The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Shockwaves Agency: la chose / Paris Client: Sécurité Routière / Road safety Category: Television / Long Form - Campaign
#SettleYourScore Agency: Barkley, Inc. / Kansas City Client: Russell Athletic Category: Online Films & Video / Long Form - Campaign
You've Gotta Have a Team Agency: BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney Client: Football Federation of Australia Category: Brand Voice
Change Please Agency: FCB Inferno / London Client: Change Please and the Big Issue Category: Brand Voice
#DadDo Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York Client: Pantene Category: Brand Voice
Photo Without Borders Agency: Leo Burnett Mexico / Mexico City Client: Corona Category: Brand Voice
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Brand Voice
FlyBabies Agency: MullenLowe / New York Client: JetBlue Category: Brand Voice
Sign Their Yearbook Agency: Volt / Stockholm Client: New Yorkers Against Gun Violence Category: Brand Voice
Barbie Evolve the Doll Agency: Weber Shandwick / New York + BBDO / San Francisco Client: Mattel Category: Brand Voice
Unfairy Tales Agency: 180LA / Santa Monica + MediaMonks / Los Angeles Client: Unicef Category: Mobile Advertising
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Mobile Advertising
Haunted Door Agency: BIMM / Toronto Client: WD-40 Category: Mobile Advertising
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Mobile Advertising
Venmo Micro Hack Agency: Deutsch / New York Client: WATERisLIFE Category: Mobile Advertising
SONGS OF VIOLENCE Agency: FCB BRASIL / São Paulo Client: ESTADAO DIGITAL Category: Mobile Advertising
Don't Skip Your Prostate Agency: J. Walter Thompson / New York Client: Vice Media Category: Mobile Advertising
Eyes on Gigi Agency: KBS / New York + Serviceplan / Munich Client: BMW Category: Mobile Advertising
Can't Stop Agency: R/GA / New York Client: Samsung Category: Mobile Advertising
Rise to the Occasion - A DiGiorno Pizza Anthem Agency: Doner LA / Los Angeles + Reach / LA Client: DIGIORNO® Category: Influencer Marketing / Multi-Channel
Amazon's This Week On Fire Agency: Epic Signal / New York + Amazon / Seattle Client: Amazon Fire Category: Influencer Marketing / Multi-Channel
Influencer Chatbot, KalaniBot, for COVERGIRL Agency: theAmplify / Culver City + Automat / Montreal + COTY Inc. (COVERGIRL brand) / New York City Client: COTY Inc. (COVERGIRL brand) Category: Influencer Marketing / Multi-Channel
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Craft / Use of Visuals
Netflix: The OA Agency: Carrot Creative / Brooklyn, NY Client: Netflix Category: Craft / Use of Visuals
Adobe Photoshop - There's Magic Inside Agency: Edelman / San Francisco Client: Adobe Category: Craft / Use of Visuals
Olympics News Lab at Google Agency: Google Brand Studio / San Francisco + Swift / Portland Client: Google Category: Craft / Use of Visuals
Graffiti Alley InstaTour Agency: Havas Canada / Toronto Client: Heritage Toronto Category: Craft / Use of Visuals
#Paintback Agency: Heimat Werbeagentur GmbH / Berlin Client: Legacy Category: Craft / Use of Visuals
West Marin Review, cover series Agency: Madeleine Corson Design / San Francisco Client: West Marin Review Category: Editorial / Magazine Cover Design
Expedia Dream Adventures Agency: 180LA / Santa Monica Client: Expedia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The upside down can Agency: BETC / Paris Client: Orangina Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Unusual Football Field Project : Football field that breaks through the rectangular boundary Agency: CJ WORX / BANGKOK Client: AP THAILAND Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Lego Batman Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Highway Robbery Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York Client: Volvo Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
25m2 Syria Agency: POL / Oslo Client: NRK TV-aksjonen & IKEA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Experiential / Installations
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Experiential / Installations
GAYNZ Agency: TBWA\ / Melbourne Client: ANZ Category: Experiential / Installations
Rolling Eggs Agency: Creative Power Unit / Tokyo Client: Shiga Art School Category: Promotional / Posters - Series
Finding Her Agency: DDB / Dubai Client: UN Women Category: Promotional / Posters - Series
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku." Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series
“Mist-ery" Train / Sea Train Agency: DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya Client: Willer Trains Category: Promotional / Posters - Series
mt ex singapore Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Promotional / Posters - Series
Museum of Contemporary Art Invitations Agency: Leo Burnett / Toronto Client: Museum of Contemporary Art Category: Promotional / Posters - Series
Art with Watson Agency: Ogilvy / New York Client: IBM Category: Promotional / Posters - Series
KYLE DON'T STOP #NBAVOTE Agency: Sid Lee / Toronto + M&H / Toronto Client: Maple Leaf Sports & Entertainment Ltd. Category: Promotional / Posters - Series
Prison of the Head Agency: The Nine / Shanghai Client: Amnesty International Category: Promotional / Posters - Series

2017 Film Merit Award

la chose / Paris

Sécurité Routière / Road safety

Shockwaves

Television / Long Form - Campaign

OS_FI17076M

2017 Film Merit Award

Barkley, Inc. / Kansas City

Russell Athletic

#SettleYourScore

Online Films & Video / Long Form - Campaign

OS_FI17127M

2017 Public Relations Merit Award

BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney

Football Federation of Australia

You've Gotta Have a Team

Brand Voice

OS_PR17060M

2017 Public Relations Merit Award

FCB Inferno / London

Change Please and the Big Issue

Change Please

Brand Voice

OS_PR17061M

2017 Public Relations Merit Award

Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York

Pantene

#DadDo

Brand Voice

OS_PR17062M

2017 Public Relations Merit Award

Leo Burnett Mexico / Mexico City

Corona

Photo Without Borders

Brand Voice

OS_PR17063M

2017 Public Relations Merit Award

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Brand Voice

OS_PR17064M

2017 Public Relations Merit Award

MullenLowe / New York

JetBlue

FlyBabies

Brand Voice

OS_PR17065M

2017 Public Relations Merit Award

Volt / Stockholm

New Yorkers Against Gun Violence

Sign Their Yearbook

Brand Voice

OS_PR17066M

2017 Public Relations Merit Award

Weber Shandwick / New York + BBDO / San Francisco

Mattel

Barbie Evolve the Doll

Brand Voice

OS_PR17067M

2017 Mobile Merit Award

180LA / Santa Monica + MediaMonks / Los Angeles

Unicef

Unfairy Tales

Mobile Advertising

OS_MO17049M

2017 Mobile Merit Award

BETC / Paris

Addict Aide

Like my addiction

Mobile Advertising

OS_MO17050M

2017 Mobile Merit Award

BIMM / Toronto

WD-40

Haunted Door

Mobile Advertising

OS_MO17051M

2017 Mobile Merit Award

DDB Group Germany / Berlin

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Mobile Advertising

OS_MO17052M

2017 Mobile Merit Award

Deutsch / New York

WATERisLIFE

Venmo Micro Hack

Mobile Advertising

OS_MO17053M

2017 Mobile Merit Award

FCB BRASIL / São Paulo

ESTADAO DIGITAL

SONGS OF VIOLENCE

Mobile Advertising

OS_MO17054M

2017 Mobile Merit Award

J. Walter Thompson / New York

Vice Media

Don't Skip Your Prostate

Mobile Advertising

OS_MO17055M

2017 Mobile Merit Award

KBS / New York + Serviceplan / Munich

BMW

Eyes on Gigi

Mobile Advertising

OS_MO17056M

2017 Mobile Merit Award

R/GA / New York

Samsung

Can't Stop

Mobile Advertising

OS_MO17057M

2017 Social Influencer Marketing Merit Award

Doner LA / Los Angeles + Reach / LA

DIGIORNO®

Rise to the Occasion - A DiGiorno Pizza Anthem

Influencer Marketing / Multi-Channel

OS_SI17012M

2017 Social Influencer Marketing Merit Award

Epic Signal / New York + Amazon / Seattle

Amazon Fire

Amazon's This Week On Fire

Influencer Marketing / Multi-Channel

OS_SI17013M

2017 Social Influencer Marketing Merit Award

theAmplify / Culver City + Automat / Montreal + COTY Inc. (COVERGIRL brand) / New York City

COTY Inc. (COVERGIRL brand)

Influencer Chatbot, KalaniBot, for COVERGIRL

Influencer Marketing / Multi-Channel

OS_SI17014M

2017 Social Media Merit Award

BETC / Paris

Addict Aide

Like my addiction

Craft / Use of Visuals

OS_SM17084M

2017 Social Media Merit Award

Carrot Creative / Brooklyn, NY

Netflix

Netflix: The OA

Craft / Use of Visuals

OS_SM17085M

2017 Social Media Merit Award

Edelman / San Francisco

Adobe

Adobe Photoshop - There's Magic Inside

Craft / Use of Visuals

OS_SM17086M

2017 Social Media Merit Award

Google Brand Studio / San Francisco + Swift / Portland

Google

Olympics News Lab at Google

Craft / Use of Visuals

OS_SM17087M

2017 Social Media Merit Award

Havas Canada / Toronto

Heritage Toronto

Graffiti Alley InstaTour

Craft / Use of Visuals

OS_SM17088M

2017 Social Media Merit Award

Heimat Werbeagentur GmbH / Berlin

Legacy

#Paintback

Craft / Use of Visuals

OS_SM17089M

2017 Design Merit Award

Madeleine Corson Design / San Francisco

West Marin Review

West Marin Review, cover series

Editorial / Magazine Cover Design

OS_DE17127M

2017 Print & Outdoor Merit Award

180LA / Santa Monica

Expedia

Expedia Dream Adventures

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17146M

2017 Print & Outdoor Merit Award

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17147M

2017 Print & Outdoor Merit Award

BETC / Paris

Orangina

The upside down can

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17148M

2017 Print & Outdoor Merit Award

CJ WORX / BANGKOK

AP THAILAND

The Unusual Football Field Project : Football field that breaks through the rectangular boundary

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17149M

2017 Print & Outdoor Merit Award

Commonwealth//McCann / Detroit + Carat / Detroit

Chevrolet

Lego Batman

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17150M

2017 Print & Outdoor Merit Award

Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York

Volvo

Highway Robbery

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17151M

2017 Print & Outdoor Merit Award

J. Walter Thompson / New York

Tribeca Film Festival

Tribeca Film ReActor

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17152M

2017 Print & Outdoor Merit Award

POL / Oslo

NRK TV-aksjonen & IKEA

25m2 Syria

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17153M

2017 Print & Outdoor Merit Award

TBWA\HAKUHODO Inc. / Tokyo

Tourism Australia

GIGA Selfie

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17154M

2017 Cross-Platform Merit Award

BWM Dentsu / Melbourne

Chadstone

Tailor Made Store

Experiential / Installations

OS_CP17034M

2017 Cross-Platform Merit Award

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Experiential / Installations

OS_CP17035M

2017 Cross-Platform Merit Award

TBWA\ / Melbourne

ANZ

GAYNZ

Experiential / Installations

OS_CP17036M

2017 Design Merit Award

Creative Power Unit / Tokyo

Shiga Art School

Rolling Eggs

Promotional / Posters - Series

OS_DE17147M

2017 Design Merit Award

DDB / Dubai

UN Women

Finding Her

Promotional / Posters - Series

OS_DE17148M

2017 Design Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."

Promotional / Posters - Series

OS_DE17149M

2017 Design Merit Award

DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya

Willer Trains

“Mist-ery" Train / Sea Train

Promotional / Posters - Series

OS_DE17150M

2017 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi kakoshi Co., Ltd.

mt ex singapore

Promotional / Posters - Series

OS_DE17151M

2017 Design Merit Award

Leo Burnett / Toronto

Museum of Contemporary Art

Museum of Contemporary Art Invitations

Promotional / Posters - Series

OS_DE17152M

2017 Design Merit Award

Ogilvy / New York

IBM

Art with Watson

Promotional / Posters - Series

OS_DE17153M

2017 Design Merit Award

Sid Lee / Toronto + M&H / Toronto

Maple Leaf Sports & Entertainment Ltd.

KYLE DON'T STOP #NBAVOTE

Promotional / Posters - Series

OS_DE17154M

2017 Design Merit Award

The Nine / Shanghai

Amnesty International

Prison of the Head

Promotional / Posters - Series

OS_DE17155M

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