The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
#BeFearless
Agency: Cheil Worldwide / Seoul + Cheil Germany / Frankfurt + Cheil MEA / Dubai + Cheil Russia / Moscow
Client: Samsung Electronics Category: Use of Technology / Physical Product & Mobile Integration
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich
Client: Dot Incorporation Category: Use of Technology / Physical Product & Mobile Integration
Okayama Destination Campaign
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Immersive / Environmental / Indoor Spaces
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Innovation in UX / UI / Single Channel
Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno
Agency: DENTSU INC. / Tokyo
Client: Beatink Inc / Opal Limited Category: Craft / Printing & Paper Craft - Single or Series
Rubbish Famzine. In The Name Of The Father
Agency: Kinetic / Singapore + Holycrap.sg / Singapore
Client: HOLYCRAP.SG Category: Craft / Printing & Paper Craft - Single or Series
#BeTheirEyes
Agency: Cheil / Hong Kong
Client: Samsung Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Scariest BK
Agency: DAVID / Miami
Client: Burger King Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture Category: Craft / Music / Sound
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client: H&M Category: Craft - Cinematography / Cinematography - Single
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Craft - Cinematography / Cinematography - Single
Alien
Agency: adam&eveDDB / London + Mediacom / London + Somesuch / London + Final Cut / London
Client: Volkswagen Category: Craft - Visual Effects / Visual Effects - Single
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA Category: Craft - Visual Effects / Visual Effects - Single
Tiger In Suburbia
Agency: J. Walter Thompson / London
Client: WWF Category: Craft - Visual Effects / Visual Effects - Single
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD. Category: Craft / Illustration - Single or Series
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Promotional / Collateral / Promotional Items - Single or Campaign
One-Drop Bottle
Agency: TBWA\RAAD / Dubai
Client: Pril Category: Promotional / Collateral / Promotional Items - Single or Campaign
Episode Leak
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Branded Social Post / Branded Social Post - Single
The Alternative Facts Game
Agency: The Alternative Facts Game / America
Client: The Alternative Facts Game Category: Self-Promotion
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association Category: Innovation in Mobile
The Anthem
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Samsung Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Question Madness Anthem
Agency: Sid Lee / Montreal + Nonfiction Unlimited / Santa Monica
Client: The North Face Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
The tear-open-mailing for "Mein Kampf - against racism"
Agency: Ogilvy / Germany
Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Craft / Printing / Production - Single or Campaign
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: Social Engagement / User-Generated Content
Unknowns
Agency: Grey / New York + Townhouse / New York
Client: Canon Category: Ambient / Live Events
#OpenEyes
Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town
Client: Ster-Kinekor Category: Brand Voice
Coverboy
Agency: Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York
Client: P&G / Coty Category: Brand Voice
Snickers Live
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America - Snickers Category: Innovation in Cross-Platform / Integrated Branding
Gun Crazy
Agency: Grey / New York + Supply & Demand / New York + Rival School Pictures / New York + Townhouse / New York
Client: States United To Prevent Gun Violence Category: Ambient / Non-Broadcast Video
Countdown.
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Online / Streaming Audio - Single or Campaign
HRC 2016 Annual Report
Agency: Design Army / Washington D.C.
Client: HUMAN RIGHTS CAMPAIGN Category: Branding / Annual Reports & Corporate Sustainability Reports
Like my addiction
Agency: BETC / Paris
Client: Addict Aide Category: Digital / Social Media & Viral Marketing
Down Syndrome Answers
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Digital / Social Media & Viral Marketing
The Reversed Trailer
Agency: TRY / Oslo
Client: Volkswagen Category: Digital / Social Media & Viral Marketing
Parkinsounds
Agency: Havas Life / São Paulo
Client: Teva Neuroscience Category: Craft / Music / Sound
An Experiment of the Imagination
Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo
Client: Nikkei Inc. Category: Promotional / Promotional Items - Single or Series
Latest news from Turkey
Agency: Leo Burnett Germany / Frankfurt
Client: Reporters Without Borders Category: Promotional / Promotional Items - Single or Series
The Professionals Collection
Agency: CP+B / Boulder + Ketchum / New York
Client: Fruit of the Loom Category: Print / Flat & Dimensional
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth Category: Print / Flat & Dimensional
Buy Back the Block
Agency: Fitzgerald & Co / Atlanta + Uproxx Studios / Los Angeles
Client: Checkers & Rally's Category: Cultural Driver
#BeTheirEyes
Agency: Cheil / Hong Kong
Client: Samsung Category: Immersive / Environmental / Outdoor Spaces
Playnasium
Agency: McCann / Melbourne
Client: YMCA Category: Immersive / Environmental / Outdoor Spaces
The Journey
Agency: Brunner / Pittsburgh + Sanctuary Content / Los Angeles + Fixer Partners / New York + Final Cut / New York
Client: 84 Lumber Category: Online / Long Form - Single
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: User-Generated Content
Boost Your Voice
Agency: 180LA / Santa Monica
Client: Boost Mobile Category: Innovation in Print & Outdoor / Ambient Media