The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Been There, Made That Agency: Publicis / Seattle Client: Visit Seattle Category: Online / Long Form - Campaign
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins Agency: Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City Client: Ubisoft Category: Online / Long Form - Campaign
Margot vs. Lily Agency: Wieden+Kennedy / Portland + RSA Films / Los Angeles Client: NikeWomen Category: Online / Long Form - Campaign
Magic Words - The Unwritten Stories Agency: AlmapBBDO / São Paulo Client: HP Category: Ambient / Immersive / Installations
Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Ambient / Immersive / Installations
Cages Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Ambient / Immersive / Installations
Highway Robbery Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York Client: Volvo Category: Ambient / Immersive / Installations
SMS Last Words Agency: Havas Worldwide / Shanghai Client: Global Road Safety Partnership Category: Ambient / Immersive / Installations
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Institute Category: Ambient / Immersive / Installations
Apartment Stores Agency: Nurun / Paris Client: Delamaison Category: Ambient / Immersive / Installations
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Ambient / Immersive / Installations
25m2 Syria Agency: POL / Oslo Client: NRK TV-aksjonen & IKEA Category: Ambient / Immersive / Installations
GAYNZ Agency: TBWA\ / Melbourne Client: ANZ Category: Ambient / Immersive / Installations
How New York Eats Agency: BBH / New York Client: Seamless Category: Promotional / Collateral / Posters - Campaign
Headbang Agency: Bleublancrouge / Montreal + BELL MÉDIA / CHOM / Montreal Client: BELL MÉDIA / CHOM Category: Promotional / Collateral / Posters - Campaign
Finding Her Agency: DDB / Dubai Client: UN Women Category: Promotional / Collateral / Posters - Campaign
Honda. Great Journey. Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Promotional / Collateral / Posters - Campaign
Floods Agency: Dentsu / Singapore Client: Regional Environmental Awareness Cameron Highlands Category: Promotional / Collateral / Posters - Campaign
World For All ( Pet Adoption ) Agency: McCann World Group India / Mumbai Client: World For All Category: Promotional / Collateral / Posters - Campaign
Textile Agency: MullenLowe / Singapore + MullenLowe / London Client: Unilever (Breeze) Category: Promotional / Collateral / Posters - Campaign
Newspaper Stack Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Campaign
Prison of the Head Agency: The Nine / Shanghai Client: Amnesty International Category: Promotional / Collateral / Posters - Campaign
Shockwaves Agency: la chose / Paris Client: Sécurité Routière / Road safety Category: Television / Long Form - Campaign
Nike Football Pro Genius Agency: AKQA / London Client: Nike Football Category: Digital / Game Design
Hidden Dangers Agency: Deutsch / New York Client: WATERisLIFE Category: Digital / Game Design
Dads #ShareTheLoad Agency: BBDO India / Mumbai Client: P&G India Category: Craft - Direction / Direction - Single
Judo Kid Agency: BBDO / New York Client: American Family Insurance Category: Craft - Direction / Direction - Single
Samsung Cares Agency: Crazy Few Films / Mumbai Client: Samsung india Category: Craft - Direction / Direction - Single
The Piccards Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London Client: Moët Hennessy USA Category: Craft - Direction / Direction - Single
Michael Phelps Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Craft - Direction / Direction - Single
The Swim Agency: Knucklehead / London & Los Angeles + BBDO / New York Client: Visa Category: Craft - Direction / Direction - Single
December 21st Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Craft - Direction / Direction - Single
My Mutant Brain Agency: MJZ / LA Client: Kenzo Category: Craft - Direction / Direction - Single
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Craft - Direction / Direction - Single
Equality Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland Client: Nike Category: Craft - Direction / Direction - Single
How Do You See Me? Agency: Saatchi & Saatchi / New York Client: CoorDown Category: Craft - Direction / Direction - Single
Stroll Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Direction - Single
Duel Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles Client: Audi of America Category: Craft - Direction / Direction - Single
Daughter Agency: Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles Client: Audi of America Category: Craft - Direction / Direction - Single
#GetOutOfOffice Agency: adam&eveDDB / London + PHD / London + Blink / London + The Mill / London Client: Virgin Atlantic Category: Under 100K Budget
Britalia Agency: adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London Client: Harvey Nichols Category: Under 100K Budget
The Toughest Letter Agency: Energy BBDO / Chicago Client: Off The Street Club Category: Under 100K Budget
TRUMP Agency: Mercado McCann / Buenos Aires Client: TyC Sports Category: Under 100K Budget
Redraw the Balance Agency: MullenLowe / London + Burger / London + Unit / London Client: Inspiring the Future Category: Under 100K Budget
Fencing Agency: Saatchi & Saatchi Canada / Toronto Client: The Canadian Centre for Gender and Sexual Diversity Category: Under 100K Budget
Parking Thrillharmonics Agency: Scholz & Friends / Hamburg Client: Adam Opel AG Category: Under 100K Budget
How Do You Raise A Black Child Agency: Station Film / New York Client: Motion Poems Category: Under 100K Budget
GAY TURTLE Agency: TBWA\ / Istanbul Client: Amnesty International Category: Under 100K Budget
ANZ POCKET MONEY Agency: TBWA\ / Melbourne Client: ANZ Category: Under 100K Budget
Snapchat Bug Agency: TBWA\SANTIAGO MANGADA PUNO / MAKATI Client: Smart Communications Inc Category: Under 100K Budget

2017 Branded Entertainment Merit Award

Publicis / Seattle

Visit Seattle

Been There, Made That

Online / Long Form - Campaign

OS_BE17082M

2017 Branded Entertainment Merit Award

Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City

Ubisoft

Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins

Online / Long Form - Campaign

OS_BE17083M

2017 Branded Entertainment Merit Award

Wieden+Kennedy / Portland + RSA Films / Los Angeles

NikeWomen

Margot vs. Lily

Online / Long Form - Campaign

OS_BE17084M

2017 Direct Marketing Merit Award

AlmapBBDO / São Paulo

HP

Magic Words - The Unwritten Stories

Ambient / Immersive / Installations

OS_DI17066M

2017 Direct Marketing Merit Award

BWM Dentsu / Melbourne

Chadstone

Tailor Made Store

Ambient / Immersive / Installations

OS_DI17067M

2017 Direct Marketing Merit Award

Commonwealth//McCann / Detroit + Carat / Detroit

Chevrolet

Cages

Ambient / Immersive / Installations

OS_DI17068M

2017 Direct Marketing Merit Award

Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York

Volvo

Highway Robbery

Ambient / Immersive / Installations

OS_DI17069M

2017 Direct Marketing Merit Award

Havas Worldwide / Shanghai

Global Road Safety Partnership

SMS Last Words

Ambient / Immersive / Installations

OS_DI17070M

2017 Direct Marketing Merit Award

J. Walter Thompson / New York

Tribeca Film Institute

Tribeca Film ReActor

Ambient / Immersive / Installations

OS_DI17071M

2017 Direct Marketing Merit Award

Nurun / Paris

Delamaison

Apartment Stores

Ambient / Immersive / Installations

OS_DI17072M

2017 Direct Marketing Merit Award

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Ambient / Immersive / Installations

OS_DI17073M

2017 Direct Marketing Merit Award

POL / Oslo

NRK TV-aksjonen & IKEA

25m2 Syria

Ambient / Immersive / Installations

OS_DI17074M

2017 Direct Marketing Merit Award

TBWA\ / Melbourne

ANZ

GAYNZ

Ambient / Immersive / Installations

OS_DI17075M

2017 Print & Outdoor Merit Award

BBH / New York

Seamless

How New York Eats

Promotional / Collateral / Posters - Campaign

OS_PO17110M

2017 Print & Outdoor Merit Award

Bleublancrouge / Montreal + BELL MÉDIA / CHOM / Montreal

BELL MÉDIA / CHOM

Headbang

Promotional / Collateral / Posters - Campaign

OS_PO17111M

2017 Print & Outdoor Merit Award

DDB / Dubai

UN Women

Finding Her

Promotional / Collateral / Posters - Campaign

OS_PO17112M

2017 Print & Outdoor Merit Award

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.

Promotional / Collateral / Posters - Campaign

OS_PO17113M

2017 Print & Outdoor Merit Award

Dentsu / Singapore

Regional Environmental Awareness Cameron Highlands

Floods

Promotional / Collateral / Posters - Campaign

OS_PO17114M

2017 Print & Outdoor Merit Award

McCann World Group India / Mumbai

World For All

World For All ( Pet Adoption )

Promotional / Collateral / Posters - Campaign

OS_PO17116M

2017 Print & Outdoor Merit Award

MullenLowe / Singapore + MullenLowe / London

Unilever (Breeze)

Textile

Promotional / Collateral / Posters - Campaign

OS_PO17117M

2017 Print & Outdoor Merit Award

Scholz & Friends / Berlin

Verlag Der Tagesspiegel GmbH

Newspaper Stack

Promotional / Collateral / Posters - Campaign

OS_PO17118M

2017 Print & Outdoor Merit Award

The Nine / Shanghai

Amnesty International

Prison of the Head

Promotional / Collateral / Posters - Campaign

OS_PO17119M

2017 Film Merit Award

la chose / Paris

Sécurité Routière / Road safety

Shockwaves

Television / Long Form - Campaign

OS_FI17076M

2017 Design Merit Award

AKQA / London

Nike Football

Nike Football Pro Genius

Digital / Game Design

OS_DE17205M

2017 Design Merit Award

Deutsch / New York

WATERisLIFE

Hidden Dangers

Digital / Game Design

OS_DE17206M

2017 Moving Image Craft Merit Award

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad

Craft - Direction / Direction - Single

OS_MI17042M

2017 Moving Image Craft Merit Award

BBDO / New York

American Family Insurance

Judo Kid

Craft - Direction / Direction - Single

OS_MI17043M

2017 Moving Image Craft Merit Award

Crazy Few Films / Mumbai

Samsung india

Samsung Cares

Craft - Direction / Direction - Single

OS_MI17044M

2017 Moving Image Craft Merit Award

Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London

Moët Hennessy USA

The Piccards

Craft - Direction / Direction - Single

OS_MI17045M

2017 Moving Image Craft Merit Award

Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York

Under Armour

Michael Phelps

Craft - Direction / Direction - Single

OS_MI17046M

2017 Moving Image Craft Merit Award

Knucklehead / London & Los Angeles + BBDO / New York

Visa

The Swim

Craft - Direction / Direction - Single

OS_MI17047M

2017 Moving Image Craft Merit Award

Leo Burnett / Madrid + RCR / Madrid

Loterias y Apuestas del Estado

December 21st

Craft - Direction / Direction - Single

OS_MI17048M

2017 Moving Image Craft Merit Award

MJZ / LA

Kenzo

My Mutant Brain

Craft - Direction / Direction - Single

OS_MI17049M

2017 Moving Image Craft Merit Award

Ogilvy & Mather / Chicago

Morton Salt

The One Moment

Craft - Direction / Direction - Single

OS_MI17050M

2017 Moving Image Craft Merit Award

PRETTYBIRD / Culver City + Wieden+Kennedy / Portland

Nike

Equality

Craft - Direction / Direction - Single

OS_MI17051M

2017 Moving Image Craft Merit Award

Saatchi & Saatchi / New York

CoorDown

How Do You See Me?

Craft - Direction / Direction - Single

OS_MI17052M

2017 Moving Image Craft Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Stroll

Craft - Direction / Direction - Single

OS_MI17053M

2017 Moving Image Craft Merit Award

Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles

Audi of America

Duel

Craft - Direction / Direction - Single

OS_MI17054M

2017 Moving Image Craft Merit Award

Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles

Audi of America

Daughter

Craft - Direction / Direction - Single

OS_MI17055M

2017 Film Merit Award

adam&eveDDB / London + PHD / London + Blink / London + The Mill / London

Virgin Atlantic

#GetOutOfOffice

Under 100K Budget

OS_FI17128M

2017 Film Merit Award

adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London

Harvey Nichols

Britalia

Under 100K Budget

OS_FI17129M

2017 Film Merit Award

Energy BBDO / Chicago

Off The Street Club

The Toughest Letter

Under 100K Budget

OS_FI17130M

2017 Film Merit Award

Mercado McCann / Buenos Aires

TyC Sports

TRUMP

Under 100K Budget

OS_FI17131M

2017 Film Merit Award

MullenLowe / London + Burger / London + Unit / London

Inspiring the Future

Redraw the Balance

Under 100K Budget

OS_FI17132M

2017 Film Merit Award

Saatchi & Saatchi Canada / Toronto

The Canadian Centre for Gender and Sexual Diversity

Fencing

Under 100K Budget

OS_FI17133M

2017 Film Merit Award

Scholz & Friends / Hamburg

Adam Opel AG

Parking Thrillharmonics

Under 100K Budget

OS_FI17134M

2017 Film Merit Award

Station Film / New York

Motion Poems

How Do You Raise A Black Child

Under 100K Budget

OS_FI17135M

2017 Film Merit Award

TBWA\ / Istanbul

Amnesty International

GAY TURTLE

Under 100K Budget

OS_FI17136M

2017 Film Merit Award

TBWA\ / Melbourne

ANZ

ANZ POCKET MONEY

Under 100K Budget

OS_FI17137M

2017 Film Merit Award

TBWA\SANTIAGO MANGADA PUNO / MAKATI

Smart Communications Inc

Snapchat Bug

Under 100K Budget

OS_FI17138M

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