The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Charles
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Promotional / Collateral / Posters - Single
Francis
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Promotional / Collateral / Posters - Single
Strong Man
Agency: FCB / Chicago
Client: Copic Category: Promotional / Collateral / Posters - Single
Wool
Agency: MullenLowe / Singapore + MullenLowe / London
Client: Unilever (Breeze) Category: Promotional / Collateral / Posters - Single
Newspaper Stack - Refugees
Agency: Scholz & Friends / Berlin
Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Single
Newspaper Stack - Trump
Agency: Scholz & Friends / Berlin
Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Single
Loving the night 2
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Promotional / Collateral / Posters - Single
Loving the night 3
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Promotional / Collateral / Posters - Single
Expedia Train
Agency: 180LA / Santa Monica
Client: Expedia Category: Craft - Writing / Writing - Single
Be Pop Cultured - Blac Chyna
Agency: Bartle Bogle Hegarty / Los Angeles + Smuggler / Los Angeles
Client: E! Entertainment Category: Craft - Writing / Writing - Single
Evan
Agency: BBDO / New York + Smuggler / Los Angeles
Client: Sandy Hook Promise Category: Craft - Writing / Writing - Single
The Beauty of the World
Agency: DDB / Paris
Client: Doctors of the World Category: Craft - Writing / Writing - Single
Looking Back
Agency: FCB / Chicago
Client: Clark Street Bridge Category: Craft - Writing / Writing - Single
Love Labyrinth
Agency: Park Pictures / New York + Park Pictures / Los Angeles
Client: One Love Foundation Category: Craft - Writing / Writing - Single
We Are America
Agency: R/GA / New York
Client: The Ad Council Category: Craft - Writing / Writing - Single
How Do You See Me?
Agency: Saatchi & Saatchi / New York + Pulse Films / Los Angeles
Client: CoorDown Category: Craft - Writing / Writing - Single
Praise
Agency: The Richards Group / Dallas + Bunker / New York + 3008 / Dallas + Treehouse Edit / Dallas
Client: Ram Category: Craft - Writing / Writing - Single
Captain Khan
Agency: Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Asche & Spencer / San Francisco
Client: Hillary Rodham Clinton Category: Craft - Writing / Writing - Single
Sir David Attenborough’s Story of Life
Agency: AKQA / London + BBC Worldwide / London
Client: BBC Worldwide Category: Digital / App Design
SIGNEMOJI
Agency: TBWA / Shanghai
Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / App Design
Virgin America's New App
Agency: Work & Co / Brooklyn
Client: Virgin America Category: Digital / App Design
Elizabeth Williams
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Craft / Typography - Single or Campaign
Frederick Jones
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Craft / Typography - Single or Campaign
Textile
Agency: MullenLowe / Singapore + MullenLowe / London
Client: Unilever (Breeze) Category: Craft / Typography - Single or Campaign
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP Category: Craft / Photography - Single or Series
Stain Calendar
Agency: DDB / New York
Client: Cotton Category: Craft / Photography - Single or Series
Taste the Feeling
Agency: Fitzco//McCann / Atlanta
Client: The Coca-Cola Company Category: Craft / Photography - Single or Series
Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International Category: Craft / Photography - Single or Series
Projection of Pride
Agency: Ogilvy / New York
Client: NewFest: New York's LGBT Film Festival Category: Craft / Photography - Single or Series
Shot on iPhone: Colors
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft / Photography - Single or Series
Shot on iPhone: Bastille Day
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple Category: Craft / Photography - Single or Series
It's What's Happening: #TheRealDebate
Agency: Global Brand & Creative Studio / San Francisco
Client: Twitter Category: Craft / Photography - Single or Series
Netflix: The OA
Agency: Carrot Creative / Brooklyn, NY
Client: Netflix Category: Craft / Use of Visuals
Adobe Photoshop - There's Magic Inside
Agency: Edelman / San Francisco
Client: Adobe Category: Craft / Use of Visuals
Olympics News Lab at Google
Agency: Google Brand Studio / San Francisco + Swift / Portland
Client: Google Category: Craft / Use of Visuals
Graffiti Alley InstaTour
Agency: Havas Canada / Toronto
Client: Heritage Toronto Category: Craft / Use of Visuals
Coming Home
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London
Client: Waitrose Category: Craft - Visual Effects / Visual Effects - Single
Kitchen
Agency: BETC / Paris
Client: CANAL Category: Craft - Visual Effects / Visual Effects - Single
Making of Björk Digital
Agency: DENTSU INC. / Tokyo
Client: One Little Indian Records Category: Craft - Visual Effects / Visual Effects - Single
LG Electronics "World of Play"
Agency: Energy BBDO / Chicago
Client: LG Electronics Category: Craft - Visual Effects / Visual Effects - Single
Duel
Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client: Audi of America Category: Craft - Visual Effects / Visual Effects - Single
The Soundlounge Poster
Agency: BBDO GmbH / Duesseldorf
Client: CraftWork - a brand of ad agencyservices GmbH Category: User Activation