The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

HRC 2016 Annual Report Agency: Design Army / Washington D.C. Client: HUMAN RIGHTS CAMPAIGN Category: Branding / Annual Reports & Corporate Sustainability Reports
It's Not Surprising Agency: The Martin Agency / Richmond + Radical Media / New York Client: GEICO Category: Television / Short Form - Campaign
Unlimited Stories Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City Client: Nike Category: Television / Short Form - Campaign
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Innovation in Direct
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Direct
GE Podcast Theater Presents: life.af/ter Agency: BBDO / New York Client: GE Category: Online / Branded Podcast
THE BULLETPEN Agency: McCann Worldgroup / Bogotá Client: MINISTRY OF NATIONAL EDUCATION Category: Reputation Management
The Baby Stroller Test-Ride by Contours Agency: FCB Chicago / Chicago, IL Client: Kolcraft Category: Experiential / Installations
The Professionals Collection Agency: CP+B / Boulder + Ketchum / New York Client: Fruit of the Loom Category: Print / Flat & Dimensional
The Future of Hate: Stop HB757 Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Print / Flat & Dimensional
Romance Agency: adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London Client: Mars - Skittles Category: Television / Short Form - Single
Swap Agency: BBDO / New York Client: Foot Locker Kids Category: Television / Short Form - Single
South African National Blood Services CI Agency: mullen lowe / Johannesburg Client: South African National Blood Services Category: Branding / Identity System
Symphonologie Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Music / Sound
#Comeclean - Vajingle Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York Client: Seventh Generation Category: Online Films & Video / Short Form - Single
Crushed, Bagpipes Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Grocery Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Where Life Happens Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen Client: IKEA Category: Integrated Branding
#DadDo Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York Client: Pantene Category: Integrated Branding
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Craft / Data-Driven Personalization - Single or Campaign
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Craft / Use of Visuals
OFFF By Night 2016 Agency: Mill+ / New York + The Mill / New York + Fall on Your Sword / Brooklyn Client: Mill+ Category: Motion Graphics / Title Sequences
Starbucks Doubleshot Presents: Uploaded Agency: Epic Signal / New York + Creative Live / Seattle + Mekanism / New York Client: Starbucks Doubleshot Category: Influencer Marketing / Episodic
Parkinsounds Agency: Havas Life / São Paulo Client: Teva Neuroscience Category: Craft / Music / Sound
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Anonymous Content / Los Angeles + Stitch / Santa Monica + Lime Studios / Santa Monica Client: Tostitos Category: Integrated Campaign
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Institute Category: User Activation
Anamorphose Agency: DigitasLBi France / Paris Client: Ruinart Category: Innovation in Design / Motion Graphics
Project Bloks Agency: Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London Client: Google Category: Cross-Channel / Digital / Physical Cross-Channel
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Photography - Single or Campaign
Premmie Proud Agency: BWM Dentsu / Sydney Client: BabyLove Category: Community Building
The Thin Red Path Agency: DDB / Paris Client: Ubisoft Category: Craft - Animation / Animation - Single
Unfairy Tales Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online / Short Form - Campaign
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Online / Short Form - Campaign
Okayama Destination Campaign Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Immersive / Environmental / Indoor Spaces
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Craft / Use of Digital Technology - Single or Campaign
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Craft / Use of Digital Technology - Single or Campaign
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Social Engagement / User-Generated Content
Pixel Live Wallpapers Agency: B-Reel / Los Angeles Client: Google Category: Innovation in Design / Digital Design
Honda. Great Journey.-Travel sticker scrapbook Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Collateral Item - Single
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Innovation in Mobile
Through the Dark Agency: R/GA / Sydney Client: Google Category: Craft / Visual Effects / Animation
Dads #ShareTheLoad Agency: BBDO India / Mumbai Client: P&G India Category: Craft / Writing
TacoBot Agency: Deutsch / Los Angeles Client: Taco Bell Category: Websites / Utility
Donate your data Agency: UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen Client: Waoo Category: Websites / Utility
NEW ANGLE, NEW WORLD. Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + DIJITAL EGG INC. / Tokyo Client: NIHON UNIVERSITY COLLEGE OF ART Category: Motion Graphics / Single
Mountain Dew Green Label MCN Agency: Epic Signal / New York + Mountain Dew / New York + OMD / New York Client: Mountain Dew Category: Influencer Marketing / Multi-Channel
An Experiment of the Imagination Agency: DENTSU INC. / Tokyo Client: Nikkei Inc. Category: Promotional / Promotional Items - Single or Series
Latest news from Turkey Agency: Leo Burnett Germany / Frankfurt Client: Reporters Without Borders Category: Promotional / Promotional Items - Single or Series
The Scania Clock Agency: TBWA / Stockholm + B-Reel / Stockholm Client: Scania Category: Experiential / Events & Competitions

2017 Design Bronze Pencil

Design Army / Washington D.C.

HUMAN RIGHTS CAMPAIGN

HRC 2016 Annual Report

Branding / Annual Reports & Corporate Sustainability Reports

OS_DE17006B

2017 Film Bronze Pencil

The Martin Agency / Richmond + Radical Media / New York

GEICO

It's Not Surprising

Television / Short Form - Campaign

OS_FI17008B

2017 Film Bronze Pencil

Wieden+Kennedy / Portland + PRETTYBIRD / Culver City

Nike

Unlimited Stories

Television / Short Form - Campaign

OS_FI17009B

2017 Direct Marketing Bronze Pencil

BETC / Paris

Addict Aide

Like my addiction

Innovation in Direct

OS_DI17044B

2017 Direct Marketing Bronze Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Innovation in Direct

OS_DI17045B

2017 Radio Bronze Pencil

BBDO / New York

GE

GE Podcast Theater Presents: life.af/ter

Online / Branded Podcast

OS_RA17007B

2017 Public Relations Bronze Pencil

McCann Worldgroup / Bogotá

MINISTRY OF NATIONAL EDUCATION

THE BULLETPEN

Reputation Management

OS_PR17021B

2017 Cross-Platform Bronze Pencil

FCB Chicago / Chicago, IL

Kolcraft

The Baby Stroller Test-Ride by Contours

Experiential / Installations

OS_CP17006B

2017 Direct Marketing Bronze Pencil

CP+B / Boulder + Ketchum / New York

Fruit of the Loom

The Professionals Collection

Print / Flat & Dimensional

OS_DI17003B

2017 Direct Marketing Bronze Pencil

DigitasLBi / Atlanta

Lost-n-Found Youth

The Future of Hate: Stop HB757

Print / Flat & Dimensional

OS_DI17004B

2017 Film Bronze Pencil

adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London

Mars - Skittles

Romance

Television / Short Form - Single

OS_FI17003B

2017 Film Bronze Pencil

BBDO / New York

Foot Locker Kids

Swap

Television / Short Form - Single

OS_FI17004B

2017 Design Bronze Pencil

mullen lowe / Johannesburg

South African National Blood Services

South African National Blood Services CI

Branding / Identity System

OS_DE17003B

2017 Interactive Bronze Pencil

DigitasLBi / New York + Accenture / New York

Accenture

Symphonologie

Craft / Music / Sound

OS_IN17025B

2017 Film Bronze Pencil

72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York

Seventh Generation

#Comeclean - Vajingle

Online Films & Video / Short Form - Single

OS_FI17032B

2017 Film Bronze Pencil

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed, Bagpipes

Online Films & Video / Short Form - Single

OS_FI17033B

2017 Film Bronze Pencil

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed, Grocery

Online Films & Video / Short Form - Single

OS_FI17034B

2017 Cross-Platform Bronze Pencil

Akestam Holst NOA / Stockholm + Bacon / Copenhagen

IKEA

Where Life Happens

Integrated Branding

OS_CP17015B

2017 Cross-Platform Bronze Pencil

Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York

Pantene

#DadDo

Integrated Branding

OS_CP17016B

2017 Direct Marketing Bronze Pencil

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Craft / Data-Driven Personalization - Single or Campaign

OS_DI17039B

2017 Social Media Bronze Pencil

Ogilvy & Mather / Chicago

Morton Salt

The One Moment

Craft / Use of Visuals

OS_SM17030B

2017 Design Bronze Pencil

Mill+ / New York + The Mill / New York + Fall on Your Sword / Brooklyn

Mill+

OFFF By Night 2016

Motion Graphics / Title Sequences

OS_DE17063B

2017 Social Influencer Marketing Bronze Pencil

Epic Signal / New York + Creative Live / Seattle + Mekanism / New York

Starbucks Doubleshot

Starbucks Doubleshot Presents: Uploaded

Influencer Marketing / Episodic

OS_SI17008B

2017 Mobile Bronze Pencil

Havas Life / São Paulo

Teva Neuroscience

Parkinsounds

Craft / Music / Sound

OS_MO17026B

2017 Public Relations Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Anonymous Content / Los Angeles + Stitch / Santa Monica + Lime Studios / Santa Monica

Tostitos

The Breathalyzer Bag

Integrated Campaign

OS_PR17027B

2017 Responsive Environments Bronze Pencil

J. Walter Thompson / New York

Tribeca Film Institute

Tribeca Film ReActor

User Activation

OS_RE17004B

2017 Design Bronze Pencil

DigitasLBi France / Paris

Ruinart

Anamorphose

Innovation in Design / Motion Graphics

OS_DE17091B

2017 UX / UI Bronze Pencil

Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London

Google

Project Bloks

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17014B

2017 Print & Outdoor Bronze Pencil

Ogilvy / Germany

Amnesty International

Switch it off.

Craft / Photography - Single or Campaign

OS_PO17052B

2017 Public Relations Bronze Pencil

BWM Dentsu / Sydney

BabyLove

Premmie Proud

Community Building

OS_PR17013B

2017 Moving Image Craft Bronze Pencil

DDB / Paris

Ubisoft

The Thin Red Path

Craft - Animation / Animation - Single

OS_MI17021B

2017 Branded Entertainment Bronze Pencil

180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris

UNICEF

Unfairy Tales

Online / Short Form - Campaign

OS_BE17011B

2017 Branded Entertainment Bronze Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Online / Short Form - Campaign

OS_BE17012B

2017 Design Bronze Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi Co., Ltd.

Okayama Destination Campaign

Immersive / Environmental / Indoor Spaces

OS_DE17053B

2017 Design Bronze Pencil

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Immersive / Environmental / Indoor Spaces

OS_DE17054B

2017 Direct Marketing Bronze Pencil

Leo Burnett / Sydney

Samsung Australia

brainBAND

Craft / Use of Digital Technology - Single or Campaign

OS_DI17036B

2017 Direct Marketing Bronze Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Craft / Use of Digital Technology - Single or Campaign

OS_DI17037B

2017 Social Media Bronze Pencil

J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York

Atados

Donate the Bars

Social Engagement / User-Generated Content

OS_SM17020B

2017 Design Bronze Pencil

B-Reel / Los Angeles

Google

Pixel Live Wallpapers

Innovation in Design / Digital Design

OS_DE17088B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.-Travel sticker scrapbook

Branding / Collateral Item - Single

OS_DE17004B

2017 Mobile Bronze Pencil

INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Swedish Tourist Association

The Swedish Number

Innovation in Mobile

OS_MO17031B

2017 Mobile Bronze Pencil

R/GA / Sydney

Google

Through the Dark

Craft / Visual Effects / Animation

OS_MO17024B

2017 Social Media Bronze Pencil

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad

Craft / Writing

OS_SM17028B

2017 Interactive Bronze Pencil

Deutsch / Los Angeles

Taco Bell

TacoBot

Websites / Utility

OS_IN17005B

2017 Interactive Bronze Pencil

UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen

Waoo

Donate your data

Websites / Utility

OS_IN17006B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + DIJITAL EGG INC. / Tokyo

NIHON UNIVERSITY COLLEGE OF ART

NEW ANGLE, NEW WORLD.

Motion Graphics / Single

OS_DE17061B

2017 Social Influencer Marketing Bronze Pencil

Epic Signal / New York + Mountain Dew / New York + OMD / New York

Mountain Dew

Mountain Dew Green Label MCN

Influencer Marketing / Multi-Channel

OS_SI17006B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo

Nikkei Inc.

An Experiment of the Imagination

Promotional / Promotional Items - Single or Series

OS_DE17040B

2017 Design Bronze Pencil

Leo Burnett Germany / Frankfurt

Reporters Without Borders

Latest news from Turkey

Promotional / Promotional Items - Single or Series

OS_DE17041B

2017 Cross-Platform Bronze Pencil

TBWA / Stockholm + B-Reel / Stockholm

Scania

The Scania Clock

Experiential / Events & Competitions

OS_CP17003B

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