The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Ambient / Live Events
Anti-Rival Vaccine
Agency: Ogilvy Brasil / São Paulo + Hungry Man / São Paulo + Jamute / Curitiba
Client: BandSports Category: Ambient / Live Events
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Tourism Australia Category: Ambient / Live Events
Operation Better
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Craft - Innovation in Moving Image Craft / Visual
Holoquarium
Agency: Leo Burnett Germany / Frankfurt
Client: Frankfurt Zoo Category: Craft - Innovation in Moving Image Craft / Visual
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt Category: Craft - Innovation in Moving Image Craft / Visual
Through the Dark
Agency: R/GA / Sydney
Client: Google Category: Craft - Innovation in Moving Image Craft / Visual
Shockwaves
Agency: la chose / Paris
Client: Sécurité Routière / Road safety Category: Television / Long Form - Campaign
Expedia Dream Adventures
Agency: 180LA / Santa Monica
Client: Expedia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The upside down can
Agency: BETC / Paris
Client: Orangina Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Agency: CJ WORX / BANGKOK
Client: AP THAILAND Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Lego Batman
Agency: Commonwealth//McCann / Detroit + Carat / Detroit
Client: Chevrolet Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Highway Robbery
Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York
Client: Volvo Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
25m2 Syria
Agency: POL / Oslo
Client: NRK TV-aksjonen & IKEA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Tourism Australia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture Category: Craft / Dynamic Data Visualization
Spring
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Stink / London + The Quarry / London
Client: Waitrose Category: Online / Live Webcast
Stride Gum Presents Heaven Sent
Agency: Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover
Client: Mondelēz International / Stride Gum Category: Online / Live Webcast
Snickers Live Super Bowl Extension
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America - Snickers Category: Online / Live Webcast
24 Hours of Le Forza
Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco
Client: Audi of America Category: Online / Live Webcast
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney
Client: M.J. Bale Category: Online / Live Webcast
Airbnb's National Parks Backyards
Agency: TBWA\Chiat\Day / Los Angeles
Client: Airbnb, Inc. Category: Online / Live Webcast
Magic Words - The Documentary
Agency: AlmapBBDO / São Paulo
Client: HP Category: Innovation in Branded Entertainment
Search for Greatness
Agency: BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York
Client: Sony PlayStation Category: Innovation in Branded Entertainment
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Agency: CJ WORX / BANGKOK
Client: AP THAILAND Category: Innovation in Branded Entertainment
Game Changer
Agency: Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco
Client: Under Armour Category: Innovation in Branded Entertainment
Rink Bingo
Agency: FCB / Zürich
Client: Hockey Club Davos Category: Innovation in Branded Entertainment
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos Category: Innovation in Branded Entertainment
The Lady Gaga + Intel Experience
Agency: Intel Agency Inside / Santa Clara + PRETTYBIRD / Culver City + Greenlight / Hollywood + OMD / Worldwide
Client: Intel Category: Innovation in Branded Entertainment
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Innovation in Branded Entertainment
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Innovation in Branded Entertainment
#HolidaysOnDemand
Agency: Les Gaulois / PUTEAUX + HRCLS (Hercules) / PUTEAUX
Client: TRANSAVIA Category: Innovation in Branded Entertainment
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt Category: Innovation in Branded Entertainment
Amateur Replay
Agency: Ogilvy & Mather / Singapore
Client: Allianz Category: Innovation in Branded Entertainment
The Cognitive Dress
Agency: Ogilvy / New York
Client: IBM Category: Innovation in Branded Entertainment
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Innovation in Branded Entertainment
McTrax
Agency: TBWA\NEBOKO / Amsterdam
Client: McDonald's Category: Innovation in Branded Entertainment
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Innovation in Branded Entertainment
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
The Coughing Billboard
Agency: Akestam Holst NOA / Stockholm
Client: Apotek Hjartat Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Animal Detecting Billboards
Agency: Demner, Merlicek & Bergmann / Vienna + fm studio / Vienna + Vienna Sound Vienna Light / Vienna
Client: BMW Austria GmbH Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Netflix Originals: "Thrillboards" Grab Attention for "Santa Clarita Diet"
Agency: Doner LA / Los Angeles + LoganTV / Los Angeles
Client: Netflix Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Made By Google
Agency: Droga5 / New York + Google / Mountain View + Deeplocal / Pittsburgh
Client: Google Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Made Possible By Melbourne
Agency: McCann / Melbourne
Client: University Of Melbourne Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Dragon Spotting for Disney's Pete's Dragon
Agency: The Zoo at Google / New York + MediaMonks / Amsterdam + The Walt Disney Company / Los Angeles
Client: The Walt Disney Company Category: Use of Technology / Augmented Reality
Blood
Agency: 750mph / London + AMV BBDO / London
Client: SCA Bodyform Category: Craft - Sound Design / Sound Design - Single