The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners
IKEA Retail Therapy Agency: Akestam Holst NOA / Stockholm Client: IKEA Category: Digital / Websites, Mobile, & Banners
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Digital / Websites, Mobile, & Banners
MashiMachine Agency: Leo Burnett Mexico / Mexico City Client: 4Pelagatos Category: Digital / Websites, Mobile, & Banners
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Digital / Websites, Mobile, & Banners
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Digital / Websites, Mobile, & Banners
Residente Agency: Hello Monday / New York Client: Residente Category: Digital / Website Design
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Digital / Social Media & Viral Marketing
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Digital / Social Media & Viral Marketing
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Digital / Social Media & Viral Marketing
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Digital / Social Media & Viral Marketing
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Digital / Social Media & Viral Marketing
Down Syndrome Answers Agency: FCB Canada / Toronto Client: Canadian Down Syndrome Society Category: Digital / Social Media & Viral Marketing
The Reversed Trailer Agency: TRY / Oslo Client: Volkswagen Category: Digital / Social Media & Viral Marketing
Into HBO Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Digital / Game Design
VR Power Trainer Agency: R/GA / Buenos Aires Client: PowerChair Football Argentina Category: Digital / Game Design
MUSEUM IN THE CLOUD Agency: ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo Client: All Nippon Airways Category: Digital / Interface Design
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Digital / Interface Design
McTrax Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Digital / Interface Design
#ReadingforROOTS Agency: 360i / New York Client: A&E - HISTORY Category: Digital / Websites, Mobile, & Banners
Rink Bingo Agency: FCB / Zürich Client: Hockey Club Davos Category: Digital / Websites, Mobile, & Banners
Your Name Saves Agency: Leo Burnett / Chicago Client: Donate Life America Category: Digital / Websites, Mobile, & Banners
Special Sponsors Agency: Leo Burnett Colombia / Bogota Client: Special Olympics Colombia Category: Digital / Websites, Mobile, & Banners
Zero Minutes of Fame Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Digital / Websites, Mobile, & Banners
Nike On Demand Agency: R/GA / London Client: Nike Category: Digital / Websites, Mobile, & Banners
Made by professionals Agency: SID LEE / Paris Client: PagesJaunes Category: Digital / Websites, Mobile, & Banners
SIGNEMOJI Agency: TBWA / Shanghai Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / Websites, Mobile, & Banners
H&M x KENZO Agency: B-Reel / (Stockholm) Client: H&M Category: Digital / Website Design
New Baraka – the first online shop for hope Agency: denkwerk GmbH / Köln Client: YOU Stiftung – Bildung für Kinder in Not Category: Digital / Website Design
DONATE 4 BIRDS | THE NEW ECOSYSTEM Agency: BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo Client: CONSERVATION INTERNATIONAL JAPAN Category: Digital / Website Design
The 21st Century Gold Rush Agency: Gladeye / Auckland Client: Huffington Post Highline Category: Digital / Website Design
A Bear’s-Eye View of Yellowstone Agency: Hello Monday / New York Client: National Geographic Category: Digital / Website Design
Typevoice Agency: Ogilvy / New York Client: Webby Awards Category: Digital / Website Design
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Digital / Social Media & Viral Marketing
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Digital / Social Media & Viral Marketing
Dads #ShareTheLoad (Film Case) Agency: BBDO India / Mumbai Client: P&G India Category: Digital / Social Media & Viral Marketing
#WhoIsTheKing Agency: Buzzman / Paris + ICONOCLAST / Paris + THE / Paris Client: Burger King Category: Digital / Social Media & Viral Marketing
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Digital / Social Media & Viral Marketing
Unacceptable Acceptance Letters Agency: Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / Burbank Client: The Hunting Ground C/O Chain Camera Pictures Category: Digital / Social Media & Viral Marketing
Winter Swear Jar Agency: J. Walter Thompson Canada / Toronto Client: Hotels.com Category: Digital / Social Media & Viral Marketing
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Digital / Social Media & Viral Marketing
Your Name Saves Agency: Leo Burnett / Chicago Client: Donate Life America Category: Digital / Social Media & Viral Marketing
December 21st Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Digital / Social Media & Viral Marketing
FlyBabies Agency: MullenLowe / New York Client: JetBlue Category: Digital / Social Media & Viral Marketing
Cadbury Pre Joy Agency: Ogilvy & Mather / Johannesburg Client: Mondelez Category: Digital / Social Media & Viral Marketing
The Unbreakable Preview Agency: Ogilvy / Paris Client: Netflix France Category: Digital / Social Media & Viral Marketing
The doll that chose to drive Agency: Proximity / Barcelona + Post23 / Barcelona Client: Audi Spain Category: Digital / Social Media & Viral Marketing
Bradshaw Stain Agency: Saatchi & Saatchi / New York Client: Tide Category: Digital / Social Media & Viral Marketing
Adidas Odds Agency: Taproot Dentsu / Mumbai Client: Adidas Category: Digital / Social Media & Viral Marketing
Uncrushable Agency: TBWA / Sydney + Eleven / Sydney Client: M.J. Bale Category: Digital / Social Media & Viral Marketing

2017 Direct Marketing Gold Pencil

INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Swedish Tourist Association

The Swedish Number

Digital / Websites, Mobile, & Banners

OS_DI17019G

2017 Direct Marketing Silver Pencil

Akestam Holst NOA / Stockholm

IKEA

IKEA Retail Therapy

Digital / Websites, Mobile, & Banners

OS_DI17020S

2017 Direct Marketing Silver Pencil

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Digital / Websites, Mobile, & Banners

OS_DI17021S

2017 Direct Marketing Silver Pencil

Leo Burnett Mexico / Mexico City

4Pelagatos

MashiMachine

Digital / Websites, Mobile, & Banners

OS_DI17022S

2017 Direct Marketing Bronze Pencil

J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York

Atados

Donate the Bars

Digital / Websites, Mobile, & Banners

OS_DI17023B

2017 Direct Marketing Bronze Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Digital / Websites, Mobile, & Banners

OS_DI17024B

2017 Design Gold Pencil

Hello Monday / New York

Residente

Residente

Digital / Website Design

OS_DE17047G

2017 Direct Marketing Gold Pencil

INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Swedish Tourist Association

The Swedish Number

Digital / Social Media & Viral Marketing

OS_DI17025G

2017 Direct Marketing Gold Pencil

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Digital / Social Media & Viral Marketing

OS_DI17026G

2017 Direct Marketing Silver Pencil

DDB Group Germany / Berlin

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Digital / Social Media & Viral Marketing

OS_DI17027S

2017 Direct Marketing Silver Pencil

The Martin Agency / Richmond + Furlined / Los Angeles

Donate Life

The World's Biggest Asshole

Digital / Social Media & Viral Marketing

OS_DI17028S

2017 Direct Marketing Bronze Pencil

BETC / Paris

Addict Aide

Like my addiction

Digital / Social Media & Viral Marketing

OS_DI17029B

2017 Direct Marketing Bronze Pencil

FCB Canada / Toronto

Canadian Down Syndrome Society

Down Syndrome Answers

Digital / Social Media & Viral Marketing

OS_DI17030B

2017 Direct Marketing Bronze Pencil

TRY / Oslo

Volkswagen

The Reversed Trailer

Digital / Social Media & Viral Marketing

OS_DI17031B

2017 Design Silver Pencil

Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles

HBO

Into HBO

Digital / Game Design

OS_DE17048S

2017 Design Bronze Pencil

R/GA / Buenos Aires

PowerChair Football Argentina

VR Power Trainer

Digital / Game Design

OS_DE17049B

2017 Design Merit Award

ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo

All Nippon Airways

MUSEUM IN THE CLOUD

Digital / Interface Design

OS_DE17210M

2017 Design Merit Award

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Digital / Interface Design

OS_DE17211M

2017 Design Merit Award

TBWA\NEBOKO / Amsterdam

McDonald's

McTrax

Digital / Interface Design

OS_DE17212M

2017 Direct Marketing Merit Award

360i / New York

A&E - HISTORY

#ReadingforROOTS

Digital / Websites, Mobile, & Banners

OS_DI17081M

2017 Direct Marketing Merit Award

FCB / Zürich

Hockey Club Davos

Rink Bingo

Digital / Websites, Mobile, & Banners

OS_DI17082M

2017 Direct Marketing Merit Award

Leo Burnett / Chicago

Donate Life America

Your Name Saves

Digital / Websites, Mobile, & Banners

OS_DI17083M

2017 Direct Marketing Merit Award

Leo Burnett Colombia / Bogota

Special Olympics Colombia

Special Sponsors

Digital / Websites, Mobile, & Banners

OS_DI17084M

2017 Direct Marketing Merit Award

Ogilvy & Mather / Chicago

The Brady Foundation

Zero Minutes of Fame

Digital / Websites, Mobile, & Banners

OS_DI17085M

2017 Direct Marketing Merit Award

R/GA / London

Nike

Nike On Demand

Digital / Websites, Mobile, & Banners

OS_DI17086M

2017 Direct Marketing Merit Award

SID LEE / Paris

PagesJaunes

Made by professionals

Digital / Websites, Mobile, & Banners

OS_DI17087M

2017 Direct Marketing Merit Award

TBWA / Shanghai

CHINA ASSOCIATION OF THE DEAF

SIGNEMOJI

Digital / Websites, Mobile, & Banners

OS_DI17088M

2017 Design Merit Award

B-Reel / (Stockholm)

H&M

H&M x KENZO

Digital / Website Design

OS_DE17194M

2017 Design Merit Award

denkwerk GmbH / Köln

YOU Stiftung – Bildung für Kinder in Not

New Baraka – the first online shop for hope

Digital / Website Design

OS_DE17195M

2017 Design Merit Award

BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo

CONSERVATION INTERNATIONAL JAPAN

DONATE 4 BIRDS | THE NEW ECOSYSTEM

Digital / Website Design

OS_DE17196M

2017 Design Merit Award

Gladeye / Auckland

Huffington Post Highline

The 21st Century Gold Rush

Digital / Website Design

OS_DE17197M

2017 Design Merit Award

Hello Monday / New York

National Geographic

A Bear’s-Eye View of Yellowstone

Digital / Website Design

OS_DE17198M

2017 Design Merit Award

Ogilvy / New York

Webby Awards

Typevoice

Digital / Website Design

OS_DE17199M

2017 Direct Marketing Merit Award

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Digital / Social Media & Viral Marketing

OS_DI17089M

2017 Direct Marketing Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Digital / Social Media & Viral Marketing

OS_DI17090M

2017 Direct Marketing Merit Award

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad (Film Case)

Digital / Social Media & Viral Marketing

OS_DI17091M

2017 Direct Marketing Merit Award

Buzzman / Paris + ICONOCLAST / Paris + THE / Paris

Burger King

#WhoIsTheKing

Digital / Social Media & Viral Marketing

OS_DI17092M

2017 Direct Marketing Merit Award

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Digital / Social Media & Viral Marketing

OS_DI17093M

2017 Direct Marketing Merit Award

Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / Burbank

The Hunting Ground C/O Chain Camera Pictures

Unacceptable Acceptance Letters

Digital / Social Media & Viral Marketing

OS_DI17094M

2017 Direct Marketing Merit Award

J. Walter Thompson Canada / Toronto

Hotels.com

Winter Swear Jar

Digital / Social Media & Viral Marketing

OS_DI17095M

2017 Direct Marketing Merit Award

J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York

Atados

Donate the Bars

Digital / Social Media & Viral Marketing

OS_DI17096M

2017 Direct Marketing Merit Award

Leo Burnett / Chicago

Donate Life America

Your Name Saves

Digital / Social Media & Viral Marketing

OS_DI17097M

2017 Direct Marketing Merit Award

Leo Burnett / Madrid + RCR / Madrid

Loterias y Apuestas del Estado

December 21st

Digital / Social Media & Viral Marketing

OS_DI17098M

2017 Direct Marketing Merit Award

MullenLowe / New York

JetBlue

FlyBabies

Digital / Social Media & Viral Marketing

OS_DI17099M

2017 Direct Marketing Merit Award

Ogilvy & Mather / Johannesburg

Mondelez

Cadbury Pre Joy

Digital / Social Media & Viral Marketing

OS_DI17100M

2017 Direct Marketing Merit Award

Ogilvy / Paris

Netflix France

The Unbreakable Preview

Digital / Social Media & Viral Marketing

OS_DI17101M

2017 Direct Marketing Merit Award

Proximity / Barcelona + Post23 / Barcelona

Audi Spain

The doll that chose to drive

Digital / Social Media & Viral Marketing

OS_DI17102M

2017 Direct Marketing Merit Award

Saatchi & Saatchi / New York

Tide

Bradshaw Stain

Digital / Social Media & Viral Marketing

OS_DI17103M

2017 Direct Marketing Merit Award

Taproot Dentsu / Mumbai

Adidas

Adidas Odds

Digital / Social Media & Viral Marketing

OS_DI17104M

2017 Direct Marketing Merit Award

TBWA / Sydney + Eleven / Sydney

M.J. Bale

Uncrushable

Digital / Social Media & Viral Marketing

OS_DI17105M

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