The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

No more black target Agency: FRED & FARID / New York Client: New York Ethical Society Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
The Lemonade Stand Agency: Leo Burnett / Toronto + Jungle Media / Toronto Client: Yellow Pages Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Unexpected Courts Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro Client: Akzo Nobel Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Expedia Dream Adventures Agency: 180LA / Santa Monica Client: Expedia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The upside down can Agency: BETC / Paris Client: Orangina Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Unusual Football Field Project : Football field that breaks through the rectangular boundary Agency: CJ WORX / BANGKOK Client: AP THAILAND Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Lego Batman Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Highway Robbery Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York Client: Volvo Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
25m2 Syria Agency: POL / Oslo Client: NRK TV-aksjonen & IKEA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Pinlist Agency: DM9DDB / São Paulo Client: Tok&Stok Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
The Coughing Billboard Agency: Akestam Holst NOA / Stockholm Client: Apotek Hjartat Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Animal Detecting Billboards Agency: Demner, Merlicek & Bergmann / Vienna + fm studio / Vienna + Sound Light / Vienna Client: BMW Austria GmbH Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Netflix Originals: "Thrillboards" Grab Attention for "Santa Clarita Diet" Agency: Doner LA / Los Angeles + LoganTV / Los Angeles Client: Netflix Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Made By Google Agency: Droga5 / New York + Google / Mountain View + Deeplocal / Pittsburgh Client: Google Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Made Possible By Melbourne Agency: McCann / Melbourne Client: University Of Melbourne Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Passwords With A Purpose Agency: 303 Mullen Lowe / PERTH Client: Royal Life Saving WA Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Holiday Packing Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Technically Agency: Ogilvy & Mather / Cape Town Client: Volkswagen Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Dads Agency: Ogilvy & Mather Chile / Santiago Client: Unicef Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
80.000.000 Images Agency: Ogilvy & Mather Chile / Santiago Client: Getty Images Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Judgment Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brasil Client: Liomont / Analgen Forte Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
iPain Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil Client: Liomont / Analgen Forte Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Picnic Blanket Agency: Rosapark / Paris Client: Fruits and Wine Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Predators Agency: ALMA DDB. / Miami Client: Kingsford - Clorox Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
How New York Eats Agency: BBH / New York Client: Seamless Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Animals Agency: TBWA\Chiat\Day / NY + TBWA\ / London Client: Airbnb Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Don't Act Like a Pedestrian Agency: the community / Miami Client: City of Buenos Aires Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
It's What's Happening: #InMemoriam Agency: Global Brand & Creative Studio / San Francisco Client: Twitter Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
BP 500 Years of Stories Agency: Valenstein & Fatt / London Client: Tate Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

2017 Print & Outdoor Merit Award

FRED & FARID / New York

New York Ethical Society

No more black target

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

OS_PO17155M

2017 Print & Outdoor Merit Award

Leo Burnett / Toronto + Jungle Media / Toronto

Yellow Pages

The Lemonade Stand

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

OS_PO17156M

2017 Print & Outdoor Merit Award

NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro

Akzo Nobel

Unexpected Courts

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

OS_PO17157M

2017 Print & Outdoor Merit Award

180LA / Santa Monica

Expedia

Expedia Dream Adventures

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17146M

2017 Print & Outdoor Merit Award

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17147M

2017 Print & Outdoor Merit Award

BETC / Paris

Orangina

The upside down can

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17148M

2017 Print & Outdoor Merit Award

CJ WORX / BANGKOK

AP THAILAND

The Unusual Football Field Project : Football field that breaks through the rectangular boundary

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17149M

2017 Print & Outdoor Merit Award

Commonwealth//McCann / Detroit + Carat / Detroit

Chevrolet

Lego Batman

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17150M

2017 Print & Outdoor Merit Award

Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York

Volvo

Highway Robbery

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17151M

2017 Print & Outdoor Merit Award

J. Walter Thompson / New York

Tribeca Film Festival

Tribeca Film ReActor

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17152M

2017 Print & Outdoor Merit Award

POL / Oslo

NRK TV-aksjonen & IKEA

25m2 Syria

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17153M

2017 Print & Outdoor Merit Award

TBWA\HAKUHODO Inc. / Tokyo

Tourism Australia

GIGA Selfie

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17154M

2017 Print & Outdoor Merit Award

DM9DDB / São Paulo

Tok&Stok

Pinlist

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17125M

2017 Print & Outdoor Merit Award

adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London

Mars - Skittles

Give the Rainbow

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17140M

2017 Print & Outdoor Merit Award

Akestam Holst NOA / Stockholm

Apotek Hjartat

The Coughing Billboard

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17141M

2017 Print & Outdoor Merit Award

Demner, Merlicek & Bergmann / Vienna + fm studio / Vienna + Sound Light / Vienna

BMW Austria GmbH

Animal Detecting Billboards

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17142M

2017 Print & Outdoor Merit Award

Doner LA / Los Angeles + LoganTV / Los Angeles

Netflix

Netflix Originals: "Thrillboards" Grab Attention for "Santa Clarita Diet"

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17143M

2017 Print & Outdoor Merit Award

Droga5 / New York + Google / Mountain View + Deeplocal / Pittsburgh

Google

Made By Google

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17144M

2017 Print & Outdoor Merit Award

McCann / Melbourne

University Of Melbourne

Made Possible By Melbourne

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17145M

2017 Print & Outdoor Merit Award

303 Mullen Lowe / PERTH

Royal Life Saving WA

Passwords With A Purpose

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO17126M

2017 Print & Outdoor Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Holiday Packing

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO17127M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Cape Town

Volkswagen

Technically

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO17128M

2017 Print & Outdoor Merit Award

Ogilvy & Mather Chile / Santiago

Unicef

Dads

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO17129M

2017 Print & Outdoor Merit Award

Ogilvy & Mather Chile / Santiago

Getty Images

80.000.000 Images

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO17130M

2017 Print & Outdoor Merit Award

Publicis / Mexico + Un Mariachi CGI+Retouch / Brasil

Liomont / Analgen Forte

Judgment

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

OS_PO17131M

2017 Print & Outdoor Merit Award

Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil

Liomont / Analgen Forte

iPain

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

OS_PO17132M

2017 Print & Outdoor Merit Award

Rosapark / Paris

Fruits and Wine

Picnic Blanket

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

OS_PO17133M

2017 Print & Outdoor Merit Award

ALMA DDB. / Miami

Kingsford - Clorox

Predators

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17134M

2017 Print & Outdoor Merit Award

BBH / New York

Seamless

How New York Eats

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17135M

2017 Print & Outdoor Merit Award

TBWA\Chiat\Day / NY + TBWA\ / London

Airbnb

Animals

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17136M

2017 Print & Outdoor Merit Award

the community / Miami

City of Buenos Aires

Don't Act Like a Pedestrian

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17137M

2017 Print & Outdoor Merit Award

Global Brand & Creative Studio / San Francisco

Twitter

It's What's Happening: #InMemoriam

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17138M

2017 Print & Outdoor Merit Award

Valenstein & Fatt / London

Tate

BP 500 Years of Stories

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17139M

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