The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Youtube Music Agency: Park Pictures / New York + Anomaly / New York Client: Youtube Category: Television / Varying Length Campaign
Hillary Rodham Clinton Agency: Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Chelsea Pictures / New York/Los Angeles Client: Hillary Rodham Clinton Category: Television / Varying Length Campaign
A Kauri Cries Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland Client: Auckland City Council Category: Craft / Music / Sound
Orgasm Sound Library Agency: Proximity / Madrid Client: BIJOUX INDISCRETS Category: Craft / Music / Sound
Passwords With A Purpose Agency: 303 Mullen Lowe / PERTH Client: Royal Life Saving WA Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Holiday Packing Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Technically Agency: Ogilvy & Mather / Cape Town Client: Volkswagen Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Dads Agency: Ogilvy & Mather Chile / Santiago Client: Unicef Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
80.000.000 Images Agency: Ogilvy & Mather Chile / Santiago Client: Getty Images Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Lego Batman Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Film / Cinema / Fiction
The Mermaid Agency: Publicis Conseil / Paris Client: SNSM - National Maritime Rescue Organization Category: Film / Cinema / Fiction
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
The Coughing Billboard Agency: Akestam Holst NOA / Stockholm Client: Apotek Hjartat Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Animal Detecting Billboards Agency: Demner, Merlicek & Bergmann / Vienna + fm studio / Vienna + Sound Light / Vienna Client: BMW Austria GmbH Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Netflix Originals: "Thrillboards" Grab Attention for "Santa Clarita Diet" Agency: Doner LA / Los Angeles + LoganTV / Los Angeles Client: Netflix Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Made By Google Agency: Droga5 / New York + Google / Mountain View + Deeplocal / Pittsburgh Client: Google Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Made Possible By Melbourne Agency: McCann / Melbourne Client: University Of Melbourne Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Unfairy Tales Agency: 180LA / Santa Monica + MediaMonks / Los Angeles Client: Unicef Category: Craft / Visual Effects / Animation
Life Pump Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Yonggamhan Production / Seoul + Ex creative / Seoul Client: SAMSUNG C&T CORPORATION Everland Caribbean Bay Category: Innovation in Design / Immersive Design
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Design / Immersive Design
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Innovation in Design / Immersive Design
THE DANCING LETTERS Agency: McCann World Group India / Mumbai Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Innovation in Design / Immersive Design
AiMEN Agency: BETC / Paris Client: CANAL+ Category: Branded Social Post / Real-Time Response
#BreakTheGame Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York Client: Under Armour Category: Branded Social Post / Real-Time Response
Olympics News Lab at Google Agency: Google Brand Studio / San Francisco + Swift / Portland Client: Google Category: Branded Social Post / Real-Time Response
Winter Swear Jar Agency: J. Walter Thompson Canada / Toronto Client: Hotels.com Category: Branded Social Post / Real-Time Response
Outrage Is Not Enough Agency: Ogilvy & Mather / London Client: Amnesty International Category: Branded Social Post / Real-Time Response
I'm Moving to Canada Agency: Publicis / New York Client: Doctors of the World Category: Branded Social Post / Real-Time Response
Bradshaw Stain Agency: Saatchi & Saatchi / New York Client: Tide Category: Branded Social Post / Real-Time Response
Dove: Dear Media Agency: SapientRazorfish / New York Client: Dove Category: Branded Social Post / Real-Time Response
Twitter Beef Agency: VML / Kansas City Client: Wendy's Category: Branded Social Post / Real-Time Response
PICTURE BOOK WITHOUT PICTURES Agency: BEIJING DENTSU ADVERTISING CO.,LTD. / BEIJING + DENTSU INC. / TOKYO Client: FUJIFILM Category: Promotional / Booklets, Brochures, & Product Catalogues
cindymode product catalogue Agency: cindymode / Taipei Client: cindymode Category: Promotional / Booklets, Brochures, & Product Catalogues
Endangered Love Agency: DDB / New York Client: WCFF Category: Promotional / Booklets, Brochures, & Product Catalogues
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Promotional / Booklets, Brochures, & Product Catalogues
COMMOTION Agency: Design Army / Washington D.C. Client: MARYLAND INSTITUTE COLLEGE OF ART Category: Promotional / Booklets, Brochures, & Product Catalogues
THE DANCING LETTERS Agency: McCann World Group India / Mumbai Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Promotional / Booklets, Brochures, & Product Catalogues
#SettleYourScore Agency: Barkley, Inc. / Kansas City Client: Russell Athletic Category: Online Films & Video / Long Form - Campaign
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Digital / Social Media & Viral Marketing
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Digital / Social Media & Viral Marketing
Dads #ShareTheLoad (Film Case) Agency: BBDO India / Mumbai Client: P&G India Category: Digital / Social Media & Viral Marketing
#WhoIsTheKing Agency: Buzzman / Paris + ICONOCLAST / Paris + THE / Paris Client: Burger King Category: Digital / Social Media & Viral Marketing
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Digital / Social Media & Viral Marketing
Unacceptable Acceptance Letters Agency: Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / Burbank Client: The Hunting Ground C/O Chain Camera Pictures Category: Digital / Social Media & Viral Marketing
Winter Swear Jar Agency: J. Walter Thompson Canada / Toronto Client: Hotels.com Category: Digital / Social Media & Viral Marketing
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Digital / Social Media & Viral Marketing
Your Name Saves Agency: Leo Burnett / Chicago Client: Donate Life America Category: Digital / Social Media & Viral Marketing
December 21st Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Digital / Social Media & Viral Marketing
FlyBabies Agency: MullenLowe / New York Client: JetBlue Category: Digital / Social Media & Viral Marketing
Cadbury Pre Joy Agency: Ogilvy & Mather / Johannesburg Client: Mondelez Category: Digital / Social Media & Viral Marketing

2017 Film Merit Award

Park Pictures / New York + Anomaly / New York

Youtube

Youtube Music

Television / Varying Length Campaign

OS_FI17077M

2017 Film Merit Award

Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Chelsea Pictures / New York/Los Angeles

Hillary Rodham Clinton

Hillary Rodham Clinton

Television / Varying Length Campaign

OS_FI17078M

2017 Interactive Merit Award

Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland

Auckland City Council

A Kauri Cries

Craft / Music / Sound

OS_IN17076M

2017 Interactive Merit Award

Proximity / Madrid

BIJOUX INDISCRETS

Orgasm Sound Library

Craft / Music / Sound

OS_IN17077M

2017 Print & Outdoor Merit Award

303 Mullen Lowe / PERTH

Royal Life Saving WA

Passwords With A Purpose

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO17126M

2017 Print & Outdoor Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Holiday Packing

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO17127M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Cape Town

Volkswagen

Technically

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO17128M

2017 Print & Outdoor Merit Award

Ogilvy & Mather Chile / Santiago

Unicef

Dads

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO17129M

2017 Print & Outdoor Merit Award

Ogilvy & Mather Chile / Santiago

Getty Images

80.000.000 Images

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO17130M

2017 Branded Entertainment Merit Award

Commonwealth//McCann / Detroit + Carat / Detroit

Chevrolet

Lego Batman

Film / Cinema / Fiction

OS_BE17048M

2017 Branded Entertainment Merit Award

Publicis Conseil / Paris

SNSM - National Maritime Rescue Organization

The Mermaid

Film / Cinema / Fiction

OS_BE17049M

2017 Print & Outdoor Merit Award

adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London

Mars - Skittles

Give the Rainbow

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17140M

2017 Print & Outdoor Merit Award

Akestam Holst NOA / Stockholm

Apotek Hjartat

The Coughing Billboard

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17141M

2017 Print & Outdoor Merit Award

Demner, Merlicek & Bergmann / Vienna + fm studio / Vienna + Sound Light / Vienna

BMW Austria GmbH

Animal Detecting Billboards

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17142M

2017 Print & Outdoor Merit Award

Doner LA / Los Angeles + LoganTV / Los Angeles

Netflix

Netflix Originals: "Thrillboards" Grab Attention for "Santa Clarita Diet"

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17143M

2017 Print & Outdoor Merit Award

Droga5 / New York + Google / Mountain View + Deeplocal / Pittsburgh

Google

Made By Google

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17144M

2017 Print & Outdoor Merit Award

McCann / Melbourne

University Of Melbourne

Made Possible By Melbourne

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17145M

2017 Mobile Merit Award

180LA / Santa Monica + MediaMonks / Los Angeles

Unicef

Unfairy Tales

Craft / Visual Effects / Animation

OS_MO17081M

2017 Design Merit Award

Cheil Worldwide / Seoul + Junpasang Production / Seoul + Yonggamhan Production / Seoul + Ex creative / Seoul

SAMSUNG C&T CORPORATION Everland Caribbean Bay

Life Pump

Innovation in Design / Immersive Design

OS_DE17287M

2017 Design Merit Award

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Innovation in Design / Immersive Design

OS_DE17288M

2017 Design Merit Award

McCann / Melbourne

YMCA

Playnasium

Innovation in Design / Immersive Design

OS_DE17289M

2017 Design Merit Award

McCann World Group India / Mumbai

MAHARASHTRA DYSLEXIA ASSOCIATION

THE DANCING LETTERS

Innovation in Design / Immersive Design

OS_DE17290M

2017 Social Media Merit Award

BETC / Paris

CANAL+

AiMEN

Branded Social Post / Real-Time Response

OS_SM17055M

2017 Social Media Merit Award

Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York

Under Armour

#BreakTheGame

Branded Social Post / Real-Time Response

OS_SM17056M

2017 Social Media Merit Award

Google Brand Studio / San Francisco + Swift / Portland

Google

Olympics News Lab at Google

Branded Social Post / Real-Time Response

OS_SM17057M

2017 Social Media Merit Award

J. Walter Thompson Canada / Toronto

Hotels.com

Winter Swear Jar

Branded Social Post / Real-Time Response

OS_SM17058M

2017 Social Media Merit Award

Ogilvy & Mather / London

Amnesty International

Outrage Is Not Enough

Branded Social Post / Real-Time Response

OS_SM17059M

2017 Social Media Merit Award

Publicis / New York

Doctors of the World

I'm Moving to Canada

Branded Social Post / Real-Time Response

OS_SM17060M

2017 Social Media Merit Award

Saatchi & Saatchi / New York

Tide

Bradshaw Stain

Branded Social Post / Real-Time Response

OS_SM17061M

2017 Social Media Merit Award

SapientRazorfish / New York

Dove

Dove: Dear Media

Branded Social Post / Real-Time Response

OS_SM17062M

2017 Social Media Merit Award

VML / Kansas City

Wendy's

Twitter Beef

Branded Social Post / Real-Time Response

OS_SM17063M

2017 Design Merit Award

BEIJING DENTSU ADVERTISING CO.,LTD. / BEIJING + DENTSU INC. / TOKYO

FUJIFILM

PICTURE BOOK WITHOUT PICTURES

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE17156M

2017 Design Merit Award

cindymode / Taipei

cindymode

cindymode product catalogue

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE17157M

2017 Design Merit Award

DDB / New York

WCFF

Endangered Love

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE17158M

2017 Design Merit Award

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE17159M

2017 Design Merit Award

Design Army / Washington D.C.

MARYLAND INSTITUTE COLLEGE OF ART

COMMOTION

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE17160M

2017 Design Merit Award

McCann World Group India / Mumbai

MAHARASHTRA DYSLEXIA ASSOCIATION

THE DANCING LETTERS

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE17161M

2017 Film Merit Award

Barkley, Inc. / Kansas City

Russell Athletic

#SettleYourScore

Online Films & Video / Long Form - Campaign

OS_FI17127M

2017 Direct Marketing Merit Award

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Digital / Social Media & Viral Marketing

OS_DI17089M

2017 Direct Marketing Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Digital / Social Media & Viral Marketing

OS_DI17090M

2017 Direct Marketing Merit Award

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad (Film Case)

Digital / Social Media & Viral Marketing

OS_DI17091M

2017 Direct Marketing Merit Award

Buzzman / Paris + ICONOCLAST / Paris + THE / Paris

Burger King

#WhoIsTheKing

Digital / Social Media & Viral Marketing

OS_DI17092M

2017 Direct Marketing Merit Award

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Digital / Social Media & Viral Marketing

OS_DI17093M

2017 Direct Marketing Merit Award

Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / Burbank

The Hunting Ground C/O Chain Camera Pictures

Unacceptable Acceptance Letters

Digital / Social Media & Viral Marketing

OS_DI17094M

2017 Direct Marketing Merit Award

J. Walter Thompson Canada / Toronto

Hotels.com

Winter Swear Jar

Digital / Social Media & Viral Marketing

OS_DI17095M

2017 Direct Marketing Merit Award

J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York

Atados

Donate the Bars

Digital / Social Media & Viral Marketing

OS_DI17096M

2017 Direct Marketing Merit Award

Leo Burnett / Chicago

Donate Life America

Your Name Saves

Digital / Social Media & Viral Marketing

OS_DI17097M

2017 Direct Marketing Merit Award

Leo Burnett / Madrid + RCR / Madrid

Loterias y Apuestas del Estado

December 21st

Digital / Social Media & Viral Marketing

OS_DI17098M

2017 Direct Marketing Merit Award

MullenLowe / New York

JetBlue

FlyBabies

Digital / Social Media & Viral Marketing

OS_DI17099M

2017 Direct Marketing Merit Award

Ogilvy & Mather / Johannesburg

Mondelez

Cadbury Pre Joy

Digital / Social Media & Viral Marketing

OS_DI17100M

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