The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Unfairy Tales Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online / Short Form - Campaign
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Online / Short Form - Campaign
#BeTheirEyes Agency: Cheil / Hong Kong Client: Samsung Category: Immersive / Environmental / Outdoor Spaces
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Immersive / Environmental / Outdoor Spaces
Google presents: The Hidden Worlds of the National Parks Agency: Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles Client: National Parks Service + Google Category: Websites
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Websites
Moto Mods + YouTube Heroes Agency: Portal A / San Francisco + Weber Shandwick / Chicago Client: Lenovo Category: Influencer Marketing / Single Channel
Pixel Live Wallpapers Agency: B-Reel / Los Angeles Client: Google Category: Innovation in Design / Digital Design
The News You Should Be Following Agency: TBWA Hunt Lascaris / Johannesburg Client: The Times Category: Promotional / Collateral / Posters - Campaign
Loving the night Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Campaign
The Snow Fox Agency: AKQA / New York Client: AKQA Category: Digital Product
Not Easy Agency: Ogilvy / New York Client: IBM Category: Custom Content
Ghost in the Machine Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
A Raisin in the Sun Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Episode Leak Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Branded Social Post / Branded Social Post - Single
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Innovation in Print & Outdoor / Ambient Media
X-Ray Casts Agency: Colenso BBDO / Auckland Client: Fonterra Brands NZ, Anchor Category: Innovation in Print & Outdoor / Ambient Media
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Print & Outdoor / Ambient Media
TacoBot Agency: Deutsch / Los Angeles Client: Taco Bell Category: Websites / Utility
Donate your data Agency: UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen Client: Waoo Category: Websites / Utility
Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Innovation in UX / UI / Single Channel
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Craft / Art Direction - Single or Campaign
No more black target Agency: FRED & FARID / New York Client: New York Ethical Society Category: Craft / Illustration - Campaign
Elizabeth Williams Agency: Leo Burnett / Chicago Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Frederick Jones Agency: Leo Burnett / Chicago Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
The Dilemma Agency: Publicis Italy / Milano Client: Heineken Category: Online Films & Video / Long Form - Single
It's What's Happening: #InMemoriam Agency: Global Brand & Creative Studio / San Francisco Client: Twitter Category: Craft / Photography - Single or Series
Be Seen Agency: Y&R / Dubai Client: The Cartel Category: Craft / Photography - Single or Series
Project Bloks Agency: Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London Client: Google Category: Cross-Channel / Digital / Physical Cross-Channel
Romance Agency: adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London Client: Mars - Skittles Category: Television / Short Form - Single
Swap Agency: BBDO / New York + O Positive / New York Client: Foot Locker Kids Category: Television / Short Form - Single
Marked by Bravery Agency: OpenCo - The Open Collaboration / Johannesburg Client: Soweto Gold Category: Packaging / Specialty
Come Together Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Craft - Cinematography / Cinematography - Single
USA Women's Gymnastics Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Craft - Cinematography / Cinematography - Single
Honda. Great Journey.-Travel sticker scrapbook Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Collateral Item - Single
Honda. Great Journey.-Travel sticker scrapbook Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Craft / Illustration - Single or Series
#BeFearless Agency: Cheil Worldwide / Seoul + Cheil Germany / Frankfurt + Cheil MEA / Dubai + Cheil Russia / Moscow Client: Samsung Electronics Category: Use of Technology / Physical Product & Mobile Integration
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Use of Technology / Physical Product & Mobile Integration
Dads #ShareTheLoad Agency: BBDO India / Mumbai Client: P&G India Category: Craft - Writing / Writing - Single
The end of society simulator Agency: BETC / Paris + BETC Digital / Paris Client: Ubisoft Category: Gaming
Youland Agency: Wieden+Kennedy / Portland + MediaMonks / Amsterdam Client: Old Spice Category: Gaming
Macunaíma Agency: Casa Rex / São Paulo Client: Ateliê Editorial Category: Editorial / Book Layout Design
THE DANCING LETTERS Agency: McCann Worldgroup India / Mumbai Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Editorial / Book Layout Design
It's Not Surprising Agency: The Martin Agency / Richmond + Radical Media / New York Client: GEICO Category: Television / Short Form - Campaign
Unlimited Stories Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City Client: Nike Category: Television / Short Form - Campaign
Target Creates First Ever Live Music Video with Gwen Stefani Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Music Videos
Kolshik Agency: FancyShot/VersusPictures/GreatGuns Client: Leningrad Category: Music Videos
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Music Videos
Kernit Display Agency: COLLINS / New York Client: COLLINS Category: Typography / Typeface Design
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Photography - Single or Campaign

2017 Branded Entertainment Bronze Pencil

180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris

UNICEF

Unfairy Tales

Online / Short Form - Campaign

OS_BE17011B

2017 Branded Entertainment Bronze Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Online / Short Form - Campaign

OS_BE17012B

2017 Design Bronze Pencil

Cheil / Hong Kong

Samsung

#BeTheirEyes

Immersive / Environmental / Outdoor Spaces

OS_DE17056B

2017 Design Bronze Pencil

McCann / Melbourne

YMCA

Playnasium

Immersive / Environmental / Outdoor Spaces

OS_DE17057B

2017 Interactive Bronze Pencil

Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles

National Parks Service + Google

Google presents: The Hidden Worlds of the National Parks

Websites

OS_IN17003B

2017 Interactive Bronze Pencil

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Websites

OS_IN17004B

2017 Social Influencer Marketing Bronze Pencil

Portal A / San Francisco + Weber Shandwick / Chicago

Lenovo

Moto Mods + YouTube Heroes

Influencer Marketing / Single Channel

OS_SI17003B

2017 Design Bronze Pencil

B-Reel / Los Angeles

Google

Pixel Live Wallpapers

Innovation in Design / Digital Design

OS_DE17088B

2017 Print & Outdoor Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

The Times

The News You Should Be Following

Promotional / Collateral / Posters - Campaign

OS_PO17016B

2017 Print & Outdoor Bronze Pencil

TBWA\THAILAND / Bangkok

McDonald's

Loving the night

Promotional / Collateral / Posters - Campaign

OS_PO17017B

2017 Intellectual Property Bronze Pencil

AKQA / New York

AKQA

The Snow Fox

Digital Product

OS_IP17009B

2017 Radio Bronze Pencil

Ogilvy / New York

IBM

Not Easy

Custom Content

OS_RA17009B

2017 Design Bronze Pencil

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Ghost in the Machine

Promotional / Posters - Single

OS_DE17026B

2017 Design Bronze Pencil

Ogilvy & Mather / Chicago

Steppenwolf Theatre

A Raisin in the Sun

Promotional / Posters - Single

OS_DE17027B

2017 Social Media Bronze Pencil

ALMA DDB. / Miami

Netflix - Narcos

Episode Leak

Branded Social Post / Branded Social Post - Single

OS_SM17004B

2017 Print & Outdoor Bronze Pencil

180LA / Santa Monica

Boost Mobile

Boost Your Voice

Innovation in Print & Outdoor / Ambient Media

OS_PO17062B

2017 Print & Outdoor Bronze Pencil

Colenso BBDO / Auckland

Fonterra Brands NZ, Anchor

X-Ray Casts

Innovation in Print & Outdoor / Ambient Media

OS_PO17063B

2017 Print & Outdoor Bronze Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Innovation in Print & Outdoor / Ambient Media

OS_PO17064B

2017 Interactive Bronze Pencil

Deutsch / Los Angeles

Taco Bell

TacoBot

Websites / Utility

OS_IN17005B

2017 Interactive Bronze Pencil

UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen

Waoo

Donate your data

Websites / Utility

OS_IN17006B

2017 UX / UI Bronze Pencil

The Monkeys / Sydney + Qantas / Sydney

Qantas

Qantas Out of Office Travelogue

Innovation in UX / UI / Single Channel

OS_UX17019B

2017 Direct Marketing Bronze Pencil

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Craft / Art Direction - Single or Campaign

OS_DI17032B

2017 Cross-Platform Bronze Pencil

FRED & FARID / New York

New York Ethical Society

No more black target

Craft / Illustration - Campaign

OS_CP17025B

2017 Print & Outdoor Bronze Pencil

Leo Burnett / Chicago

Donate Life America

Elizabeth Williams

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

OS_PO17029B

2017 Print & Outdoor Bronze Pencil

Leo Burnett / Chicago

Donate Life America

Frederick Jones

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

OS_PO17030B

2017 Film Bronze Pencil

Publicis Italy / Milano

Heineken

The Dilemma

Online Films & Video / Long Form - Single

OS_FI17040B

2017 Design Bronze Pencil

Global Brand & Creative Studio / San Francisco

Twitter

It's What's Happening: #InMemoriam

Craft / Photography - Single or Series

OS_DE17073B

2017 Design Bronze Pencil

Y&R / Dubai

The Cartel

Be Seen

Craft / Photography - Single or Series

OS_DE17074B

2017 UX / UI Bronze Pencil

Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London

Google

Project Bloks

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17014B

2017 Film Bronze Pencil

adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London

Mars - Skittles

Romance

Television / Short Form - Single

OS_FI17003B

2017 Film Bronze Pencil

BBDO / New York + O Positive / New York

Foot Locker Kids

Swap

Television / Short Form - Single

OS_FI17004B

2017 Design Bronze Pencil

OpenCo - The Open Collaboration / Johannesburg

Soweto Gold

Marked by Bravery

Packaging / Specialty

OS_DE17045B

2017 Moving Image Craft Bronze Pencil

adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London

H&M

Come Together

Craft - Cinematography / Cinematography - Single

OS_MI17017B

2017 Moving Image Craft Bronze Pencil

Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York

Under Armour

USA Women's Gymnastics

Craft - Cinematography / Cinematography - Single

OS_MI17018B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.-Travel sticker scrapbook

Branding / Collateral Item - Single

OS_DE17004B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.-Travel sticker scrapbook

Craft / Illustration - Single or Series

OS_DE17070B

2017 Mobile Bronze Pencil

Cheil Worldwide / Seoul + Cheil Germany / Frankfurt + Cheil MEA / Dubai + Cheil Russia / Moscow

Samsung Electronics

#BeFearless

Use of Technology / Physical Product & Mobile Integration

OS_MO17020B

2017 Mobile Bronze Pencil

Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich

Dot Incorporation

DOT. The first Braille Smartwatch.

Use of Technology / Physical Product & Mobile Integration

OS_MO17021B

2017 Moving Image Craft Bronze Pencil

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad

Craft - Writing / Writing - Single

OS_MI17009B

2017 Interactive Bronze Pencil

BETC / Paris + BETC Digital / Paris

Ubisoft

The end of society simulator

Gaming

OS_IN17019B

2017 Interactive Bronze Pencil

Wieden+Kennedy / Portland + MediaMonks / Amsterdam

Old Spice

Youland

Gaming

OS_IN17020B

2017 Design Bronze Pencil

Casa Rex / São Paulo

Ateliê Editorial

Macunaíma

Editorial / Book Layout Design

OS_DE17016B

2017 Design Bronze Pencil

McCann Worldgroup India / Mumbai

MAHARASHTRA DYSLEXIA ASSOCIATION

THE DANCING LETTERS

Editorial / Book Layout Design

OS_DE17017B

2017 Film Bronze Pencil

The Martin Agency / Richmond + Radical Media / New York

GEICO

It's Not Surprising

Television / Short Form - Campaign

OS_FI17008B

2017 Film Bronze Pencil

Wieden+Kennedy / Portland + PRETTYBIRD / Culver City

Nike

Unlimited Stories

Television / Short Form - Campaign

OS_FI17009B

2017 Branded Entertainment Bronze Pencil

Deutsch / Los Angeles + Wondros / Los Angeles

Target

Target Creates First Ever Live Music Video with Gwen Stefani

Music Videos

OS_BE17019B

2017 Branded Entertainment Bronze Pencil

FancyShot/VersusPictures/GreatGuns

Leningrad

Kolshik

Music Videos

OS_BE17020B

2017 Branded Entertainment Bronze Pencil

Ogilvy & Mather / Chicago

Morton Salt

The One Moment

Music Videos

OS_BE17021B

2017 Design Bronze Pencil

COLLINS / New York

COLLINS

Kernit Display

Typography / Typeface Design

OS_DE17019B

2017 Print & Outdoor Bronze Pencil

Ogilvy / Germany

Amnesty International

Switch it off.

Craft / Photography - Single or Campaign

OS_PO17052B

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