The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

DISCOVR The World Agency: Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam Client: Samsung Electronics Category: Use of Technology / Virtual Reality (VR)
Samsung 4D VR Thrill Ride Agency: McKinney / New York + Cheil Worldwide / Seoul Client: Samsung Electronics Category: Use of Technology / Virtual Reality (VR)
The Soundlounge Poster Agency: BBDO GmbH / Duesseldorf Client: CraftWork - a brand of ad agencyservices GmbH Category: User Activation
Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: User Activation
Samsung Safety Screen Agency: Leo Burnett / Dubai Client: Samsung Category: User Activation
AMATEUR REPLAY Agency: Ogilvy & Mather / Singapore Client: ALLIANZ Category: User Activation
Hū: the spectrum of being Agency: R/GA / New York Client: Samsung Category: User Activation
Whopper Exchange Agency: AKQA / São Paulo Client: Burger King Category: Ambient / P.O.P. & In-Store - Single
Foot Locker Audio Tours Agency: BBDO / New York + EG Plus / New York Client: Foot Locker Category: Ambient / P.O.P. & In-Store - Single
The Hidden Car Crash Wine Label Agency: Leo Burnett / Moscow Client: Uber Category: Ambient / P.O.P. & In-Store - Single
Sugar Detox Agency: Marcel / Paris Client: Intermarché Category: Ambient / P.O.P. & In-Store - Single
The Daily Catch Agency: Serviceplan / Munich Client: METRO Category: Ambient / P.O.P. & In-Store - Single
Nike Unlimited Stadium Agency: BBH / Singapore + Party / New York + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Immersive / Environmental / Outdoor Spaces
Highway Robbery Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York Client: Volvo Category: Immersive / Environmental / Outdoor Spaces
Unexpected Courts Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro Client: Akzo Nobel Category: Immersive / Environmental / Outdoor Spaces
Safe News Agency: Dentsu Indonesia / Jakarta Client: Safe News Indonesia Category: Innovation in Social Media
Venmo Micro Hack Agency: Deutsch / New York Client: WATERisLIFE Category: Innovation in Social Media
Valspar's Pinterest Analyzer Agency: FCB Chicago / Chicago, IL Client: Valspar Corporation Category: Innovation in Social Media
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Innovation in Social Media
Coming Home Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London Client: Waitrose Category: Craft - Animation / Animation - Single
Straw City Agency: Alt.vfx / Los Angeles + FCB / New York + MJZ + Home VFX / Los Angeles + Legacy FX / LA Client: FDA Category: Craft - Animation / Animation - Single
The Greatest Gift Agency: AMVBBDO / London Client: Sainsbury's Category: Craft - Animation / Animation - Single
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Craft - Animation / Animation - Single
Project Literacy Agency: FCB Inferno / London Client: Pearson Category: Craft - Animation / Animation - Single
The doll that chose to drive Agency: Proximity / Barcelona + Post23 / Barcelona Client: Audi Spain Category: Craft - Animation / Animation - Single
Usain Bolt | The Boy Who Learned to Fly | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft - Animation / Animation - Single
MARS Agency: National Geographic / New York + Framestore / London + RadicalMedia / New York + Imagine Entertainment / Beverley Hills Client: National Geographic Category: Motion Graphics / Title Sequences
Salesforce Design Leadership Conference 2016, Introduction Film Agency: Salesforce / San Francisco + Bonfire Labs / San Francisco Client: Salesforce Category: Motion Graphics / Title Sequences
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Integrated Branding
Buster The Boxer Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London Client: John Lewis Category: Integrated Branding
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Integrated Branding
#LightUpTheNation Agency: Anomaly / Toronto Client: Labatt Brewing Company Ltd. Category: Integrated Branding
Snickers Live Agency: BBDO / New York + O Positive Client: Mars Chocolate North America - Snickers Category: Integrated Branding
Whopper Sign Agency: DAVID / Miami Client: Burger King Category: Integrated Branding
What A Time To Be Alive Agency: Droga5 / London Client: Rustlers Category: Integrated Branding
Extra Gum "Give Extra, get extra" Agency: Energy BBDO / Chicago Client: Wrigley, a Subsidiary of Mars, Incorporated Category: Integrated Branding
#Paintback Agency: Heimat Werbeagentur GmbH / Berlin Client: Legacy Category: Integrated Branding
December 21st Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Integrated Branding
The Nation's Bike Agency: Leo Burnett India / Mumbai Client: Bajaj Auto Category: Integrated Branding
The Give-A-Care Collection Agency: lg2 / Toronto Client: Rethink Breast Cancer Category: Integrated Branding
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Integrated Branding
Bradshaw Stain Agency: Saatchi & Saatchi / New York Client: Tide Category: Integrated Branding
Adidas Odds Agency: Taproot Dentsu / Mumbai Client: Adidas Category: Integrated Branding
Just A Kid Campaign Agency: Wieden+Kennedy / Portland + Universal McCann / New York Client: Powerade Category: Integrated Branding
Symphonologie Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft - Use of Original Music / Use of Original Music - Single
Break the Routine Agency: J. Walter Thompson / London Client: Victim Support and The National Centre for Domestic Violence Category: Craft - Use of Original Music / Use of Original Music - Single
A Kauri Cries Agency: Ogilvy & Mather New Zealand / Auckland + Liquid Studios / Auckland Client: Auckland City Council Category: Craft - Use of Original Music / Use of Original Music - Single
#SANTACLARA Christmasfilm Agency: Überground GmbH / Hamburg Client: LIDL Stiftung & Co. KG Category: Craft - Use of Original Music / Use of Original Music - Single
Edible Chocolate Posters Agency: Baldwin& / Raleigh Client: Videri Chocolate Factory Category: Promotional / Posters - Single
Fresh Kiss Agency: GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore Client: Ferrero Category: Promotional / Posters - Single

2017 Responsive Environments Merit Award

Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam

Samsung Electronics

DISCOVR The World

Use of Technology / Virtual Reality (VR)

OS_RE17017M

2017 Responsive Environments Merit Award

McKinney / New York + Cheil Worldwide / Seoul

Samsung Electronics

Samsung 4D VR Thrill Ride

Use of Technology / Virtual Reality (VR)

OS_RE17018M

2017 Responsive Environments Merit Award

BBDO GmbH / Duesseldorf

CraftWork - a brand of ad agencyservices GmbH

The Soundlounge Poster

User Activation

OS_RE17011M

2017 Responsive Environments Merit Award

BWM Dentsu / Melbourne

Chadstone

Tailor Made Store

User Activation

OS_RE17012M

2017 Responsive Environments Merit Award

Leo Burnett / Dubai

Samsung

Samsung Safety Screen

User Activation

OS_RE17013M

2017 Responsive Environments Merit Award

Ogilvy & Mather / Singapore

ALLIANZ

AMATEUR REPLAY

User Activation

OS_RE17014M

2017 Responsive Environments Merit Award

R/GA / New York

Samsung

Hū: the spectrum of being

User Activation

OS_RE17015M

2017 Direct Marketing Merit Award

AKQA / São Paulo

Burger King

Whopper Exchange

Ambient / P.O.P. & In-Store - Single

OS_DI17055M

2017 Direct Marketing Merit Award

BBDO / New York + EG Plus / New York

Foot Locker

Foot Locker Audio Tours

Ambient / P.O.P. & In-Store - Single

OS_DI17056M

2017 Direct Marketing Merit Award

Leo Burnett / Moscow

Uber

The Hidden Car Crash Wine Label

Ambient / P.O.P. & In-Store - Single

OS_DI17057M

2017 Direct Marketing Merit Award

Marcel / Paris

Intermarché

Sugar Detox

Ambient / P.O.P. & In-Store - Single

OS_DI17058M

2017 Direct Marketing Merit Award

Serviceplan / Munich

METRO

The Daily Catch

Ambient / P.O.P. & In-Store - Single

OS_DI17059M

2017 Design Merit Award

BBH / Singapore + Party / New York + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Immersive / Environmental / Outdoor Spaces

OS_DE17227M

2017 Design Merit Award

Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York

Volvo

Highway Robbery

Immersive / Environmental / Outdoor Spaces

OS_DE17228M

2017 Design Merit Award

NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro

Akzo Nobel

Unexpected Courts

Immersive / Environmental / Outdoor Spaces

OS_DE17229M

2017 Social Media Merit Award

Dentsu Indonesia / Jakarta

Safe News Indonesia

Safe News

Innovation in Social Media

OS_SM17090M

2017 Social Media Merit Award

Deutsch / New York

WATERisLIFE

Venmo Micro Hack

Innovation in Social Media

OS_SM17091M

2017 Social Media Merit Award

FCB Chicago / Chicago, IL

Valspar Corporation

Valspar's Pinterest Analyzer

Innovation in Social Media

OS_SM17092M

2017 Social Media Merit Award

J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York

Atados

Donate the Bars

Innovation in Social Media

OS_SM17093M

2017 Moving Image Craft Merit Award

adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London

Waitrose

Coming Home

Craft - Animation / Animation - Single

OS_MI17086M

2017 Moving Image Craft Merit Award

Alt.vfx / Los Angeles + FCB / New York + MJZ + Home VFX / Los Angeles + Legacy FX / LA

FDA

Straw City

Craft - Animation / Animation - Single

OS_MI17087M

2017 Moving Image Craft Merit Award

AMVBBDO / London

Sainsbury's

The Greatest Gift

Craft - Animation / Animation - Single

OS_MI17088M

2017 Moving Image Craft Merit Award

DDB / New York

Wildlife Conservation Film Festival

Dream

Craft - Animation / Animation - Single

OS_MI17089M

2017 Moving Image Craft Merit Award

FCB Inferno / London

Pearson

Project Literacy

Craft - Animation / Animation - Single

OS_MI17090M

2017 Moving Image Craft Merit Award

Proximity / Barcelona + Post23 / Barcelona

Audi Spain

The doll that chose to drive

Craft - Animation / Animation - Single

OS_MI17091M

2017 Moving Image Craft Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

Usain Bolt | The Boy Who Learned to Fly | Gatorade

Craft - Animation / Animation - Single

OS_MI17092M

2017 Design Merit Award

National Geographic / New York + Framestore / London + RadicalMedia / New York + Imagine Entertainment / Beverley Hills

National Geographic

MARS

Motion Graphics / Title Sequences

OS_DE17236M

2017 Design Merit Award

Salesforce / San Francisco + Bonfire Labs / San Francisco

Salesforce

Salesforce Design Leadership Conference 2016, Introduction Film

Motion Graphics / Title Sequences

OS_DE17237M

2017 Cross-Platform Merit Award

72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles

Google

Year In Search 2016

Integrated Branding

OS_CP17044M

2017 Cross-Platform Merit Award

adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London

John Lewis

Buster The Boxer

Integrated Branding

OS_CP17045M

2017 Cross-Platform Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Integrated Branding

OS_CP17046M

2017 Cross-Platform Merit Award

Anomaly / Toronto

Labatt Brewing Company Ltd.

#LightUpTheNation

Integrated Branding

OS_CP17047M

2017 Cross-Platform Merit Award

BBDO / New York + O Positive

Mars Chocolate North America - Snickers

Snickers Live

Integrated Branding

OS_CP17048M

2017 Cross-Platform Merit Award

DAVID / Miami

Burger King

Whopper Sign

Integrated Branding

OS_CP17049M

2017 Cross-Platform Merit Award

Droga5 / London

Rustlers

What A Time To Be Alive

Integrated Branding

OS_CP17050M

2017 Cross-Platform Merit Award

Energy BBDO / Chicago

Wrigley, a Subsidiary of Mars, Incorporated

Extra Gum "Give Extra, get extra"

Integrated Branding

OS_CP17051M

2017 Cross-Platform Merit Award

Heimat Werbeagentur GmbH / Berlin

Legacy

#Paintback

Integrated Branding

OS_CP17052M

2017 Cross-Platform Merit Award

Leo Burnett / Madrid + RCR / Madrid

Loterias y Apuestas del Estado

December 21st

Integrated Branding

OS_CP17053M

2017 Cross-Platform Merit Award

Leo Burnett India / Mumbai

Bajaj Auto

The Nation's Bike

Integrated Branding

OS_CP17054M

2017 Cross-Platform Merit Award

lg2 / Toronto

Rethink Breast Cancer

The Give-A-Care Collection

Integrated Branding

OS_CP17055M

2017 Cross-Platform Merit Award

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Integrated Branding

OS_CP17056M

2017 Cross-Platform Merit Award

Saatchi & Saatchi / New York

Tide

Bradshaw Stain

Integrated Branding

OS_CP17057M

2017 Cross-Platform Merit Award

Taproot Dentsu / Mumbai

Adidas

Adidas Odds

Integrated Branding

OS_CP17058M

2017 Cross-Platform Merit Award

Wieden+Kennedy / Portland + Universal McCann / New York

Powerade

Just A Kid Campaign

Integrated Branding

OS_CP17059M

2017 Moving Image Craft Merit Award

DigitasLBi / New York + Accenture / New York

Accenture

Symphonologie

Craft - Use of Original Music / Use of Original Music - Single

OS_MI17106M

2017 Moving Image Craft Merit Award

J. Walter Thompson / London

Victim Support and The National Centre for Domestic Violence

Break the Routine

Craft - Use of Original Music / Use of Original Music - Single

OS_MI17107M

2017 Moving Image Craft Merit Award

Ogilvy & Mather New Zealand / Auckland + Liquid Studios / Auckland

Auckland City Council

A Kauri Cries

Craft - Use of Original Music / Use of Original Music - Single

OS_MI17108M

2017 Moving Image Craft Merit Award

Überground GmbH / Hamburg

LIDL Stiftung & Co. KG

#SANTACLARA Christmasfilm

Craft - Use of Original Music / Use of Original Music - Single

OS_MI17109M

2017 Design Merit Award

Baldwin& / Raleigh

Videri Chocolate Factory

Edible Chocolate Posters

Promotional / Posters - Single

OS_DE17137M

2017 Design Merit Award

GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore

Ferrero

Fresh Kiss

Promotional / Posters - Single

OS_DE17138M

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