The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
Award
Agency
Client
Title
Category
Annual ID

The Refugee Nation
Agency: Ogilvy / New York
Client: Amnesty International Category: Experiential / Guerilla


The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association Category: Mobile Advertising


Kunstmuseum Basel Light Frieze
Agency: iart ag / Basel + Christ & Gantenbein / Basel
Client: Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt Category: Architecture Enhancement


Lifeline
Agency: Ogilvy / New York
Client: Qualcomm Snapdragon Category: Online / Long Form - Single


We're The Superhumans
Agency: Leland Music / London + 4creative / London + Blink / London + Factory / London
Client: Channel 4 / Rio Paralympics Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single


The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)


The Refugee Nation
Agency: Ogilvy / New York
Client: Amnesty International Category: Branding / Logo


Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland Category: Branded Social Post / Branded Social Campaign


We're The Superhumans
Agency: 4Creative / London + Blink / London
Client: Channel 4 / Rio Paralympics Category: Television / Long Form - Single


A War of Words - Anniversary Forgotten
Agency: FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg
Client: Netflorist Category: Craft / Sound Design - Single


The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners


Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars Category: Digital Product


Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago
Client: The Brady Foundation Category: Innovation in Public Relations


Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single


Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Web / Utility


Made By Google
Agency: Droga5 / New York + Google / Mountain View + PHD / New York + Essence / New York
Client: Google Category: Mobile Advertising


STONE MILK
Agency: FCB Brasil / São Paulo
Client: Clube de Criação Category: Craft / Printing / Production - Single or Campaign


#NoFilter
Agency: Happiness / FCB / Saigon + Happiness / FCB / Brussels
Client: Unicef Global Category: Craft / Printing / Production - Single or Campaign


Nando's Peri Thread Book
Agency: mullen lowe / Johannesburg
Client: Nando's Category: Promotional / Booklets, Brochures, & Product Catalogues


Every Second Counts
Agency: FINCH / Sydney
Client: St. Kilda Film Festival Category: Craft - Writing / Writing - Single


Daughter
Agency: Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles
Client: Audi of America Category: Craft - Writing / Writing - Single


Why Can't Girls Code
Agency: McCann / New York + Girls Who Code / New York + Tool / Santa Monica
Client: Girls Who Code Category: Craft - Writing / Writing - Single


Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India Category: Craft - Writing / Writing - Single


Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Series


Aging=Passage of Time
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Series


It's What's Happening: #InMemoriam
Agency: Global Brand & Creative Studio / San Francisco
Client: Twitter Category: Craft / Photography - Single or Series


Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota
Client: Casa Luker Category: Promotional / Promotional Items - Single or Series


IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Promotional / Promotional Items - Single or Series


An Experiment of the Imagination
Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo
Client: Nikkei Inc. Category: Promotional / Promotional Items - Single or Series


Latest news from Turkey
Agency: Leo Burnett Germany / Frankfurt
Client: Reporters Without Borders Category: Promotional / Promotional Items - Single or Series


Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris
Client: Deutsche Telekom Category: Innovation in Interactive / Gaming


Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Innovation in Interactive / Gaming


Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Promotional / Collateral / Posters - Campaign


Documents
Agency: DDB / New York
Client: Gun by Gun Category: Promotional / Collateral / Posters - Campaign


Thanks, 2016. It's been weird.
Agency: Spotify / New York
Client: Spotify Category: Promotional / Collateral / Posters - Campaign


The News You Should Be Following
Agency: TBWA Hunt Lascaris / Johannesburg
Client: The Times Category: Promotional / Collateral / Posters - Campaign


Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Promotional / Collateral / Posters - Campaign


Predictive World
Agency: SID LEE / Paris
Client: UBISOFT Category: Craft / Dynamic Data Visualization


Wifi Whisperer
Agency: McKinney / Durham/NYC + Enkle Design / Apex, NC
Client: Moogfest Category: Craft / Dynamic Data Visualization


Tummyfish
Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai
Client: Nestlé Middle East Category: Mobile / User Experience


Sir David Attenborough’s Story of Life
Agency: AKQA / London + BBC Worldwide / London
Client: BBC Worldwide Category: Mobile / User Experience


SAFE&SOUND Music Player
Agency: BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok
Client: LMG Insurance Category: Mobile / User Experience


Boost Your Voice
Agency: 180LA / Santa Monica
Client: Boost Mobile Category: Experiential / Events & Competitions


The Baby Stroller Test-Ride by Contours
Agency: FCB Chicago / Chicago, IL
Client: Kolcraft Category: Experiential / Events & Competitions


The Scania Clock
Agency: TBWA / Stockholm + B-Reel / Stockholm
Client: Scania Category: Experiential / Events & Competitions


Award:
2017 Cross-Platform Gold Pencil
Agency:
Ogilvy / New York
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Annual ID:
OS_CP17007G

Award:
2017 Mobile Gold Pencil
Agency:
INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Mobile Advertising
Annual ID:
OS_MO17007G

Award:
2017 Responsive Environments Gold Pencil
Agency:
iart ag / Basel + Christ & Gantenbein / Basel
Client:
Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt
Title:
Kunstmuseum Basel Light Frieze
Category:
Architecture Enhancement
Annual ID:
OS_RE17001G

Award:
2017 Branded Entertainment Gold Pencil
Agency:
Ogilvy / New York
Client:
Qualcomm Snapdragon
Title:
Lifeline
Category:
Online / Long Form - Single
Annual ID:
OS_BE17014G

Award:
2017 Moving Image Craft Gold Pencil
Agency:
Leland Music / London + 4creative / London + Blink / London + Factory / London
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17035G

Award:
2017 Interactive Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Virtual Reality (VR)
Annual ID:
OS_IN17011G

Award:
2017 Design Gold Pencil
Agency:
Ogilvy / New York
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Branding / Logo
Annual ID:
OS_DE17001G

Award:
2017 Social Media Gold Pencil
Agency:
DDB Group Germany / Berlin
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17005G

Award:
2017 Film Gold Pencil
Agency:
4Creative / London + Blink / London
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Television / Long Form - Single
Annual ID:
OS_FI17010G

Award:
2017 Radio Gold Pencil
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg
Client:
Netflorist
Title:
A War of Words - Anniversary Forgotten
Category:
Craft / Sound Design - Single
Annual ID:
OS_RA17016G

Award:
2017 Direct Marketing Gold Pencil
Agency:
INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Digital / Websites, Mobile, & Banners
Annual ID:
OS_DI17019G

Award:
2017 Intellectual Property Gold Pencil
Agency:
Ogilvy PR / London + OgilvyOne / London
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Digital Product
Annual ID:
OS_IP17007G

Award:
2017 Public Relations Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
The Brady Foundation
Title:
Zero Minutes of Fame
Category:
Innovation in Public Relations
Annual ID:
OS_PR17029G

Award:
2017 Print & Outdoor Gold Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17034G

Award:
2017 UX / UI Gold Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Web / Utility
Annual ID:
OS_UX17001G

Award:
2017 Mobile Gold Pencil
Agency:
Droga5 / New York + Google / Mountain View + PHD / New York + Essence / New York
Client:
Google
Title:
Made By Google
Category:
Mobile Advertising
Annual ID:
OS_MO17006G

Award:
2017 Mobile Silver Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
In-a-Snap
Category:
Mobile Advertising
Annual ID:
OS_MO17008S

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
FCB Brasil / São Paulo
Client:
Clube de Criação
Title:
STONE MILK
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO17053B

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Happiness / FCB / Saigon + Happiness / FCB / Brussels
Client:
Unicef Global
Title:
#NoFilter
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO17054B

Award:
2017 Design Bronze Pencil
Agency:
mullen lowe / Johannesburg
Client:
Nando's
Title:
Nando's Peri Thread Book
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17037B

Award:
2017 Moving Image Craft Gold Pencil
Agency:
FINCH / Sydney
Client:
St. Kilda Film Festival
Title:
Every Second Counts
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17006G

Award:
2017 Moving Image Craft Gold Pencil
Agency:
Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles
Client:
Audi of America
Title:
Daughter
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17007G

Award:
2017 Moving Image Craft Silver Pencil
Agency:
McCann / New York + Girls Who Code / New York + Tool / Santa Monica
Client:
Girls Who Code
Title:
Why Can't Girls Code
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17008S

Award:
2017 Moving Image Craft Bronze Pencil
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17009B

Award:
2017 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17071S

Award:
2017 Design Silver Pencil
Agency:
SHISEIDO CO., LTD. / Tokyo
Client:
SHISEIDO CO., LTD.
Title:
Aging=Passage of Time
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17072S

Award:
2017 Design Bronze Pencil
Agency:
Global Brand & Creative Studio / San Francisco
Client:
Twitter
Title:
It's What's Happening: #InMemoriam
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17073B

Award:
2017 Design Bronze Pencil
Agency:
Y&R / Dubai
Client:
The Cartel
Title:
Be Seen
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17074B

Award:
2017 Design Silver Pencil
Agency:
J. Walter Thompson Colombia / Bogota
Client:
Casa Luker
Title:
Lifesaver Backpack
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17038S

Award:
2017 Design Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17039S

Award:
2017 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo
Client:
Nikkei Inc.
Title:
An Experiment of the Imagination
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17040B

Award:
2017 Design Bronze Pencil
Agency:
Leo Burnett Germany / Frankfurt
Client:
Reporters Without Borders
Title:
Latest news from Turkey
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17041B

Award:
2017 Interactive Gold Pencil
Agency:
Saatchi & Saatchi / London + BUF / Paris
Client:
Deutsche Telekom
Title:
Sea Hero Quest
Category:
Innovation in Interactive / Gaming
Annual ID:
OS_IN17034G

Award:
2017 Interactive Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Interactive / Gaming
Annual ID:
OS_IN17035G

Award:
2017 Print & Outdoor Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17013G

Award:
2017 Print & Outdoor Silver Pencil
Agency:
DDB / New York
Client:
Gun by Gun
Title:
Documents
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17014S

Award:
2017 Print & Outdoor Silver Pencil
Agency:
Spotify / New York
Client:
Spotify
Title:
Thanks, 2016. It's been weird.
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17015S

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
The Times
Title:
The News You Should Be Following
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17016B

Award:
2017 Print & Outdoor Bronze Pencil
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17017B

Award:
2017 UX / UI Silver Pencil
Agency:
SID LEE / Paris
Client:
UBISOFT
Title:
Predictive World
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX17015S

Award:
2017 UX / UI Bronze Pencil
Agency:
McKinney / Durham/NYC + Enkle Design / Apex, NC
Client:
Moogfest
Title:
Wifi Whisperer
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX17016B

Award:
2017 UX / UI Gold Pencil
Agency:
Airbnb / San Francisco
Client:
Airbnb
Title:
The New Airbnb App
Category:
Mobile / User Experience
Annual ID:
OS_UX17009G

Award:
2017 UX / UI Silver Pencil
Agency:
Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai
Client:
Nestlé Middle East
Title:
Tummyfish
Category:
Mobile / User Experience
Annual ID:
OS_UX17010S

Award:
2017 UX / UI Bronze Pencil
Agency:
AKQA / London + BBC Worldwide / London
Client:
BBC Worldwide
Title:
Sir David Attenborough’s Story of Life
Category:
Mobile / User Experience
Annual ID:
OS_UX17011B

Award:
2017 UX / UI Bronze Pencil
Agency:
BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok
Client:
LMG Insurance
Title:
SAFE&SOUND Music Player
Category:
Mobile / User Experience
Annual ID:
OS_UX17012B

Award:
2017 Branded Entertainment Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Mobile
Annual ID:
OS_BE17022S

Award:
2017 Cross-Platform Gold Pencil
Agency:
180LA / Santa Monica
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP17001G

Award:
2017 Cross-Platform Silver Pencil
Agency:
FCB Chicago / Chicago, IL
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP17002S

Award:
2017 Cross-Platform Bronze Pencil
Agency:
TBWA / Stockholm + B-Reel / Stockholm
Client:
Scania
Title:
The Scania Clock
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP17003B
