The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
Award
Agency
Client
Title
Category
Annual ID

Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Innovation in UX / UI / Single Channel


Episode Leak
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Branded Social Post / Branded Social Post - Single


Unacceptable Acceptance Letters
Agency: Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / San Francisco
Client: The Hunting Ground C/O Chain Camera Pictures Category: Under 100K Budget


EITB - Embarazados
Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona
Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos Category: Under 100K Budget


400 Years in the Making - Intel takes Shakespeare’s ‘The Tempest’ Digital
Agency: Intel / Santa Clara
Client: Intel Category: Innovation in Branded Entertainment


#Comeclean - Vajingle
Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York
Client: Seventh Generation Category: Online Films & Video / Short Form - Single


Crushed, Bagpipes
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single


Crushed, Grocery
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single


The Everyman Meal
Agency: Ogilvy & Mather / Johannesburg
Client: KFC Category: Broadcast / Any Length - Campaign


You Should Have Called
Agency: Ogilvy & Mather / Johannesburg
Client: Vodacom Category: Broadcast / Any Length - Campaign


Okayama Destination Campaign
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces


Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Immersive / Environmental / Indoor Spaces


Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno
Agency: DENTSU INC. / Tokyo
Client: Beatink Inc / Opal Limited Category: Craft / Printing & Paper Craft - Single or Series


Rubbish Famzine. In The Name Of The Father
Agency: Kinetic / Singapore + Holycrap.sg / Singapore
Client: HOLYCRAP.SG Category: Craft / Printing & Paper Craft - Single or Series


Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International Category: Publishing / Magazine - Campaign


Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Publishing / Magazine - Campaign


#BeTheirEyes
Agency: Cheil / Hong Kong
Client: Samsung Category: Immersive / Environmental / Outdoor Spaces


Playnasium
Agency: McCann / Melbourne
Client: YMCA Category: Immersive / Environmental / Outdoor Spaces


Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International Category: Craft / Photography - Single or Campaign


The Everyman Meal - Claw Thing
Agency: Ogilvy & Mather / Johannesburg
Client: KFC Category: Craft / Writing - Single


You Should Have Called - Double Blue Tick
Agency: Ogilvy & Mather / Johannesburg
Client: Vodacom Category: Craft / Writing - Single


Like my addiction
Agency: BETC / Paris
Client: Addict Aide Category: Digital / Social Media & Viral Marketing


Down Syndrome Answers
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Digital / Social Media & Viral Marketing


The Reversed Trailer
Agency: TRY / Oslo
Client: Volkswagen Category: Digital / Social Media & Viral Marketing


Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD. Category: Craft / Illustration - Single or Series


The Anthem
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Samsung Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single


Question Madness Anthem
Agency: Sid Lee / Montreal + Nonfiction Unlimited / Santa Monica
Client: The North Face Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single


Mountain Dew Green Label MCN
Agency: Epic Signal / New York + Mountain Dew / New York + OMD / New York
Client: Mountain Dew Category: Influencer Marketing / Multi-Channel


Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Gaming


The Boys
Agency: Clemenger BBDO / Melbourne
Client: Pacific Brands Underwear Group (Australia) Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign


Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Amsterdam
Client: Unicef Category: Craft / Visual Effects / Animation


Fantastic Beasts and Where to Find Them
Agency: Framestore / New York + Framestore / London
Client: Warner Bros Category: Craft / Visual Effects / Animation


3 Pretty Playful Minutes
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher Argentina Category: Craft / Illustration - Single or Campaign


Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International Category: Craft / Art Direction - Single or Campaign


Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles
Client: Target Category: Music Videos


Doritos No Choice
Agency: Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco
Client: Doritos Category: Social Engagement / Community Building


The Hashtag 500
Agency: Ogilvy / New York
Client: NASCAR Category: Social Engagement / Community Building


Loving the night 1
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single


Nando's Peri Thread Book
Agency: mullen lowe / Johannesburg
Client: Nando's Category: Promotional / Booklets, Brochures, & Product Catalogues


The Alternative Facts Game
Agency: The Alternative Facts Game / America
Client: The Alternative Facts Game Category: Self-Promotion


Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles
Client: Target Category: Innovation in Film / Television / Cinema


Bradshaw Stain
Agency: Saatchi & Saatchi / New York
Client: Tide Category: Innovation in Film / Television / Cinema


Alien
Agency: adam&eveDDB / London + Mediacom / London + Somesuch / London + Final Cut / London
Client: Volkswagen Category: Craft - Visual Effects / Visual Effects - Single


Award:
2017 UX / UI Bronze Pencil
Agency:
The Monkeys / Sydney + Qantas / Sydney
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Innovation in UX / UI / Single Channel
Annual ID:
OS_UX17019B

Award:
2017 Social Media Bronze Pencil
Agency:
ALMA DDB. / Miami
Client:
Netflix - Narcos
Title:
Episode Leak
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17004B

Award:
2017 Film Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / San Francisco
Client:
The Hunting Ground C/O Chain Camera Pictures
Title:
Unacceptable Acceptance Letters
Category:
Under 100K Budget
Annual ID:
OS_FI17043B

Award:
2017 Film Bronze Pencil
Agency:
The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona
Client:
EITB - Euskal Irrati Telebista: Sin Ir Más Lejos
Title:
EITB - Embarazados
Category:
Under 100K Budget
Annual ID:
OS_FI17044B

Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Intel / Santa Clara
Client:
Intel
Title:
400 Years in the Making - Intel takes Shakespeare’s ‘The Tempest’ Digital
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17039B

Award:
2017 Film Bronze Pencil
Agency:
72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York
Client:
Seventh Generation
Title:
#Comeclean - Vajingle
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17032B

Award:
2017 Film Bronze Pencil
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Bagpipes
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17033B

Award:
2017 Film Bronze Pencil
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Grocery
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17034B

Award:
2017 Radio Bronze Pencil
Agency:
Ogilvy & Mather / Johannesburg
Client:
KFC
Title:
The Everyman Meal
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17004B

Award:
2017 Radio Bronze Pencil
Agency:
Ogilvy & Mather / Johannesburg
Client:
Vodacom
Title:
You Should Have Called
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17005B

Award:
2017 Design Bronze Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co., Ltd.
Title:
Okayama Destination Campaign
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17053B

Award:
2017 Design Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17054B

Award:
2017 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Beatink Inc / Opal Limited
Title:
Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE17082B

Award:
2017 Design Bronze Pencil
Agency:
Kinetic / Singapore + Holycrap.sg / Singapore
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine. In The Name Of The Father
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE17083B

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
DDB / Dubai
Client:
UN Women
Title:
Finding Her
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO17007B

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Germany
Client:
Amnesty International
Title:
Switch it off.
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO17008B

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO17009B

Award:
2017 Design Bronze Pencil
Agency:
Cheil / Hong Kong
Client:
Samsung
Title:
#BeTheirEyes
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17056B

Award:
2017 Design Bronze Pencil
Agency:
McCann / Melbourne
Client:
YMCA
Title:
Playnasium
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17057B

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Germany
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17052B

Award:
2017 Mobile Bronze Pencil
Agency:
R/GA / Sydney
Client:
Google
Title:
Through the Dark
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_MO17024B

Award:
2017 Radio Bronze Pencil
Agency:
Ogilvy & Mather / Johannesburg
Client:
KFC
Title:
The Everyman Meal - Claw Thing
Category:
Craft / Writing - Single
Annual ID:
OS_RA17014B

Award:
2017 Radio Bronze Pencil
Agency:
Ogilvy & Mather / Johannesburg
Client:
Vodacom
Title:
You Should Have Called - Double Blue Tick
Category:
Craft / Writing - Single
Annual ID:
OS_RA17015B

Award:
2017 Direct Marketing Bronze Pencil
Agency:
BETC / Paris
Client:
Addict Aide
Title:
Like my addiction
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17029B

Award:
2017 Direct Marketing Bronze Pencil
Agency:
FCB Canada / Toronto
Client:
Canadian Down Syndrome Society
Title:
Down Syndrome Answers
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17030B

Award:
2017 Direct Marketing Bronze Pencil
Agency:
TRY / Oslo
Client:
Volkswagen
Title:
The Reversed Trailer
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17031B

Award:
2017 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17070B

Award:
2017 Social Media Bronze Pencil
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft / Writing
Annual ID:
OS_SM17028B

Award:
2017 Moving Image Craft Bronze Pencil
Agency:
Leo Burnett / Sydney + Leo Burnett / Chicago
Client:
Samsung
Title:
The Anthem
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17037B

Award:
2017 Moving Image Craft Bronze Pencil
Agency:
Sid Lee / Montreal + Nonfiction Unlimited / Santa Monica
Client:
The North Face
Title:
Question Madness Anthem
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17038B

Award:
2017 Social Influencer Marketing Bronze Pencil
Agency:
Epic Signal / New York + Mountain Dew / New York + OMD / New York
Client:
Mountain Dew
Title:
Mountain Dew Green Label MCN
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI17006B

Award:
2017 Branded Entertainment Bronze Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Annual ID:
OS_BE17023B

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17033B

Award:
2017 Interactive Bronze Pencil
Agency:
180LA / Santa Monica + MediaMonks / Amsterdam
Client:
Unicef
Title:
Unfairy Tales
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17023B

Award:
2017 Interactive Bronze Pencil
Agency:
Framestore / New York + Framestore / London
Client:
Warner Bros
Title:
Fantastic Beasts and Where to Find Them
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17024B

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher Argentina
Title:
3 Pretty Playful Minutes
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17050B

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Germany
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17048B

Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Deutsch / Los Angeles + Wondros / Los Angeles
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Music Videos
Annual ID:
OS_BE17019B

Award:
2017 Branded Entertainment Bronze Pencil
Agency:
FancyShot/VersusPictures/GreatGuns
Client:
Leningrad
Title:
Kolshik
Category:
Music Videos
Annual ID:
OS_BE17020B

Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Morton Salt
Title:
The One Moment
Category:
Music Videos
Annual ID:
OS_BE17021B

Award:
2017 Social Media Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco
Client:
Doritos
Title:
Doritos No Choice
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17026B

Award:
2017 Social Media Bronze Pencil
Agency:
Ogilvy / New York
Client:
NASCAR
Title:
The Hashtag 500
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17027B

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night 1
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17004B

Award:
2017 Design Bronze Pencil
Agency:
mullen lowe / Johannesburg
Client:
Nando's
Title:
Nando's Peri Thread Book
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17037B

Award:
2017 Mobile Bronze Pencil
Agency:
Leo Burnett Colombia / Bogota
Client:
Davivienda
Title:
Concepcion
Category:
Use of Technology
Annual ID:
OS_MO17015B

Award:
2017 Design Bronze Pencil
Agency:
The Alternative Facts Game / America
Client:
The Alternative Facts Game
Title:
The Alternative Facts Game
Category:
Self-Promotion
Annual ID:
OS_DE17064B

Award:
2017 Intellectual Property Bronze Pencil
Agency:
AKQA / New York
Client:
AKQA
Title:
The Snow Fox
Category:
Digital Product
Annual ID:
OS_IP17009B

Award:
2017 Film Bronze Pencil
Agency:
Deutsch / Los Angeles + Wondros / Los Angeles
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Innovation in Film / Television / Cinema
Annual ID:
OS_FI17046B

Award:
2017 Film Bronze Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Tide
Title:
Bradshaw Stain
Category:
Innovation in Film / Television / Cinema
Annual ID:
OS_FI17047B
