The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Filter

+ See More

Award

Agency

Client

Title

Category

Annual ID

Magic Words - The Unwritten Stories Agency: AlmapBBDO / São Paulo Client: HP Category: Craft / Photography - Single or Series
Stain Calendar Agency: DDB / New York Client: Cotton Category: Craft / Photography - Single or Series
Taste the Feeling Agency: Fitzco//McCann / Atlanta Client: The Coca-Cola Company Category: Craft / Photography - Single or Series
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Photography - Single or Series
Projection of Pride Agency: Ogilvy / New York Client: NewFest: New York's LGBT Film Festival Category: Craft / Photography - Single or Series
Shot on iPhone: Colors Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft / Photography - Single or Series
Shot on iPhone: Bastille Day Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Craft / Photography - Single or Series
It's What's Happening: #TheRealDebate Agency: Global Brand & Creative Studio / San Francisco Client: Twitter Category: Craft / Photography - Single or Series
Whopper Sign Agency: DAVID / Miami Client: Burger King Category: Ambient / P.O.P. & In-Store - Campaign
The Refugee Collection Agency: Ogilvy & Mather Japan GK / Tokyo Client: Refugees International Japan Category: Ambient / P.O.P. & In-Store - Campaign
Predators Agency: ALMA DDB. / Miami Client: Kingsford - Clorox Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
How New York Eats Agency: BBH / New York Client: Seamless Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Animals Agency: TBWA\Chiat\Day / NY + TBWA\ / London Client: Airbnb Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Don't Act Like a Pedestrian Agency: the community / Miami Client: City of Buenos Aires Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
It's What's Happening: #InMemoriam Agency: Global Brand & Creative Studio / San Francisco Client: Twitter Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
BP 500 Years of Stories Agency: Valenstein & Fatt / London Client: Tate Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Taylor vs treadmill Agency: Black Hand Cinema / Los Angeles Client: Apple Category: Influencer Marketing / Single Channel
E!'s LIVE 'Lewks' for Less Agency: The Pub / New York + Spielbergs / Los Angeles Client: E! Entertainment Category: Influencer Marketing / Single Channel
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins Agency: Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City Client: Ubisoft Category: Influencer Marketing / Single Channel
Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Experiential / Live Events
Remote Ristorante Agency: BWM Dentsu / Melbourne + Haystac / Melbourne + Dentsu Mitchell / Melbourne Client: Dr Oetker Category: Experiential / Live Events
Scariest BK Agency: DAVID / Miami Client: Burger King Category: Experiential / Live Events
Project Germany Agency: HEIMAT / Berlin Client: HORNBACH Baumarkt AG Category: Experiential / Live Events
Super Bowl Halftime Show: Intel Drones + Lady Gaga Agency: Intel / Santa Clara Client: Intel Category: Experiential / Live Events
Kafa "Legally Bride" Agency: Leo Burnett / Beirut Client: KAFA (enough) Violence & Exploitation Category: Experiential / Live Events
Still Life Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo Client: The END ALS Association Category: Experiential / Live Events
Doors Of Thrones Agency: Publicis / London Client: Tourism Ireland Category: Experiential / Live Events
Eiffel Tower All Yours Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Experiential / Live Events
Bud Light Dive Bar Tour Agency: Wieden+Kennedy / New York + Joint / New York + Livestream / New York Client: Bud Light Category: Experiential / Live Events
Coming Home Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London Client: Waitrose Category: Craft - Visual Effects / Visual Effects - Single
Kitchen Agency: BETC / Paris Client: CANAL Category: Craft - Visual Effects / Visual Effects - Single
Making of Björk Digital Agency: DENTSU INC. / Tokyo Client: One Little Indian Records Category: Craft - Visual Effects / Visual Effects - Single
LG Electronics "World of Play" Agency: Energy BBDO / Chicago Client: LG Electronics Category: Craft - Visual Effects / Visual Effects - Single
Duel Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles Client: Audi of America Category: Craft - Visual Effects / Visual Effects - Single
hmbldt Agency: Anomaly / New York Client: hmbldt Category: Branding / Identity System
TAKE PHYSICAL CONDITIONING GYM Agency: DENTSU INC. / Tokyo Client: TAKE PHYSICAL CONDITIONING Category: Branding / Identity System
ONWARD Stitched Sign Project Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo Client: ONWARD KASHIYAMA Co.,Ltd. Category: Branding / Identity System
Daiichi Fruit Agency: Grand Deluxe / Matsuyama Client: Daiichi Fruit Category: Branding / Identity System
Hippeas - Give Peas A Chance Agency: jones knowles ritchie / London Client: Green Park Holdings Inc Category: Branding / Identity System
Great Barrier Reef Foundation Brand Ecosystem Agency: Leo Burnett / Melbourne Client: Great Barrier Reef Foundation Category: Branding / Identity System
Olympic Park - 40th Anniversary Branding Agency: lg2 / Montreal Client: Olympic Park Category: Branding / Identity System
The Give-A-Care Collection Agency: lg2 / Toronto Client: Rethink Breast Cancer Category: Branding / Identity System
826 Valencia Tenderloin Center & King Carl’s Emporium Agency: Office / San Francisco Client: 826 Valencia Category: Branding / Identity System
Hudson Electrical Engineering Logo Agency: Rethink Client: Hudson Electrical Engineering Category: Branding / Identity System
Fuel Transport Agency: Sid Lee / Toronto Client: Fuel Transport Category: Branding / Identity System
Love At First Wash - Barking Puppy Agency: DDB / Dubai Client: Henkel Category: Broadcast / Any Length - Single
Love At First Wash - Date Night Agency: DDB / Dubai Client: Henkel Category: Broadcast / Any Length - Single
Song Inspection Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Broadcast / Any Length - Single
Cologne Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Single
Berlin Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Single

2017 Design Merit Award

AlmapBBDO / São Paulo

HP

Magic Words - The Unwritten Stories

Craft / Photography - Single or Series

OS_DE17265M

2017 Design Merit Award

DDB / New York

Cotton

Stain Calendar

Craft / Photography - Single or Series

OS_DE17266M

2017 Design Merit Award

Fitzco//McCann / Atlanta

The Coca-Cola Company

Taste the Feeling

Craft / Photography - Single or Series

OS_DE17267M

2017 Design Merit Award

Ogilvy / Germany

Amnesty International

Switch it off.

Craft / Photography - Single or Series

OS_DE17268M

2017 Design Merit Award

Ogilvy / New York

NewFest: New York's LGBT Film Festival

Projection of Pride

Craft / Photography - Single or Series

OS_DE17269M

2017 Design Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Shot on iPhone: Colors

Craft / Photography - Single or Series

OS_DE17270M

2017 Design Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Shot on iPhone: Bastille Day

Craft / Photography - Single or Series

OS_DE17271M

2017 Design Merit Award

Global Brand & Creative Studio / San Francisco

Twitter

It's What's Happening: #TheRealDebate

Craft / Photography - Single or Series

OS_DE17272M

2017 Direct Marketing Merit Award

DAVID / Miami

Burger King

Whopper Sign

Ambient / P.O.P. & In-Store - Campaign

OS_DI17060M

2017 Direct Marketing Merit Award

Ogilvy & Mather Japan GK / Tokyo

Refugees International Japan

The Refugee Collection

Ambient / P.O.P. & In-Store - Campaign

OS_DI17061M

2017 Print & Outdoor Merit Award

ALMA DDB. / Miami

Kingsford - Clorox

Predators

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17134M

2017 Print & Outdoor Merit Award

BBH / New York

Seamless

How New York Eats

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17135M

2017 Print & Outdoor Merit Award

TBWA\Chiat\Day / NY + TBWA\ / London

Airbnb

Animals

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17136M

2017 Print & Outdoor Merit Award

the community / Miami

City of Buenos Aires

Don't Act Like a Pedestrian

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17137M

2017 Print & Outdoor Merit Award

Global Brand & Creative Studio / San Francisco

Twitter

It's What's Happening: #InMemoriam

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17138M

2017 Print & Outdoor Merit Award

Valenstein & Fatt / London

Tate

BP 500 Years of Stories

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17139M

2017 Social Influencer Marketing Merit Award

Black Hand Cinema / Los Angeles

Apple

Taylor vs treadmill

Influencer Marketing / Single Channel

OS_SI17009M

2017 Social Influencer Marketing Merit Award

The Pub / New York + Spielbergs / Los Angeles

E! Entertainment

E!'s LIVE 'Lewks' for Less

Influencer Marketing / Single Channel

OS_SI17010M

2017 Social Influencer Marketing Merit Award

Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City

Ubisoft

Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins

Influencer Marketing / Single Channel

OS_SI17011M

2017 Branded Entertainment Merit Award

BWM Dentsu / Melbourne

Chadstone

Tailor Made Store

Experiential / Live Events

OS_BE17108M

2017 Branded Entertainment Merit Award

BWM Dentsu / Melbourne + Haystac / Melbourne + Dentsu Mitchell / Melbourne

Dr Oetker

Remote Ristorante

Experiential / Live Events

OS_BE17109M

2017 Branded Entertainment Merit Award

DAVID / Miami

Burger King

Scariest BK

Experiential / Live Events

OS_BE17110M

2017 Branded Entertainment Merit Award

HEIMAT / Berlin

HORNBACH Baumarkt AG

Project Germany

Experiential / Live Events

OS_BE17111M

2017 Branded Entertainment Merit Award

Intel / Santa Clara

Intel

Super Bowl Halftime Show: Intel Drones + Lady Gaga

Experiential / Live Events

OS_BE17112M

2017 Branded Entertainment Merit Award

Leo Burnett / Beirut

KAFA (enough) Violence & Exploitation

Kafa "Legally Bride"

Experiential / Live Events

OS_BE17113M

2017 Branded Entertainment Merit Award

McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo

The END ALS Association

Still Life

Experiential / Live Events

OS_BE17114M

2017 Branded Entertainment Merit Award

Publicis / London

Tourism Ireland

Doors Of Thrones

Experiential / Live Events

OS_BE17115M

2017 Branded Entertainment Merit Award

Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London

HomeAway

Eiffel Tower All Yours

Experiential / Live Events

OS_BE17116M

2017 Branded Entertainment Merit Award

Wieden+Kennedy / New York + Joint / New York + Livestream / New York

Bud Light

Bud Light Dive Bar Tour

Experiential / Live Events

OS_BE17117M

2017 Moving Image Craft Merit Award

adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London

Waitrose

Coming Home

Craft - Visual Effects / Visual Effects - Single

OS_MI17093M

2017 Moving Image Craft Merit Award

BETC / Paris

CANAL

Kitchen

Craft - Visual Effects / Visual Effects - Single

OS_MI17094M

2017 Moving Image Craft Merit Award

DENTSU INC. / Tokyo

One Little Indian Records

Making of Björk Digital

Craft - Visual Effects / Visual Effects - Single

OS_MI17095M

2017 Moving Image Craft Merit Award

Energy BBDO / Chicago

LG Electronics

LG Electronics "World of Play"

Craft - Visual Effects / Visual Effects - Single

OS_MI17096M

2017 Moving Image Craft Merit Award

Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles

Audi of America

Duel

Craft - Visual Effects / Visual Effects - Single

OS_MI17097M

2017 Design Merit Award

Anomaly / New York

hmbldt

hmbldt

Branding / Identity System

OS_DE17098M

2017 Design Merit Award

DENTSU INC. / Tokyo

TAKE PHYSICAL CONDITIONING

TAKE PHYSICAL CONDITIONING GYM

Branding / Identity System

OS_DE17099M

2017 Design Merit Award

DENTSU INC. / Tokyo + bluecolor inc. / Tokyo

ONWARD KASHIYAMA Co.,Ltd.

ONWARD Stitched Sign Project

Branding / Identity System

OS_DE17100M

2017 Design Merit Award

Grand Deluxe / Matsuyama

Daiichi Fruit

Daiichi Fruit

Branding / Identity System

OS_DE17101M

2017 Design Merit Award

jones knowles ritchie / London

Green Park Holdings Inc

Hippeas - Give Peas A Chance

Branding / Identity System

OS_DE17102M

2017 Design Merit Award

Leo Burnett / Melbourne

Great Barrier Reef Foundation

Great Barrier Reef Foundation Brand Ecosystem

Branding / Identity System

OS_DE17103M

2017 Design Merit Award

lg2 / Montreal

Olympic Park

Olympic Park - 40th Anniversary Branding

Branding / Identity System

OS_DE17104M

2017 Design Merit Award

lg2 / Toronto

Rethink Breast Cancer

The Give-A-Care Collection

Branding / Identity System

OS_DE17105M

2017 Design Merit Award

Office / San Francisco

826 Valencia

826 Valencia Tenderloin Center & King Carl’s Emporium

Branding / Identity System

OS_DE17106M

2017 Design Merit Award

Rethink

Hudson Electrical Engineering

Hudson Electrical Engineering Logo

Branding / Identity System

OS_DE17107M

2017 Design Merit Award

Sid Lee / Toronto

Fuel Transport

Fuel Transport

Branding / Identity System

OS_DE17108M

2017 Radio Merit Award

DDB / Dubai

Henkel

Love At First Wash - Barking Puppy

Broadcast / Any Length - Single

OS_RA17025M

2017 Radio Merit Award

DDB / Dubai

Henkel

Love At First Wash - Date Night

Broadcast / Any Length - Single

OS_RA17026M

2017 Radio Merit Award

Grabarz & Partner / Hamburg

Volkswagen

Song Inspection

Broadcast / Any Length - Single

OS_RA17027M

2017 Radio Merit Award

Grabarz & Partner / Hamburg

Volkswagen AG

Cologne

Broadcast / Any Length - Single

OS_RA17028M

2017 Radio Merit Award

Grabarz & Partner / Hamburg

Volkswagen AG

Berlin

Broadcast / Any Length - Single

OS_RA17029M

Contact

The One Club for Creativity
450 West 31st St, 6th Floor
New York, NY 10001

  +1-212-979-1900
  info@oneclub.org

Upcoming Events

Online Store


SIGN UP FOR NEWSLETTER



Follow Us