The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Branded Social Post / Branded Social Campaign
InstantDJ Agency: BBDO / New York Client: Bacardi Category: Branded Social Post / Branded Social Post - Single
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Branded Social Post / Branded Social Post - Single
Episode Leak Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Branded Social Post / Branded Social Post - Single
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Branded Social Post / Branded Social Campaign
Cheetos Museum Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles Client: Cheetos Category: Branded Social Post / Branded Social Campaign
Girl Emojis Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Branded Social Post / Branded Social Campaign
Rule40 Agency: Leo Burnett / Chicago Client: Brooks Running Category: Branded Social Post / Branded Social Campaign
Orgasm for all Agency: Shackleton / Barcelona Client: Durex Category: Branded Social Post / Branded Social Campaign
Mirrors of Racism Agency: W3haus / São Paulo Client: NGO Criola Category: Branded Social Post / Branded Social Campaign
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Branded Social Post / Real-Time Response
Swishy Chug: The Fake Brand That Led to Real Results Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco Client: Jamba Juice Category: Branded Social Post / Real-Time Response
Girl Emojis Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Branded Social Post / Real-Time Response
President of Playlists Agency: Spotify / New York Client: Spotify Category: Branded Social Post / Real-Time Response
Twitter Refugees Agency: VML South Africa / Cape Town Client: PASSOP Category: Branded Social Post / Real-Time Response
Dads #ShareTheLoad (Film Case) Agency: BBDO India / Mumbai Client: P&G India Category: Branded Social Post / Branded Social Post - Single
In-a-Snap Agency: BBDO / New York Client: Lowe's Category: Branded Social Post / Branded Social Post - Single
Free The Speech Agency: KING / Stockholm Client: Ministry for Foreign Affairs Category: Branded Social Post / Branded Social Post - Single
The Mindchanger Workout Agency: Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro Client: Rio 2016 Category: Branded Social Post / Branded Social Post - Single
Holiday Wishes Agency: Red Tettemer O'Connell + Partners / Philadelphia Client: Reyka Vodka Category: Branded Social Post / Branded Social Post - Single
Female Recruitment Agency: Rothco / Dublin Client: Defence Forces Category: Branded Social Post / Branded Social Post - Single
Holland Casino Tram Roulette Agency: TBWA\NEBOKO / Amsterdam + Vidiboko / Amsterdam Client: Holland Casino Category: Branded Social Post / Branded Social Post - Single
Social Innovation Campaign Agency: BBDO / New York Client: Lowe's Category: Branded Social Post / Branded Social Campaign
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Branded Social Post / Branded Social Campaign
The Future of Hate: Stop HB757 Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Branded Social Post / Branded Social Campaign
#BreakTheGame Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York Client: Under Armour Category: Branded Social Post / Branded Social Campaign
Olympics News Lab at Google Agency: Google Brand Studio / San Francisco + Swift / Portland Client: Google Category: Branded Social Post / Branded Social Campaign
Winter Swear Jar Agency: J. Walter Thompson Canada / Toronto Client: Hotels.com Category: Branded Social Post / Branded Social Campaign
Project Consent Agency: Juniper Park\TBWA / Toronto Client: Project Consent Category: Branded Social Post / Branded Social Campaign
Outrage Is Not Enough Agency: Ogilvy & Mather / London Client: Amnesty International Category: Branded Social Post / Branded Social Campaign
The Adventures of Little Brush Big Brush Agency: R/GA / London Client: Unilever - Signal Category: Branded Social Post / Branded Social Campaign
Uncrushable Agency: TBWA / Sydney + Eleven / Sydney Client: M.J. Bale Category: Branded Social Post / Branded Social Campaign
DeleteToFeed Agency: The Martin Agency / Richmond + MediaMonks / New York Client: Land O' Lakes Category: Branded Social Post / Branded Social Campaign
AiMEN Agency: BETC / Paris Client: CANAL+ Category: Branded Social Post / Real-Time Response
#BreakTheGame Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York Client: Under Armour Category: Branded Social Post / Real-Time Response
Olympics News Lab at Google Agency: Google Brand Studio / San Francisco + Swift / Portland Client: Google Category: Branded Social Post / Real-Time Response
Winter Swear Jar Agency: J. Walter Thompson Canada / Toronto Client: Hotels.com Category: Branded Social Post / Real-Time Response
Outrage Is Not Enough Agency: Ogilvy & Mather / London Client: Amnesty International Category: Branded Social Post / Real-Time Response
I'm Moving to Canada Agency: Publicis / New York Client: Doctors of the World Category: Branded Social Post / Real-Time Response
Bradshaw Stain Agency: Saatchi & Saatchi / New York Client: Tide Category: Branded Social Post / Real-Time Response
Dove: Dear Media Agency: SapientRazorfish / New York Client: Dove Category: Branded Social Post / Real-Time Response
Twitter Beef Agency: VML / Kansas City Client: Wendy's Category: Branded Social Post / Real-Time Response

2017 Social Media Gold Pencil

DDB Group Germany / Berlin

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Branded Social Post / Branded Social Campaign

OS_SM17005G

2017 Social Media Gold Pencil

BBDO / New York

Bacardi

InstantDJ

Branded Social Post / Branded Social Post - Single

OS_SM17002G

2017 Social Media Gold Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

Serena Williams' Match Point | Gatorade

Branded Social Post / Branded Social Post - Single

OS_SM17003G

2017 Social Media Bronze Pencil

ALMA DDB. / Miami

Netflix - Narcos

Episode Leak

Branded Social Post / Branded Social Post - Single

OS_SM17004B

2017 Social Media Silver Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Branded Social Post / Branded Social Campaign

OS_SM17006S

2017 Social Media Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles

Cheetos

Cheetos Museum

Branded Social Post / Branded Social Campaign

OS_SM17007B

2017 Social Media Bronze Pencil

Leo Burnett / Chicago

Procter & Gamble

Girl Emojis

Branded Social Post / Branded Social Campaign

OS_SM17008B

2017 Social Media Bronze Pencil

Leo Burnett / Chicago

Brooks Running

Rule40

Branded Social Post / Branded Social Campaign

OS_SM17009B

2017 Social Media Bronze Pencil

Shackleton / Barcelona

Durex

Orgasm for all

Branded Social Post / Branded Social Campaign

OS_SM17010B

2017 Social Media Bronze Pencil

W3haus / São Paulo

NGO Criola

Mirrors of Racism

Branded Social Post / Branded Social Campaign

OS_SM17011B

2017 Social Media Gold Pencil

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Branded Social Post / Real-Time Response

OS_SM17012G

2017 Social Media Silver Pencil

Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco

Jamba Juice

Swishy Chug: The Fake Brand That Led to Real Results

Branded Social Post / Real-Time Response

OS_SM17013S

2017 Social Media Bronze Pencil

Leo Burnett / Chicago

Procter & Gamble

Girl Emojis

Branded Social Post / Real-Time Response

OS_SM17014B

2017 Social Media Bronze Pencil

Spotify / New York

Spotify

President of Playlists

Branded Social Post / Real-Time Response

OS_SM17015B

2017 Social Media Bronze Pencil

VML South Africa / Cape Town

PASSOP

Twitter Refugees

Branded Social Post / Real-Time Response

OS_SM17016B

2017 Social Media Merit Award

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad (Film Case)

Branded Social Post / Branded Social Post - Single

OS_SM17037M

2017 Social Media Merit Award

BBDO / New York

Lowe's

In-a-Snap

Branded Social Post / Branded Social Post - Single

OS_SM17038M

2017 Social Media Merit Award

KING / Stockholm

Ministry for Foreign Affairs

Free The Speech

Branded Social Post / Branded Social Post - Single

OS_SM17039M

2017 Social Media Merit Award

Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro

Rio 2016

The Mindchanger Workout

Branded Social Post / Branded Social Post - Single

OS_SM17040M

2017 Social Media Merit Award

Red Tettemer O'Connell + Partners / Philadelphia

Reyka Vodka

Holiday Wishes

Branded Social Post / Branded Social Post - Single

OS_SM17041M

2017 Social Media Merit Award

Rothco / Dublin

Defence Forces

Female Recruitment

Branded Social Post / Branded Social Post - Single

OS_SM17042M

2017 Social Media Merit Award

TBWA\NEBOKO / Amsterdam + Vidiboko / Amsterdam

Holland Casino

Holland Casino Tram Roulette

Branded Social Post / Branded Social Post - Single

OS_SM17043M

2017 Social Media Merit Award

BBDO / New York

Lowe's

Social Innovation Campaign

Branded Social Post / Branded Social Campaign

OS_SM17044M

2017 Social Media Merit Award

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Branded Social Post / Branded Social Campaign

OS_SM17045M

2017 Social Media Merit Award

DigitasLBi / Atlanta

Lost-n-Found Youth

The Future of Hate: Stop HB757

Branded Social Post / Branded Social Campaign

OS_SM17046M

2017 Social Media Merit Award

Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York

Under Armour

#BreakTheGame

Branded Social Post / Branded Social Campaign

OS_SM17047M

2017 Social Media Merit Award

Google Brand Studio / San Francisco + Swift / Portland

Google

Olympics News Lab at Google

Branded Social Post / Branded Social Campaign

OS_SM17048M

2017 Social Media Merit Award

J. Walter Thompson Canada / Toronto

Hotels.com

Winter Swear Jar

Branded Social Post / Branded Social Campaign

OS_SM17049M

2017 Social Media Merit Award

Juniper Park\TBWA / Toronto

Project Consent

Project Consent

Branded Social Post / Branded Social Campaign

OS_SM17050M

2017 Social Media Merit Award

Ogilvy & Mather / London

Amnesty International

Outrage Is Not Enough

Branded Social Post / Branded Social Campaign

OS_SM17051M

2017 Social Media Merit Award

R/GA / London

Unilever - Signal

The Adventures of Little Brush Big Brush

Branded Social Post / Branded Social Campaign

OS_SM17052M

2017 Social Media Merit Award

TBWA / Sydney + Eleven / Sydney

M.J. Bale

Uncrushable

Branded Social Post / Branded Social Campaign

OS_SM17053M

2017 Social Media Merit Award

The Martin Agency / Richmond + MediaMonks / New York

Land O' Lakes

DeleteToFeed

Branded Social Post / Branded Social Campaign

OS_SM17054M

2017 Social Media Merit Award

BETC / Paris

CANAL+

AiMEN

Branded Social Post / Real-Time Response

OS_SM17055M

2017 Social Media Merit Award

Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York

Under Armour

#BreakTheGame

Branded Social Post / Real-Time Response

OS_SM17056M

2017 Social Media Merit Award

Google Brand Studio / San Francisco + Swift / Portland

Google

Olympics News Lab at Google

Branded Social Post / Real-Time Response

OS_SM17057M

2017 Social Media Merit Award

J. Walter Thompson Canada / Toronto

Hotels.com

Winter Swear Jar

Branded Social Post / Real-Time Response

OS_SM17058M

2017 Social Media Merit Award

Ogilvy & Mather / London

Amnesty International

Outrage Is Not Enough

Branded Social Post / Real-Time Response

OS_SM17059M

2017 Social Media Merit Award

Publicis / New York

Doctors of the World

I'm Moving to Canada

Branded Social Post / Real-Time Response

OS_SM17060M

2017 Social Media Merit Award

Saatchi & Saatchi / New York

Tide

Bradshaw Stain

Branded Social Post / Real-Time Response

OS_SM17061M

2017 Social Media Merit Award

SapientRazorfish / New York

Dove

Dove: Dear Media

Branded Social Post / Real-Time Response

OS_SM17062M

2017 Social Media Merit Award

VML / Kansas City

Wendy's

Twitter Beef

Branded Social Post / Real-Time Response

OS_SM17063M

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