The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Branding / Logo
Honda. Great Journey. Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Identity System
South African National Blood Services CI Agency: mullen lowe / Johannesburg Client: South African National Blood Services Category: Branding / Identity System
Bud Light Agency: jones knowles ritchie / New York Client: Bud Light Category: Branding / Rebranding
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Branding / Brand Installations
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Branding / Brand Installations
Still Life Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo Client: The END ALS Association Category: Branding / Brand Installations
Amazon Fashion Week Tokyo 2017 S/S Opening Act Agency: McCann / Tokyo + TYO drive / Tokyo + WOW / Tokyo Client: Amazon Japan G.K. Category: Branding / Brand Installations
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Jack Morton / Singapore + Birdman / Tokyo Client: Nike Category: Branding / Brand Installations
The Unusual Football Field Project : Football field that breaks through the rectangular boundary Agency: CJ WORX / BANGKOK Client: AP THAILAND Category: Branding / Brand Installations
Tribeca Film ReActor Agency: J. Walter Thompson / New York + Current Studios / New York Client: Tribeca Film Institute Category: Branding / Brand Installations
HRC 2016 Annual Report Agency: Design Army / Washington D.C. Client: HUMAN RIGHTS CAMPAIGN Category: Branding / Annual Reports & Corporate Sustainability Reports
Honda. Great Journey. Agency: Mori Inc. / Tokyo + DENTSU INC. / Tokyo + PEN. Inc. / Tokyo + Creative Power Unit / Tokyo Client: Honda Motor Co., Ltd. Category: Branding / Brand Books / Identity Guidelines
Honda. Great Journey.-Travel sticker scrapbook Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Collateral Item - Single
hmbldt Agency: Anomaly / New York Client: hmbldt Category: Branding / Identity System
TAKE PHYSICAL CONDITIONING GYM Agency: DENTSU INC. / Tokyo Client: TAKE PHYSICAL CONDITIONING Category: Branding / Identity System
ONWARD Stitched Sign Project Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo Client: ONWARD KASHIYAMA Co.,Ltd. Category: Branding / Identity System
Daiichi Fruit Agency: Grand Deluxe / Matsuyama Client: Daiichi Fruit Category: Branding / Identity System
Hippeas - Give Peas A Chance Agency: jones knowles ritchie / London Client: Green Park Holdings Inc Category: Branding / Identity System
Great Barrier Reef Foundation Brand Ecosystem Agency: Leo Burnett / Melbourne Client: Great Barrier Reef Foundation Category: Branding / Identity System
Olympic Park - 40th Anniversary Branding Agency: lg2 / Montreal Client: Olympic Park Category: Branding / Identity System
The Give-A-Care Collection Agency: lg2 / Toronto Client: Rethink Breast Cancer Category: Branding / Identity System
826 Valencia Tenderloin Center & King Carl’s Emporium Agency: Office / San Francisco Client: 826 Valencia Category: Branding / Identity System
Hudson Electrical Engineering Logo Agency: Rethink / Toronto/Montreal/Vancouver Client: Hudson Electrical Engineering Category: Branding / Identity System
Fuel Transport Agency: Sid Lee / Toronto Client: Fuel Transport Category: Branding / Identity System
vitaminwater Brand Reimagination Agency: COLLINS / New York Client: vitaminwater Category: Branding / Rebranding
Pina_ Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Pinacoteca do Estado de São Paulo Category: Branding / Rebranding
Kappa Sushi Rebranding Agency: HAKUHODO INC. / TOKYO Client: Kappa Create Co., Ltd. Category: Branding / Rebranding
Peace Corps Rebranding Agency: Ogilvy Washington / Washington, DC Client: United States Peace Corps Category: Branding / Rebranding
Pandora Rebrand: The Color of Music Agency: Pandora (in-house) / Oakland Client: Pandora (in-house) Category: Branding / Rebranding
Paper Planes Agency: Droga5 / New York + Active Theory / Venice, CA + Plan8 / Stockholm Client: Android Category: Branding / Brand Installations
Hand meets Hand Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DY MEDIA PARTNERS INC. / Tokyo + WHITE Inc. / Tokyo + HAKUHODO PRODUCTS Inc. / Tokyo Client: Tiffany & Co. Category: Branding / Brand Installations
Unexpected Courts Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro Client: Akzo Nobel Category: Branding / Brand Installations
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Branding / Brand Installations
Eiffel Tower All Yours Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Branding / Brand Installations
The annual report that feeds the hungry Agency: Hero Strategic Marketing / Cape Town Client: FoodBank SA (now known as FoodForward SA) Category: Branding / Annual Reports & Corporate Sustainability Reports
An Experiment of the Imagination Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo Client: Nikkei Inc. Category: Branding / Collateral Item - Single
Smith Brunch Menu Agency: Leo Burnett / Toronto Client: Smith Restaurant + Bar Category: Branding / Collateral Item - Single
Speechless Agency: john st / Toronto Client: Carly Fleischmann Category: Branding / Logo
Olympic Park - 40th Anniversary Logo Agency: lg2 / Montreal Client: Olympic Park Category: Branding / Logo
Yashitomo Logo Agency: Out of the Box / Delhi Client: Yashitomo Ki​ta​mura Category: Branding / Logo
Hudson Electrical Engineering Logo Agency: Rethink / Toronto/Montreal/Vancouver Client: Hudson Electrical Engineering Category: Branding / Logo
Fuel Transport Agency: Sid Lee / Toronto Client: Fuel Transport Category: Branding / Logo
Yeti Logo Agency: Yeti / Los Angeles Client: Yeti Category: Branding / Logo

2017 Design Gold Pencil

Ogilvy / New York

Amnesty International

The Refugee Nation

Branding / Logo

OS_DE17001G

2017 Design Gold Pencil

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.

Branding / Identity System

OS_DE17002G

2017 Design Bronze Pencil

mullen lowe / Johannesburg

South African National Blood Services

South African National Blood Services CI

Branding / Identity System

OS_DE17003B

2017 Design Gold Pencil

jones knowles ritchie / New York

Bud Light

Bud Light

Branding / Rebranding

OS_DE17007G

2017 Design Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Branding / Brand Installations

OS_DE17008G

2017 Design Silver Pencil

McCann / Melbourne

YMCA

Playnasium

Branding / Brand Installations

OS_DE17009S

2017 Design Silver Pencil

McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo

The END ALS Association

Still Life

Branding / Brand Installations

OS_DE17010S

2017 Design Silver Pencil

McCann / Tokyo + TYO drive / Tokyo + WOW / Tokyo

Amazon Japan G.K.

Amazon Fashion Week Tokyo 2017 S/S Opening Act

Branding / Brand Installations

OS_DE17011S

2017 Design Bronze Pencil

BBH / Singapore + Party / NY + Jack Morton / Singapore + Birdman / Tokyo

Nike

Nike Unlimited Stadium

Branding / Brand Installations

OS_DE17012B

2017 Design Bronze Pencil

CJ WORX / BANGKOK

AP THAILAND

The Unusual Football Field Project : Football field that breaks through the rectangular boundary

Branding / Brand Installations

OS_DE17013B

2017 Design Bronze Pencil

J. Walter Thompson / New York + Current Studios / New York

Tribeca Film Institute

Tribeca Film ReActor

Branding / Brand Installations

OS_DE17014B

2017 Design Bronze Pencil

Design Army / Washington D.C.

HUMAN RIGHTS CAMPAIGN

HRC 2016 Annual Report

Branding / Annual Reports & Corporate Sustainability Reports

OS_DE17006B

2017 Design Bronze Pencil

Mori Inc. / Tokyo + DENTSU INC. / Tokyo + PEN. Inc. / Tokyo + Creative Power Unit / Tokyo

Honda Motor Co., Ltd.

Honda. Great Journey.

Branding / Brand Books / Identity Guidelines

OS_DE17005B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.-Travel sticker scrapbook

Branding / Collateral Item - Single

OS_DE17004B

2017 Design Merit Award

Anomaly / New York

hmbldt

hmbldt

Branding / Identity System

OS_DE17098M

2017 Design Merit Award

DENTSU INC. / Tokyo

TAKE PHYSICAL CONDITIONING

TAKE PHYSICAL CONDITIONING GYM

Branding / Identity System

OS_DE17099M

2017 Design Merit Award

DENTSU INC. / Tokyo + bluecolor inc. / Tokyo

ONWARD KASHIYAMA Co.,Ltd.

ONWARD Stitched Sign Project

Branding / Identity System

OS_DE17100M

2017 Design Merit Award

Grand Deluxe / Matsuyama

Daiichi Fruit

Daiichi Fruit

Branding / Identity System

OS_DE17101M

2017 Design Merit Award

jones knowles ritchie / London

Green Park Holdings Inc

Hippeas - Give Peas A Chance

Branding / Identity System

OS_DE17102M

2017 Design Merit Award

Leo Burnett / Melbourne

Great Barrier Reef Foundation

Great Barrier Reef Foundation Brand Ecosystem

Branding / Identity System

OS_DE17103M

2017 Design Merit Award

lg2 / Montreal

Olympic Park

Olympic Park - 40th Anniversary Branding

Branding / Identity System

OS_DE17104M

2017 Design Merit Award

lg2 / Toronto

Rethink Breast Cancer

The Give-A-Care Collection

Branding / Identity System

OS_DE17105M

2017 Design Merit Award

Office / San Francisco

826 Valencia

826 Valencia Tenderloin Center & King Carl’s Emporium

Branding / Identity System

OS_DE17106M

2017 Design Merit Award

Rethink / Toronto/Montreal/Vancouver

Hudson Electrical Engineering

Hudson Electrical Engineering Logo

Branding / Identity System

OS_DE17107M

2017 Design Merit Award

Sid Lee / Toronto

Fuel Transport

Fuel Transport

Branding / Identity System

OS_DE17108M

2017 Design Merit Award

COLLINS / New York

vitaminwater

vitaminwater Brand Reimagination

Branding / Rebranding

OS_DE17112M

2017 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Pinacoteca do Estado de São Paulo

Pina_

Branding / Rebranding

OS_DE17113M

2017 Design Merit Award

HAKUHODO INC. / TOKYO

Kappa Create Co., Ltd.

Kappa Sushi Rebranding

Branding / Rebranding

OS_DE17114M

2017 Design Merit Award

Ogilvy Washington / Washington, DC

United States Peace Corps

Peace Corps Rebranding

Branding / Rebranding

OS_DE17115M

2017 Design Merit Award

Pandora (in-house) / Oakland

Pandora (in-house)

Pandora Rebrand: The Color of Music

Branding / Rebranding

OS_DE17116M

2017 Design Merit Award

Droga5 / New York + Active Theory / Venice, CA + Plan8 / Stockholm

Android

Paper Planes

Branding / Brand Installations

OS_DE17117M

2017 Design Merit Award

HAKUHODO Inc. / Tokyo + HAKUHODO DY MEDIA PARTNERS INC. / Tokyo + WHITE Inc. / Tokyo + HAKUHODO PRODUCTS Inc. / Tokyo

Tiffany & Co.

Hand meets Hand

Branding / Brand Installations

OS_DE17118M

2017 Design Merit Award

NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro

Akzo Nobel

Unexpected Courts

Branding / Brand Installations

OS_DE17119M

2017 Design Merit Award

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Branding / Brand Installations

OS_DE17120M

2017 Design Merit Award

Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London

HomeAway

Eiffel Tower All Yours

Branding / Brand Installations

OS_DE17121M

2017 Design Merit Award

Hero Strategic Marketing / Cape Town

FoodBank SA (now known as FoodForward SA)

The annual report that feeds the hungry

Branding / Annual Reports & Corporate Sustainability Reports

OS_DE17111M

2017 Design Merit Award

DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo

Nikkei Inc.

An Experiment of the Imagination

Branding / Collateral Item - Single

OS_DE17109M

2017 Design Merit Award

Leo Burnett / Toronto

Smith Restaurant + Bar

Smith Brunch Menu

Branding / Collateral Item - Single

OS_DE17110M

2017 Design Merit Award

john st / Toronto

Carly Fleischmann

Speechless

Branding / Logo

OS_DE17092M

2017 Design Merit Award

lg2 / Montreal

Olympic Park

Olympic Park - 40th Anniversary Logo

Branding / Logo

OS_DE17093M

2017 Design Merit Award

Out of the Box / Delhi

Yashitomo Ki​ta​mura

Yashitomo Logo

Branding / Logo

OS_DE17094M

2017 Design Merit Award

Rethink / Toronto/Montreal/Vancouver

Hudson Electrical Engineering

Hudson Electrical Engineering Logo

Branding / Logo

OS_DE17095M

2017 Design Merit Award

Sid Lee / Toronto

Fuel Transport

Fuel Transport

Branding / Logo

OS_DE17096M

2017 Design Merit Award

Yeti / Los Angeles

Yeti

Yeti Logo

Branding / Logo

OS_DE17097M

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