The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

#MakeADogsBlackFriday Agency: Carmichael Lynch / Minneapolis Client: Subaru of America and REI Category: Events & Experiential
The Virgin America First Class Shoe Agency: Eleven, Inc. / San Francisco Client: Virgin America Airlines Category: Events & Experiential
#LeyDeMierda (#ShitLaw) Agency: GarnierBBDO / San José Client: Territorio de Zaguates Category: Events & Experiential
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Events & Experiential
#Paintback Agency: Heimat Werbeagentur GmbH / Berlin Client: Legacy Category: Events & Experiential
+MET PROJECT Agency: J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo Client: TANIZAWA Category: Events & Experiential
Blamé Agency: Juniper Park\TBWA / Toronto Client: YWCA Canada Category: Events & Experiential
BRAVE CUT Agency: MCCANN / BUCHAREST Client: FUNDATIA RENASTEREA Category: Events & Experiential
Toddlers Kill Agency: McCann / New York Client: The Brady Campaign Category: Events & Experiential
Analog Agency: MullenLowe / Boston Client: American Greetings Category: Events & Experiential
Device Like No Other Agency: MullenLowe / Boston Client: American Greetings Category: Events & Experiential
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Events & Experiential
GAYNZ Agency: TBWA\ / Melbourne Client: ANZ Category: Events & Experiential

2017 Public Relations Merit Award

Carmichael Lynch / Minneapolis

Subaru of America and REI

#MakeADogsBlackFriday

Events & Experiential

OS_PR17039M

2017 Public Relations Merit Award

Eleven, Inc. / San Francisco

Virgin America Airlines

The Virgin America First Class Shoe

Events & Experiential

OS_PR17040M

2017 Public Relations Merit Award

GarnierBBDO / San José

Territorio de Zaguates

#LeyDeMierda (#ShitLaw)

Events & Experiential

OS_PR17041M

2017 Public Relations Merit Award

Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles

Tostitos

The Breathalyzer Bag

Events & Experiential

OS_PR17042M

2017 Public Relations Merit Award

Heimat Werbeagentur GmbH / Berlin

Legacy

#Paintback

Events & Experiential

OS_PR17043M

2017 Public Relations Merit Award

J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo

TANIZAWA

+MET PROJECT

Events & Experiential

OS_PR17044M

2017 Public Relations Merit Award

Juniper Park\TBWA / Toronto

YWCA Canada

Blamé

Events & Experiential

OS_PR17045M

2017 Public Relations Merit Award

MCCANN / BUCHAREST

FUNDATIA RENASTEREA

BRAVE CUT

Events & Experiential

OS_PR17046M

2017 Public Relations Merit Award

McCann / New York

The Brady Campaign

Toddlers Kill

Events & Experiential

OS_PR17047M

2017 Public Relations Merit Award

MullenLowe / Boston

American Greetings

Analog

Events & Experiential

OS_PR17048M

2017 Public Relations Merit Award

MullenLowe / Boston

American Greetings

Device Like No Other

Events & Experiential

OS_PR17049M

2017 Public Relations Merit Award

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Events & Experiential

OS_PR17050M

2017 Public Relations Merit Award

TBWA\ / Melbourne

ANZ

GAYNZ

Events & Experiential

OS_PR17051M

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