The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

AIGA Agency: Mother Design / New York + Mother / New York Client: AIGA Category: Motion Graphics / Series
Prison of the Head Agency: The Nine / Shanghai Client: Amnesty International Category: Motion Graphics / Series
Real Estate Phil’s-osophies Agency: Arnold Worldwide / Boston + HAVAS SPORTS & ENTERTAINMENT / Boston Client: National Association of Realtors Category: Brand Transformation
Dads #ShareTheLoad (Integrated Case) Agency: BBDO India / Mumbai Client: P&G India Category: Brand Transformation
SickKids VS Agency: Cossette / Toronto Client: SickKids Foundation Category: Brand Transformation
The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide Agency: Grey / San Francisco, CA + Helo / Venice, CA + Beast Editorial / San Francisco, CA + Norton / Mountain View, CA Client: Norton Category: Brand Transformation
Sugar Detox Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation
Samsung Life Changer Agency: CHEIL FRANCE / PARIS Client: Samsung Electronics France Category: Experiential / Virtual Reality (VR)
DISCOVR The World Agency: Cheil Germany / Schwalbach am Taunus Client: Samsung Electronics Category: Experiential / Virtual Reality (VR)
Hidden Dangers Agency: Deutsch / New York Client: WATERisLIFE Category: Experiential / Virtual Reality (VR)
VR Power Trainer Agency: R/GA / Buenos Aires Client: PowerChair Football Argentina Category: Experiential / Virtual Reality (VR)
Fairness Works: Refugee Crisis Agency: Redline Interactive / Calgary Client: Canadian Labour Congress Category: Experiential / Virtual Reality (VR)
Venmo Micro Hack Agency: Deutsch / New York Client: WATERisLIFE Category: Innovation in Interactive / Online
Game Changer Agency: Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco Client: Under Armour Category: Innovation in Interactive / Online
Virtual Art Sessions Agency: Google Data Arts Team / San Francisco Client: Google Data Arts Team Category: Innovation in Interactive / Online
Land Lines Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg Client: Google Data Arts Team Category: Innovation in Interactive / Online
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Craft / Writing - Single or Campaign
The Give-A-Care Collection Agency: lg2 / Toronto Client: Rethink Breast Cancer Category: Craft / Writing - Single or Campaign
Thanks, 2016. It's been weird. Agency: Spotify / New York Client: Spotify Category: Craft / Writing - Single or Campaign
Charles Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Promotional / Collateral / Posters - Single
Francis Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Promotional / Collateral / Posters - Single
Strong Man Agency: FCB Chicago / Chicago, IL Client: Copic Category: Promotional / Collateral / Posters - Single
Cyclops Agency: FCB Chicago / Chicago, IL Client: Copic Category: Promotional / Collateral / Posters - Single
Wool Agency: MullenLowe / Singapore + MullenLowe / London Client: Unilever (Breeze) Category: Promotional / Collateral / Posters - Single
Newspaper Stack - Refugees Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Single
Newspaper Stack - Trump Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Single
Loving the night 2 Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Single
Loving the night 3 Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Single
Dragon Spotting for Disney's Pete's Dragon Agency: The Zoo at Google / New York + MediaMonks / Amsterdam + The Walt Disney Company / Los Angeles Client: The Walt Disney Company Category: Use of Technology / Augmented Reality
Paper Planes Agency: Droga5 / New York + Active Theory / Venice, CA + Plan8 / Stockholm Client: Android Category: Branding / Brand Installations
Hand meets Hand Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DY MEDIA PARTNERS INC. / Tokyo + WHITE Inc. / Tokyo + HAKUHODO PRODUCTS Inc. / Tokyo Client: Tiffany & Co. Category: Branding / Brand Installations
Unexpected Courts Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro Client: Akzo Nobel Category: Branding / Brand Installations
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Branding / Brand Installations
Eiffel Tower All Yours Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Branding / Brand Installations
Operation Better Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Craft - Innovation in Moving Image Craft / Visual
Holoquarium Agency: Leo Burnett Germany / Frankfurt Client: Frankfurt Zoo Category: Craft - Innovation in Moving Image Craft / Visual
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Craft - Innovation in Moving Image Craft / Visual
Through the Dark Agency: R/GA / Sydney Client: Google Category: Craft - Innovation in Moving Image Craft / Visual
The Snow Fox Agency: AKQA / New York Client: AKQA Category: Self-Promotion
False Alarm Agency: Universal /Republic Records/ XO In Association With Intel / Los Angeles + Great Guns / London Client: Universal /Republic Records In Association With Intel Category: Music Videos
Taylor vs treadmill Agency: Black Hand Cinema / Los Angeles Client: Apple Category: Influencer Marketing / Single Channel
E!'s LIVE 'Lewks' for Less Agency: The Pub / New York + Spielbergs / Los Angeles Client: E! Entertainment Category: Influencer Marketing / Single Channel
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins Agency: Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City Client: Ubisoft Category: Influencer Marketing / Single Channel
Blood Agency: AMVBBDO / London Client: SCA Bodyform Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Afsa's Theme Agency: Anomaly / New York + Park Pictures / New York + Audio Engine / New York Client: YouTube Music Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
White Christmas Agency: Boys and Girls / Dublin + Windmill Lane / Dublin Client: Amnesty International Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Do You See That Doggie in the Shelter? Agency: DDB Group / Singapore Client: Society for the Prevention of Cruelty to Animals (SPCA) Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Michael Phelps Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
USA Women's Gymnastics Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

2017 Design Merit Award

Mother Design / New York + Mother / New York

AIGA

AIGA

Motion Graphics / Series

OS_DE17234M

2017 Design Merit Award

The Nine / Shanghai

Amnesty International

Prison of the Head

Motion Graphics / Series

OS_DE17235M

2017 Cross-Platform Merit Award

Arnold Worldwide / Boston + HAVAS SPORTS & ENTERTAINMENT / Boston

National Association of Realtors

Real Estate Phil’s-osophies

Brand Transformation

OS_CP17066M

2017 Cross-Platform Merit Award

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad (Integrated Case)

Brand Transformation

OS_CP17067M

2017 Cross-Platform Merit Award

Cossette / Toronto

SickKids Foundation

SickKids VS

Brand Transformation

OS_CP17068M

2017 Cross-Platform Merit Award

Grey / San Francisco, CA + Helo / Venice, CA + Beast Editorial / San Francisco, CA + Norton / Mountain View, CA

Norton

The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide

Brand Transformation

OS_CP17069M

2017 Cross-Platform Merit Award

Marcel / Paris

Intermarché

Sugar Detox

Brand Transformation

OS_CP17071M

2017 Branded Entertainment Merit Award

CHEIL FRANCE / PARIS

Samsung Electronics France

Samsung Life Changer

Experiential / Virtual Reality (VR)

OS_BE17103M

2017 Branded Entertainment Merit Award

Cheil Germany / Schwalbach am Taunus

Samsung Electronics

DISCOVR The World

Experiential / Virtual Reality (VR)

OS_BE17104M

2017 Branded Entertainment Merit Award

Deutsch / New York

WATERisLIFE

Hidden Dangers

Experiential / Virtual Reality (VR)

OS_BE17105M

2017 Branded Entertainment Merit Award

R/GA / Buenos Aires

PowerChair Football Argentina

VR Power Trainer

Experiential / Virtual Reality (VR)

OS_BE17106M

2017 Branded Entertainment Merit Award

Redline Interactive / Calgary

Canadian Labour Congress

Fairness Works: Refugee Crisis

Experiential / Virtual Reality (VR)

OS_BE17107M

2017 Interactive Merit Award

Deutsch / New York

WATERisLIFE

Venmo Micro Hack

Innovation in Interactive / Online

OS_IN17080M

2017 Interactive Merit Award

Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco

Under Armour

Game Changer

Innovation in Interactive / Online

OS_IN17081M

2017 Interactive Merit Award

Google Data Arts Team / San Francisco

Google Data Arts Team

Virtual Art Sessions

Innovation in Interactive / Online

OS_IN17082M

2017 Interactive Merit Award

Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg

Google Data Arts Team

Land Lines

Innovation in Interactive / Online

OS_IN17083M

2017 Print & Outdoor Merit Award

adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London

Mars - Skittles

Give the Rainbow

Craft / Writing - Single or Campaign

OS_PO17172M

2017 Print & Outdoor Merit Award

lg2 / Toronto

Rethink Breast Cancer

The Give-A-Care Collection

Craft / Writing - Single or Campaign

OS_PO17173M

2017 Print & Outdoor Merit Award

Spotify / New York

Spotify

Thanks, 2016. It's been weird.

Craft / Writing - Single or Campaign

OS_PO17174M

2017 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Getty Images

Charles

Promotional / Collateral / Posters - Single

OS_PO17101M

2017 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Getty Images

Francis

Promotional / Collateral / Posters - Single

OS_PO17102M

2017 Print & Outdoor Merit Award

FCB Chicago / Chicago, IL

Copic

Strong Man

Promotional / Collateral / Posters - Single

OS_PO17103M

2017 Print & Outdoor Merit Award

FCB Chicago / Chicago, IL

Copic

Cyclops

Promotional / Collateral / Posters - Single

OS_PO17104M

2017 Print & Outdoor Merit Award

MullenLowe / Singapore + MullenLowe / London

Unilever (Breeze)

Wool

Promotional / Collateral / Posters - Single

OS_PO17105M

2017 Print & Outdoor Merit Award

Scholz & Friends / Berlin

Verlag Der Tagesspiegel GmbH

Newspaper Stack - Refugees

Promotional / Collateral / Posters - Single

OS_PO17106M

2017 Print & Outdoor Merit Award

Scholz & Friends / Berlin

Verlag Der Tagesspiegel GmbH

Newspaper Stack - Trump

Promotional / Collateral / Posters - Single

OS_PO17107M

2017 Print & Outdoor Merit Award

TBWA\THAILAND / Bangkok

McDonald's

Loving the night 2

Promotional / Collateral / Posters - Single

OS_PO17108M

2017 Print & Outdoor Merit Award

TBWA\THAILAND / Bangkok

McDonald's

Loving the night 3

Promotional / Collateral / Posters - Single

OS_PO17109M

2017 Mobile Merit Award

The Zoo at Google / New York + MediaMonks / Amsterdam + The Walt Disney Company / Los Angeles

The Walt Disney Company

Dragon Spotting for Disney's Pete's Dragon

Use of Technology / Augmented Reality

OS_MO17070M

2017 Design Merit Award

Droga5 / New York + Active Theory / Venice, CA + Plan8 / Stockholm

Android

Paper Planes

Branding / Brand Installations

OS_DE17117M

2017 Design Merit Award

HAKUHODO Inc. / Tokyo + HAKUHODO DY MEDIA PARTNERS INC. / Tokyo + WHITE Inc. / Tokyo + HAKUHODO PRODUCTS Inc. / Tokyo

Tiffany & Co.

Hand meets Hand

Branding / Brand Installations

OS_DE17118M

2017 Design Merit Award

NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro

Akzo Nobel

Unexpected Courts

Branding / Brand Installations

OS_DE17119M

2017 Design Merit Award

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Branding / Brand Installations

OS_DE17120M

2017 Design Merit Award

Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London

HomeAway

Eiffel Tower All Yours

Branding / Brand Installations

OS_DE17121M

2017 Moving Image Craft Merit Award

INNOCEAN USA / Huntington Beach

Hyundai Motor America

Operation Better

Craft - Innovation in Moving Image Craft / Visual

OS_MI17119M

2017 Moving Image Craft Merit Award

Leo Burnett Germany / Frankfurt

Frankfurt Zoo

Holoquarium

Craft - Innovation in Moving Image Craft / Visual

OS_MI17120M

2017 Moving Image Craft Merit Award

Ogilvy & Mather / Chicago

Morton Salt

The One Moment

Craft - Innovation in Moving Image Craft / Visual

OS_MI17121M

2017 Moving Image Craft Merit Award

R/GA / Sydney

Google

Through the Dark

Craft - Innovation in Moving Image Craft / Visual

OS_MI17122M

2017 Mobile Merit Award

AKQA / New York

AKQA

The Snow Fox

Self-Promotion

OS_MO17080M

2017 Branded Entertainment Merit Award

Universal /Republic Records/ XO In Association With Intel / Los Angeles + Great Guns / London

Universal /Republic Records In Association With Intel

False Alarm

Music Videos

OS_BE17091M

2017 Social Influencer Marketing Merit Award

Black Hand Cinema / Los Angeles

Apple

Taylor vs treadmill

Influencer Marketing / Single Channel

OS_SI17009M

2017 Social Influencer Marketing Merit Award

The Pub / New York + Spielbergs / Los Angeles

E! Entertainment

E!'s LIVE 'Lewks' for Less

Influencer Marketing / Single Channel

OS_SI17010M

2017 Social Influencer Marketing Merit Award

Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City

Ubisoft

Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins

Influencer Marketing / Single Channel

OS_SI17011M

2017 Moving Image Craft Merit Award

AMVBBDO / London

SCA Bodyform

Blood

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

OS_MI17110M

2017 Moving Image Craft Merit Award

Anomaly / New York + Park Pictures / New York + Audio Engine / New York

YouTube Music

Afsa's Theme

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

OS_MI17111M

2017 Moving Image Craft Merit Award

Boys and Girls / Dublin + Windmill Lane / Dublin

Amnesty International

White Christmas

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

OS_MI17112M

2017 Moving Image Craft Merit Award

DDB Group / Singapore

Society for the Prevention of Cruelty to Animals (SPCA)

Do You See That Doggie in the Shelter?

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

OS_MI17113M

2017 Moving Image Craft Merit Award

DDB / New York

Wildlife Conservation Film Festival

Dream

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

OS_MI17114M

2017 Moving Image Craft Merit Award

Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York

Under Armour

Michael Phelps

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

OS_MI17115M

2017 Moving Image Craft Merit Award

Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York

Under Armour

USA Women's Gymnastics

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

OS_MI17116M

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