The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Episode Leak
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Branded Social Post / Branded Social Post - Single
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Promotional / Collateral / Promotional Items - Single or Campaign
One-Drop Bottle
Agency: TBWA\RAAD / Dubai
Client: Pril Category: Promotional / Collateral / Promotional Items - Single or Campaign
Project Bloks
Agency: Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London
Client: Google Category: Cross-Channel / Digital / Physical Cross-Channel
The Thin Red Path
Agency: DDB / Paris
Client: Ubisoft Category: Craft - Animation / Animation - Single
Marked by Bravery
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Soweto Gold Category: Packaging / Specialty
#BeTheirEyes
Agency: Cheil / Hong Kong
Client: Samsung Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Scariest BK
Agency: DAVID / Miami
Client: Burger King Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Oregon Weather Compass
Agency: Wieden+Kennedy / Portland + Driftlab Interactive / St. Louis
Client: Travel Oregon Category: Websites
Shakin' Shakin'
Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa
Client: KFC Category: Innovation in Film / Online
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival Category: Ambient / Immersive / Digital Installations
INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client: NISSAN MOTOR CO.,LTD. Category: Ambient / Immersive / Digital Installations
Award:
2017 Social Media Bronze Pencil
Agency:
ALMA DDB. / Miami
Client:
Netflix - Narcos
Title:
Episode Leak
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17004B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17021B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
TBWA\RAAD / Dubai
Client:
Pril
Title:
One-Drop Bottle
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17022B
Award:
2017 UX / UI Bronze Pencil
Agency:
Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London
Client:
Google
Title:
Project Bloks
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17014B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
DDB / Paris
Client:
Ubisoft
Title:
The Thin Red Path
Category:
Craft - Animation / Animation - Single
Annual ID:
OS_MI17021B
Award:
2017 Design Bronze Pencil
Agency:
OpenCo - The Open Collaboration / Johannesburg
Client:
Soweto Gold
Title:
Marked by Bravery
Category:
Packaging / Specialty
Annual ID:
OS_DE17045B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Cheil / Hong Kong
Client:
Samsung
Title:
#BeTheirEyes
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17041B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Scariest BK
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17042B
Award:
2017 Mobile Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Driftlab Interactive / St. Louis
Client:
Travel Oregon
Title:
Oregon Weather Compass
Category:
Websites
Annual ID:
OS_MO17002B
Award:
2017 Film Bronze Pencil
Agency:
Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa
Client:
KFC
Title:
Shakin' Shakin'
Category:
Innovation in Film / Online
Annual ID:
OS_FI17050B
Award:
2017 Interactive Bronze Pencil
Agency:
J. Walter Thompson / New York
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Ambient / Immersive / Digital Installations
Annual ID:
OS_IN17016B
Award:
2017 Interactive Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client:
NISSAN MOTOR CO.,LTD.
Title:
INTELLIGENT PARKING CHAIR
Category:
Ambient / Immersive / Digital Installations
Annual ID:
OS_IN17017B