The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Hidden Dangers Agency: Deutsch / New York Client: WATERisLIFE Category: Cross-Channel / Digital Cross-Channel
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Cross-Channel / Digital Cross-Channel
PERSONAL INNOVATION ACT Agency: SIX INC. / TOKYO + HAKUHODO INC. / TOKYO Client: SOFTBANK CORP. Category: Cross-Channel / Digital Cross-Channel
Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Cross-Channel / Digital Cross-Channel
Magic Words - The Unwritten Stories Agency: AlmapBBDO / São Paulo Client: HP Category: Cross-Channel / Digital / Physical Cross-Channel
French food delivery Agency: BETC / Paris + BETC Digital / Paris Client: Air France Category: Cross-Channel / Digital / Physical Cross-Channel
The Most Wonderful Ornament Agency: McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York Client: United States Postal Service Category: Cross-Channel / Digital / Physical Cross-Channel
Nest, Integrated Outdoor Security Cam Campaign: Mystery Solved Agency: Pet Gorilla / Los Angeles + Nest / Palo Alto Client: Nest Category: Cross-Channel / Digital / Physical Cross-Channel
AMATEUR REPLAY Agency: Ogilvy & Mather / Singapore Client: ALLIANZ Category: Cross-Channel / Digital / Physical Cross-Channel

2017 UX / UI Merit Award

Deutsch / New York

WATERisLIFE

Hidden Dangers

Cross-Channel / Digital Cross-Channel

OS_UX17033M

2017 UX / UI Merit Award

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Cross-Channel / Digital Cross-Channel

OS_UX17034M

2017 UX / UI Merit Award

SIX INC. / TOKYO + HAKUHODO INC. / TOKYO

SOFTBANK CORP.

PERSONAL INNOVATION ACT

Cross-Channel / Digital Cross-Channel

OS_UX17035M

2017 UX / UI Merit Award

The Monkeys / Sydney + Qantas / Sydney

Qantas

Qantas Out of Office Travelogue

Cross-Channel / Digital Cross-Channel

OS_UX17036M

2017 UX / UI Merit Award

AlmapBBDO / São Paulo

HP

Magic Words - The Unwritten Stories

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17037M

2017 UX / UI Merit Award

BETC / Paris + BETC Digital / Paris

Air France

French food delivery

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17038M

2017 UX / UI Merit Award

McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York

United States Postal Service

The Most Wonderful Ornament

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17039M

2017 UX / UI Merit Award

Pet Gorilla / Los Angeles + Nest / Palo Alto

Nest

Nest, Integrated Outdoor Security Cam Campaign: Mystery Solved

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17040M

2017 UX / UI Merit Award

Ogilvy & Mather / Singapore

ALLIANZ

AMATEUR REPLAY

Cross-Channel / Digital / Physical Cross-Channel

OS_UX17041M

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