The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Professionals Collection
Agency: CP+B / Boulder + Ketchum / New York
Client: Fruit of the Loom Category: Print / Flat & Dimensional
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth Category: Print / Flat & Dimensional
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago
Client: The Brady Foundation Category: Media Relations
Honda. Great Journey.
Agency: Mori Inc. / Tokyo + DENTSU INC. / Tokyo + PEN. Inc. / Tokyo + Creative Power Unit / Tokyo
Client: Honda Motor Co., Ltd. Category: Branding / Brand Books / Identity Guidelines
Doppelgängers Tourist
Agency: LAPIZ / Chicago
Client: Mexico Tourism Board Category: Online / Short Form - Single
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: User-Generated Content
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Promotional / Collateral / Promotional Items - Single or Campaign
One-Drop Bottle
Agency: TBWA\RAAD / Dubai
Client: Pril Category: Promotional / Collateral / Promotional Items - Single or Campaign
Sir David Attenborough’s Story of Life
Agency: AKQA / London + BBC Worldwide / London
Client: BBC Worldwide Category: Mobile / User Experience
SAFE&SOUND Music Player
Agency: BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok
Client: LMG Insurance Category: Mobile / User Experience
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival Category: Ambient / Immersive / Digital Installations
INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client: NISSAN MOTOR CO.,LTD. Category: Ambient / Immersive / Digital Installations
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association Category: Innovation in Mobile
VR Power Trainer
Agency: R/GA / Buenos Aires
Client: PowerChair Football Argentina Category: Digital / Game Design
Buster The Boxer
Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London
Client: John Lewis Category: Television / Long Form - Single
Laughing Horses
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Television / Long Form - Single
Unlimited You
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City
Client: Nike Category: Television / Long Form - Single
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris
Client: UNICEF Category: Online Films & Video / Short Form - Campaign
Sweet Dreams
Agency: Impact BBDO / Dubai
Client: Johnson & Johnson Category: Broadcast / Any Length - Single
Gun Crazy
Agency: Grey / New York + Supply & Demand / New York + Rival School Pictures / New York + Townhouse / New York
Client: States United To Prevent Gun Violence Category: Ambient / Non-Broadcast Video
Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
No more black target
Agency: FRED & FARID / New York
Client: New York Ethical Society Category: Craft / Illustration - Campaign
Google presents: The Hidden Worlds of the National Parks
Agency: Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles
Client: National Parks Service + Google Category: Websites
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture Category: Craft / Music / Sound
Cheetos Museum
Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles
Client: Cheetos Category: Branded Social Post / Branded Social Campaign
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Branded Social Post / Branded Social Campaign
Rule40
Agency: Leo Burnett / Chicago
Client: Brooks Running Category: Branded Social Post / Branded Social Campaign
Orgasm for all
Agency: Shackleton / Barcelona
Client: Durex Category: Branded Social Post / Branded Social Campaign
Mirrors of Racism
Agency: W3haus / São Paulo
Client: NGO Criola Category: Branded Social Post / Branded Social Campaign
Wifi Whisperer
Agency: McKinney / Durham/NYC + Enkle Design / Apex, NC
Client: Moogfest Category: Craft / Dynamic Data Visualization
THE EYE BALL
Agency: Design Army / Washington D.C.
Client: Georgetown Optician Category: Craft / Art Direction - Single or Series
100 GRAPHICS by HOMME PLISSE ISSEY MIYAKE
Agency: Q / Tokyo + grandpa / Tokyo + BOAT / Tokyo
Client: ISSEY MIYAKE INC. Category: Craft / Art Direction - Single or Series
Project Bloks
Agency: Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London
Client: Google Category: Cross-Channel / Digital / Physical Cross-Channel
The Adventures of Little Brush Big Brush
Agency: R/GA / London
Client: Unilever - Signal Category: Web / Utility
Parkinsounds
Agency: Havas Life / São Paulo
Client: Teva Neuroscience Category: Craft / Music / Sound
Anamorphose
Agency: DigitasLBi France / Paris
Client: Ruinart Category: Innovation in Design / Motion Graphics
Laughing Horses
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Cinema Advertising
Nando's Peri Thread Book
Agency: mullen lowe / Johannesburg
Client: Nando's Category: Promotional / Booklets, Brochures, & Product Catalogues
Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris
Client: Deutsche Telekom Category: Gaming
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Integrated Branding / Integrated Online
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Integrated Branding / Integrated Online
The Maestro
Agency: TBWA\NEBOKO / Amsterdam
Client: McDonald's Category: Craft - Use of Original Music / Use of Original Music - Single
Da Da Ding
Agency: Wieden+Kennedy / Delhi
Client: Nike, India Category: Craft - Use of Original Music / Use of Original Music - Single
The Anthem
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Samsung Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Direct Marketing Bronze Pencil
Agency:
CP+B / Boulder + Ketchum / New York
Client:
Fruit of the Loom
Title:
The Professionals Collection
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI17003B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
DigitasLBi / Atlanta
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI17004B
Award:
2017 Public Relations Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
The Brady Foundation
Title:
Zero Minutes of Fame
Category:
Media Relations
Annual ID:
OS_PR17004B
Award:
2017 Design Bronze Pencil
Agency:
Mori Inc. / Tokyo + DENTSU INC. / Tokyo + PEN. Inc. / Tokyo + Creative Power Unit / Tokyo
Client:
Honda Motor Co., Ltd.
Title:
Honda. Great Journey.
Category:
Branding / Brand Books / Identity Guidelines
Annual ID:
OS_DE17005B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
LAPIZ / Chicago
Client:
Mexico Tourism Board
Title:
Doppelgängers Tourist
Category:
Online / Short Form - Single
Annual ID:
OS_BE17008B
Award:
2017 Film Bronze Pencil
Agency:
J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client:
Atados
Title:
Donate the Bars
Category:
User-Generated Content
Annual ID:
OS_FI17045B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17021B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
TBWA\RAAD / Dubai
Client:
Pril
Title:
One-Drop Bottle
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17022B
Award:
2017 Design Bronze Pencil
Agency:
COLLINS / New York
Client:
COLLINS
Title:
Kernit Display
Category:
Typography / Typeface Design
Annual ID:
OS_DE17019B
Award:
2017 Social Media Bronze Pencil
Agency:
BBDO / New York
Client:
Bacardi
Title:
InstantDJ
Category:
Innovation in Social Media
Annual ID:
OS_SM17033B
Award:
2017 Social Media Bronze Pencil
Agency:
DM9DDB / São Paulo
Client:
Tok&Stok
Title:
Pinlist
Category:
Innovation in Social Media
Annual ID:
OS_SM17034B
Award:
2017 UX / UI Bronze Pencil
Agency:
AKQA / London + BBC Worldwide / London
Client:
BBC Worldwide
Title:
Sir David Attenborough’s Story of Life
Category:
Mobile / User Experience
Annual ID:
OS_UX17011B
Award:
2017 UX / UI Bronze Pencil
Agency:
BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok
Client:
LMG Insurance
Title:
SAFE&SOUND Music Player
Category:
Mobile / User Experience
Annual ID:
OS_UX17012B
Award:
2017 Interactive Bronze Pencil
Agency:
J. Walter Thompson / New York
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Ambient / Immersive / Digital Installations
Annual ID:
OS_IN17016B
Award:
2017 Interactive Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client:
NISSAN MOTOR CO.,LTD.
Title:
INTELLIGENT PARKING CHAIR
Category:
Ambient / Immersive / Digital Installations
Annual ID:
OS_IN17017B
Award:
2017 Mobile Bronze Pencil
Agency:
INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Innovation in Mobile
Annual ID:
OS_MO17031B
Award:
2017 Design Bronze Pencil
Agency:
R/GA / Buenos Aires
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Digital / Game Design
Annual ID:
OS_DE17049B
Award:
2017 Film Bronze Pencil
Agency:
adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London
Client:
John Lewis
Title:
Buster The Boxer
Category:
Television / Long Form - Single
Annual ID:
OS_FI17016B
Award:
2017 Film Bronze Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Laughing Horses
Category:
Television / Long Form - Single
Annual ID:
OS_FI17017B
Award:
2017 Film Bronze Pencil
Agency:
Wieden+Kennedy / Portland + PRETTYBIRD / Culver City
Client:
Nike
Title:
Unlimited You
Category:
Television / Long Form - Single
Annual ID:
OS_FI17018B
Award:
2017 Social Media Bronze Pencil
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft / Writing
Annual ID:
OS_SM17028B
Award:
2017 Film Bronze Pencil
Agency:
180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris
Client:
UNICEF
Title:
Unfairy Tales
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI17037B
Award:
2017 Radio Bronze Pencil
Agency:
Impact BBDO / Dubai
Client:
Johnson & Johnson
Title:
Sweet Dreams
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17002B
Award:
2017 Interactive Bronze Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
In-a-Snap
Category:
Online Advertising / Interactive Video
Annual ID:
OS_IN17010B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
Grey / New York + Supply & Demand / New York + Rival School Pictures / New York + Townhouse / New York
Client:
States United To Prevent Gun Violence
Title:
Gun Crazy
Category:
Ambient / Non-Broadcast Video
Annual ID:
OS_DI17018B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Germany
Client:
Amnesty International
Title:
Switch it off.
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17032B
Award:
2017 Cross-Platform Bronze Pencil
Agency:
FRED & FARID / New York
Client:
New York Ethical Society
Title:
No more black target
Category:
Craft / Illustration - Campaign
Annual ID:
OS_CP17025B
Award:
2017 Interactive Bronze Pencil
Agency:
Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles
Client:
National Parks Service + Google
Title:
Google presents: The Hidden Worlds of the National Parks
Category:
Websites
Annual ID:
OS_IN17003B
Award:
2017 Interactive Bronze Pencil
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Websites
Annual ID:
OS_IN17004B
Award:
2017 Interactive Bronze Pencil
Agency:
DigitasLBi / New York + Accenture / New York
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Music / Sound
Annual ID:
OS_IN17025B
Award:
2017 Social Media Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles
Client:
Cheetos
Title:
Cheetos Museum
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17007B
Award:
2017 Social Media Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17008B
Award:
2017 Social Media Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Brooks Running
Title:
Rule40
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17009B
Award:
2017 Social Media Bronze Pencil
Agency:
Shackleton / Barcelona
Client:
Durex
Title:
Orgasm for all
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17010B
Award:
2017 Social Media Bronze Pencil
Agency:
W3haus / São Paulo
Client:
NGO Criola
Title:
Mirrors of Racism
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17011B
Award:
2017 UX / UI Bronze Pencil
Agency:
McKinney / Durham/NYC + Enkle Design / Apex, NC
Client:
Moogfest
Title:
Wifi Whisperer
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX17016B
Award:
2017 Design Bronze Pencil
Agency:
Design Army / Washington D.C.
Client:
Georgetown Optician
Title:
THE EYE BALL
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17067B
Award:
2017 Design Bronze Pencil
Agency:
Q / Tokyo + grandpa / Tokyo + BOAT / Tokyo
Client:
ISSEY MIYAKE INC.
Title:
100 GRAPHICS by HOMME PLISSE ISSEY MIYAKE
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17068B
Award:
2017 UX / UI Bronze Pencil
Agency:
Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London
Client:
Google
Title:
Project Bloks
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17014B
Award:
2017 UX / UI Bronze Pencil
Agency:
R/GA / London
Client:
Unilever - Signal
Title:
The Adventures of Little Brush Big Brush
Category:
Web / Utility
Annual ID:
OS_UX17002B
Award:
2017 Mobile Bronze Pencil
Agency:
Havas Life / São Paulo
Client:
Teva Neuroscience
Title:
Parkinsounds
Category:
Craft / Music / Sound
Annual ID:
OS_MO17026B
Award:
2017 Design Bronze Pencil
Agency:
DigitasLBi France / Paris
Client:
Ruinart
Title:
Anamorphose
Category:
Innovation in Design / Motion Graphics
Annual ID:
OS_DE17091B
Award:
2017 Film Bronze Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Laughing Horses
Category:
Cinema Advertising
Annual ID:
OS_FI17024B
Award:
2017 Design Bronze Pencil
Agency:
mullen lowe / Johannesburg
Client:
Nando's
Title:
Nando's Peri Thread Book
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17037B
Award:
2017 Mobile Bronze Pencil
Agency:
Saatchi & Saatchi / London + BUF / Paris
Client:
Deutsche Telekom
Title:
Sea Hero Quest
Category:
Gaming
Annual ID:
OS_MO17010B
Award:
2017 Cross-Platform Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17018B
Award:
2017 Cross-Platform Bronze Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17019B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
TBWA\NEBOKO / Amsterdam
Client:
McDonald's
Title:
The Maestro
Category:
Craft - Use of Original Music / Use of Original Music - Single
Annual ID:
OS_MI17033B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
Wieden+Kennedy / Delhi
Client:
Nike, India
Title:
Da Da Ding
Category:
Craft - Use of Original Music / Use of Original Music - Single
Annual ID:
OS_MI17034B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
Leo Burnett / Sydney + Leo Burnett / Chicago
Client:
Samsung
Title:
The Anthem
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17037B