The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

No more black target Agency: FRED & FARID / New York Client: New York Ethical Society Category: Craft / Art Direction - Single or Campaign
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Craft / Art Direction - Single or Campaign
PorcelainBones Agency: Les Gaulois / PUTEAUX Client: AMGEN Category: Craft / Art Direction - Single or Campaign
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Art Direction - Single or Campaign
The doll that chose to drive Agency: Proximity / Barcelona + Post23 / Barcelona Client: Audi Spain Category: Craft / Art Direction - Single or Campaign
Expedia Dream Adventures Agency: 180LA / Santa Monica Client: Expedia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The upside down can Agency: BETC / Paris Client: Orangina Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Unusual Football Field Project : Football field that breaks through the rectangular boundary Agency: CJ WORX / BANGKOK Client: AP THAILAND Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Lego Batman Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Highway Robbery Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York Client: Volvo Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
25m2 Syria Agency: POL / Oslo Client: NRK TV-aksjonen & IKEA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
TravelClick Hotel Room Booking Engine Agency: DigitasLBi / New York Client: TravelClick Category: Craft / Information Architecture
MUSEUM IN THE CLOUD Agency: ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo Client: All Nippon Airways Category: Craft / Information Architecture
Tomcat: Facebook Not Live - Integrated Campaign Agency: Barton F Graf / New York Client: The Scotts Miracle-Gro Company Category: Integrated Branding / Integrated Online
Extra Gum "Give Extra, get extra" Agency: Energy BBDO / Chicago Client: Wrigley, a Subsidiary of Mars, Incorporated Category: Integrated Branding / Integrated Online
Project Literacy Agency: FCB Inferno / London Client: Pearson Category: Integrated Branding / Integrated Online
Introducing Agency: Havas / New York + Starcom Mediavest Group / New York + Edelman / New York + Rattling Stick / New York Client: Heineken / Dos Equis Category: Integrated Branding / Integrated Online
Conspicuous Savers - Integrated Online - National Savings Month Agency: King James Group / Cape Town Client: Sanlam Category: Integrated Branding / Integrated Online
Unlimited Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City + Superprime / Los Angeles Client: Nike Category: Integrated Branding / Integrated Online
Dads #ShareTheLoad (Film Case) Agency: BBDO India / Mumbai Client: P&G India Category: Branded Social Post / Branded Social Post - Single
In-a-Snap Agency: BBDO / New York Client: Lowe's Category: Branded Social Post / Branded Social Post - Single
Free The Speech Agency: KING / Stockholm Client: Ministry for Foreign Affairs Category: Branded Social Post / Branded Social Post - Single
The Mindchanger Workout Agency: Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro Client: Rio 2016 Category: Branded Social Post / Branded Social Post - Single
Holiday Wishes Agency: Red Tettemer O'Connell + Partners / Philadelphia Client: Reyka Vodka Category: Branded Social Post / Branded Social Post - Single
Female Recruitment Agency: Rothco / Dublin Client: Defence Forces Category: Branded Social Post / Branded Social Post - Single
Holland Casino Tram Roulette Agency: TBWA\NEBOKO / Amsterdam + Vidiboko / Amsterdam Client: Holland Casino Category: Branded Social Post / Branded Social Post - Single
Hanging Heavy On My Eyes Agency: H55 / Singapore Client: Ang Song Nian Category: Editorial / Book Cover Design
A very good year – A very bad year Agency: Happy F&B / Gothenburg Client: Göteborgstryckeriet Category: Self-Promotion
#CanalNotes Agency: Havas / New York + Havas Village / New York + Studio 6 / New York + Havas Media North America / New York Client: Havas New York Category: Self-Promotion
World For All ( Pet Adoption ) Agency: McCann Worldgroup India / Mumbai Client: World For All Category: Self-Promotion
World Interrupted Agency: Bonfire Labs / San Francisco + Salesforce / San Francisco Client: Salesforce Category: Typography / Dynamic / In Motion
#TwitterHaloWars Agency: 215 McCann / San Francisco + Twitter / San Francisco Client: Microsoft Xbox Category: Innovation in Interactive / Gaming
Adaptoys Agency: 360i / New York + Axios NYC / New York Client: Christopher & Dana Reeve Foundation Category: Innovation in Interactive / Gaming
2K Boost Agency: CP+B / Los Angeles Client: NBA2K Category: Innovation in Interactive / Gaming
Los Santos Pride Agency: Garbergs / Stockholm Client: Stockholm Pride Category: Innovation in Interactive / Gaming
West Marin Review, cover series Agency: Madeleine Corson Design / San Francisco Client: West Marin Review Category: Editorial / Magazine Cover Design
Making Sense of Dyslexia Agency: Impact BBDO / Dubai Client: Sydlexia Category: Innovation in Print & Outdoor / Print
Britalia Agency: adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London Client: Harvey Nichols Category: Cinema Advertising
YouTube Music Launch Agency: Anomaly / New York + Park Pictures / New York + Audio Engine / New York Client: YouTube Music Category: Cinema Advertising
SickKids VS - Undeniable Agency: Cossette / Toronto Client: SickKids Foundation Category: Cinema Advertising
Gun Crazy Agency: Grey / New York + Supply & Demand / New York + Rival School Pictures / New York + Townhouse / New York Client: States United To Prevent Gun Violence Category: Cinema Advertising
Imam & Priest Agency: Joint / London + HLA / London Client: Amazon Category: Cinema Advertising
Jackie Agency: Publicis Italy / Milano Client: Heineken Category: Cinema Advertising
Usain Bolt | The Boy Who Learned to Fly | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Cinema Advertising
First Kiss Agency: Y&R South Africa / Cape Town Client: Western Cape Government Category: Cinema Advertising
It’s Time To Shine Challenge Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Alpargatas - Mizuno Category: Gaming
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming

2017 Direct Marketing Merit Award

FRED & FARID / New York

New York Ethical Society

No more black target

Craft / Art Direction - Single or Campaign

OS_DI17110M

2017 Direct Marketing Merit Award

Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles

Tostitos

The Breathalyzer Bag

Craft / Art Direction - Single or Campaign

OS_DI17111M

2017 Direct Marketing Merit Award

Les Gaulois / PUTEAUX

AMGEN

PorcelainBones

Craft / Art Direction - Single or Campaign

OS_DI17112M

2017 Direct Marketing Merit Award

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Craft / Art Direction - Single or Campaign

OS_DI17113M

2017 Direct Marketing Merit Award

Proximity / Barcelona + Post23 / Barcelona

Audi Spain

The doll that chose to drive

Craft / Art Direction - Single or Campaign

OS_DI17114M

2017 Print & Outdoor Merit Award

180LA / Santa Monica

Expedia

Expedia Dream Adventures

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17146M

2017 Print & Outdoor Merit Award

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17147M

2017 Print & Outdoor Merit Award

BETC / Paris

Orangina

The upside down can

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17148M

2017 Print & Outdoor Merit Award

CJ WORX / BANGKOK

AP THAILAND

The Unusual Football Field Project : Football field that breaks through the rectangular boundary

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17149M

2017 Print & Outdoor Merit Award

Commonwealth//McCann / Detroit + Carat / Detroit

Chevrolet

Lego Batman

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17150M

2017 Print & Outdoor Merit Award

Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York

Volvo

Highway Robbery

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17151M

2017 Print & Outdoor Merit Award

J. Walter Thompson / New York

Tribeca Film Festival

Tribeca Film ReActor

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17152M

2017 Print & Outdoor Merit Award

POL / Oslo

NRK TV-aksjonen & IKEA

25m2 Syria

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17153M

2017 Print & Outdoor Merit Award

TBWA\HAKUHODO Inc. / Tokyo

Tourism Australia

GIGA Selfie

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17154M

2017 UX / UI Merit Award

DigitasLBi / New York

TravelClick

TravelClick Hotel Room Booking Engine

Craft / Information Architecture

OS_UX17044M

2017 UX / UI Merit Award

ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo

All Nippon Airways

MUSEUM IN THE CLOUD

Craft / Information Architecture

OS_UX17045M

2017 Cross-Platform Merit Award

Barton F Graf / New York

The Scotts Miracle-Gro Company

Tomcat: Facebook Not Live - Integrated Campaign

Integrated Branding / Integrated Online

OS_CP17060M

2017 Cross-Platform Merit Award

Energy BBDO / Chicago

Wrigley, a Subsidiary of Mars, Incorporated

Extra Gum "Give Extra, get extra"

Integrated Branding / Integrated Online

OS_CP17061M

2017 Cross-Platform Merit Award

FCB Inferno / London

Pearson

Project Literacy

Integrated Branding / Integrated Online

OS_CP17062M

2017 Cross-Platform Merit Award

Havas / New York + Starcom Mediavest Group / New York + Edelman / New York + Rattling Stick / New York

Heineken / Dos Equis

Introducing

Integrated Branding / Integrated Online

OS_CP17063M

2017 Cross-Platform Merit Award

King James Group / Cape Town

Sanlam

Conspicuous Savers - Integrated Online - National Savings Month

Integrated Branding / Integrated Online

OS_CP17064M

2017 Cross-Platform Merit Award

Wieden+Kennedy / Portland + PRETTYBIRD / Culver City + Superprime / Los Angeles

Nike

Unlimited

Integrated Branding / Integrated Online

OS_CP17065M

2017 Social Media Merit Award

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad (Film Case)

Branded Social Post / Branded Social Post - Single

OS_SM17037M

2017 Social Media Merit Award

BBDO / New York

Lowe's

In-a-Snap

Branded Social Post / Branded Social Post - Single

OS_SM17038M

2017 Social Media Merit Award

KING / Stockholm

Ministry for Foreign Affairs

Free The Speech

Branded Social Post / Branded Social Post - Single

OS_SM17039M

2017 Social Media Merit Award

Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro

Rio 2016

The Mindchanger Workout

Branded Social Post / Branded Social Post - Single

OS_SM17040M

2017 Social Media Merit Award

Red Tettemer O'Connell + Partners / Philadelphia

Reyka Vodka

Holiday Wishes

Branded Social Post / Branded Social Post - Single

OS_SM17041M

2017 Social Media Merit Award

Rothco / Dublin

Defence Forces

Female Recruitment

Branded Social Post / Branded Social Post - Single

OS_SM17042M

2017 Social Media Merit Award

TBWA\NEBOKO / Amsterdam + Vidiboko / Amsterdam

Holland Casino

Holland Casino Tram Roulette

Branded Social Post / Branded Social Post - Single

OS_SM17043M

2017 Design Merit Award

H55 / Singapore

Ang Song Nian

Hanging Heavy On My Eyes

Editorial / Book Cover Design

OS_DE17122M

2017 Design Merit Award

Happy F&B / Gothenburg

Göteborgstryckeriet

A very good year – A very bad year

Self-Promotion

OS_DE17238M

2017 Design Merit Award

Havas / New York + Havas Village / New York + Studio 6 / New York + Havas Media North America / New York

Havas New York

#CanalNotes

Self-Promotion

OS_DE17239M

2017 Design Merit Award

McCann Worldgroup India / Mumbai

World For All

World For All ( Pet Adoption )

Self-Promotion

OS_DE17240M

2017 Design Merit Award

Bonfire Labs / San Francisco + Salesforce / San Francisco

Salesforce

World Interrupted

Typography / Dynamic / In Motion

OS_DE17136M

2017 Interactive Merit Award

215 McCann / San Francisco + Twitter / San Francisco

Microsoft Xbox

#TwitterHaloWars

Innovation in Interactive / Gaming

OS_IN17090M

2017 Interactive Merit Award

360i / New York + Axios NYC / New York

Christopher & Dana Reeve Foundation

Adaptoys

Innovation in Interactive / Gaming

OS_IN17091M

2017 Interactive Merit Award

CP+B / Los Angeles

NBA2K

2K Boost

Innovation in Interactive / Gaming

OS_IN17092M

2017 Interactive Merit Award

Garbergs / Stockholm

Stockholm Pride

Los Santos Pride

Innovation in Interactive / Gaming

OS_IN17093M

2017 Design Merit Award

Madeleine Corson Design / San Francisco

West Marin Review

West Marin Review, cover series

Editorial / Magazine Cover Design

OS_DE17127M

2017 Print & Outdoor Merit Award

Impact BBDO / Dubai

Sydlexia

Making Sense of Dyslexia

Innovation in Print & Outdoor / Print

OS_PO17195M

2017 Film Merit Award

adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London

Harvey Nichols

Britalia

Cinema Advertising

OS_FI17079M

2017 Film Merit Award

Anomaly / New York + Park Pictures / New York + Audio Engine / New York

YouTube Music

YouTube Music Launch

Cinema Advertising

OS_FI17080M

2017 Film Merit Award

Cossette / Toronto

SickKids Foundation

SickKids VS - Undeniable

Cinema Advertising

OS_FI17081M

2017 Film Merit Award

Grey / New York + Supply & Demand / New York + Rival School Pictures / New York + Townhouse / New York

States United To Prevent Gun Violence

Gun Crazy

Cinema Advertising

OS_FI17082M

2017 Film Merit Award

Joint / London + HLA / London

Amazon

Imam & Priest

Cinema Advertising

OS_FI17083M

2017 Film Merit Award

Publicis Italy / Milano

Heineken

Jackie

Cinema Advertising

OS_FI17084M

2017 Film Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

Usain Bolt | The Boy Who Learned to Fly | Gatorade

Cinema Advertising

OS_FI17085M

2017 Film Merit Award

Y&R South Africa / Cape Town

Western Cape Government

First Kiss

Cinema Advertising

OS_FI17086M

2017 Mobile Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Alpargatas - Mizuno

It’s Time To Shine Challenge

Gaming

OS_MO17059M

2017 Mobile Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

Serena Williams' Match Point | Gatorade

Gaming

OS_MO17060M

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