The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Refugee Nation
Agency: Ogilvy / New York
Client: Amnesty International Category: Experiential / Guerilla
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners
Kunstmuseum Basel Light Frieze
Agency: iart ag / Basel + Christ & Gantenbein / Basel
Client: Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt Category: Architecture Enhancement
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association Category: Mobile Advertising
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars Category: Digital Product
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago
Client: The Brady Foundation Category: Innovation in Public Relations
We're The Superhumans
Agency: 4Creative / London + Blink / London
Client: Channel 4 / Rio Paralympics Category: Television / Long Form - Single
The Refugee Nation
Agency: Ogilvy / New York
Client: Amnesty International Category: Branding / Logo
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Web / Utility
A War of Words - Anniversary Forgotten
Agency: FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg
Client: Netflorist Category: Craft / Sound Design - Single
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
We're The Superhumans
Agency: Leland Music / London + 4creative / London + Blink / London + Factory / London
Client: Channel 4 / Rio Paralympics Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Lifeline
Agency: Ogilvy / New York
Client: Qualcomm Snapdragon Category: Online / Long Form - Single
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland Category: Branded Social Post / Branded Social Campaign
Edible Six Pack Rings
Agency: We Believers / New York
Client: Saltwater Brewery Category: Packaging / Mass-market
Edible Six Pack Rings
Agency: We Believers / New York
Client: Saltwater Brewery Category: Packaging / Mass-market
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Playnasium
Agency: McCann / Melbourne
Client: YMCA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
The Most Precious Gift
Agency: Heimat Werbeagentur GmbH / Berlin
Client: Otto (GmbH & Co KG) Category: Craft - Animation / Animation - Single
June: Life is Better When You Share the Ride
Agency: Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles
Client: Lyft Category: Craft - Animation / Animation - Single
The Thin Red Path
Agency: DDB / Paris
Client: Ubisoft Category: Craft - Animation / Animation - Single
Oscars
Agency: Anomaly / New York + Park Pictures / New York
Client: Kohl's Category: Television / Long Form - Campaign
Made the Johnsonville Way
Agency: Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles
Client: Johnsonville Sausage Category: Television / Long Form - Campaign
Of Mice and Men
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Ghost in the Machine
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
A Raisin in the Sun
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Craft / Art Direction - Single or Campaign
XX
Agency: Xiao Mage & Cheng Zi / Beijing
Client: China Architecture & Building Press Category: Editorial / Book Layout Design
Macunaíma
Agency: Casa Rex / São Paulo
Client: Ateliê Editorial Category: Editorial / Book Layout Design
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Editorial / Book Layout Design
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Print / Flat & Dimensional
The tear-open-mailing for "Mein Kampf - against racism"
Agency: Ogilvy / Germany
Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Print / Flat & Dimensional
The Professionals Collection
Agency: CP+B / Boulder + Ketchum / New York
Client: Fruit of the Loom Category: Print / Flat & Dimensional
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth Category: Print / Flat & Dimensional
The Boys
Agency: Clemenger BBDO / Melbourne
Client: Pacific Brands Underwear Group (Australia) Category: Online / Short Form - Campaign
The Man Who Lived At Fretex
Agency: Kitchen Leo Burnett / Oslo
Client: Fretex, Salvation Army Category: Online / Short Form - Campaign
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris
Client: UNICEF Category: Online / Short Form - Campaign
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Online / Short Form - Campaign
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Publishing / Newspaper - Campaign
The Reversed Trailer
Agency: TRY / Oslo + Bacon / Oslo + APT / Oslo
Client: Volkswagen Category: Ambient / Live Events
Unknowns
Agency: Grey / New York + Townhouse / New York
Client: Canon Category: Ambient / Live Events
OFFF By Night 2016
Agency: Mill+ / New York + The Mill / New York + Fall on Your Sword / Brooklyn
Client: Mill+ Category: Motion Graphics / Title Sequences
Countdown.
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Broadcast / Any Length - Campaign
The Everyman Meal
Agency: Ogilvy & Mather / Johannesburg
Client: KFC Category: Broadcast / Any Length - Campaign
You Should Have Called
Agency: Ogilvy & Mather / Johannesburg
Client: Vodacom Category: Broadcast / Any Length - Campaign
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
Award:
2017 Cross-Platform Gold Pencil
Agency:
Ogilvy / New York
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Annual ID:
OS_CP17007G
Award:
2017 Direct Marketing Gold Pencil
Agency:
INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Digital / Websites, Mobile, & Banners
Annual ID:
OS_DI17019G
Award:
2017 Responsive Environments Gold Pencil
Agency:
iart ag / Basel + Christ & Gantenbein / Basel
Client:
Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt
Title:
Kunstmuseum Basel Light Frieze
Category:
Architecture Enhancement
Annual ID:
OS_RE17001G
Award:
2017 Mobile Gold Pencil
Agency:
INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Mobile Advertising
Annual ID:
OS_MO17007G
Award:
2017 Intellectual Property Gold Pencil
Agency:
Ogilvy PR / London + OgilvyOne / London
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Digital Product
Annual ID:
OS_IP17007G
Award:
2017 Interactive Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Virtual Reality (VR)
Annual ID:
OS_IN17011G
Award:
2017 Public Relations Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
The Brady Foundation
Title:
Zero Minutes of Fame
Category:
Innovation in Public Relations
Annual ID:
OS_PR17029G
Award:
2017 Film Gold Pencil
Agency:
4Creative / London + Blink / London
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Television / Long Form - Single
Annual ID:
OS_FI17010G
Award:
2017 Design Gold Pencil
Agency:
Ogilvy / New York
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Branding / Logo
Annual ID:
OS_DE17001G
Award:
2017 UX / UI Gold Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Web / Utility
Annual ID:
OS_UX17001G
Award:
2017 Radio Gold Pencil
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg
Client:
Netflorist
Title:
A War of Words - Anniversary Forgotten
Category:
Craft / Sound Design - Single
Annual ID:
OS_RA17016G
Award:
2017 Print & Outdoor Gold Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17034G
Award:
2017 Moving Image Craft Gold Pencil
Agency:
Leland Music / London + 4creative / London + Blink / London + Factory / London
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17035G
Award:
2017 Branded Entertainment Gold Pencil
Agency:
Ogilvy / New York
Client:
Qualcomm Snapdragon
Title:
Lifeline
Category:
Online / Long Form - Single
Annual ID:
OS_BE17014G
Award:
2017 Social Media Gold Pencil
Agency:
DDB Group Germany / Berlin
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17005G
Award:
2017 Design Gold Pencil
Agency:
We Believers / New York
Client:
Saltwater Brewery
Title:
Edible Six Pack Rings
Category:
Packaging / Mass-market
Annual ID:
OS_DE17042G
Award:
2017 Design Green
Agency:
We Believers / New York
Client:
Saltwater Brewery
Title:
Edible Six Pack Rings
Category:
Packaging / Mass-market
Annual ID:
OS_DE17042G
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Publicis / London
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17043S
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
McCann / Melbourne
Client:
YMCA
Title:
Playnasium
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17044B
Award:
2017 Moving Image Craft Gold Pencil
Agency:
Heimat Werbeagentur GmbH / Berlin
Client:
Otto (GmbH & Co KG)
Title:
The Most Precious Gift
Category:
Craft - Animation / Animation - Single
Annual ID:
OS_MI17019G
Award:
2017 Moving Image Craft Silver Pencil
Agency:
Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles
Client:
Lyft
Title:
June: Life is Better When You Share the Ride
Category:
Craft - Animation / Animation - Single
Annual ID:
OS_MI17020S
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
DDB / Paris
Client:
Ubisoft
Title:
The Thin Red Path
Category:
Craft - Animation / Animation - Single
Annual ID:
OS_MI17021B
Award:
2017 Film Bronze Pencil
Agency:
Anomaly / New York + Park Pictures / New York
Client:
Kohl's
Title:
Oscars
Category:
Television / Long Form - Campaign
Annual ID:
OS_FI17019B
Award:
2017 Film Bronze Pencil
Agency:
Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles
Client:
Johnsonville Sausage
Title:
Made the Johnsonville Way
Category:
Television / Long Form - Campaign
Annual ID:
OS_FI17020B
Award:
2017 Design Silver Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Of Mice and Men
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17025S
Award:
2017 Design Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Ghost in the Machine
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17026B
Award:
2017 Design Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
A Raisin in the Sun
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17027B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_DI17032B
Award:
2017 Design Gold Pencil
Agency:
Xiao Mage & Cheng Zi / Beijing
Client:
China Architecture & Building Press
Title:
XX
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17015G
Award:
2017 Design Bronze Pencil
Agency:
Casa Rex / São Paulo
Client:
Ateliê Editorial
Title:
Macunaíma
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17016B
Award:
2017 Design Bronze Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17017B
Award:
2017 Direct Marketing Gold Pencil
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI17001G
Award:
2017 Direct Marketing Silver Pencil
Agency:
Ogilvy / Germany
Client:
Gesicht zeigen! An association encouraging people to stand against racism in Germany
Title:
The tear-open-mailing for "Mein Kampf - against racism"
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI17002S
Award:
2017 Direct Marketing Bronze Pencil
Agency:
CP+B / Boulder + Ketchum / New York
Client:
Fruit of the Loom
Title:
The Professionals Collection
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI17003B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
DigitasLBi / Atlanta
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI17004B
Award:
2017 Branded Entertainment Gold Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17009G
Award:
2017 Branded Entertainment Silver Pencil
Agency:
Kitchen Leo Burnett / Oslo
Client:
Fretex, Salvation Army
Title:
The Man Who Lived At Fretex
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17010S
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris
Client:
UNICEF
Title:
Unfairy Tales
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17011B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
ALMA DDB. / Miami
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17012B
Award:
2017 Print & Outdoor Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17003G
Award:
2017 Direct Marketing Silver Pencil
Agency:
BWM Dentsu / Melbourne
Client:
Chadstone
Title:
Tailor Made Store
Category:
Ambient / Live Events
Annual ID:
OS_DI17014S
Award:
2017 Direct Marketing Silver Pencil
Agency:
TRY / Oslo + Bacon / Oslo + APT / Oslo
Client:
Volkswagen
Title:
The Reversed Trailer
Category:
Ambient / Live Events
Annual ID:
OS_DI17015S
Award:
2017 Direct Marketing Bronze Pencil
Agency:
Grey / New York + Townhouse / New York
Client:
Canon
Title:
Unknowns
Category:
Ambient / Live Events
Annual ID:
OS_DI17016B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
MullenLowe / New York
Client:
JetBlue
Title:
FlyBabies
Category:
Ambient / Live Events
Annual ID:
OS_DI17017B
Award:
2017 Design Bronze Pencil
Agency:
Mill+ / New York + The Mill / New York + Fall on Your Sword / Brooklyn
Client:
Mill+
Title:
OFFF By Night 2016
Category:
Motion Graphics / Title Sequences
Annual ID:
OS_DE17063B
Award:
2017 Radio Silver Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Countdown.
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17003S
Award:
2017 Radio Bronze Pencil
Agency:
Ogilvy & Mather / Johannesburg
Client:
KFC
Title:
The Everyman Meal
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17004B
Award:
2017 Radio Bronze Pencil
Agency:
Ogilvy & Mather / Johannesburg
Client:
Vodacom
Title:
You Should Have Called
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17005B
Award:
2017 Interactive Silver Pencil
Agency:
DDB / Paris
Client:
Ubisoft
Title:
Scars
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17021S
Award:
2017 Interactive Silver Pencil
Agency:
Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17022S
