017 Interactive Bronze Pencil

Wieden+Kennedy / Portland + MediaMonks / Amsterdam

Old Spice

Youland

Gaming

OS_IN17020B

2017 Design Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco

Tipping Point Community

Poverty Line Prices

Typography / Static

OS_DE17022B

2017 Design Bronze Pencil

OpenCo - The Open Collaboration / Johannesburg

Soweto Gold

Soweto Gold '76

Typography / Static

OS_DE17023B

2017 Film Bronze Pencil

J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York

Atados

Donate the Bars

User-Generated Content

OS_FI17045B

2017 Moving Image Craft Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Craft - Editing / Editing - Single

OS_MI17012B

2017 Moving Image Craft Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland

Procter & Gamble

Strong

Craft - Editing / Editing - Single

OS_MI17013B

2017 Moving Image Craft Bronze Pencil

Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles

Audi of America

Duel

Craft - Editing / Editing - Single

OS_MI17014B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + DIJITAL EGG INC. / Tokyo

NIHON UNIVERSITY COLLEGE OF ART

NEW ANGLE, NEW WORLD.

Motion Graphics / Single

OS_DE17061B

2017 Moving Image Craft Bronze Pencil

PARTY / TOKYO + DENTSU INC. / TOKYO + BIRDMAN / TOKYO + TAIYO KIKAKU / TOKYO

Google Inc.

PPAP LIVE @ YOUTUBE FANFEST

Craft - Innovation in Moving Image Craft / Visual

OS_MI17040B

2017 UX / UI Bronze Pencil

R/GA / London

Unilever - Signal

The Adventures of Little Brush Big Brush

Web / Utility

OS_UX17002B

2017 Social Media Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco

Doritos

Doritos No Choice

Social Engagement / Community Building

OS_SM17026B

2017 Social Media Bronze Pencil

Ogilvy / New York

NASCAR

The Hashtag 500

Social Engagement / Community Building

OS_SM17027B

2017 Public Relations Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Anonymous Content / Los Angeles + Stitch / Santa Monica + Lime Studios / Santa Monica

Tostitos

The Breathalyzer Bag

Integrated Campaign

OS_PR17027B

2017 Direct Marketing Bronze Pencil

Grey / New York + Supply & Demand / New York + Rival School Pictures / New York + Townhouse / New York

States United To Prevent Gun Violence

Gun Crazy

Ambient / Non-Broadcast Video

OS_DI17018B

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

KFC

The Everyman Meal - Claw Thing

Craft / Writing - Single

OS_RA17014B

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

Vodacom

You Should Have Called - Double Blue Tick

Craft / Writing - Single

OS_RA17015B

2017 Print & Outdoor Bronze Pencil

Ogilvy / Germany

Amnesty International

Switch it off.

Craft / Art Direction - Single or Campaign

OS_PO17048B

2017 Public Relations Bronze Pencil

Ogilvy & Mather / Chicago

The Brady Foundation

Zero Minutes of Fame

Media Relations

OS_PR17004B

2017 Print & Outdoor Bronze Pencil

Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil

Liomont / Analgen Forte

iPain

Promotional / Collateral / Posters - Single

OS_PO17011B

2017 Print & Outdoor Bronze Pencil

TBWA\THAILAND / Bangkok

McDonald's

Loving the night 1

Promotional / Collateral / Posters - Single

OS_PO17012B

2017 Design Bronze Pencil

mullen lowe / Johannesburg

Nando's

Nando's Peri Thread Book

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE17037B

2017 Design Bronze Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi Co., Ltd.

Okayama Destination Campaign

Immersive / Environmental / Indoor Spaces

OS_DE17053B

2017 Design Bronze Pencil

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Immersive / Environmental / Indoor Spaces

OS_DE17054B

2017 Design Bronze Pencil

The Alternative Facts Game / America

The Alternative Facts Game

The Alternative Facts Game

Self-Promotion

OS_DE17064B

2017 Mobile Bronze Pencil

Wieden+Kennedy / Portland + Driftlab Interactive / St. Louis

Travel Oregon

Oregon Weather Compass

Websites

OS_MO17002B

2017 Cross-Platform Bronze Pencil

FCB Inferno / London

Pearson

Project Literacy

Craft / Animation - Campaign

OS_CP17027B

2017 Film Bronze Pencil

72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York

Seventh Generation

#Comeclean - Vajingle

Online Films & Video / Short Form - Single

OS_FI17032B

2017 Film Bronze Pencil

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed, Bagpipes

Online Films & Video / Short Form - Single

OS_FI17033B

2017 Film Bronze Pencil

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed, Grocery

Online Films & Video / Short Form - Single

OS_FI17034B

2017 Print & Outdoor Bronze Pencil

DDB / Dubai

UN Women

Finding Her

Publishing / Magazine - Campaign

OS_PO17007B

2017 Print & Outdoor Bronze Pencil

Ogilvy / Germany

Amnesty International

Switch it off.

Publishing / Magazine - Campaign

OS_PO17008B

2017 Print & Outdoor Bronze Pencil

TBWA\THAILAND / Bangkok

McDonald's

Loving the night

Publishing / Magazine - Campaign

OS_PO17009B

2017 Film Bronze Pencil

adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London

John Lewis

Buster The Boxer

Television / Long Form - Single

OS_FI17016B

2017 Film Bronze Pencil

Grabarz & Partner / Hamburg

Volkswagen AG

Laughing Horses

Television / Long Form - Single

OS_FI17017B

2017 Film Bronze Pencil

Wieden+Kennedy / Portland + PRETTYBIRD / Culver City

Nike

Unlimited You

Television / Long Form - Single

OS_FI17018B

2017 Direct Marketing Bronze Pencil

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Craft / Data-Driven Personalization - Single or Campaign

OS_DI17039B

2017 Branded Entertainment Bronze Pencil

LAPIZ / Chicago

Mexico Tourism Board

Doppelgängers Tourist

Online / Short Form - Single

OS_BE17008B

2017 Branded Entertainment Bronze Pencil

CJ WORX / BANGKOK

AP THAILAND

The Unusual Football Field Project : Football field that breaks through the rectangular boundary

Experiential / Live Events

OS_BE17029B

2017 Branded Entertainment Bronze Pencil

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Experiential / Live Events

OS_BE17030B

2017 Branded Entertainment Bronze Pencil

Publicis Brasil / Sao Paulo

Heineken

The Cliché

Experiential / Live Events

OS_BE17031B

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