The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Dragon Spotting for Disney's Pete's Dragon Agency: The Zoo at Google / New York + MediaMonks / Amsterdam + The Walt Disney Company / Los Angeles Client: The Walt Disney Company Category: Use of Technology / Augmented Reality
Made In A Minute Agency: BBDO / New York Client: Lowe's Category: Innovation in Design / Digital Design
Every Pixel Counts (spots seq 1) Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Next Awards Category: Broadcast / Any Length - Campaign
Song Inspection Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Broadcast / Any Length - Campaign
Travel before its not fun anymore Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Campaign
Honestly Good Prices Agency: Ogilvy & Mather Group HK / Hong Kong Client: Volkswagen HK Category: Broadcast / Any Length - Campaign
BMW Original Parts Agency: OpenCo - The Open Collaboration / Johannesburg Client: BMW South Africa Category: Broadcast / Any Length - Campaign
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Innovation in Interactive / Ambient / Immersive
Watch Dogs 2 Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal Client: Ubisoft Canada Category: Innovation in Interactive / Ambient / Immersive
Singtel Data ExStream Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore Client: Singtel Category: Innovation in Interactive / Ambient / Immersive
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Innovation in Interactive / Ambient / Immersive
INTELLIGENT PARKING CHAIR Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Innovation in Interactive / Ambient / Immersive
McTrax Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Innovation in Interactive / Ambient / Immersive
Change the Work Climate Agency: BBDO / Toronto Client: BBDO Toronto Category: Self-Promotion
Concepción Agency: Leo Burnett / Bogota Client: Davivienda Category: Self-Promotion
IT RAN Agency: lg2 / Toronto Client: NABS Category: Self-Promotion
The Great Trump Escape Agency: Round & Round / Stockholm Client: Round & Round Category: Self-Promotion
#Comeclean - Vajingle Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York Client: Seventh Generation Category: Television / Long Form - Single
Every Other Week Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen Client: IKEA Category: Television / Long Form - Single
Parentamorphosis Agency: Arnold Worldwide / Boston Client: Progressive Category: Television / Long Form - Single
Coming of Age Agency: Bartle Bogle Hegarty / London Client: PCUK Category: Television / Long Form - Single
Jungle Hero Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Television / Long Form - Single
SickKids VS - Undeniable Agency: Cossette / Toronto Client: SickKids Foundation Category: Television / Long Form - Single
The Piccards Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London Client: Moët Hennessy USA Category: Television / Long Form - Single
Imam & Priest Agency: Joint / London + HLA / London Client: Amazon Category: Television / Long Form - Single
Please Re-Elect Gerald...Please! Agency: KC Strategies / Austin + Steve Mims Films / Austin Client: Gerald Daugherty Campaign Category: Television / Long Form - Single
December 21st Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Television / Long Form - Single
Blood Agency: Stink Films / London + AMVBBDO / London Client: SCA Bodyform Category: Television / Long Form - Single
The Human Family Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Television / Long Form - Single
Halloween Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt Client: Burns & Smiles Category: Television / Long Form - Single
The Conductor Agency: Wieden+Kennedy / Portland + Anonymous Content / Los Angeles Client: Nike Category: Television / Long Form - Single
The Switch Agency: Wieden+Kennedy / Portland + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles, London and New York Client: Nike Category: Television / Long Form - Single
Paper Planes Agency: Droga5 / New York + Active Theory / Venice, CA + Plan8 / Stockholm Client: Android Category: Branding / Brand Installations
Hand meets Hand Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DY MEDIA PARTNERS INC. / Tokyo + WHITE Inc. / Tokyo + HAKUHODO PRODUCTS Inc. / Tokyo Client: Tiffany & Co. Category: Branding / Brand Installations
Unexpected Courts Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro Client: Akzo Nobel Category: Branding / Brand Installations
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Branding / Brand Installations
Eiffel Tower All Yours Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Branding / Brand Installations
Kobe's Rules Book Agency: Africa / Sao Paulo + PBA Cinema/Produtora Associados / Sao Paulo Client: ESPN Category: Promotional / Promotional Items - Single or Series
Words of Welcome Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam Client: Verein für Berliner Stadtmission Category: Promotional / Promotional Items - Single or Series
Second Life Toys Agency: DENTSU INC. / Tokyo + Cliver Inc. / Tokyo + Taki Corporation / Tokyo + Dentsu Public Relations / Tokyo Client: Green Ribbon Project Committee Category: Promotional / Promotional Items - Single or Series
Pina_ Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Pinacoteca do Estado de São Paulo Category: Promotional / Promotional Items - Single or Series
Tokyo Deep Nights Agency: HAKUHODO INC. / TOKYO Client: TAKEO CO.,LTD. Category: Promotional / Promotional Items - Single or Series
Ageing Wine Bottles Agency: Kolle Rebbe GmbH / Hamburg Client: Weingut Knipser Category: Promotional / Promotional Items - Single or Series
Museum of Contemporary Art Invitations Agency: Leo Burnett / Toronto Client: Museum of Contemporary Art Category: Promotional / Promotional Items - Single or Series
Museum of Contemporary Art Brochure Agency: Leo Burnett / Toronto Client: Museum of Contemporary Art Category: Promotional / Promotional Items - Single or Series
Flush HB2 Agency: McKinney / Durham + Public Address System / Brooklyn Client: Equality NC Category: Promotional / Promotional Items - Single or Series
Artquarium Agency: Ogilvy Group Thailand / Bangkok Client: Papawin Co., Ltd. Category: Promotional / Promotional Items - Single or Series
Save me – the ski pass that saves lives Agency: Serviceplan / Munich + Serviceplan Austria / Vienna Client: Ötztal Tourismus Category: Promotional / Promotional Items - Single or Series
Expedia Train Agency: 180LA / Santa Monica Client: Expedia Category: Craft - Writing / Writing - Single
Be Pop Cultured - Blac Chyna Agency: Bartle Bogle Hegarty / Los Angeles Client: E! Entertainment Category: Craft - Writing / Writing - Single

2017 Mobile Merit Award

The Zoo at Google / New York + MediaMonks / Amsterdam + The Walt Disney Company / Los Angeles

The Walt Disney Company

Dragon Spotting for Disney's Pete's Dragon

Use of Technology / Augmented Reality

OS_MO17070M

2017 Design Merit Award

BBDO / New York

Lowe's

Made In A Minute

Innovation in Design / Digital Design

OS_DE17286M

2017 Radio Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

D&AD Next Awards

Every Pixel Counts (spots seq 1)

Broadcast / Any Length - Campaign

OS_RA17033M

2017 Radio Merit Award

Grabarz & Partner / Hamburg

Volkswagen

Song Inspection

Broadcast / Any Length - Campaign

OS_RA17034M

2017 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg

Flight Centre

Travel before its not fun anymore

Broadcast / Any Length - Campaign

OS_RA17035M

2017 Radio Merit Award

Ogilvy & Mather Group HK / Hong Kong

Volkswagen HK

Honestly Good Prices

Broadcast / Any Length - Campaign

OS_RA17036M

2017 Radio Merit Award

OpenCo - The Open Collaboration / Johannesburg

BMW South Africa

BMW Original Parts

Broadcast / Any Length - Campaign

OS_RA17037M

2017 Interactive Merit Award

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Innovation in Interactive / Ambient / Immersive

OS_IN17084M

2017 Interactive Merit Award

Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal

Ubisoft Canada

Watch Dogs 2

Innovation in Interactive / Ambient / Immersive

OS_IN17085M

2017 Interactive Merit Award

Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore

Singtel

Singtel Data ExStream

Innovation in Interactive / Ambient / Immersive

OS_IN17086M

2017 Interactive Merit Award

Ogilvy PR / London + OgilvyOne / London

Volvo Cars

Roam Delivery

Innovation in Interactive / Ambient / Immersive

OS_IN17087M

2017 Interactive Merit Award

TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO

NISSAN MOTOR CO.,LTD.

INTELLIGENT PARKING CHAIR

Innovation in Interactive / Ambient / Immersive

OS_IN17088M

2017 Interactive Merit Award

TBWA\NEBOKO / Amsterdam

McDonald's

McTrax

Innovation in Interactive / Ambient / Immersive

OS_IN17089M

2017 Direct Marketing Merit Award

BBDO / Toronto

BBDO Toronto

Change the Work Climate

Self-Promotion

OS_DI17106M

2017 Direct Marketing Merit Award

Leo Burnett / Bogota

Davivienda

Concepción

Self-Promotion

OS_DI17107M

2017 Direct Marketing Merit Award

lg2 / Toronto

NABS

IT RAN

Self-Promotion

OS_DI17108M

2017 Direct Marketing Merit Award

Round & Round / Stockholm

Round & Round

The Great Trump Escape

Self-Promotion

OS_DI17109M

2017 Film Merit Award

72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York

Seventh Generation

#Comeclean - Vajingle

Television / Long Form - Single

OS_FI17061M

2017 Film Merit Award

Akestam Holst NOA / Stockholm + Bacon / Copenhagen

IKEA

Every Other Week

Television / Long Form - Single

OS_FI17062M

2017 Film Merit Award

Arnold Worldwide / Boston

Progressive

Parentamorphosis

Television / Long Form - Single

OS_FI17063M

2017 Film Merit Award

Bartle Bogle Hegarty / London

PCUK

Coming of Age

Television / Long Form - Single

OS_FI17064M

2017 Film Merit Award

Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland

Old Spice

Jungle Hero

Television / Long Form - Single

OS_FI17065M

2017 Film Merit Award

Cossette / Toronto

SickKids Foundation

SickKids VS - Undeniable

Television / Long Form - Single

OS_FI17066M

2017 Film Merit Award

Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London

Moët Hennessy USA

The Piccards

Television / Long Form - Single

OS_FI17067M

2017 Film Merit Award

Joint / London + HLA / London

Amazon

Imam & Priest

Television / Long Form - Single

OS_FI17068M

2017 Film Merit Award

KC Strategies / Austin + Steve Mims Films / Austin

Gerald Daugherty Campaign

Please Re-Elect Gerald...Please!

Television / Long Form - Single

OS_FI17069M

2017 Film Merit Award

Leo Burnett / Madrid + RCR / Madrid

Loterias y Apuestas del Estado

December 21st

Television / Long Form - Single

OS_FI17070M

2017 Film Merit Award

Stink Films / London + AMVBBDO / London

SCA Bodyform

Blood

Television / Long Form - Single

OS_FI17071M

2017 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

The Human Family

Television / Long Form - Single

OS_FI17072M

2017 Film Merit Award

TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt

Burns & Smiles

Halloween

Television / Long Form - Single

OS_FI17073M

2017 Film Merit Award

Wieden+Kennedy / Portland + Anonymous Content / Los Angeles

Nike

The Conductor

Television / Long Form - Single

OS_FI17074M

2017 Film Merit Award

Wieden+Kennedy / Portland + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles, London and New York

Nike

The Switch

Television / Long Form - Single

OS_FI17075M

2017 Design Merit Award

Droga5 / New York + Active Theory / Venice, CA + Plan8 / Stockholm

Android

Paper Planes

Branding / Brand Installations

OS_DE17117M

2017 Design Merit Award

HAKUHODO Inc. / Tokyo + HAKUHODO DY MEDIA PARTNERS INC. / Tokyo + WHITE Inc. / Tokyo + HAKUHODO PRODUCTS Inc. / Tokyo

Tiffany & Co.

Hand meets Hand

Branding / Brand Installations

OS_DE17118M

2017 Design Merit Award

NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro

Akzo Nobel

Unexpected Courts

Branding / Brand Installations

OS_DE17119M

2017 Design Merit Award

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Branding / Brand Installations

OS_DE17120M

2017 Design Merit Award

Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London

HomeAway

Eiffel Tower All Yours

Branding / Brand Installations

OS_DE17121M

2017 Design Merit Award

Africa / Sao Paulo + PBA Cinema/Produtora Associados / Sao Paulo

ESPN

Kobe's Rules Book

Promotional / Promotional Items - Single or Series

OS_DE17162M

2017 Design Merit Award

DDB Group Germany / Berlin + MediaMonks / Amsterdam

Verein für Berliner Stadtmission

Words of Welcome

Promotional / Promotional Items - Single or Series

OS_DE17163M

2017 Design Merit Award

DENTSU INC. / Tokyo + Cliver Inc. / Tokyo + Taki Corporation / Tokyo + Dentsu Public Relations / Tokyo

Green Ribbon Project Committee

Second Life Toys

Promotional / Promotional Items - Single or Series

OS_DE17164M

2017 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Pinacoteca do Estado de São Paulo

Pina_

Promotional / Promotional Items - Single or Series

OS_DE17165M

2017 Design Merit Award

HAKUHODO INC. / TOKYO

TAKEO CO.,LTD.

Tokyo Deep Nights

Promotional / Promotional Items - Single or Series

OS_DE17166M

2017 Design Merit Award

Kolle Rebbe GmbH / Hamburg

Weingut Knipser

Ageing Wine Bottles

Promotional / Promotional Items - Single or Series

OS_DE17167M

2017 Design Merit Award

Leo Burnett / Toronto

Museum of Contemporary Art

Museum of Contemporary Art Invitations

Promotional / Promotional Items - Single or Series

OS_DE17168M

2017 Design Merit Award

Leo Burnett / Toronto

Museum of Contemporary Art

Museum of Contemporary Art Brochure

Promotional / Promotional Items - Single or Series

OS_DE17169M

2017 Design Merit Award

McKinney / Durham + Public Address System / Brooklyn

Equality NC

Flush HB2

Promotional / Promotional Items - Single or Series

OS_DE17170M

2017 Design Merit Award

Ogilvy Group Thailand / Bangkok

Papawin Co., Ltd.

Artquarium

Promotional / Promotional Items - Single or Series

OS_DE17171M

2017 Design Merit Award

Serviceplan / Munich + Serviceplan Austria / Vienna

Ötztal Tourismus

Save me – the ski pass that saves lives

Promotional / Promotional Items - Single or Series

OS_DE17172M

2017 Moving Image Craft Merit Award

180LA / Santa Monica

Expedia

Expedia Train

Craft - Writing / Writing - Single

OS_MI17056M

2017 Moving Image Craft Merit Award

Bartle Bogle Hegarty / Los Angeles

E! Entertainment

Be Pop Cultured - Blac Chyna

Craft - Writing / Writing - Single

OS_MI17057M

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