The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Craft / Use of Visuals
Netflix: The OA Agency: Carrot Creative / Brooklyn, NY Client: Netflix Category: Craft / Use of Visuals
Adobe Photoshop - There's Magic Inside Agency: Edelman / San Francisco Client: Adobe Category: Craft / Use of Visuals
Olympics News Lab at Google Agency: Google Brand Studio / San Francisco + Swift / Portland Client: Google Category: Craft / Use of Visuals
Graffiti Alley InstaTour Agency: Havas Canada / Toronto Client: Heritage Toronto Category: Craft / Use of Visuals
#Paintback Agency: Heimat Werbeagentur GmbH / Berlin Client: Legacy Category: Craft / Use of Visuals
Tokyo Deep Nights Agency: HAKUHODO INC. / TOKYO Client: TAKEO CO.,LTD. Category: Craft / Printing & Paper Craft - Single or Series
The World of Izumi Kyoka Agency: Hakuhodo Inc. / Tokyo Client: KANAZAWA's Beauty Explored Category: Craft / Printing & Paper Craft - Single or Series
mt ex singapore Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Girl With a Coloring Drop Agency: OTUA Co.,Ltd / Tokyo + SHOEI Inc. / Tokyo Client: SHOEI Inc. Category: Craft / Printing & Paper Craft - Single or Series
The Coughing Billboard Agency: Akestam Holst NOA / Stockholm Client: Apotek Hjartat Category: Craft / Use of Digital Technology - Single or Campaign
Puma Beatbot Agency: J. Walter Thompson / New York Client: Puma Category: Craft / Use of Digital Technology - Single or Campaign
A Kauri Cries Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland Client: Auckland City Council Category: Craft / Music / Sound
Orgasm Sound Library Agency: Proximity / Madrid Client: BIJOUX INDISCRETS Category: Craft / Music / Sound
Unfairy Tales Agency: 180LA / Santa Monica + MediaMonks / Los Angeles Client: Unicef Category: Craft / Visual Effects / Animation
GO MONO Agency: MCCANN / BUCHAREST Client: RADIO XXI Category: Craft / Sound - Campaign
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Dynamic Data Visualization
Predictive World Agency: SID LEE / Paris Client: UBISOFT Category: Craft / Dynamic Data Visualization
The Give-A-Care Collection Agency: lg2 / Toronto Client: Rethink Breast Cancer Category: Craft / Writing - Campaign
Art Breaks Agency: Marcel / Sydney Client: ABC / Marcel Category: Craft / Writing - Campaign
2016 Wrapped Agency: Spotify / New York Client: Spotify Category: Craft / Writing - Campaign
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Craft / Writing - Campaign
The end of society simulator Agency: BETC / Paris + BETC Digital / Paris Client: Ubisoft Category: Craft / Dynamic Data Visualization
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Craft / Dynamic Data Visualization
Van Gogh's Bedrooms Agency: Bluecadet / Philadelphia Client: Art Institute of Chicago Category: Craft / Storytelling
Wrigley - Classics Last Longer Agency: BBDO GmbH / Duesseldorf Client: Wrigley GmbH Category: Craft / Illustration - Single or Campaign
Honda. Great Journey.-Travel sticker scrapbook Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Craft / Illustration - Single or Campaign
Shower Battle Agency: J. Walter Thompson / Shanghai Client: SAKURA Category: Craft / Illustration - Single or Campaign
Roller Coaster Agency: La Comunidad / Buenos Aires Client: Ferrero Rocher Argentina Category: Craft / Illustration - Single or Campaign
You Eat. They Eat. Agency: Ogilvy & Mather India / Gurgaon Client: Yum Restaurant Marketing Pvt. Ltd. Category: Craft / Illustration - Single or Campaign
Doors Of Thrones Agency: Publicis / London Client: Tourism Ireland Category: Craft / Illustration - Single or Campaign
Animals Agency: TBWA\Chiat\Day / NY + TBWA\ / London Client: Airbnb Category: Craft / Illustration - Single or Campaign
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Craft / Printing / Production - Single or Campaign
Zombie Christmas: The Real-World Trailer Agency: McCann / London + Momentum Worldwide / London Client: Microsoft / Xbox Category: Craft / Printing / Production - Single or Campaign
Make Sense Of Music: Singers Agency: Bates CHI Indonesia / Jakarta + Fuse Adventures In Audio / Singapore Client: IMI - School of Creative Arts (SOCA) Category: Craft / Direction - Single
Flags Agency: AlmapBBDO / São Paulo Client: Visa Category: Craft / Art Direction - Single or Campaign
Finding Her Agency: DDB / Dubai Client: UN Women Category: Craft / Art Direction - Single or Campaign
The Study of Human Being Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Campaign
Honda. Great Journey. Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Craft / Art Direction - Single or Campaign
Floods Agency: Dentsu / Singapore Client: Regional Environmental Awareness Cameron Highlands Category: Craft / Art Direction - Single or Campaign
Boeing Flypaper Agency: FCB Chicago / Chicago, IL Client: The Boeing Company Category: Craft / Art Direction - Single or Campaign
Holiday Packing Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Art Direction - Single or Campaign
Save Their Tears Agency: Impact BBDO / Dubai Client: Johnson & Johnson Category: Craft / Art Direction - Single or Campaign
Elizabeth Williams Agency: Leo Burnett / Chicago Client: Donate Life America Category: Craft / Art Direction - Single or Campaign
One Cut Kill All Agency: Ogilvy Group Thailand / Bangkok Client: Seub Nakhasathien Foundation Category: Craft / Art Direction - Single or Campaign
Doors Of Thrones Agency: Publicis / London Client: Tourism Ireland Category: Craft / Art Direction - Single or Campaign
KIMONO WEARING THE RAIN Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO products inc. / Tokyo Client: TAKASHIMAYA Category: Craft / Art Direction - Single or Campaign
Loving the night Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Craft / Art Direction - Single or Campaign
Search Racism. Find Truth. Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg Client: Flüchtlinge Willkommen Category: Craft / Use of Digital Technology - Single or Campaign
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Craft / Use of Digital Technology - Single or Campaign

2017 Social Media Merit Award

BETC / Paris

Addict Aide

Like my addiction

Craft / Use of Visuals

OS_SM17084M

2017 Social Media Merit Award

Carrot Creative / Brooklyn, NY

Netflix

Netflix: The OA

Craft / Use of Visuals

OS_SM17085M

2017 Social Media Merit Award

Edelman / San Francisco

Adobe

Adobe Photoshop - There's Magic Inside

Craft / Use of Visuals

OS_SM17086M

2017 Social Media Merit Award

Google Brand Studio / San Francisco + Swift / Portland

Google

Olympics News Lab at Google

Craft / Use of Visuals

OS_SM17087M

2017 Social Media Merit Award

Havas Canada / Toronto

Heritage Toronto

Graffiti Alley InstaTour

Craft / Use of Visuals

OS_SM17088M

2017 Social Media Merit Award

Heimat Werbeagentur GmbH / Berlin

Legacy

#Paintback

Craft / Use of Visuals

OS_SM17089M

2017 Design Merit Award

HAKUHODO INC. / TOKYO

TAKEO CO.,LTD.

Tokyo Deep Nights

Craft / Printing & Paper Craft - Single or Series

OS_DE17279M

2017 Design Merit Award

Hakuhodo Inc. / Tokyo

KANAZAWA's Beauty Explored

The World of Izumi Kyoka

Craft / Printing & Paper Craft - Single or Series

OS_DE17280M

2017 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi kakoshi Co., Ltd.

mt ex singapore

Craft / Printing & Paper Craft - Single or Series

OS_DE17281M

2017 Design Merit Award

OTUA Co.,Ltd / Tokyo + SHOEI Inc. / Tokyo

SHOEI Inc.

Girl With a Coloring Drop

Craft / Printing & Paper Craft - Single or Series

OS_DE17282M

2017 Print & Outdoor Merit Award

Akestam Holst NOA / Stockholm

Apotek Hjartat

The Coughing Billboard

Craft / Use of Digital Technology - Single or Campaign

OS_PO17193M

2017 Print & Outdoor Merit Award

J. Walter Thompson / New York

Puma

Puma Beatbot

Craft / Use of Digital Technology - Single or Campaign

OS_PO17194M

2017 Interactive Merit Award

Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland

Auckland City Council

A Kauri Cries

Craft / Music / Sound

OS_IN17076M

2017 Interactive Merit Award

Proximity / Madrid

BIJOUX INDISCRETS

Orgasm Sound Library

Craft / Music / Sound

OS_IN17077M

2017 Mobile Merit Award

180LA / Santa Monica + MediaMonks / Los Angeles

Unicef

Unfairy Tales

Craft / Visual Effects / Animation

OS_MO17081M

2017 Cross-Platform Merit Award

MCCANN / BUCHAREST

RADIO XXI

GO MONO

Craft / Sound - Campaign

OS_CP17083M

2017 Interactive Merit Award

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Craft / Dynamic Data Visualization

OS_IN17078M

2017 Interactive Merit Award

SID LEE / Paris

UBISOFT

Predictive World

Craft / Dynamic Data Visualization

OS_IN17079M

2017 Cross-Platform Merit Award

lg2 / Toronto

Rethink Breast Cancer

The Give-A-Care Collection

Craft / Writing - Campaign

OS_CP17076M

2017 Cross-Platform Merit Award

Marcel / Sydney

ABC / Marcel

Art Breaks

Craft / Writing - Campaign

OS_CP17077M

2017 Cross-Platform Merit Award

Spotify / New York

Spotify

2016 Wrapped

Craft / Writing - Campaign

OS_CP17078M

2017 Cross-Platform Merit Award

The Martin Agency / Richmond + Furlined / Los Angeles

Donate Life

The World's Biggest Asshole

Craft / Writing - Campaign

OS_CP17079M

2017 Mobile Merit Award

BETC / Paris + BETC Digital / Paris

Ubisoft

The end of society simulator

Craft / Dynamic Data Visualization

OS_MO17082M

2017 Mobile Merit Award

Leo Burnett / Sydney

Samsung Australia

brainBAND

Craft / Dynamic Data Visualization

OS_MO17083M

2017 Responsive Environments Merit Award

Bluecadet / Philadelphia

Art Institute of Chicago

Van Gogh's Bedrooms

Craft / Storytelling

OS_RE17021M

2017 Print & Outdoor Merit Award

BBDO GmbH / Duesseldorf

Wrigley GmbH

Wrigley - Classics Last Longer

Craft / Illustration - Single or Campaign

OS_PO17175M

2017 Print & Outdoor Merit Award

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.-Travel sticker scrapbook

Craft / Illustration - Single or Campaign

OS_PO17176M

2017 Print & Outdoor Merit Award

J. Walter Thompson / Shanghai

SAKURA

Shower Battle

Craft / Illustration - Single or Campaign

OS_PO17177M

2017 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

Ferrero Rocher Argentina

Roller Coaster

Craft / Illustration - Single or Campaign

OS_PO17178M

2017 Print & Outdoor Merit Award

Ogilvy & Mather India / Gurgaon

Yum Restaurant Marketing Pvt. Ltd.

You Eat. They Eat.

Craft / Illustration - Single or Campaign

OS_PO17179M

2017 Print & Outdoor Merit Award

Publicis / London

Tourism Ireland

Doors Of Thrones

Craft / Illustration - Single or Campaign

OS_PO17180M

2017 Print & Outdoor Merit Award

TBWA\Chiat\Day / NY + TBWA\ / London

Airbnb

Animals

Craft / Illustration - Single or Campaign

OS_PO17181M

2017 Print & Outdoor Merit Award

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Craft / Printing / Production - Single or Campaign

OS_PO17191M

2017 Print & Outdoor Merit Award

McCann / London + Momentum Worldwide / London

Microsoft / Xbox

Zombie Christmas: The Real-World Trailer

Craft / Printing / Production - Single or Campaign

OS_PO17192M

2017 Radio Merit Award

Bates CHI Indonesia / Jakarta + Fuse Adventures In Audio / Singapore

IMI - School of Creative Arts (SOCA)

Make Sense Of Music: Singers

Craft / Direction - Single

OS_RA17043M

2017 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Visa

Flags

Craft / Art Direction - Single or Campaign

OS_PO17159M

2017 Print & Outdoor Merit Award

DDB / Dubai

UN Women

Finding Her

Craft / Art Direction - Single or Campaign

OS_PO17160M

2017 Print & Outdoor Merit Award

DENTSU INC. / Tokyo

Dentsu Advertising Awards Selection Council

The Study of Human Being

Craft / Art Direction - Single or Campaign

OS_PO17161M

2017 Print & Outdoor Merit Award

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.

Craft / Art Direction - Single or Campaign

OS_PO17162M

2017 Print & Outdoor Merit Award

Dentsu / Singapore

Regional Environmental Awareness Cameron Highlands

Floods

Craft / Art Direction - Single or Campaign

OS_PO17163M

2017 Print & Outdoor Merit Award

FCB Chicago / Chicago, IL

The Boeing Company

Boeing Flypaper

Craft / Art Direction - Single or Campaign

OS_PO17164M

2017 Print & Outdoor Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Holiday Packing

Craft / Art Direction - Single or Campaign

OS_PO17165M

2017 Print & Outdoor Merit Award

Impact BBDO / Dubai

Johnson & Johnson

Save Their Tears

Craft / Art Direction - Single or Campaign

OS_PO17166M

2017 Print & Outdoor Merit Award

Leo Burnett / Chicago

Donate Life America

Elizabeth Williams

Craft / Art Direction - Single or Campaign

OS_PO17167M

2017 Print & Outdoor Merit Award

Ogilvy Group Thailand / Bangkok

Seub Nakhasathien Foundation

One Cut Kill All

Craft / Art Direction - Single or Campaign

OS_PO17168M

2017 Print & Outdoor Merit Award

Publicis / London

Tourism Ireland

Doors Of Thrones

Craft / Art Direction - Single or Campaign

OS_PO17169M

2017 Print & Outdoor Merit Award

TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO products inc. / Tokyo

TAKASHIMAYA

KIMONO WEARING THE RAIN

Craft / Art Direction - Single or Campaign

OS_PO17170M

2017 Print & Outdoor Merit Award

TBWA\THAILAND / Bangkok

McDonald's

Loving the night

Craft / Art Direction - Single or Campaign

OS_PO17171M

2017 Direct Marketing Merit Award

FCB / Zürich + Ehrenberg Kommunikation / Hamburg

Flüchtlinge Willkommen

Search Racism. Find Truth.

Craft / Use of Digital Technology - Single or Campaign

OS_DI17118M

2017 Direct Marketing Merit Award

Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles

Tostitos

The Breathalyzer Bag

Craft / Use of Digital Technology - Single or Campaign

OS_DI17119M

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