The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners
Kunstmuseum Basel Light Frieze Agency: iart ag / Basel + Christ & Gantenbein / Basel Client: Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt Category: Architecture Enhancement
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Mobile Advertising
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Digital Product
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)
Zero Minutes of Fame Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Innovation in Public Relations
We're The Superhumans Agency: 4Creative / London + Blink / London Client: Channel 4 / Rio Paralympics Category: Television / Long Form - Single
The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Branding / Logo
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Web / Utility
A War of Words - Anniversary Forgotten Agency: FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg Client: Netflorist Category: Craft / Sound Design - Single
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
We're The Superhumans Agency: Leland Music / London + 4creative / London + Blink / London + Factory / London Client: Channel 4 / Rio Paralympics Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Lifeline Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Branded Social Post / Branded Social Campaign
Edible Six Pack Rings Agency: We Believers / New York Client: Saltwater Brewery Category: Packaging / Mass-market
Edible Six Pack Rings Agency: We Believers / New York Client: Saltwater Brewery Category: Packaging / Mass-market
Doors Of Thrones Agency: Publicis / London Client: Tourism Ireland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
The Most Precious Gift Agency: Heimat Werbeagentur GmbH / Berlin Client: Otto (GmbH & Co KG) Category: Craft - Animation / Animation - Single
June: Life is Better When You Share the Ride Agency: Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles Client: Lyft Category: Craft - Animation / Animation - Single
The Thin Red Path Agency: DDB / Paris Client: Ubisoft Category: Craft - Animation / Animation - Single
Oscars Agency: Anomaly / New York + Park Pictures / New York Client: Kohl's Category: Television / Long Form - Campaign
Made the Johnsonville Way Agency: Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles Client: Johnsonville Sausage Category: Television / Long Form - Campaign
Of Mice and Men Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Ghost in the Machine Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
A Raisin in the Sun Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Craft / Art Direction - Single or Campaign
XX Agency: Xiao Mage & Cheng Zi / Beijing Client: China Architecture & Building Press Category: Editorial / Book Layout Design
Macunaíma Agency: Casa Rex / São Paulo Client: Ateliê Editorial Category: Editorial / Book Layout Design
THE DANCING LETTERS Agency: McCann Worldgroup India / Mumbai Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Editorial / Book Layout Design
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Print / Flat & Dimensional
The tear-open-mailing for "Mein Kampf - against racism" Agency: Ogilvy / Germany Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Print / Flat & Dimensional
The Professionals Collection Agency: CP+B / Boulder + Ketchum / New York Client: Fruit of the Loom Category: Print / Flat & Dimensional
The Future of Hate: Stop HB757 Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Print / Flat & Dimensional
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Online / Short Form - Campaign
The Man Who Lived At Fretex Agency: Kitchen Leo Burnett / Oslo Client: Fretex, Salvation Army Category: Online / Short Form - Campaign
Unfairy Tales Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online / Short Form - Campaign
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Online / Short Form - Campaign
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Publishing / Newspaper - Campaign
Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Ambient / Live Events
The Reversed Trailer Agency: TRY / Oslo + Bacon / Oslo + APT / Oslo Client: Volkswagen Category: Ambient / Live Events
Unknowns Agency: Grey / New York + Townhouse / New York Client: Canon Category: Ambient / Live Events
FlyBabies Agency: MullenLowe / New York Client: JetBlue Category: Ambient / Live Events
OFFF By Night 2016 Agency: Mill+ / New York + The Mill / New York + Fall on Your Sword / Brooklyn Client: Mill+ Category: Motion Graphics / Title Sequences
Countdown. Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Campaign
The Everyman Meal Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign
You Should Have Called Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Broadcast / Any Length - Campaign
Scars Agency: DDB / Paris Client: Ubisoft Category: Craft / Visual Effects / Animation
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Craft / Visual Effects / Animation

2017 Cross-Platform Gold Pencil

Ogilvy / New York

Amnesty International

The Refugee Nation

Experiential / Guerilla

OS_CP17007G

2017 Direct Marketing Gold Pencil

INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Swedish Tourist Association

The Swedish Number

Digital / Websites, Mobile, & Banners

OS_DI17019G

2017 Responsive Environments Gold Pencil

iart ag / Basel + Christ & Gantenbein / Basel

Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt

Kunstmuseum Basel Light Frieze

Architecture Enhancement

OS_RE17001G

2017 Mobile Gold Pencil

INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Swedish Tourist Association

The Swedish Number

Mobile Advertising

OS_MO17007G

2017 Intellectual Property Gold Pencil

Ogilvy PR / London + OgilvyOne / London

Volvo Cars

Roam Delivery

Digital Product

OS_IP17007G

2017 Interactive Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Ambient / Immersive / Virtual Reality (VR)

OS_IN17011G

2017 Public Relations Gold Pencil

Ogilvy & Mather / Chicago

The Brady Foundation

Zero Minutes of Fame

Innovation in Public Relations

OS_PR17029G

2017 Film Gold Pencil

4Creative / London + Blink / London

Channel 4 / Rio Paralympics

We're The Superhumans

Television / Long Form - Single

OS_FI17010G

2017 Design Gold Pencil

Ogilvy / New York

Amnesty International

The Refugee Nation

Branding / Logo

OS_DE17001G

2017 UX / UI Gold Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Web / Utility

OS_UX17001G

2017 Radio Gold Pencil

FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg

Netflorist

A War of Words - Anniversary Forgotten

Craft / Sound Design - Single

OS_RA17016G

2017 Print & Outdoor Gold Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17034G

2017 Moving Image Craft Gold Pencil

Leland Music / London + 4creative / London + Blink / London + Factory / London

Channel 4 / Rio Paralympics

We're The Superhumans

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

OS_MI17035G

2017 Branded Entertainment Gold Pencil

Ogilvy / New York

Qualcomm Snapdragon

Lifeline

Online / Long Form - Single

OS_BE17014G

2017 Social Media Gold Pencil

DDB Group Germany / Berlin

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Branded Social Post / Branded Social Campaign

OS_SM17005G

2017 Design Gold Pencil

We Believers / New York

Saltwater Brewery

Edible Six Pack Rings

Packaging / Mass-market

OS_DE17042G

2017 Design Green

We Believers / New York

Saltwater Brewery

Edible Six Pack Rings

Packaging / Mass-market

OS_DE17042G

2017 Print & Outdoor Silver Pencil

Publicis / London

Tourism Ireland

Doors Of Thrones

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

OS_PO17043S

2017 Print & Outdoor Bronze Pencil

McCann / Melbourne

YMCA

Playnasium

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

OS_PO17044B

2017 Moving Image Craft Gold Pencil

Heimat Werbeagentur GmbH / Berlin

Otto (GmbH & Co KG)

The Most Precious Gift

Craft - Animation / Animation - Single

OS_MI17019G

2017 Moving Image Craft Silver Pencil

Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles

Lyft

June: Life is Better When You Share the Ride

Craft - Animation / Animation - Single

OS_MI17020S

2017 Moving Image Craft Bronze Pencil

DDB / Paris

Ubisoft

The Thin Red Path

Craft - Animation / Animation - Single

OS_MI17021B

2017 Film Bronze Pencil

Anomaly / New York + Park Pictures / New York

Kohl's

Oscars

Television / Long Form - Campaign

OS_FI17019B

2017 Film Bronze Pencil

Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles

Johnsonville Sausage

Made the Johnsonville Way

Television / Long Form - Campaign

OS_FI17020B

2017 Design Silver Pencil

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Of Mice and Men

Promotional / Posters - Single

OS_DE17025S

2017 Design Bronze Pencil

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Ghost in the Machine

Promotional / Posters - Single

OS_DE17026B

2017 Design Bronze Pencil

Ogilvy & Mather / Chicago

Steppenwolf Theatre

A Raisin in the Sun

Promotional / Posters - Single

OS_DE17027B

2017 Direct Marketing Bronze Pencil

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Craft / Art Direction - Single or Campaign

OS_DI17032B

2017 Design Gold Pencil

Xiao Mage & Cheng Zi / Beijing

China Architecture & Building Press

XX

Editorial / Book Layout Design

OS_DE17015G

2017 Design Bronze Pencil

Casa Rex / São Paulo

Ateliê Editorial

Macunaíma

Editorial / Book Layout Design

OS_DE17016B

2017 Design Bronze Pencil

McCann Worldgroup India / Mumbai

MAHARASHTRA DYSLEXIA ASSOCIATION

THE DANCING LETTERS

Editorial / Book Layout Design

OS_DE17017B

2017 Direct Marketing Gold Pencil

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Print / Flat & Dimensional

OS_DI17001G

2017 Direct Marketing Silver Pencil

Ogilvy / Germany

Gesicht zeigen! An association encouraging people to stand against racism in Germany

The tear-open-mailing for "Mein Kampf - against racism"

Print / Flat & Dimensional

OS_DI17002S

2017 Direct Marketing Bronze Pencil

CP+B / Boulder + Ketchum / New York

Fruit of the Loom

The Professionals Collection

Print / Flat & Dimensional

OS_DI17003B

2017 Direct Marketing Bronze Pencil

DigitasLBi / Atlanta

Lost-n-Found Youth

The Future of Hate: Stop HB757

Print / Flat & Dimensional

OS_DI17004B

2017 Branded Entertainment Gold Pencil

Clemenger BBDO / Melbourne

Pacific Brands Underwear Group (Australia)

The Boys

Online / Short Form - Campaign

OS_BE17009G

2017 Branded Entertainment Silver Pencil

Kitchen Leo Burnett / Oslo

Fretex, Salvation Army

The Man Who Lived At Fretex

Online / Short Form - Campaign

OS_BE17010S

2017 Branded Entertainment Bronze Pencil

180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris

UNICEF

Unfairy Tales

Online / Short Form - Campaign

OS_BE17011B

2017 Branded Entertainment Bronze Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Online / Short Form - Campaign

OS_BE17012B

2017 Print & Outdoor Gold Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Publishing / Newspaper - Campaign

OS_PO17003G

2017 Direct Marketing Silver Pencil

BWM Dentsu / Melbourne

Chadstone

Tailor Made Store

Ambient / Live Events

OS_DI17014S

2017 Direct Marketing Silver Pencil

TRY / Oslo + Bacon / Oslo + APT / Oslo

Volkswagen

The Reversed Trailer

Ambient / Live Events

OS_DI17015S

2017 Direct Marketing Bronze Pencil

Grey / New York + Townhouse / New York

Canon

Unknowns

Ambient / Live Events

OS_DI17016B

2017 Direct Marketing Bronze Pencil

MullenLowe / New York

JetBlue

FlyBabies

Ambient / Live Events

OS_DI17017B

2017 Design Bronze Pencil

Mill+ / New York + The Mill / New York + Fall on Your Sword / Brooklyn

Mill+

OFFF By Night 2016

Motion Graphics / Title Sequences

OS_DE17063B

2017 Radio Silver Pencil

Grabarz & Partner / Hamburg

Volkswagen AG

Countdown.

Broadcast / Any Length - Campaign

OS_RA17003S

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

KFC

The Everyman Meal

Broadcast / Any Length - Campaign

OS_RA17004B

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

Vodacom

You Should Have Called

Broadcast / Any Length - Campaign

OS_RA17005B

2017 Interactive Silver Pencil

DDB / Paris

Ubisoft

Scars

Craft / Visual Effects / Animation

OS_IN17021S

2017 Interactive Silver Pencil

Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Craft / Visual Effects / Animation

OS_IN17022S

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