The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Pixel Live Wallpapers Agency: B-Reel / Los Angeles Client: Google Category: Innovation in Design / Digital Design
Broadcast without Borders Agency: Akestam Holst NOA / Stockholm Client: Refugee Phones Category: Innovation in Radio
It's What's Happening: #InMemoriam Agency: Global Brand & Creative Studio / San Francisco Client: Twitter Category: Craft / Photography - Single or Series
Be Seen Agency: Y&R / Dubai Client: The Cartel Category: Craft / Photography - Single or Series
Not Easy Agency: Ogilvy / New York Client: IBM Category: Custom Content
Zero Minutes of Fame Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Media Relations
Finding Her Agency: DDB / Dubai Client: UN Women Category: Publishing / Magazine - Campaign
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Publishing / Magazine - Campaign
Loving the night Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Publishing / Magazine - Campaign
Google presents: The Hidden Worlds of the National Parks Agency: Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles Client: National Parks Service + Google Category: Websites
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Websites
Target Creates First Ever Live Music Video with Gwen Stefani Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Innovation in Film / Television / Cinema
Bradshaw Stain Agency: Saatchi & Saatchi / New York Client: Tide Category: Innovation in Film / Television / Cinema
Marked by Bravery Agency: OpenCo - The Open Collaboration / Johannesburg Client: Soweto Gold Category: Packaging / Specialty
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Art Direction - Single or Campaign
The News You Should Be Following Agency: TBWA Hunt Lascaris / Johannesburg Client: The Times Category: Promotional / Collateral / Posters - Campaign
Loving the night Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Campaign
Target Creates First Ever Live Music Video with Gwen Stefani Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Broadcast / Short Form - Single
HRC 2016 Annual Report Agency: Design Army / Washington D.C. Client: HUMAN RIGHTS CAMPAIGN Category: Branding / Annual Reports & Corporate Sustainability Reports
Unacceptable Acceptance Letters Agency: Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco Client: The Hunting Ground C/O Chain Camera Pictures Category: Under 100K Budget
EITB - Embarazados Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos Category: Under 100K Budget
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming
Wifi Whisperer Agency: McKinney / Durham/NYC + Enkle Design / Apex, NC Client: Moogfest Category: Craft / Dynamic Data Visualization
GE Podcast Theater Presents: life.af/ter Agency: BBDO / New York Client: GE Category: Online / Branded Podcast
The Maestro Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Craft - Use of Original Music / Use of Original Music - Single
Da Da Ding Agency: Wieden+Kennedy / Delhi Client: Nike, India Category: Craft - Use of Original Music / Use of Original Music - Single
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Innovation in Direct
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Direct
Alien Agency: adam&eveDDB / London + Mediacom / London + Somesuch / London + Final Cut / London Client: Volkswagen Category: Craft - Visual Effects / Visual Effects - Single
The Piccards Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London Client: Moët Hennessy USA Category: Craft - Visual Effects / Visual Effects - Single
Tiger In Suburbia Agency: J. Walter Thompson / London Client: WWF Category: Craft - Visual Effects / Visual Effects - Single
Doritos No Choice Agency: Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco Client: Doritos Category: Social Engagement / Community Building
The Hashtag 500 Agency: Ogilvy / New York Client: NASCAR Category: Social Engagement / Community Building
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Craft / Data-Driven Personalization - Single or Campaign
Concepcion Agency: Leo Burnett Colombia / Bogota Client: Davivienda Category: Use of Technology
Oscars Agency: Anomaly / New York + Park Pictures / New York Client: Kohl's Category: Television / Long Form - Campaign
Made the Johnsonville Way Agency: Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles Client: Johnsonville Sausage Category: Television / Long Form - Campaign
Dads #ShareTheLoad (Film Case) Agency: BBDO India / Mumbai Client: P&G India Category: Brand Voice
#OpenEyes Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town Client: Ster-Kinekor Category: Brand Voice
Coverboy Agency: Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York Client: P&G / Coty Category: Brand Voice
The Professionals Collection Agency: CP+B / Boulder + Ketchum / New York Client: Fruit of the Loom Category: Print / Flat & Dimensional
The Future of Hate: Stop HB757 Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Print / Flat & Dimensional
Gun Crazy Agency: Grey / New York + Supply & Demand / New York + Rival School Pictures / New York + Townhouse / New York Client: States United To Prevent Gun Violence Category: Ambient / Non-Broadcast Video
Champion's Hijack Agency: TBWA\RAAD / Dubai Client: Go Sport Category: Online Advertising / Banners
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Ambient / Immersive / Digital Installations
INTELLIGENT PARKING CHAIR Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Ambient / Immersive / Digital Installations
iPain Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil Client: Liomont / Analgen Forte Category: Promotional / Collateral / Posters - Single
Loving the night 1 Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Single
Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno Agency: DENTSU INC. / Tokyo Client: Beatink Inc / Opal Limited Category: Craft / Printing & Paper Craft - Single or Series
Rubbish Famzine. In The Name Of The Father Agency: Kinetic / Singapore + Holycrap.sg / Singapore Client: HOLYCRAP.SG Category: Craft / Printing & Paper Craft - Single or Series

2017 Design Bronze Pencil

B-Reel / Los Angeles

Google

Pixel Live Wallpapers

Innovation in Design / Digital Design

OS_DE17088B

2017 Radio Bronze Pencil

Akestam Holst NOA / Stockholm

Refugee Phones

Broadcast without Borders

Innovation in Radio

OS_RA17024B

2017 Design Bronze Pencil

Global Brand & Creative Studio / San Francisco

Twitter

It's What's Happening: #InMemoriam

Craft / Photography - Single or Series

OS_DE17073B

2017 Design Bronze Pencil

Y&R / Dubai

The Cartel

Be Seen

Craft / Photography - Single or Series

OS_DE17074B

2017 Radio Bronze Pencil

Ogilvy / New York

IBM

Not Easy

Custom Content

OS_RA17009B

2017 Public Relations Bronze Pencil

Ogilvy & Mather / Chicago

The Brady Foundation

Zero Minutes of Fame

Media Relations

OS_PR17004B

2017 Print & Outdoor Bronze Pencil

DDB / Dubai

UN Women

Finding Her

Publishing / Magazine - Campaign

OS_PO17007B

2017 Print & Outdoor Bronze Pencil

Ogilvy / Germany

Amnesty International

Switch it off.

Publishing / Magazine - Campaign

OS_PO17008B

2017 Print & Outdoor Bronze Pencil

TBWA\THAILAND / Bangkok

McDonald's

Loving the night

Publishing / Magazine - Campaign

OS_PO17009B

2017 Interactive Bronze Pencil

Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles

National Parks Service + Google

Google presents: The Hidden Worlds of the National Parks

Websites

OS_IN17003B

2017 Interactive Bronze Pencil

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Websites

OS_IN17004B

2017 Film Bronze Pencil

Deutsch / Los Angeles + Wondros / Los Angeles

Target

Target Creates First Ever Live Music Video with Gwen Stefani

Innovation in Film / Television / Cinema

OS_FI17046B

2017 Film Bronze Pencil

Saatchi & Saatchi / New York

Tide

Bradshaw Stain

Innovation in Film / Television / Cinema

OS_FI17047B

2017 Design Bronze Pencil

OpenCo - The Open Collaboration / Johannesburg

Soweto Gold

Marked by Bravery

Packaging / Specialty

OS_DE17045B

2017 Print & Outdoor Bronze Pencil

Ogilvy / Germany

Amnesty International

Switch it off.

Craft / Art Direction - Single or Campaign

OS_PO17048B

2017 Print & Outdoor Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

The Times

The News You Should Be Following

Promotional / Collateral / Posters - Campaign

OS_PO17016B

2017 Print & Outdoor Bronze Pencil

TBWA\THAILAND / Bangkok

McDonald's

Loving the night

Promotional / Collateral / Posters - Campaign

OS_PO17017B

2017 Branded Entertainment Bronze Pencil

Deutsch / Los Angeles + Wondros / Los Angeles

Target

Target Creates First Ever Live Music Video with Gwen Stefani

Broadcast / Short Form - Single

OS_BE17001B

2017 Design Bronze Pencil

Design Army / Washington D.C.

HUMAN RIGHTS CAMPAIGN

HRC 2016 Annual Report

Branding / Annual Reports & Corporate Sustainability Reports

OS_DE17006B

2017 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco

The Hunting Ground C/O Chain Camera Pictures

Unacceptable Acceptance Letters

Under 100K Budget

OS_FI17043B

2017 Film Bronze Pencil

The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona

EITB - Euskal Irrati Telebista: Sin Ir Más Lejos

EITB - Embarazados

Under 100K Budget

OS_FI17044B

2017 Branded Entertainment Bronze Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

Serena Williams' Match Point | Gatorade

Gaming

OS_BE17023B

2017 UX / UI Bronze Pencil

McKinney / Durham/NYC + Enkle Design / Apex, NC

Moogfest

Wifi Whisperer

Craft / Dynamic Data Visualization

OS_UX17016B

2017 Radio Bronze Pencil

BBDO / New York

GE

GE Podcast Theater Presents: life.af/ter

Online / Branded Podcast

OS_RA17007B

2017 Moving Image Craft Bronze Pencil

TBWA\NEBOKO / Amsterdam

McDonald's

The Maestro

Craft - Use of Original Music / Use of Original Music - Single

OS_MI17033B

2017 Moving Image Craft Bronze Pencil

Wieden+Kennedy / Delhi

Nike, India

Da Da Ding

Craft - Use of Original Music / Use of Original Music - Single

OS_MI17034B

2017 Direct Marketing Bronze Pencil

BETC / Paris

Addict Aide

Like my addiction

Innovation in Direct

OS_DI17044B

2017 Direct Marketing Bronze Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Innovation in Direct

OS_DI17045B

2017 Moving Image Craft Bronze Pencil

adam&eveDDB / London + Mediacom / London + Somesuch / London + Final Cut / London

Volkswagen

Alien

Craft - Visual Effects / Visual Effects - Single

OS_MI17024B

2017 Moving Image Craft Bronze Pencil

Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London

Moët Hennessy USA

The Piccards

Craft - Visual Effects / Visual Effects - Single

OS_MI17025B

2017 Moving Image Craft Bronze Pencil

J. Walter Thompson / London

WWF

Tiger In Suburbia

Craft - Visual Effects / Visual Effects - Single

OS_MI17026B

2017 Social Media Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco

Doritos

Doritos No Choice

Social Engagement / Community Building

OS_SM17026B

2017 Social Media Bronze Pencil

Ogilvy / New York

NASCAR

The Hashtag 500

Social Engagement / Community Building

OS_SM17027B

2017 Direct Marketing Bronze Pencil

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Craft / Data-Driven Personalization - Single or Campaign

OS_DI17039B

2017 Mobile Bronze Pencil

Leo Burnett Colombia / Bogota

Davivienda

Concepcion

Use of Technology

OS_MO17015B

2017 Film Bronze Pencil

Anomaly / New York + Park Pictures / New York

Kohl's

Oscars

Television / Long Form - Campaign

OS_FI17019B

2017 Film Bronze Pencil

Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles

Johnsonville Sausage

Made the Johnsonville Way

Television / Long Form - Campaign

OS_FI17020B

2017 Public Relations Bronze Pencil

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad (Film Case)

Brand Voice

OS_PR17016B

2017 Public Relations Bronze Pencil

FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town

Ster-Kinekor

#OpenEyes

Brand Voice

OS_PR17017B

2017 Public Relations Bronze Pencil

Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York

P&G / Coty

Coverboy

Brand Voice

OS_PR17018B

2017 Direct Marketing Bronze Pencil

CP+B / Boulder + Ketchum / New York

Fruit of the Loom

The Professionals Collection

Print / Flat & Dimensional

OS_DI17003B

2017 Direct Marketing Bronze Pencil

DigitasLBi / Atlanta

Lost-n-Found Youth

The Future of Hate: Stop HB757

Print / Flat & Dimensional

OS_DI17004B

2017 Direct Marketing Bronze Pencil

Grey / New York + Supply & Demand / New York + Rival School Pictures / New York + Townhouse / New York

States United To Prevent Gun Violence

Gun Crazy

Ambient / Non-Broadcast Video

OS_DI17018B

2017 Interactive Bronze Pencil

TBWA\RAAD / Dubai

Go Sport

Champion's Hijack

Online Advertising / Banners

OS_IN17008B

2017 Interactive Bronze Pencil

J. Walter Thompson / New York

Tribeca Film Festival

Tribeca Film ReActor

Ambient / Immersive / Digital Installations

OS_IN17016B

2017 Interactive Bronze Pencil

TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO

NISSAN MOTOR CO.,LTD.

INTELLIGENT PARKING CHAIR

Ambient / Immersive / Digital Installations

OS_IN17017B

2017 Print & Outdoor Bronze Pencil

Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil

Liomont / Analgen Forte

iPain

Promotional / Collateral / Posters - Single

OS_PO17011B

2017 Print & Outdoor Bronze Pencil

TBWA\THAILAND / Bangkok

McDonald's

Loving the night 1

Promotional / Collateral / Posters - Single

OS_PO17012B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo

Beatink Inc / Opal Limited

Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno

Craft / Printing & Paper Craft - Single or Series

OS_DE17082B

2017 Design Bronze Pencil

Kinetic / Singapore + Holycrap.sg / Singapore

HOLYCRAP.SG

Rubbish Famzine. In The Name Of The Father

Craft / Printing & Paper Craft - Single or Series

OS_DE17083B

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