The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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THE (VERY) POLITICAL COLLECTION Agency: Design Army / Washington D.C. Client: Harper Macaw Category: Packaging / Specialty

HONOUR Skin, Shave, and Coffee Essentials Agency: KNOCK, inc. / Minneapolis Client: HONOUR Essentials Category: Packaging / Specialty

Ageing Wine Bottles Agency: Kolle Rebbe GmbH / Hamburg Client: Weingut Knipser Category: Packaging / Specialty

Cloudy Tea Agency: LinShaobin Design / Shantou Client: Runyuanchang Category: Packaging / Specialty

The Flag Refill Agency: McCann / Bogota Client: Country Brand Colombia Category: Packaging / Specialty

The Daily Catch Agency: Serviceplan / Munich Client: METRO Category: Packaging / Specialty

A rice package in koi shape. Agency: Wain / Beijing Client: Suyuan Food Group Category: Packaging / Specialty

Expedia Dream Adventures Agency: 180LA / Santa Monica Client: Expedia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

The upside down can Agency: BETC / Paris Client: Orangina Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

The Unusual Football Field Project : Football field that breaks through the rectangular boundary Agency: CJ WORX / BANGKOK Client: AP THAILAND Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

Lego Batman Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

Highway Robbery Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York Client: Volvo Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

25m2 Syria Agency: POL / Oslo Client: NRK TV-aksjonen & IKEA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites

Magic Words - The Unwritten Stories Agency: AlmapBBDO / São Paulo Client: HP Category: Websites

Skip Friday 13 Agency: Impact BBDO / Dubai Client: La Libanaise Des Jeux Category: Websites

Science4Refugees - ResearchBuddies Agency: Interone BBDO / Munich Client: Euraxess - Researchers in Motion Category: Websites

Your Name Saves Agency: Leo Burnett / Chicago Client: Donate Life America Category: Websites

Tomcat: Facebook Not Live Event Agency: Barton F Graf / New York Client: The Scotts Miracle-Gro Company Category: Innovation in Film / Online

In-a-Snap Agency: BBDO / New York Client: Lowe's Category: Innovation in Film / Online

Evan Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Innovation in Film / Online

Search Racism. Find Truth. Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg Client: Flüchtlinge Willkommen Category: Innovation in Film / Online

Stop the Hunger Agency: Impact BBDO / Dubai Client: Mars Category: Innovation in Film / Online

Through the Dark Agency: R/GA / Sydney Client: Google Category: Innovation in Film / Online

Samsung Life Changer Agency: CHEIL FRANCE / PARIS Client: Samsung Electronics France Category: Experiential / Virtual Reality (VR)

DISCOVR The World Agency: Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam Client: Samsung Electronics Category: Experiential / Virtual Reality (VR)

Hidden Dangers Agency: Deutsch / New York Client: WATERisLIFE Category: Experiential / Virtual Reality (VR)

VR Power Trainer Agency: R/GA / Buenos Aires Client: PowerChair Football Argentina Category: Experiential / Virtual Reality (VR)

Fairness Works: Refugee Crisis Agency: Redline Interactive / Calgary Client: Canadian Labour Congress Category: Experiential / Virtual Reality (VR)

Expedia Dream Adventures Agency: 180LA / Santa Monica Client: Expedia Category: Ambient / Immersive / Digital Installations

Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Ambient / Immersive / Digital Installations

Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Ambient / Immersive / Digital Installations

AMATEUR REPLAY Agency: Ogilvy & Mather / Singapore Client: ALLIANZ Category: Ambient / Immersive / Digital Installations

The Scania Clock Agency: TBWA / Stockholm + B-Reel / Stockholm Client: Scania Category: Ambient / Immersive / Digital Installations

GO MONO Agency: MCCANN / BUCHAREST Client: RADIO XXI Category: Craft / Sound - Campaign

A very good year – A very bad year Agency: Happy F&B / Gothenburg Client: Göteborgstryckeriet Category: Self-Promotion

#CanalNotes Agency: Havas / New York + Havas Village / New York + Studio 6 / New York + Havas Media North America / New York Client: Havas New York Category: Self-Promotion

World For All ( Pet Adoption ) Agency: McCann Worldgroup India / Mumbai Client: World For All Category: Self-Promotion

Coming Home Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London Client: Waitrose Category: Craft - Visual Effects / Visual Effects - Single

Kitchen Agency: BETC / Paris Client: CANAL Category: Craft - Visual Effects / Visual Effects - Single

Making of Björk Digital Agency: DENTSU INC. / Tokyo Client: One Little Indian Records Category: Craft - Visual Effects / Visual Effects - Single

LG Electronics "World of Play" Agency: Energy BBDO / Chicago Client: LG Electronics Category: Craft - Visual Effects / Visual Effects - Single

Duel Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles Client: Audi of America Category: Craft - Visual Effects / Visual Effects - Single

Search Racism. Find Truth. Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg Client: Flüchtlinge Willkommen Category: Craft / Data-Driven Personalization - Single or Campaign

Vigilant Wallpapers Agency: Leo Burnett Tailor Made / Sao Paulo + MediaMonks / Sao Paulo Client: Jeep Category: Craft / Data-Driven Personalization - Single or Campaign

The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Data-Driven Personalization - Single or Campaign

The Suncell Guide Agency: MRM//McCann / Stockholm Client: Vattenfall Category: Craft / Data-Driven Personalization - Single or Campaign

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Title

Category

Annual ID

Award: 2017 Design Merit Award

Agency: Design Army / Washington D.C.

Client: Harper Macaw

Title: THE (VERY) POLITICAL COLLECTION

Category: Packaging / Specialty

Annual ID: OS_DE17182M

Award: 2017 Design Merit Award

Agency: KNOCK, inc. / Minneapolis

Client: HONOUR Essentials

Title: HONOUR Skin, Shave, and Coffee Essentials

Category: Packaging / Specialty

Annual ID: OS_DE17183M

Award: 2017 Design Merit Award

Agency: Kolle Rebbe GmbH / Hamburg

Client: Weingut Knipser

Title: Ageing Wine Bottles

Category: Packaging / Specialty

Annual ID: OS_DE17184M

Award: 2017 Design Merit Award

Agency: LinShaobin Design / Shantou

Client: Runyuanchang

Title: Cloudy Tea

Category: Packaging / Specialty

Annual ID: OS_DE17185M

Award: 2017 Design Merit Award

Agency: McCann / Bogota

Client: Country Brand Colombia

Title: The Flag Refill

Category: Packaging / Specialty

Annual ID: OS_DE17186M

Award: 2017 Design Merit Award

Agency: Serviceplan / Munich

Client: METRO

Title: The Daily Catch

Category: Packaging / Specialty

Annual ID: OS_DE17187M

Award: 2017 Design Merit Award

Agency: Wain / Beijing

Client: Suyuan Food Group

Title: A rice package in koi shape.

Category: Packaging / Specialty

Annual ID: OS_DE17188M

Award: 2017 Print & Outdoor Merit Award

Agency: 180LA / Santa Monica

Client: Expedia

Title: Expedia Dream Adventures

Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

Annual ID: OS_PO17146M

Award: 2017 Print & Outdoor Merit Award

Award:
2017 Design Merit Award

Agency:
Design Army / Washington D.C.

Client:
Harper Macaw

Title:
THE (VERY) POLITICAL COLLECTION

Category:
Packaging / Specialty

Annual ID:
OS_DE17182M

Award:
2017 Design Merit Award

Agency:
KNOCK, inc. / Minneapolis

Client:
HONOUR Essentials

Title:
HONOUR Skin, Shave, and Coffee Essentials

Category:
Packaging / Specialty

Annual ID:
OS_DE17183M

Award:
2017 Design Merit Award

Agency:
Kolle Rebbe GmbH / Hamburg

Client:
Weingut Knipser

Title:
Ageing Wine Bottles

Category:
Packaging / Specialty

Annual ID:
OS_DE17184M

Award:
2017 Design Merit Award

Agency:
LinShaobin Design / Shantou

Client:
Runyuanchang

Title:
Cloudy Tea

Category:
Packaging / Specialty

Annual ID:
OS_DE17185M

Award:
2017 Design Merit Award

Agency:
McCann / Bogota

Client:
Country Brand Colombia

Title:
The Flag Refill

Category:
Packaging / Specialty

Annual ID:
OS_DE17186M

Award:
2017 Design Merit Award

Agency:
Serviceplan / Munich

Client:
METRO

Title:
The Daily Catch

Category:
Packaging / Specialty

Annual ID:
OS_DE17187M

Award:
2017 Design Merit Award

Agency:
Wain / Beijing

Client:
Suyuan Food Group

Title:
A rice package in koi shape.

Category:
Packaging / Specialty

Annual ID:
OS_DE17188M

Award:
2017 Print & Outdoor Merit Award

Agency:
180LA / Santa Monica

Client:
Expedia

Title:
Expedia Dream Adventures

Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

Annual ID:
OS_PO17146M

Award:
2017 Print & Outdoor Merit Award

Agency:
BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Client:
Nike

Title:
Nike Unlimited Stadium

Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

Annual ID:
OS_PO17147M

Award:
2017 Print & Outdoor Merit Award

Agency:
BETC / Paris

Client:
Orangina

Title:
The upside down can

Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

Annual ID:
OS_PO17148M

Award:
2017 Print & Outdoor Merit Award

Agency:
CJ WORX / BANGKOK

Client:
AP THAILAND

Title:
The Unusual Football Field Project : Football field that breaks through the rectangular boundary

Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

Annual ID:
OS_PO17149M

Award:
2017 Print & Outdoor Merit Award

Agency:
Commonwealth//McCann / Detroit + Carat / Detroit

Client:
Chevrolet

Title:
Lego Batman

Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

Annual ID:
OS_PO17150M

Award:
2017 Print & Outdoor Merit Award

Agency:
Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York

Client:
Volvo

Title:
Highway Robbery

Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

Annual ID:
OS_PO17151M

Award:
2017 Print & Outdoor Merit Award

Agency:
J. Walter Thompson / New York