The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

We're The Superhumans Agency: 4Creative / London + Blink / London Client: Channel 4 / Rio Paralympics Category: Craft - Direction / Direction - Single
GRAVITY CAT Agency: HAKUHODO Inc. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo Client: Sony Interactive Entertainment Category: Craft - Direction / Direction - Single
Come Together Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Craft - Direction / Direction - Single
Evan Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Craft - Direction / Direction - Single
Unlimited You Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland Client: Nike Category: Craft - Direction / Direction - Single
Dads #ShareTheLoad Agency: BBDO India / Mumbai Client: P&G India Category: Craft - Direction / Direction - Single
Judo Kid Agency: BBDO / New York + Smuggler / Los Angeles Client: American Family Insurance Category: Craft - Direction / Direction - Single
Samsung Cares Agency: Crazy Few Films / Mumbai Client: Samsung india Category: Craft - Direction / Direction - Single
The Piccards Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London Client: Moët Hennessy USA Category: Craft - Direction / Direction - Single
Michael Phelps Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Craft - Direction / Direction - Single
The Swim Agency: Knucklehead / London & Los Angeles + BBDO / New York Client: Visa Category: Craft - Direction / Direction - Single
December 21st Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Craft - Direction / Direction - Single
My Mutant Brain Agency: MJZ / LA Client: Kenzo Category: Craft - Direction / Direction - Single
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Craft - Direction / Direction - Single
Equality Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland Client: Nike Category: Craft - Direction / Direction - Single
How Do You See Me? Agency: Saatchi & Saatchi / New York + Pulse Films / Los Angeles Client: CoorDown Category: Craft - Direction / Direction - Single
Stroll Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Direction - Single
Duel Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles Client: Audi of America Category: Craft - Direction / Direction - Single
Daughter Agency: Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles Client: Audi of America Category: Craft - Direction / Direction - Single

2017 Moving Image Craft Gold Pencil

4Creative / London + Blink / London

Channel 4 / Rio Paralympics

We're The Superhumans

Craft - Direction / Direction - Single

OS_MI17001G

2017 Moving Image Craft Gold Pencil

HAKUHODO Inc. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo

Sony Interactive Entertainment

GRAVITY CAT

Craft - Direction / Direction - Single

OS_MI17002G

2017 Moving Image Craft Silver Pencil

adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London

H&M

Come Together

Craft - Direction / Direction - Single

OS_MI17003S

2017 Moving Image Craft Silver Pencil

BBDO / New York + Smuggler / Los Angeles

Sandy Hook Promise

Evan

Craft - Direction / Direction - Single

OS_MI17004S

2017 Moving Image Craft Bronze Pencil

PRETTYBIRD / Culver City + Wieden+Kennedy / Portland

Nike

Unlimited You

Craft - Direction / Direction - Single

OS_MI17005B

2017 Moving Image Craft Merit Award

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad

Craft - Direction / Direction - Single

OS_MI17042M

2017 Moving Image Craft Merit Award

BBDO / New York + Smuggler / Los Angeles

American Family Insurance

Judo Kid

Craft - Direction / Direction - Single

OS_MI17043M

2017 Moving Image Craft Merit Award

Crazy Few Films / Mumbai

Samsung india

Samsung Cares

Craft - Direction / Direction - Single

OS_MI17044M

2017 Moving Image Craft Merit Award

Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London

Moët Hennessy USA

The Piccards

Craft - Direction / Direction - Single

OS_MI17045M

2017 Moving Image Craft Merit Award

Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York

Under Armour

Michael Phelps

Craft - Direction / Direction - Single

OS_MI17046M

2017 Moving Image Craft Merit Award

Knucklehead / London & Los Angeles + BBDO / New York

Visa

The Swim

Craft - Direction / Direction - Single

OS_MI17047M

2017 Moving Image Craft Merit Award

Leo Burnett / Madrid + RCR / Madrid

Loterias y Apuestas del Estado

December 21st

Craft - Direction / Direction - Single

OS_MI17048M

2017 Moving Image Craft Merit Award

MJZ / LA

Kenzo

My Mutant Brain

Craft - Direction / Direction - Single

OS_MI17049M

2017 Moving Image Craft Merit Award

Ogilvy & Mather / Chicago

Morton Salt

The One Moment

Craft - Direction / Direction - Single

OS_MI17050M

2017 Moving Image Craft Merit Award

PRETTYBIRD / Culver City + Wieden+Kennedy / Portland

Nike

Equality

Craft - Direction / Direction - Single

OS_MI17051M

2017 Moving Image Craft Merit Award

Saatchi & Saatchi / New York + Pulse Films / Los Angeles

CoorDown

How Do You See Me?

Craft - Direction / Direction - Single

OS_MI17052M

2017 Moving Image Craft Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Stroll

Craft - Direction / Direction - Single

OS_MI17053M

2017 Moving Image Craft Merit Award

Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles

Audi of America

Duel

Craft - Direction / Direction - Single

OS_MI17054M

2017 Moving Image Craft Merit Award

Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles

Audi of America

Daughter

Craft - Direction / Direction - Single

OS_MI17055M

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