The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Experiential / Installations

Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Experiential / Installations

GAYNZ Agency: TBWA\ / Melbourne Client: ANZ Category: Experiential / Installations

A Vote for Good Agency: BBDO / New York Client: Mars Petcare - Pedigree Category: Experiential / Guerilla

Scariest BK Agency: DAVID / Miami Client: Burger King Category: Experiential / Guerilla

Unknowns Agency: Grey / New York + Townhouse / New York Client: Canon Category: Experiential / Guerilla

#Paintback Agency: HEIMAT / Berlin Client: Legacy Category: Experiential / Guerilla

Kafa "Legally Bride" Agency: Leo Burnett / Beirut Client: KAFA (enough) Violence & Exploitation Category: Experiential / Guerilla

Apartment Stores Agency: Nurun / Paris Client: Delamaison Category: Experiential / Guerilla

No Metro Agency: Shackleton / Madrid Client: Sony Pictures Spain Category: Experiential / Guerilla

Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Experiential / Live Events

Remote Ristorante Agency: BWM Dentsu / Melbourne + Haystac / Melbourne + Dentsu Mitchell / Melbourne Client: Dr Oetker Category: Experiential / Live Events

Scariest BK Agency: DAVID / Miami Client: Burger King Category: Experiential / Live Events

Project Germany Agency: HEIMAT / Berlin Client: HORNBACH Baumarkt AG Category: Experiential / Live Events

Super Bowl Halftime Show: Intel Drones + Lady Gaga Agency: Intel / Santa Clara Client: Intel Category: Experiential / Live Events

Kafa "Legally Bride" Agency: Leo Burnett / Beirut Client: KAFA (enough) Violence & Exploitation Category: Experiential / Live Events

Still Life Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo Client: The END ALS Association Category: Experiential / Live Events

Doors Of Thrones Agency: Publicis / London Client: Tourism Ireland Category: Experiential / Live Events

Eiffel Tower All Yours Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Experiential / Live Events

Bud Light Dive Bar Tour Agency: Wieden+Kennedy / New York + Joint / New York + Livestream / New York Client: Bud Light Category: Experiential / Live Events

Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Experiential / Events & Competitions

Watch Dogs 2 Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal Client: Ubisoft Canada Category: Experiential / Events & Competitions

Bud Light Dive Bar Tour Agency: Wieden+Kennedy / New York + Joint / New York Client: Bud Light Category: Experiential / Events & Competitions

Samsung Life Changer Agency: CHEIL FRANCE / PARIS Client: Samsung Electronics France Category: Experiential / Virtual Reality (VR)

DISCOVR The World Agency: Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam Client: Samsung Electronics Category: Experiential / Virtual Reality (VR)

Hidden Dangers Agency: Deutsch / New York Client: WATERisLIFE Category: Experiential / Virtual Reality (VR)

VR Power Trainer Agency: R/GA / Buenos Aires Client: PowerChair Football Argentina Category: Experiential / Virtual Reality (VR)

Fairness Works: Refugee Crisis Agency: Redline Interactive / Calgary Client: Canadian Labour Congress Category: Experiential / Virtual Reality (VR)

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Title

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Award: 2017 Cross-Platform Merit Award

Agency: BWM Dentsu / Melbourne

Client: Chadstone

Title: Tailor Made Store

Category: Experiential / Installations

Annual ID: OS_CP17034M

Award: 2017 Cross-Platform Merit Award

Agency: Ogilvy Group Thailand / Bangkok

Client: People for the Ethical Treatment of Animals

Title: Behind the leather

Category: Experiential / Installations

Annual ID: OS_CP17035M

Award: 2017 Cross-Platform Merit Award

Agency: TBWA\ / Melbourne

Client: ANZ

Title: GAYNZ

Category: Experiential / Installations

Annual ID: OS_CP17036M

Award: 2017 Cross-Platform Merit Award

Agency: BBDO / New York

Client: Mars Petcare - Pedigree

Title: A Vote for Good

Category: Experiential / Guerilla

Annual ID: OS_CP17037M

Award: 2017 Cross-Platform Merit Award

Agency: DAVID / Miami

Client: Burger King

Title: Scariest BK

Category: Experiential / Guerilla

Annual ID: OS_CP17038M

Award: 2017 Cross-Platform Merit Award

Agency: Grey / New York + Townhouse / New York

Client: Canon

Title: Unknowns

Category: Experiential / Guerilla

Annual ID: OS_CP17039M

Award: 2017 Cross-Platform Merit Award

Agency: HEIMAT / Berlin

Client: Legacy

Title: #Paintback

Category: Experiential / Guerilla

Annual ID: OS_CP17040M

Award: 2017 Cross-Platform Merit Award

Agency: Leo Burnett / Beirut

Client: KAFA (enough) Violence & Exploitation

Award:
2017 Cross-Platform Merit Award

Agency:
BWM Dentsu / Melbourne

Client:
Chadstone

Title:
Tailor Made Store

Category:
Experiential / Installations

Annual ID:
OS_CP17034M

Award:
2017 Cross-Platform Merit Award

Agency:
Ogilvy Group Thailand / Bangkok

Client:
People for the Ethical Treatment of Animals

Title:
Behind the leather

Category:
Experiential / Installations

Annual ID:
OS_CP17035M

Award:
2017 Cross-Platform Merit Award

Agency:
TBWA\ / Melbourne

Client:
ANZ

Title:
GAYNZ

Category:
Experiential / Installations

Annual ID:
OS_CP17036M

Award:
2017 Cross-Platform Merit Award

Agency:
BBDO / New York

Client:
Mars Petcare - Pedigree

Title:
A Vote for Good

Category:
Experiential / Guerilla

Annual ID:
OS_CP17037M

Award:
2017 Cross-Platform Merit Award

Agency:
DAVID / Miami

Client:
Burger King

Title:
Scariest BK

Category:
Experiential / Guerilla

Annual ID:
OS_CP17038M

Award:
2017 Cross-Platform Merit Award

Agency:
Grey / New York + Townhouse / New York

Client:
Canon

Title:
Unknowns

Category:
Experiential / Guerilla

Annual ID:
OS_CP17039M

Award:
2017 Cross-Platform Merit Award

Agency:
HEIMAT / Berlin

Client:
Legacy

Title:
#Paintback

Category:
Experiential / Guerilla

Annual ID:
OS_CP17040M

Award:
2017 Cross-Platform Merit Award

Agency:
Leo Burnett / Beirut

Client:
KAFA (enough) Violence & Exploitation

Title:
Kafa "Legally Bride"

Category:
Experiential / Guerilla

Annual ID:
OS_CP17041M

Award:
2017 Cross-Platform Merit Award

Agency:
Nurun / Paris

Client:
Delamaison

Title:
Apartment Stores

Category:
Experiential / Guerilla

Annual ID:
OS_CP17042M

Award:
2017 Cross-Platform Merit Award

Agency:
Shackleton / Madrid

Client:
Sony Pictures Spain

Title:
No Metro

Category:
Experiential / Guerilla

Annual ID:
OS_CP17043M

Award:
2017 Branded Entertainment Merit Award

Agency:
BWM Dentsu / Melbourne

Client:
Chadstone

Title:
Tailor Made Store

Category:
Experiential / Live Events

Annual ID:
OS_BE17108M

Award:
2017 Branded Entertainment Merit Award

Agency:
BWM Dentsu / Melbourne + Haystac / Melbourne + Dentsu Mitchell / Melbourne

Client:
Dr Oetker

Title:
Remote Ristorante

Category:
Experiential / Live Events

Annual ID:
OS_BE17109M

Award:
2017 Branded Entertainment Merit Award

Agency:
DAVID / Miami

Client:
Burger King

Title:
Scariest BK

Category:
Experiential / Live Events

Annual ID:
OS_BE17110M

Award:
2017 Branded Entertainment Merit Award

Agency:
HEIMAT / Berlin