The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Safe News Agency: Dentsu Indonesia / Jakarta Client: Safe News Indonesia Category: Innovation in Social Media
Venmo Micro Hack Agency: Deutsch / New York Client: WATERisLIFE Category: Innovation in Social Media
Valspar's Pinterest Analyzer Agency: FCB Chicago / Chicago, IL Client: Valspar Corporation Category: Innovation in Social Media
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Innovation in Social Media
Expedia Train Agency: 180LA / Santa Monica Client: Expedia Category: Craft - Writing / Writing - Single
Be Pop Cultured - Blac Chyna Agency: Bartle Bogle Hegarty / Los Angeles Client: E! Entertainment Category: Craft - Writing / Writing - Single
Evan Agency: BBDO / New York Client: Sandy Hook Promise Category: Craft - Writing / Writing - Single
The Beauty of the World Agency: DDB / Paris Client: Doctors of the World Category: Craft - Writing / Writing - Single
Looking Back Agency: FCB Chicago / Chicago, IL Client: Clark Street Bridge Category: Craft - Writing / Writing - Single
Love Labyrinth Agency: Park Pictures / New York + Park Pictures / Los Angeles Client: One Love Foundation Category: Craft - Writing / Writing - Single
We Are America Agency: R/GA / New York Client: The Ad Council Category: Craft - Writing / Writing - Single
How Do You See Me? Agency: Saatchi & Saatchi / New York Client: CoorDown Category: Craft - Writing / Writing - Single
Praise Agency: The Richards Group / Dallas + Bunker / New York + 3008 / Dallas + Treehouse Edit / Dallas Client: Ram Category: Craft - Writing / Writing - Single
Captain Khan Agency: Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Asche & Spencer / San Francisco Client: Hillary Rodham Clinton Category: Craft - Writing / Writing - Single
#ReadingforROOTS Agency: 360i / New York Client: A&E - HISTORY Category: Digital / Websites, Mobile, & Banners
Rink Bingo Agency: FCB / Zürich Client: Hockey Club Davos Category: Digital / Websites, Mobile, & Banners
Your Name Saves Agency: Leo Burnett / Chicago Client: Donate Life America Category: Digital / Websites, Mobile, & Banners
Special Sponsors Agency: Leo Burnett Colombia / Bogota Client: Special Olympics Colombia Category: Digital / Websites, Mobile, & Banners
Zero Minutes of Fame Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Digital / Websites, Mobile, & Banners
Nike On Demand Agency: R/GA / London Client: Nike Category: Digital / Websites, Mobile, & Banners
Made by professionals Agency: SID LEE / Paris Client: PagesJaunes Category: Digital / Websites, Mobile, & Banners
SIGNEMOJI Agency: TBWA / Shanghai Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / Websites, Mobile, & Banners
Hidden Dangers Agency: Deutsch / New York Client: WATERisLIFE Category: Gaming
Los Santos Pride Agency: Garbergs / Stockholm Client: Stockholm Pride Category: Gaming
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Gaming
24 Hours of Le Forza Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco Client: Audi of America Category: Gaming
The end of society simulator Agency: BETC / Paris + BETC Digital / Paris Client: Ubisoft Category: Craft / Dynamic Data Visualization
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Craft / Dynamic Data Visualization
Ticket Twosdays Agency: BBDO / New York Client: AT&T Category: Television / Short Form - Campaign
Make Time For Snapple (2016 Campaign) Agency: Deutsch / Los Angeles + Hungry Man / Los Angeles Client: Dr Pepper Snapple Group Category: Television / Short Form - Campaign
Nicknames Agency: Ponce / Buenos Aires Client: Unilever Category: Television / Short Form - Campaign
More, More, More Agency: The Martin Agency / Richmond + dummy. / Venice Client: GEICO Category: Television / Short Form - Campaign
It's What You Do Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Television / Short Form - Campaign
A Tale of Two Cities Agency: J. Walter Thompson / India Client: The Hindu Category: Innovation in Responsive Environments
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Innovation in Responsive Environments
M.W. Agency: PARTY / Tokyo + BIRDMAN / Tokyo + TASKO inc. / Tokyo + GEEK PICTURES INC. / Tokyo Client: YKK AP Category: Innovation in Responsive Environments
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Responsive Environments
The Institute Presents: Neurosociety / Media Design and Production Agency: Unified Field, Interactive / New York + PACE Art + Technology / Menlo Park + Todomundo! Client: Todomundo! Category: Innovation in Responsive Environments
Whopper Exchange Agency: AKQA / São Paulo Client: Burger King Category: Ambient / P.O.P. & In-Store - Single
Foot Locker Audio Tours Agency: BBDO / New York Client: Foot Locker Category: Ambient / P.O.P. & In-Store - Single
The Hidden Car Crash Wine Label Agency: Leo Burnett / Moscow Client: Uber Category: Ambient / P.O.P. & In-Store - Single
Sugar Detox Agency: Marcel / Paris Client: Intermarché Category: Ambient / P.O.P. & In-Store - Single
The Daily Catch Agency: Serviceplan / Munich Client: METRO Category: Ambient / P.O.P. & In-Store - Single
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Craft / Writing - Single or Campaign
The Give-A-Care Collection Agency: lg2 / Toronto Client: Rethink Breast Cancer Category: Craft / Writing - Single or Campaign
Thanks, 2016. It's been weird. Agency: Spotify / New York Client: Spotify Category: Craft / Writing - Single or Campaign
INO-V8 Agency: i.d.e.a. / San Diego + The Character Shop / Simi Valley Client: Innovation Alliance Category: Use of Technology / Integration with Social Platforms
Zombie Christmas: The Real-World Trailer Agency: McCann / London + Momentum Worldwide / London Client: Microsoft / Xbox Category: Use of Technology / Integration with Social Platforms
A very good year – A very bad year Agency: Happy F&B / Gothenburg Client: Göteborgstryckeriet Category: Self-Promotion
#CanalNotes Agency: Havas / New York + Havas Village / New York + Studio 6 / New York + Havas Media North America / New York Client: Havas New York Category: Self-Promotion

2017 Social Media Merit Award

Dentsu Indonesia / Jakarta

Safe News Indonesia

Safe News

Innovation in Social Media

OS_SM17090M

2017 Social Media Merit Award

Deutsch / New York

WATERisLIFE

Venmo Micro Hack

Innovation in Social Media

OS_SM17091M

2017 Social Media Merit Award

FCB Chicago / Chicago, IL

Valspar Corporation

Valspar's Pinterest Analyzer

Innovation in Social Media

OS_SM17092M

2017 Social Media Merit Award

J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York

Atados

Donate the Bars

Innovation in Social Media

OS_SM17093M

2017 Moving Image Craft Merit Award

180LA / Santa Monica

Expedia

Expedia Train

Craft - Writing / Writing - Single

OS_MI17056M

2017 Moving Image Craft Merit Award

Bartle Bogle Hegarty / Los Angeles

E! Entertainment

Be Pop Cultured - Blac Chyna

Craft - Writing / Writing - Single

OS_MI17057M

2017 Moving Image Craft Merit Award

BBDO / New York

Sandy Hook Promise

Evan

Craft - Writing / Writing - Single

OS_MI17058M

2017 Moving Image Craft Merit Award

DDB / Paris

Doctors of the World

The Beauty of the World

Craft - Writing / Writing - Single

OS_MI17059M

2017 Moving Image Craft Merit Award

FCB Chicago / Chicago, IL

Clark Street Bridge

Looking Back

Craft - Writing / Writing - Single

OS_MI17060M

2017 Moving Image Craft Merit Award

Park Pictures / New York + Park Pictures / Los Angeles

One Love Foundation

Love Labyrinth

Craft - Writing / Writing - Single

OS_MI17061M

2017 Moving Image Craft Merit Award

R/GA / New York

The Ad Council

We Are America

Craft - Writing / Writing - Single

OS_MI17062M

2017 Moving Image Craft Merit Award

Saatchi & Saatchi / New York

CoorDown

How Do You See Me?

Craft - Writing / Writing - Single

OS_MI17063M

2017 Moving Image Craft Merit Award

The Richards Group / Dallas + Bunker / New York + 3008 / Dallas + Treehouse Edit / Dallas

Ram

Praise

Craft - Writing / Writing - Single

OS_MI17064M

2017 Moving Image Craft Merit Award

Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Asche & Spencer / San Francisco

Hillary Rodham Clinton

Captain Khan

Craft - Writing / Writing - Single

OS_MI17065M

2017 Direct Marketing Merit Award

360i / New York

A&E - HISTORY

#ReadingforROOTS

Digital / Websites, Mobile, & Banners

OS_DI17081M

2017 Direct Marketing Merit Award

FCB / Zürich

Hockey Club Davos

Rink Bingo

Digital / Websites, Mobile, & Banners

OS_DI17082M

2017 Direct Marketing Merit Award

Leo Burnett / Chicago

Donate Life America

Your Name Saves

Digital / Websites, Mobile, & Banners

OS_DI17083M

2017 Direct Marketing Merit Award

Leo Burnett Colombia / Bogota

Special Olympics Colombia

Special Sponsors

Digital / Websites, Mobile, & Banners

OS_DI17084M

2017 Direct Marketing Merit Award

Ogilvy & Mather / Chicago

The Brady Foundation

Zero Minutes of Fame

Digital / Websites, Mobile, & Banners

OS_DI17085M

2017 Direct Marketing Merit Award

R/GA / London

Nike

Nike On Demand

Digital / Websites, Mobile, & Banners

OS_DI17086M

2017 Direct Marketing Merit Award

SID LEE / Paris

PagesJaunes

Made by professionals

Digital / Websites, Mobile, & Banners

OS_DI17087M

2017 Direct Marketing Merit Award

TBWA / Shanghai

CHINA ASSOCIATION OF THE DEAF

SIGNEMOJI

Digital / Websites, Mobile, & Banners

OS_DI17088M

2017 Branded Entertainment Merit Award

Deutsch / New York

WATERisLIFE

Hidden Dangers

Gaming

OS_BE17099M

2017 Branded Entertainment Merit Award

Garbergs / Stockholm

Stockholm Pride

Los Santos Pride

Gaming

OS_BE17100M

2017 Branded Entertainment Merit Award

J. Walter Thompson / New York

Tribeca Film Festival

Tribeca Film ReActor

Gaming

OS_BE17101M

2017 Branded Entertainment Merit Award

MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco

Audi of America

24 Hours of Le Forza

Gaming

OS_BE17102M

2017 Mobile Merit Award

BETC / Paris + BETC Digital / Paris

Ubisoft

The end of society simulator

Craft / Dynamic Data Visualization

OS_MO17082M

2017 Mobile Merit Award

Leo Burnett / Sydney

Samsung Australia

brainBAND

Craft / Dynamic Data Visualization

OS_MO17083M

2017 Film Merit Award

BBDO / New York

AT&T

Ticket Twosdays

Television / Short Form - Campaign

OS_FI17055M

2017 Film Merit Award

Deutsch / Los Angeles + Hungry Man / Los Angeles

Dr Pepper Snapple Group

Make Time For Snapple (2016 Campaign)

Television / Short Form - Campaign

OS_FI17056M

2017 Film Merit Award

Ponce / Buenos Aires

Unilever

Nicknames

Television / Short Form - Campaign

OS_FI17058M

2017 Film Merit Award

The Martin Agency / Richmond + dummy. / Venice

GEICO

More, More, More

Television / Short Form - Campaign

OS_FI17059M

2017 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

It's What You Do

Television / Short Form - Campaign

OS_FI17060M

2017 Responsive Environments Merit Award

J. Walter Thompson / India

The Hindu

A Tale of Two Cities

Innovation in Responsive Environments

OS_RE17023M

2017 Responsive Environments Merit Award

Leo Burnett / Sydney

Samsung Australia

Pocket Patrol

Innovation in Responsive Environments

OS_RE17024M

2017 Responsive Environments Merit Award

PARTY / Tokyo + BIRDMAN / Tokyo + TASKO inc. / Tokyo + GEEK PICTURES INC. / Tokyo

YKK AP

M.W.

Innovation in Responsive Environments

OS_RE17025M

2017 Responsive Environments Merit Award

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Innovation in Responsive Environments

OS_RE17026M

2017 Responsive Environments Merit Award

Unified Field, Interactive / New York + PACE Art + Technology / Menlo Park + Todomundo!

Todomundo!

The Institute Presents: Neurosociety / Media Design and Production

Innovation in Responsive Environments

OS_RE17027M

2017 Direct Marketing Merit Award

AKQA / São Paulo

Burger King

Whopper Exchange

Ambient / P.O.P. & In-Store - Single

OS_DI17055M

2017 Direct Marketing Merit Award

BBDO / New York

Foot Locker

Foot Locker Audio Tours

Ambient / P.O.P. & In-Store - Single

OS_DI17056M

2017 Direct Marketing Merit Award

Leo Burnett / Moscow

Uber

The Hidden Car Crash Wine Label

Ambient / P.O.P. & In-Store - Single

OS_DI17057M

2017 Direct Marketing Merit Award

Marcel / Paris

Intermarché

Sugar Detox

Ambient / P.O.P. & In-Store - Single

OS_DI17058M

2017 Direct Marketing Merit Award

Serviceplan / Munich

METRO

The Daily Catch

Ambient / P.O.P. & In-Store - Single

OS_DI17059M

2017 Print & Outdoor Merit Award

adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London

Mars - Skittles

Give the Rainbow

Craft / Writing - Single or Campaign

OS_PO17172M

2017 Print & Outdoor Merit Award

lg2 / Toronto

Rethink Breast Cancer

The Give-A-Care Collection

Craft / Writing - Single or Campaign

OS_PO17173M

2017 Print & Outdoor Merit Award

Spotify / New York

Spotify

Thanks, 2016. It's been weird.

Craft / Writing - Single or Campaign

OS_PO17174M

2017 Responsive Environments Merit Award

i.d.e.a. / San Diego + The Character Shop / Simi Valley

Innovation Alliance

INO-V8

Use of Technology / Integration with Social Platforms

OS_RE17019M

2017 Responsive Environments Merit Award

McCann / London + Momentum Worldwide / London

Microsoft / Xbox

Zombie Christmas: The Real-World Trailer

Use of Technology / Integration with Social Platforms

OS_RE17020M

2017 Design Merit Award

Happy F&B / Gothenburg

Göteborgstryckeriet

A very good year – A very bad year

Self-Promotion

OS_DE17238M

2017 Design Merit Award

Havas / New York + Havas Village / New York + Studio 6 / New York + Havas Media North America / New York

Havas New York

#CanalNotes

Self-Promotion

OS_DE17239M

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