The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

ONWARD Stitched Sign Project Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo Client: ONWARD KASHIYAMA Co.,Ltd. Category: Immersive / Environmental / Wayfinding
Sentralen Wayfinding Agency: Metric / Oslo Client: Sentralen Category: Immersive / Environmental / Wayfinding
Edible Chocolate Posters Agency: Baldwin& / Raleigh Client: Videri Chocolate Factory Category: Promotional / Posters - Single
Fresh Kiss Agency: GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore Client: Ferrero Category: Promotional / Posters - Single
Haze! Agency: H2C Consultant Group / ChangSha + C² Creative Lab / ChangSha Client: China haze theme Poster Contest Category: Promotional / Posters - Single
Cloud Nine Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Glengarry Glen Ross Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
The Killer Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Grapes of Wrath Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
East of Eden Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Death of a Salesman Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Giving Tuesday Agency: Red Peak / New York Client: ideo.org Category: Promotional / Posters - Single
Hunt on the News Agency: AKQA / São Paulo Client: Netflix Category: Publishing / Newspaper - Campaign
PARK AT THE FRONT DOOR Agency: CONTRAPUNTO BBDO / SPAIN Client: MERCEDES-BENZ ESPAÑA, S.A. Category: Publishing / Newspaper - Campaign
Holiday Packing Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Publishing / Newspaper - Campaign
A bit bitter Agency: lg2 / Quebec City Client: Farnham Ale & Lager Category: Publishing / Newspaper - Campaign
World For All ( Pet Adoption ) Agency: McCann World Group India / Mumbai Client: World For All Category: Publishing / Newspaper - Campaign
Textile Agency: MullenLowe / Singapore + MullenLowe / London Client: Unilever (Breeze) Category: Publishing / Newspaper - Campaign
Typevoice Agency: Ogilvy / New York Client: Webby Awards Category: Web / Utility
Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Web / Utility
Britalia Agency: adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London Client: Harvey Nichols Category: Cinema Advertising
YouTube Music Launch Agency: Anomaly / New York + Park Pictures / New York + Audio Engine / New York Client: YouTube Music Category: Cinema Advertising
SickKids VS - Undeniable Agency: Cossette / Toronto Client: SickKids Foundation Category: Cinema Advertising
Gun Crazy Agency: Grey / New York + Supply & Demand / New York + Rival School Pictures / New York + Townhouse / New York Client: States United To Prevent Gun Violence Category: Cinema Advertising
Imam & Priest Agency: Joint / London + HLA / London Client: Amazon Category: Cinema Advertising
Jackie Agency: Publicis Italy / Milano Client: Heineken Category: Cinema Advertising
Usain Bolt | The Boy Who Learned to Fly | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Cinema Advertising
First Kiss Agency: Y&R South Africa / Cape Town Client: Western Cape Government Category: Cinema Advertising
Paper Planes Agency: Droga5 / New York + Active Theory / Venice, CA + Plan8 / Stockholm Client: Android Category: Branding / Brand Installations
Hand meets Hand Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DY MEDIA PARTNERS INC. / Tokyo + WHITE Inc. / Tokyo + HAKUHODO PRODUCTS Inc. / Tokyo Client: Tiffany & Co. Category: Branding / Brand Installations
Unexpected Courts Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro Client: Akzo Nobel Category: Branding / Brand Installations
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Branding / Brand Installations
Eiffel Tower All Yours Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Branding / Brand Installations
Doors Of Thrones Agency: Publicis / London Client: Tourism Ireland Category: Immersive / Environmental / Ambient Media - Series
MARS Agency: National Geographic / New York + Framestore / London + RadicalMedia / New York + Imagine Entertainment / Beverley Hills Client: National Geographic Category: Motion Graphics / Title Sequences
Salesforce Design Leadership Conference 2016, Introduction Film Agency: Salesforce / San Francisco + Bonfire Labs / San Francisco Client: Salesforce Category: Motion Graphics / Title Sequences
A Kauri Cries Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland Client: Auckland City Council Category: Craft / Music / Sound
Orgasm Sound Library Agency: Proximity / Madrid Client: BIJOUX INDISCRETS Category: Craft / Music / Sound
No more black target Agency: FRED & FARID / New York Client: New York Ethical Society Category: Craft / Art Direction - Single or Campaign
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Craft / Art Direction - Single or Campaign
PorcelainBones Agency: Les Gaulois / PUTEAUX Client: AMGEN Category: Craft / Art Direction - Single or Campaign
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Art Direction - Single or Campaign
The doll that chose to drive Agency: Proximity / Barcelona + Post23 / Barcelona Client: Audi Spain Category: Craft / Art Direction - Single or Campaign
#BeTheirEyes Agency: Cheil / Hong Kong Client: Samsung Category: Community Building
Ladyballs Agency: Grey Canada / Toronto Client: Ovarian Cancer Canada Category: Community Building
#20MinutesOfAction4Change Agency: J. Walter Thompson Canada / Toronto Client: White Ribbon Category: Community Building
Ponle Acento Agency: LatinWorks / Austin Client: Major League Baseball Category: Community Building
LET US BULLY YOU - IN VIRTUAL REALITY Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Client: UR (The Swedish Educational Broadcast Company) Category: Community Building
What Family Means Agency: NBS / Rio de Janeiro Client: Houaiss Dictionary Category: Community Building
The Cognitive Collection designed by Jason Grech + IBM Watson Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore Client: IBM Category: Community Building

2017 Design Merit Award

DENTSU INC. / Tokyo + bluecolor inc. / Tokyo

ONWARD KASHIYAMA Co.,Ltd.

ONWARD Stitched Sign Project

Immersive / Environmental / Wayfinding

OS_DE17230M

2017 Design Merit Award

Metric / Oslo

Sentralen

Sentralen Wayfinding

Immersive / Environmental / Wayfinding

OS_DE17231M

2017 Design Merit Award

Baldwin& / Raleigh

Videri Chocolate Factory

Edible Chocolate Posters

Promotional / Posters - Single

OS_DE17137M

2017 Design Merit Award

GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore

Ferrero

Fresh Kiss

Promotional / Posters - Single

OS_DE17138M

2017 Design Merit Award

H2C Consultant Group / ChangSha + C² Creative Lab / ChangSha

China haze theme Poster Contest

Haze!

Promotional / Posters - Single

OS_DE17139M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Cloud Nine

Promotional / Posters - Single

OS_DE17140M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Glengarry Glen Ross

Promotional / Posters - Single

OS_DE17141M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

The Killer

Promotional / Posters - Single

OS_DE17142M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Grapes of Wrath

Promotional / Posters - Single

OS_DE17143M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

East of Eden

Promotional / Posters - Single

OS_DE17144M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Death of a Salesman

Promotional / Posters - Single

OS_DE17145M

2017 Design Merit Award

Red Peak / New York

ideo.org

Giving Tuesday

Promotional / Posters - Single

OS_DE17146M

2017 Print & Outdoor Merit Award

AKQA / São Paulo

Netflix

Hunt on the News

Publishing / Newspaper - Campaign

OS_PO17076M

2017 Print & Outdoor Merit Award

CONTRAPUNTO BBDO / SPAIN

MERCEDES-BENZ ESPAÑA, S.A.

PARK AT THE FRONT DOOR

Publishing / Newspaper - Campaign

OS_PO17077M

2017 Print & Outdoor Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Holiday Packing

Publishing / Newspaper - Campaign

OS_PO17078M

2017 Print & Outdoor Merit Award

lg2 / Quebec City

Farnham Ale & Lager

A bit bitter

Publishing / Newspaper - Campaign

OS_PO17079M

2017 Print & Outdoor Merit Award

McCann World Group India / Mumbai

World For All

World For All ( Pet Adoption )

Publishing / Newspaper - Campaign

OS_PO17080M

2017 Print & Outdoor Merit Award

MullenLowe / Singapore + MullenLowe / London

Unilever (Breeze)

Textile

Publishing / Newspaper - Campaign

OS_PO17081M

2017 UX / UI Merit Award

Ogilvy / New York

Webby Awards

Typevoice

Web / Utility

OS_UX17021M

2017 UX / UI Merit Award

The Monkeys / Sydney + Qantas / Sydney

Qantas

Qantas Out of Office Travelogue

Web / Utility

OS_UX17022M

2017 Film Merit Award

adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London

Harvey Nichols

Britalia

Cinema Advertising

OS_FI17079M

2017 Film Merit Award

Anomaly / New York + Park Pictures / New York + Audio Engine / New York

YouTube Music

YouTube Music Launch

Cinema Advertising

OS_FI17080M

2017 Film Merit Award

Cossette / Toronto

SickKids Foundation

SickKids VS - Undeniable

Cinema Advertising

OS_FI17081M

2017 Film Merit Award

Grey / New York + Supply & Demand / New York + Rival School Pictures / New York + Townhouse / New York

States United To Prevent Gun Violence

Gun Crazy

Cinema Advertising

OS_FI17082M

2017 Film Merit Award

Joint / London + HLA / London

Amazon

Imam & Priest

Cinema Advertising

OS_FI17083M

2017 Film Merit Award

Publicis Italy / Milano

Heineken

Jackie

Cinema Advertising

OS_FI17084M

2017 Film Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

Usain Bolt | The Boy Who Learned to Fly | Gatorade

Cinema Advertising

OS_FI17085M

2017 Film Merit Award

Y&R South Africa / Cape Town

Western Cape Government

First Kiss

Cinema Advertising

OS_FI17086M

2017 Design Merit Award

Droga5 / New York + Active Theory / Venice, CA + Plan8 / Stockholm

Android

Paper Planes

Branding / Brand Installations

OS_DE17117M

2017 Design Merit Award

HAKUHODO Inc. / Tokyo + HAKUHODO DY MEDIA PARTNERS INC. / Tokyo + WHITE Inc. / Tokyo + HAKUHODO PRODUCTS Inc. / Tokyo

Tiffany & Co.

Hand meets Hand

Branding / Brand Installations

OS_DE17118M

2017 Design Merit Award

NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro

Akzo Nobel

Unexpected Courts

Branding / Brand Installations

OS_DE17119M

2017 Design Merit Award

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Branding / Brand Installations

OS_DE17120M

2017 Design Merit Award

Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London

HomeAway

Eiffel Tower All Yours

Branding / Brand Installations

OS_DE17121M

2017 Design Merit Award

Publicis / London

Tourism Ireland

Doors Of Thrones

Immersive / Environmental / Ambient Media - Series

OS_DE17216M

2017 Design Merit Award

National Geographic / New York + Framestore / London + RadicalMedia / New York + Imagine Entertainment / Beverley Hills

National Geographic

MARS

Motion Graphics / Title Sequences

OS_DE17236M

2017 Design Merit Award

Salesforce / San Francisco + Bonfire Labs / San Francisco

Salesforce

Salesforce Design Leadership Conference 2016, Introduction Film

Motion Graphics / Title Sequences

OS_DE17237M

2017 Interactive Merit Award

Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland

Auckland City Council

A Kauri Cries

Craft / Music / Sound

OS_IN17076M

2017 Interactive Merit Award

Proximity / Madrid

BIJOUX INDISCRETS

Orgasm Sound Library

Craft / Music / Sound

OS_IN17077M

2017 Direct Marketing Merit Award

FRED & FARID / New York

New York Ethical Society

No more black target

Craft / Art Direction - Single or Campaign

OS_DI17110M

2017 Direct Marketing Merit Award

Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles

Tostitos

The Breathalyzer Bag

Craft / Art Direction - Single or Campaign

OS_DI17111M

2017 Direct Marketing Merit Award

Les Gaulois / PUTEAUX

AMGEN

PorcelainBones

Craft / Art Direction - Single or Campaign

OS_DI17112M

2017 Direct Marketing Merit Award

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Craft / Art Direction - Single or Campaign

OS_DI17113M

2017 Direct Marketing Merit Award

Proximity / Barcelona + Post23 / Barcelona

Audi Spain

The doll that chose to drive

Craft / Art Direction - Single or Campaign

OS_DI17114M

2017 Public Relations Merit Award

Cheil / Hong Kong

Samsung

#BeTheirEyes

Community Building

OS_PR17052M

2017 Public Relations Merit Award

Grey Canada / Toronto

Ovarian Cancer Canada

Ladyballs

Community Building

OS_PR17053M

2017 Public Relations Merit Award

J. Walter Thompson Canada / Toronto

White Ribbon

#20MinutesOfAction4Change

Community Building

OS_PR17054M

2017 Public Relations Merit Award

LatinWorks / Austin

Major League Baseball

Ponle Acento

Community Building

OS_PR17055M

2017 Public Relations Merit Award

McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm

UR (The Swedish Educational Broadcast Company)

LET US BULLY YOU - IN VIRTUAL REALITY

Community Building

OS_PR17056M

2017 Public Relations Merit Award

NBS / Rio de Janeiro

Houaiss Dictionary

What Family Means

Community Building

OS_PR17057M

2017 Public Relations Merit Award

Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore

IBM

The Cognitive Collection designed by Jason Grech + IBM Watson

Community Building

OS_PR17058M

Follow Us