The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Doors Of Thrones Agency: Publicis / London Client: Tourism Ireland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Elizabeth Williams Agency: Leo Burnett / Chicago Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Frederick Jones Agency: Leo Burnett / Chicago Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Reversed Trailer Agency: TRY / Oslo Client: Volkswagen Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Baby Stroller Test-Ride by Contours Agency: FCB Chicago / Chicago, IL Client: Kolcraft Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Eiffel Tower All Yours Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
#BeTheirEyes Agency: Cheil / Hong Kong Client: Samsung Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Scariest BK Agency: DAVID / Miami Client: Burger King Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Thanks, 2016. It's been weird. Agency: Spotify / New York Client: Spotify Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Maps Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
The Baby Stroller Test-Ride by Contours Agency: FCB Chicago / Chicago, IL Client: Kolcraft Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Drought Pack Agency: Joe Public United / Johannesburg Client: Clover Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Sugar Detox Agency: Marcel / Paris Client: Intermarché Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
One-Drop Bottle Agency: TBWA\RAAD / Dubai Client: Pril Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
No more black target Agency: FRED & FARID / New York Client: New York Ethical Society Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
The Lemonade Stand Agency: Leo Burnett / Toronto + Jungle Media / Toronto Client: Yellow Pages Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Unexpected Courts Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro Client: Akzo Nobel Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
The Coughing Billboard Agency: Akestam Holst NOA / Stockholm Client: Apotek Hjartat Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Animal Detecting Billboards Agency: Demner, Merlicek & Bergmann / Vienna + fm studio / Vienna + Sound Light / Vienna Client: BMW Austria GmbH Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Netflix Originals: "Thrillboards" Grab Attention for "Santa Clarita Diet" Agency: Doner LA / Los Angeles + LoganTV / Los Angeles Client: Netflix Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Made By Google Agency: Droga5 / New York + Google / Mountain View + Deeplocal / Pittsburgh Client: Google Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Made Possible By Melbourne Agency: McCann / Melbourne Client: University Of Melbourne Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Judgment Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brasil Client: Liomont / Analgen Forte Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
iPain Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil Client: Liomont / Analgen Forte Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Picnic Blanket Agency: Rosapark / Paris Client: Fruits and Wine Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Expedia Dream Adventures Agency: 180LA / Santa Monica Client: Expedia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The upside down can Agency: BETC / Paris Client: Orangina Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Unusual Football Field Project : Football field that breaks through the rectangular boundary Agency: CJ WORX / BANGKOK Client: AP THAILAND Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Lego Batman Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Highway Robbery Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York Client: Volvo Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
25m2 Syria Agency: POL / Oslo Client: NRK TV-aksjonen & IKEA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Predators Agency: ALMA DDB. / Miami Client: Kingsford - Clorox Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
How New York Eats Agency: BBH / New York Client: Seamless Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Animals Agency: TBWA\Chiat\Day / NY + TBWA\ / London Client: Airbnb Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Don't Act Like a Pedestrian Agency: the community / Miami Client: City of Buenos Aires Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
It's What's Happening: #InMemoriam Agency: Global Brand & Creative Studio / San Francisco Client: Twitter Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
BP 500 Years of Stories Agency: Valenstein & Fatt / London Client: Tate Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Passwords With A Purpose Agency: 303 Mullen Lowe / PERTH Client: Royal Life Saving WA Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

2017 Print & Outdoor Gold Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17034G

2017 Print & Outdoor Silver Pencil

Publicis / London

Tourism Ireland

Doors Of Thrones

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

OS_PO17043S

2017 Print & Outdoor Bronze Pencil

McCann / Melbourne

YMCA

Playnasium

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

OS_PO17044B

2017 Print & Outdoor Bronze Pencil

Clemenger BBDO / Melbourne

Pacific Brands Underwear Group (Australia)

The Boys

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17033B

2017 Print & Outdoor Bronze Pencil

Leo Burnett / Chicago

Donate Life America

Elizabeth Williams

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

OS_PO17029B

2017 Print & Outdoor Bronze Pencil

Leo Burnett / Chicago

Donate Life America

Frederick Jones

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

OS_PO17030B

2017 Print & Outdoor Gold Pencil

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17035G

2017 Print & Outdoor Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17036G

2017 Print & Outdoor Gold Pencil

TRY / Oslo

Volkswagen

The Reversed Trailer

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17037G

2017 Print & Outdoor Silver Pencil

FCB Chicago / Chicago, IL

Kolcraft

The Baby Stroller Test-Ride by Contours

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17038S

2017 Print & Outdoor Silver Pencil

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17039S

2017 Print & Outdoor Silver Pencil

Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London

HomeAway

Eiffel Tower All Yours

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17040S

2017 Print & Outdoor Bronze Pencil

Cheil / Hong Kong

Samsung

#BeTheirEyes

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17041B

2017 Print & Outdoor Bronze Pencil

DAVID / Miami

Burger King

Scariest BK

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17042B

2017 Print & Outdoor Silver Pencil

Spotify / New York

Spotify

Thanks, 2016. It's been weird.

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17031S

2017 Print & Outdoor Bronze Pencil

Ogilvy / Germany

Amnesty International

Switch it off.

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17032B

2017 Print & Outdoor Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen do Brasil

Maps

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO17028B

2017 Print & Outdoor Gold Pencil

FCB Chicago / Chicago, IL

Kolcraft

The Baby Stroller Test-Ride by Contours

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17023G

2017 Print & Outdoor Silver Pencil

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17024S

2017 Print & Outdoor Bronze Pencil

Joe Public United / Johannesburg

Clover

Drought Pack

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17025B

2017 Print & Outdoor Bronze Pencil

Marcel / Paris

Intermarché

Sugar Detox

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17026B

2017 Print & Outdoor Bronze Pencil

TBWA\RAAD / Dubai

Pril

One-Drop Bottle

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO17027B

2017 Print & Outdoor Merit Award

FRED & FARID / New York

New York Ethical Society

No more black target

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

OS_PO17155M

2017 Print & Outdoor Merit Award

Leo Burnett / Toronto + Jungle Media / Toronto

Yellow Pages

The Lemonade Stand

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

OS_PO17156M

2017 Print & Outdoor Merit Award

NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro

Akzo Nobel

Unexpected Courts

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

OS_PO17157M

2017 Print & Outdoor Merit Award

adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London

Mars - Skittles

Give the Rainbow

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17140M

2017 Print & Outdoor Merit Award

Akestam Holst NOA / Stockholm

Apotek Hjartat

The Coughing Billboard

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17141M

2017 Print & Outdoor Merit Award

Demner, Merlicek & Bergmann / Vienna + fm studio / Vienna + Sound Light / Vienna

BMW Austria GmbH

Animal Detecting Billboards

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17142M

2017 Print & Outdoor Merit Award

Doner LA / Los Angeles + LoganTV / Los Angeles

Netflix

Netflix Originals: "Thrillboards" Grab Attention for "Santa Clarita Diet"

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17143M

2017 Print & Outdoor Merit Award

Droga5 / New York + Google / Mountain View + Deeplocal / Pittsburgh

Google

Made By Google

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17144M

2017 Print & Outdoor Merit Award

McCann / Melbourne

University Of Melbourne

Made Possible By Melbourne

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

OS_PO17145M

2017 Print & Outdoor Merit Award

Publicis / Mexico + Un Mariachi CGI+Retouch / Brasil

Liomont / Analgen Forte

Judgment

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

OS_PO17131M

2017 Print & Outdoor Merit Award

Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil

Liomont / Analgen Forte

iPain

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

OS_PO17132M

2017 Print & Outdoor Merit Award

Rosapark / Paris

Fruits and Wine

Picnic Blanket

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

OS_PO17133M

2017 Print & Outdoor Merit Award

180LA / Santa Monica

Expedia

Expedia Dream Adventures

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17146M

2017 Print & Outdoor Merit Award

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17147M

2017 Print & Outdoor Merit Award

BETC / Paris

Orangina

The upside down can

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17148M

2017 Print & Outdoor Merit Award

CJ WORX / BANGKOK

AP THAILAND

The Unusual Football Field Project : Football field that breaks through the rectangular boundary

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17149M

2017 Print & Outdoor Merit Award

Commonwealth//McCann / Detroit + Carat / Detroit

Chevrolet

Lego Batman

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17150M

2017 Print & Outdoor Merit Award

Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York

Volvo

Highway Robbery

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17151M

2017 Print & Outdoor Merit Award

J. Walter Thompson / New York

Tribeca Film Festival

Tribeca Film ReActor

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17152M

2017 Print & Outdoor Merit Award

POL / Oslo

NRK TV-aksjonen & IKEA

25m2 Syria

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17153M

2017 Print & Outdoor Merit Award

TBWA\HAKUHODO Inc. / Tokyo

Tourism Australia

GIGA Selfie

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17154M

2017 Print & Outdoor Merit Award

ALMA DDB. / Miami

Kingsford - Clorox

Predators

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17134M

2017 Print & Outdoor Merit Award

BBH / New York

Seamless

How New York Eats

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17135M

2017 Print & Outdoor Merit Award

TBWA\Chiat\Day / NY + TBWA\ / London

Airbnb

Animals

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17136M

2017 Print & Outdoor Merit Award

the community / Miami

City of Buenos Aires

Don't Act Like a Pedestrian

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17137M

2017 Print & Outdoor Merit Award

Global Brand & Creative Studio / San Francisco

Twitter

It's What's Happening: #InMemoriam

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17138M

2017 Print & Outdoor Merit Award

Valenstein & Fatt / London

Tate

BP 500 Years of Stories

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

OS_PO17139M

2017 Print & Outdoor Merit Award

303 Mullen Lowe / PERTH

Royal Life Saving WA

Passwords With A Purpose

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO17126M

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