The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
#Comeclean - Vajingle
Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York
Client: Seventh Generation Category: Online Films & Video / Short Form - Single
Crushed, Bagpipes
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Grocery
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Donate your data
Agency: UncleGrey / Copenhagen + MEC / Ă…rhus + WM Creative Labs / Copenhagen
Client: Waoo Category: Websites / Utility
Boost Your Voice
Agency: 180LA / Santa Monica
Client: Boost Mobile Category: Innovation in Print & Outdoor / Ambient Media
X-Ray Casts
Agency: Colenso BBDO / Auckland
Client: Fonterra Brands NZ, Anchor Category: Innovation in Print & Outdoor / Ambient Media
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Innovation in Print & Outdoor / Ambient Media
iPain
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client: Liomont / Analgen Forte Category: Promotional / Collateral / Posters - Single
Loving the night 1
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Promotional / Collateral / Posters - Single
OFFF By Night 2016
Agency: Mill+ / New York + The Mill / New York + Fall on Your Sword / Brooklyn
Client: Mill+ Category: Motion Graphics / Title Sequences
Honda. Great Journey.
Agency: Mori Inc. / Tokyo + DENTSU INC. / Tokyo + PEN. Inc. / Tokyo + Creative Power Unit / Tokyo
Client: Honda Motor Co., Ltd. Category: Branding / Brand Books / Identity Guidelines
The Adventures of Little Brush Big Brush
Agency: R/GA / London
Client: Unilever - Signal Category: Web / Utility
The tear-open-mailing for "Mein Kampf - against racism"
Agency: Ogilvy / Germany
Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Craft / Printing / Production - Single or Campaign
Project Literacy
Agency: FCB Inferno / London
Client: Pearson Category: Craft / Animation - Campaign
Marked by Bravery
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Soweto Gold Category: Packaging / Specialty
Social Innovation Campaign
Agency: BBDO / New York
Client: Lowe's Category: Innovation in UX / UI / Cross-Channel
Doritos No Choice
Agency: Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco
Client: Doritos Category: Social Engagement / Community Building
The Hashtag 500
Agency: Ogilvy / New York
Client: NASCAR Category: Social Engagement / Community Building
brainBAND
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Craft / Use of Digital Technology - Single or Campaign
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Craft / Use of Digital Technology - Single or Campaign
#OpenEyes
Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town
Client: Ster-Kinekor Category: Brand Voice
Coverboy
Agency: Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York
Client: P&G / Coty Category: Brand Voice
The Professionals Collection
Agency: CP+B / Boulder + Ketchum / New York
Client: Fruit of the Loom Category: Print / Flat & Dimensional
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth Category: Print / Flat & Dimensional
It's Not Surprising
Agency: The Martin Agency / Richmond + RadicalMedia / New York
Client: GEICO Category: Television / Short Form - Campaign
Unlimited Stories
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City
Client: Nike Category: Television / Short Form - Campaign
Expedia Dream Adventures
Agency: 180LA / Santa Monica
Client: Expedia Category: Architecture Enhancement
No more black target
Agency: FRED & FARID / New York
Client: New York Ethical Society Category: Craft / Illustration - Campaign
Buster The Boxer
Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London
Client: John Lewis Category: Television / Long Form - Single
Laughing Horses
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Television / Long Form - Single
Unlimited You
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City
Client: Nike Category: Television / Long Form - Single
Doppelgängers Tourist
Agency: LAPIZ / Chicago
Client: Mexico Tourism Board Category: Online / Short Form - Single
Nando's Peri Thread Book
Agency: mullen lowe / Johannesburg
Client: Nando's Category: Promotional / Booklets, Brochures, & Product Catalogues
Project Bloks
Agency: Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London
Client: Google Category: Cross-Channel / Digital / Physical Cross-Channel
Unknowns
Agency: Grey / New York + Townhouse / New York
Client: Canon Category: Ambient / Live Events
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Anonymous Content / Los Angeles + Stitch / Santa Monica + Lime Studios / Santa Monica
Client: Tostitos Category: Integrated Campaign
Unlimited You
Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland
Client: Nike Category: Craft - Direction / Direction - Single
Laughing Horses
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Cinema Advertising
Ghost in the Machine
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
A Raisin in the Sun
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Loving the night 1
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Gaming
Anamorphose
Agency: DigitasLBi France / Paris
Client: Ruinart Category: Innovation in Design / Motion Graphics