The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Unfairy Tales Agency: 180LA / Santa Monica + MediaMonks / Amsterdam Client: Unicef Category: Real-Time Response / Activity / Crisis Communications
#DiningForBrussels Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel Client: DE TIJD / L'ECHO Category: Real-Time Response / Activity / Crisis Communications
Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Experiential / Installations
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Experiential / Installations
GAYNZ Agency: TBWA\ / Melbourne Client: ANZ Category: Experiential / Installations
Dads #ShareTheLoad Agency: BBDO India / Mumbai Client: P&G India Category: Craft / Writing - Single or Campaign
Los Santos Pride Agency: Garbergs / Stockholm Client: Stockholm Pride Category: Gaming
24 Hours of Le Forza Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco Client: Audi of America Category: Gaming
Rolling Eggs Agency: Creative Power Unit / Tokyo Client: Shiga Art School Category: Promotional / Posters - Series
Finding Her Agency: DDB / Dubai Client: UN Women Category: Promotional / Posters - Series
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku." Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series
“Mist-ery" Train / Sea Train Agency: DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya Client: Willer Trains Category: Promotional / Posters - Series
mt ex singapore Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Promotional / Posters - Series
Museum of Contemporary Art Invitations Agency: Leo Burnett / Toronto Client: Museum of Contemporary Art Category: Promotional / Posters - Series
Art with Watson Agency: Ogilvy / New York Client: IBM Category: Promotional / Posters - Series
KYLE DON'T STOP #NBAVOTE Agency: Sid Lee / Toronto + M&H / Toronto Client: Maple Leaf Sports & Entertainment Ltd. Category: Promotional / Posters - Series
Prison of the Head Agency: The Nine / Shanghai Client: Amnesty International Category: Promotional / Posters - Series
The Snow Fox Agency: AKQA / New York Client: AKQA Category: Self-Promotion
#TwitterHaloWars Agency: 215 McCann / San Francisco + Twitter / San Francisco Client: Microsoft Xbox Category: Innovation in Interactive / Gaming
Adaptoys Agency: 360i / New York + Axios NYC / New York Client: Christopher & Dana Reeve Foundation Category: Innovation in Interactive / Gaming
2K Boost Agency: CP+B / Los Angeles Client: NBA2K Category: Innovation in Interactive / Gaming
Los Santos Pride Agency: Garbergs / Stockholm Client: Stockholm Pride Category: Innovation in Interactive / Gaming
#BeTheirEyes Agency: Cheil / Hong Kong Client: Samsung Category: Community Building
Ladyballs Agency: Grey Canada / Toronto Client: Ovarian Cancer Canada Category: Community Building
#20MinutesOfAction4Change Agency: J. Walter Thompson Canada / Toronto Client: White Ribbon Category: Community Building
Ponle Acento Agency: LatinWorks / Austin Client: Major League Baseball Category: Community Building
LET US BULLY YOU - IN VIRTUAL REALITY Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Client: UR (The Swedish Educational Broadcast Company) Category: Community Building
What Family Means Agency: NBS / Rio de Janeiro Client: Houaiss Dictionary Category: Community Building
The Cognitive Collection designed by Jason Grech + IBM Watson Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore Client: IBM Category: Community Building
Lost Recipes Agency: R/GA / New York Client: McCormick & Company Category: Community Building
Coming Home Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London Client: Waitrose Category: Craft - Animation / Animation - Single
Straw City Agency: Alt.vfx / Los Angeles + FCB / New York + MJZ + Home VFX / Los Angeles + Legacy FX / LA Client: FDA Category: Craft - Animation / Animation - Single
The Greatest Gift Agency: AMVBBDO / London Client: Sainsbury's Category: Craft - Animation / Animation - Single
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Craft - Animation / Animation - Single
Project Literacy Agency: FCB Inferno / London Client: Pearson Category: Craft - Animation / Animation - Single
The doll that chose to drive Agency: Proximity / Barcelona + Post23 / Barcelona Client: Audi Spain Category: Craft - Animation / Animation - Single
Usain Bolt | The Boy Who Learned to Fly | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft - Animation / Animation - Single
Ticket Twosdays Agency: BBDO / New York Client: AT&T Category: Television / Short Form - Campaign
Make Time For Snapple (2016 Campaign) Agency: Deutsch / Los Angeles + Hungry Man / Los Angeles Client: Dr Pepper Snapple Group Category: Television / Short Form - Campaign
Nicknames Agency: Ponce / Buenos Aires Client: Unilever Category: Television / Short Form - Campaign
More, More, More Agency: The Martin Agency / Richmond + dummy. / Venice Client: GEICO Category: Television / Short Form - Campaign
It's What You Do Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Television / Short Form - Campaign
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Data Visualization / Static
Art with Watson Agency: Ogilvy / New York Client: IBM Category: Data Visualization / Static
Piquentum St. Vital 2014, label through which nature speaks out Agency: Studio Sonda / Vizinada Client: Vinski podrum Buzet Category: Data Visualization / Static
#BreakTheGame Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York Client: Under Armour Category: Social Media Page by a Brand
The Swim Reaper Agency: FCB New Zealand / Auckland Client: Water Safety New Zealand Category: Social Media Page by a Brand
Unbroken Ground Agency: Farm League / Venice Client: Patagonia Category: Film / Cinema / Non-Fiction / Documentary
#OpenEyes Agency: FoxP2 / Cape Town Client: Ster-Kinekor Category: Film / Cinema / Non-Fiction / Documentary
Gefilus - The lick-hiker's guide to inner strength Agency: hasan & partners Oy / Helsinki + Valio Oy / Helsinki + Cocoa Mediaproductions / Helsinki + Dagmar / Helsinki Client: Valio Oy Category: Film / Cinema / Non-Fiction / Documentary

2017 Public Relations Merit Award

180LA / Santa Monica + MediaMonks / Amsterdam

Unicef

Unfairy Tales

Real-Time Response / Activity / Crisis Communications

OS_PR17069M

2017 Public Relations Merit Award

FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel

DE TIJD / L'ECHO

#DiningForBrussels

Real-Time Response / Activity / Crisis Communications

OS_PR17070M

2017 Cross-Platform Merit Award

BWM Dentsu / Melbourne

Chadstone

Tailor Made Store

Experiential / Installations

OS_CP17034M

2017 Cross-Platform Merit Award

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Experiential / Installations

OS_CP17035M

2017 Cross-Platform Merit Award

TBWA\ / Melbourne

ANZ

GAYNZ

Experiential / Installations

OS_CP17036M

2017 Direct Marketing Merit Award

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad

Craft / Writing - Single or Campaign

OS_DI17115M

2017 Interactive Merit Award

Garbergs / Stockholm

Stockholm Pride

Los Santos Pride

Gaming

OS_IN17064M

2017 Interactive Merit Award

MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco

Audi of America

24 Hours of Le Forza

Gaming

OS_IN17065M

2017 Design Merit Award

Creative Power Unit / Tokyo

Shiga Art School

Rolling Eggs

Promotional / Posters - Series

OS_DE17147M

2017 Design Merit Award

DDB / Dubai

UN Women

Finding Her

Promotional / Posters - Series

OS_DE17148M

2017 Design Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."

Promotional / Posters - Series

OS_DE17149M

2017 Design Merit Award

DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya

Willer Trains

“Mist-ery" Train / Sea Train

Promotional / Posters - Series

OS_DE17150M

2017 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi kakoshi Co., Ltd.

mt ex singapore

Promotional / Posters - Series

OS_DE17151M

2017 Design Merit Award

Leo Burnett / Toronto

Museum of Contemporary Art

Museum of Contemporary Art Invitations

Promotional / Posters - Series

OS_DE17152M

2017 Design Merit Award

Ogilvy / New York

IBM

Art with Watson

Promotional / Posters - Series

OS_DE17153M

2017 Design Merit Award

Sid Lee / Toronto + M&H / Toronto

Maple Leaf Sports & Entertainment Ltd.

KYLE DON'T STOP #NBAVOTE

Promotional / Posters - Series

OS_DE17154M

2017 Design Merit Award

The Nine / Shanghai

Amnesty International

Prison of the Head

Promotional / Posters - Series

OS_DE17155M

2017 Mobile Merit Award

AKQA / New York

AKQA

The Snow Fox

Self-Promotion

OS_MO17080M

2017 Interactive Merit Award

215 McCann / San Francisco + Twitter / San Francisco

Microsoft Xbox

#TwitterHaloWars

Innovation in Interactive / Gaming

OS_IN17090M

2017 Interactive Merit Award

360i / New York + Axios NYC / New York

Christopher & Dana Reeve Foundation

Adaptoys

Innovation in Interactive / Gaming

OS_IN17091M

2017 Interactive Merit Award

CP+B / Los Angeles

NBA2K

2K Boost

Innovation in Interactive / Gaming

OS_IN17092M

2017 Interactive Merit Award

Garbergs / Stockholm

Stockholm Pride

Los Santos Pride

Innovation in Interactive / Gaming

OS_IN17093M

2017 Public Relations Merit Award

Cheil / Hong Kong

Samsung

#BeTheirEyes

Community Building

OS_PR17052M

2017 Public Relations Merit Award

Grey Canada / Toronto

Ovarian Cancer Canada

Ladyballs

Community Building

OS_PR17053M

2017 Public Relations Merit Award

J. Walter Thompson Canada / Toronto

White Ribbon

#20MinutesOfAction4Change

Community Building

OS_PR17054M

2017 Public Relations Merit Award

LatinWorks / Austin

Major League Baseball

Ponle Acento

Community Building

OS_PR17055M

2017 Public Relations Merit Award

McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm

UR (The Swedish Educational Broadcast Company)

LET US BULLY YOU - IN VIRTUAL REALITY

Community Building

OS_PR17056M

2017 Public Relations Merit Award

NBS / Rio de Janeiro

Houaiss Dictionary

What Family Means

Community Building

OS_PR17057M

2017 Public Relations Merit Award

Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore

IBM

The Cognitive Collection designed by Jason Grech + IBM Watson

Community Building

OS_PR17058M

2017 Public Relations Merit Award

R/GA / New York

McCormick & Company

Lost Recipes

Community Building

OS_PR17059M

2017 Moving Image Craft Merit Award

adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London

Waitrose

Coming Home

Craft - Animation / Animation - Single

OS_MI17086M

2017 Moving Image Craft Merit Award

Alt.vfx / Los Angeles + FCB / New York + MJZ + Home VFX / Los Angeles + Legacy FX / LA

FDA

Straw City

Craft - Animation / Animation - Single

OS_MI17087M

2017 Moving Image Craft Merit Award

AMVBBDO / London

Sainsbury's

The Greatest Gift

Craft - Animation / Animation - Single

OS_MI17088M

2017 Moving Image Craft Merit Award

DDB / New York

Wildlife Conservation Film Festival

Dream

Craft - Animation / Animation - Single

OS_MI17089M

2017 Moving Image Craft Merit Award

FCB Inferno / London

Pearson

Project Literacy

Craft - Animation / Animation - Single

OS_MI17090M

2017 Moving Image Craft Merit Award

Proximity / Barcelona + Post23 / Barcelona

Audi Spain

The doll that chose to drive

Craft - Animation / Animation - Single

OS_MI17091M

2017 Moving Image Craft Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

Usain Bolt | The Boy Who Learned to Fly | Gatorade

Craft - Animation / Animation - Single

OS_MI17092M

2017 Film Merit Award

BBDO / New York

AT&T

Ticket Twosdays

Television / Short Form - Campaign

OS_FI17055M

2017 Film Merit Award

Deutsch / Los Angeles + Hungry Man / Los Angeles

Dr Pepper Snapple Group

Make Time For Snapple (2016 Campaign)

Television / Short Form - Campaign

OS_FI17056M

2017 Film Merit Award

Ponce / Buenos Aires

Unilever

Nicknames

Television / Short Form - Campaign

OS_FI17058M

2017 Film Merit Award

The Martin Agency / Richmond + dummy. / Venice

GEICO

More, More, More

Television / Short Form - Campaign

OS_FI17059M

2017 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

It's What You Do

Television / Short Form - Campaign

OS_FI17060M

2017 Design Merit Award

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Data Visualization / Static

OS_DE17189M

2017 Design Merit Award

Ogilvy / New York

IBM

Art with Watson

Data Visualization / Static

OS_DE17190M

2017 Design Merit Award

Studio Sonda / Vizinada

Vinski podrum Buzet

Piquentum St. Vital 2014, label through which nature speaks out

Data Visualization / Static

OS_DE17191M

2017 Social Media Merit Award

Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York

Under Armour

#BreakTheGame

Social Media Page by a Brand

OS_SM17035M

2017 Social Media Merit Award

FCB New Zealand / Auckland

Water Safety New Zealand

The Swim Reaper

Social Media Page by a Brand

OS_SM17036M

2017 Branded Entertainment Merit Award

Farm League / Venice

Patagonia

Unbroken Ground

Film / Cinema / Non-Fiction / Documentary

OS_BE17050M

2017 Branded Entertainment Merit Award

FoxP2 / Cape Town

Ster-Kinekor

#OpenEyes

Film / Cinema / Non-Fiction / Documentary

OS_BE17051M

2017 Branded Entertainment Merit Award

hasan & partners Oy / Helsinki + Valio Oy / Helsinki + Cocoa Mediaproductions / Helsinki + Dagmar / Helsinki

Valio Oy

Gefilus - The lick-hiker's guide to inner strength

Film / Cinema / Non-Fiction / Documentary

OS_BE17052M

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