The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Youtube Music Agency: Park Pictures / New York + Anomaly / New York Client: Youtube Category: Television / Varying Length Campaign
Hillary Rodham Clinton Agency: Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Chelsea Pictures / New York/Los Angeles Client: Hillary Rodham Clinton Category: Television / Varying Length Campaign
Kobe's Rules Book Agency: Africa / Sao Paulo + PBA Cinema/Produtora Associados / Sao Paulo Client: ESPN Category: Promotional / Promotional Items - Single or Series
Words of Welcome Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam Client: Verein für Berliner Stadtmission Category: Promotional / Promotional Items - Single or Series
Second Life Toys Agency: DENTSU INC. / Tokyo + Cliver Inc. / Tokyo + Taki Corporation / Tokyo + Dentsu Public Relations / Tokyo Client: Green Ribbon Project Committee Category: Promotional / Promotional Items - Single or Series
Pina_ Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Pinacoteca do Estado de São Paulo Category: Promotional / Promotional Items - Single or Series
Tokyo Deep Nights Agency: HAKUHODO INC. / TOKYO Client: TAKEO CO.,LTD. Category: Promotional / Promotional Items - Single or Series
Ageing Wine Bottles Agency: Kolle Rebbe GmbH / Hamburg Client: Weingut Knipser Category: Promotional / Promotional Items - Single or Series
Museum of Contemporary Art Invitations Agency: Leo Burnett / Toronto Client: Museum of Contemporary Art Category: Promotional / Promotional Items - Single or Series
Museum of Contemporary Art Brochure Agency: Leo Burnett / Toronto Client: Museum of Contemporary Art Category: Promotional / Promotional Items - Single or Series
Flush HB2 Agency: McKinney / Durham + Public Address System / Brooklyn Client: Equality NC Category: Promotional / Promotional Items - Single or Series
Artquarium Agency: Ogilvy Group Thailand / Bangkok Client: Papawin Co., Ltd. Category: Promotional / Promotional Items - Single or Series
Save me – the ski pass that saves lives Agency: Serviceplan / Munich + Serviceplan Austria / Vienna Client: Ötztal Tourismus Category: Promotional / Promotional Items - Single or Series
The Soundlounge Poster Agency: BBDO GmbH / Duesseldorf Client: CraftWork - a brand of ad agencyservices GmbH Category: Self-Promotion
The Future of Hate: Stop HB757 Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Self-Promotion
Change Please Agency: FCB Inferno / London Client: Change Please and the Big Issue Category: Self-Promotion
Resn Agency: Resn / Wellington Client: Resn Category: Self-Promotion
The Great Trump Escape Agency: Round & Round / Stockholm Client: Round & Round Category: Self-Promotion
The Riderless Bike Agency: Havas / Sydney + Red Agency / Sydney + FINCH / Sydney Client: Steve Waugh Foundation Category: Innovation in Direct
The First Analog Webstore Agency: Heimat Werbeagentur GmbH / Berlin Client: HORNBACH Baumarkt AG Category: Innovation in Direct
Lifesaver Backpack Agency: J. Walter Thompson Colombia / Bogota Client: Casa Luker Category: Innovation in Direct
+MET PROJECT Agency: J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo Client: TANIZAWA Category: Innovation in Direct
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Direct
Nike On Demand Agency: R/GA / London Client: Nike Category: Innovation in Direct
Ahlan Bear Agency: Rethink / Toronto/Montreal/Vancouver + Vapor RMW / Toronto + Alter Ego / Toronto + Wingman / Toronto Client: COSTI Immigrant Services Category: Innovation in Direct
GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Innovation in Direct
#ReadingforROOTS Agency: 360i / New York Client: A&E - HISTORY Category: Digital / Websites, Mobile, & Banners
Rink Bingo Agency: FCB / Zürich Client: Hockey Club Davos Category: Digital / Websites, Mobile, & Banners
Your Name Saves Agency: Leo Burnett / Chicago Client: Donate Life America Category: Digital / Websites, Mobile, & Banners
Special Sponsors Agency: Leo Burnett Colombia / Bogota Client: Special Olympics Colombia Category: Digital / Websites, Mobile, & Banners
Zero Minutes of Fame Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Digital / Websites, Mobile, & Banners
Nike On Demand Agency: R/GA / London Client: Nike Category: Digital / Websites, Mobile, & Banners
Made by professionals Agency: SID LEE / Paris Client: PagesJaunes Category: Digital / Websites, Mobile, & Banners
SIGNEMOJI Agency: TBWA / Shanghai Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / Websites, Mobile, & Banners
Social Innovation Campaign Agency: BBDO / New York Client: Lowe's Category: Branded Social Post / Branded Social Campaign
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Branded Social Post / Branded Social Campaign
The Future of Hate: Stop HB757 Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Branded Social Post / Branded Social Campaign
#BreakTheGame Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York Client: Under Armour Category: Branded Social Post / Branded Social Campaign
Olympics News Lab at Google Agency: Google Brand Studio / San Francisco + Swift / Portland Client: Google Category: Branded Social Post / Branded Social Campaign
Winter Swear Jar Agency: J. Walter Thompson Canada / Toronto Client: Hotels.com Category: Branded Social Post / Branded Social Campaign
Project Consent Agency: Juniper Park\TBWA / Toronto Client: Project Consent Category: Branded Social Post / Branded Social Campaign
Outrage Is Not Enough Agency: Ogilvy & Mather / London Client: Amnesty International Category: Branded Social Post / Branded Social Campaign
The Adventures of Little Brush Big Brush Agency: R/GA / London Client: Unilever - Signal Category: Branded Social Post / Branded Social Campaign
Uncrushable Agency: TBWA / Sydney + Eleven / Sydney Client: M.J. Bale Category: Branded Social Post / Branded Social Campaign
DeleteToFeed Agency: The Martin Agency / Richmond + MediaMonks / New York Client: Land O' Lakes Category: Branded Social Post / Branded Social Campaign
Tackle Homelessness Agency: Boys and Girls / Dublin + Mediavest / Dublin Client: Three Ireland Category: Ambient / Non-Broadcast Video
Safe News Agency: Dentsu Indonesia / Jakarta Client: Safe News Indonesia Category: Innovation in Social Media
Venmo Micro Hack Agency: Deutsch / New York Client: WATERisLIFE Category: Innovation in Social Media
Valspar's Pinterest Analyzer Agency: FCB Chicago / Chicago, IL Client: Valspar Corporation Category: Innovation in Social Media
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Innovation in Social Media

2017 Film Merit Award

Park Pictures / New York + Anomaly / New York

Youtube

Youtube Music

Television / Varying Length Campaign

OS_FI17077M

2017 Film Merit Award

Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Chelsea Pictures / New York/Los Angeles

Hillary Rodham Clinton

Hillary Rodham Clinton

Television / Varying Length Campaign

OS_FI17078M

2017 Design Merit Award

Africa / Sao Paulo + PBA Cinema/Produtora Associados / Sao Paulo

ESPN

Kobe's Rules Book

Promotional / Promotional Items - Single or Series

OS_DE17162M

2017 Design Merit Award

DDB Group Germany / Berlin + MediaMonks / Amsterdam

Verein für Berliner Stadtmission

Words of Welcome

Promotional / Promotional Items - Single or Series

OS_DE17163M

2017 Design Merit Award

DENTSU INC. / Tokyo + Cliver Inc. / Tokyo + Taki Corporation / Tokyo + Dentsu Public Relations / Tokyo

Green Ribbon Project Committee

Second Life Toys

Promotional / Promotional Items - Single or Series

OS_DE17164M

2017 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Pinacoteca do Estado de São Paulo

Pina_

Promotional / Promotional Items - Single or Series

OS_DE17165M

2017 Design Merit Award

HAKUHODO INC. / TOKYO

TAKEO CO.,LTD.

Tokyo Deep Nights

Promotional / Promotional Items - Single or Series

OS_DE17166M

2017 Design Merit Award

Kolle Rebbe GmbH / Hamburg

Weingut Knipser

Ageing Wine Bottles

Promotional / Promotional Items - Single or Series

OS_DE17167M

2017 Design Merit Award

Leo Burnett / Toronto

Museum of Contemporary Art

Museum of Contemporary Art Invitations

Promotional / Promotional Items - Single or Series

OS_DE17168M

2017 Design Merit Award

Leo Burnett / Toronto

Museum of Contemporary Art

Museum of Contemporary Art Brochure

Promotional / Promotional Items - Single or Series

OS_DE17169M

2017 Design Merit Award

McKinney / Durham + Public Address System / Brooklyn

Equality NC

Flush HB2

Promotional / Promotional Items - Single or Series

OS_DE17170M

2017 Design Merit Award

Ogilvy Group Thailand / Bangkok

Papawin Co., Ltd.

Artquarium

Promotional / Promotional Items - Single or Series

OS_DE17171M

2017 Design Merit Award

Serviceplan / Munich + Serviceplan Austria / Vienna

Ötztal Tourismus

Save me – the ski pass that saves lives

Promotional / Promotional Items - Single or Series

OS_DE17172M

2017 Interactive Merit Award

BBDO GmbH / Duesseldorf

CraftWork - a brand of ad agencyservices GmbH

The Soundlounge Poster

Self-Promotion

OS_IN17066M

2017 Interactive Merit Award

DigitasLBi / Atlanta

Lost-n-Found Youth

The Future of Hate: Stop HB757

Self-Promotion

OS_IN17067M

2017 Interactive Merit Award

FCB Inferno / London

Change Please and the Big Issue

Change Please

Self-Promotion

OS_IN17068M

2017 Interactive Merit Award

Resn / Wellington

Resn

Resn

Self-Promotion

OS_IN17069M

2017 Interactive Merit Award

Round & Round / Stockholm

Round & Round

The Great Trump Escape

Self-Promotion

OS_IN17070M

2017 Direct Marketing Merit Award

Havas / Sydney + Red Agency / Sydney + FINCH / Sydney

Steve Waugh Foundation

The Riderless Bike

Innovation in Direct

OS_DI17129M

2017 Direct Marketing Merit Award

Heimat Werbeagentur GmbH / Berlin

HORNBACH Baumarkt AG

The First Analog Webstore

Innovation in Direct

OS_DI17130M

2017 Direct Marketing Merit Award

J. Walter Thompson Colombia / Bogota

Casa Luker

Lifesaver Backpack

Innovation in Direct

OS_DI17131M

2017 Direct Marketing Merit Award

J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo

TANIZAWA

+MET PROJECT

Innovation in Direct

OS_DI17132M

2017 Direct Marketing Merit Award

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Innovation in Direct

OS_DI17133M

2017 Direct Marketing Merit Award

R/GA / London

Nike

Nike On Demand

Innovation in Direct

OS_DI17134M

2017 Direct Marketing Merit Award

Rethink / Toronto/Montreal/Vancouver + Vapor RMW / Toronto + Alter Ego / Toronto + Wingman / Toronto

COSTI Immigrant Services

Ahlan Bear

Innovation in Direct

OS_DI17135M

2017 Direct Marketing Merit Award

TBWA\HAKUHODO Inc. / Tokyo

Tourism Australia

GIGA Selfie

Innovation in Direct

OS_DI17136M

2017 Direct Marketing Merit Award

360i / New York

A&E - HISTORY

#ReadingforROOTS

Digital / Websites, Mobile, & Banners

OS_DI17081M

2017 Direct Marketing Merit Award

FCB / Zürich

Hockey Club Davos

Rink Bingo

Digital / Websites, Mobile, & Banners

OS_DI17082M

2017 Direct Marketing Merit Award

Leo Burnett / Chicago

Donate Life America

Your Name Saves

Digital / Websites, Mobile, & Banners

OS_DI17083M

2017 Direct Marketing Merit Award

Leo Burnett Colombia / Bogota

Special Olympics Colombia

Special Sponsors

Digital / Websites, Mobile, & Banners

OS_DI17084M

2017 Direct Marketing Merit Award

Ogilvy & Mather / Chicago

The Brady Foundation

Zero Minutes of Fame

Digital / Websites, Mobile, & Banners

OS_DI17085M

2017 Direct Marketing Merit Award

R/GA / London

Nike

Nike On Demand

Digital / Websites, Mobile, & Banners

OS_DI17086M

2017 Direct Marketing Merit Award

SID LEE / Paris

PagesJaunes

Made by professionals

Digital / Websites, Mobile, & Banners

OS_DI17087M

2017 Direct Marketing Merit Award

TBWA / Shanghai

CHINA ASSOCIATION OF THE DEAF

SIGNEMOJI

Digital / Websites, Mobile, & Banners

OS_DI17088M

2017 Social Media Merit Award

BBDO / New York

Lowe's

Social Innovation Campaign

Branded Social Post / Branded Social Campaign

OS_SM17044M

2017 Social Media Merit Award

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Branded Social Post / Branded Social Campaign

OS_SM17045M

2017 Social Media Merit Award

DigitasLBi / Atlanta

Lost-n-Found Youth

The Future of Hate: Stop HB757

Branded Social Post / Branded Social Campaign

OS_SM17046M

2017 Social Media Merit Award

Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York

Under Armour

#BreakTheGame

Branded Social Post / Branded Social Campaign

OS_SM17047M

2017 Social Media Merit Award

Google Brand Studio / San Francisco + Swift / Portland

Google

Olympics News Lab at Google

Branded Social Post / Branded Social Campaign

OS_SM17048M

2017 Social Media Merit Award

J. Walter Thompson Canada / Toronto

Hotels.com

Winter Swear Jar

Branded Social Post / Branded Social Campaign

OS_SM17049M

2017 Social Media Merit Award

Juniper Park\TBWA / Toronto

Project Consent

Project Consent

Branded Social Post / Branded Social Campaign

OS_SM17050M

2017 Social Media Merit Award

Ogilvy & Mather / London

Amnesty International

Outrage Is Not Enough

Branded Social Post / Branded Social Campaign

OS_SM17051M

2017 Social Media Merit Award

R/GA / London

Unilever - Signal

The Adventures of Little Brush Big Brush

Branded Social Post / Branded Social Campaign

OS_SM17052M

2017 Social Media Merit Award

TBWA / Sydney + Eleven / Sydney

M.J. Bale

Uncrushable

Branded Social Post / Branded Social Campaign

OS_SM17053M

2017 Social Media Merit Award

The Martin Agency / Richmond + MediaMonks / New York

Land O' Lakes

DeleteToFeed

Branded Social Post / Branded Social Campaign

OS_SM17054M

2017 Direct Marketing Merit Award

Boys and Girls / Dublin + Mediavest / Dublin

Three Ireland

Tackle Homelessness

Ambient / Non-Broadcast Video

OS_DI17080M

2017 Social Media Merit Award

Dentsu Indonesia / Jakarta

Safe News Indonesia

Safe News

Innovation in Social Media

OS_SM17090M

2017 Social Media Merit Award

Deutsch / New York

WATERisLIFE

Venmo Micro Hack

Innovation in Social Media

OS_SM17091M

2017 Social Media Merit Award

FCB Chicago / Chicago, IL

Valspar Corporation

Valspar's Pinterest Analyzer

Innovation in Social Media

OS_SM17092M

2017 Social Media Merit Award

J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York

Atados

Donate the Bars

Innovation in Social Media

OS_SM17093M

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