The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
-
Award
All
- All
- Best of Show
- Best of Discipline
- Gold
- Silver
- Bronze
- Green
- Penta
- Merit
Category
-
Category
Experiential
- Select Category
- Ambient
- Ambient / Immersive
- Ambient Media (Indoor & Outdoor)
- Applications
- Architecture Enhancement
- Brand Transformation
- Brand Voice
- Branded Social Post
- Branding
- Broadcast
- Cinema Advertising
- Community Building
- Craft
- Craft - Animation
- Craft - Cinematography
- Craft - Direction
- Craft - Editing
- Craft - Innovation in Moving Image Craft
- Craft - Sound Design
- Craft - Use of Licensed / Adapted Music
- Craft - Use of Original Music
- Craft - Visual Effects
- Craft - Writing
- Cross-Channel
- Cultural Driver
- Custom Content
- Data Visualization
- Digital
- Digital Product
- Editorial
- Events & Experiential
- Experiential
- Experiential Radio
- Film / Cinema
- Gaming
- Immersive / Environmental
- Influencer Marketing
- Innovation in Branded Entertainment
- Innovation in Cross-Platform
- Innovation in Design
- Innovation in Direct
- Innovation in Film
- Innovation in Interactive
- Innovation in Mobile
- Innovation in Print & Outdoor
- Innovation in Public Relations
- Innovation in Radio
- Innovation in Responsive Environments
- Innovation in Social Media
- Innovation in UX / UI
- Integrated Branding
- Integrated Campaign
- Integrated Digital & Physical Product
- Internal Communications
- Media Relations
- Mobile
- Mobile Advertising
- Motion Graphics
- Music Videos
- Online
- Online Advertising
- Online Films & Video
- Packaging
- Penta Pencil
- Physical Product
- Promotional
- Promotional / Collateral
- Publications
- Publishing
- Real-Time Response / Activity
- Reputation Management
- Self-Promotion
- Social Engagement
- Social Media Page by a Brand
- Television
- Typography
- Under 100K Budget
- Use of Technology
- User Activation
- User-Generated Content
- Utility
- Web
- Websites
Sub-Category
-
Sub-Category
Select Sub-Category
- Select Sub-Category
- Virtual Reality (VR)
- Live Events
- Installations
- Guerilla
- Events & Competitions
- Augmented Reality
Filter
Award
Agency
Client
Title
Category
Annual ID

The Refugee Nation
Agency: Ogilvy / New York
Client: Amnesty International Category: Experiential / Guerilla


The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Experiential / Installations


Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Experiential / Installations


The Baby Stroller Test-Ride by Contours
Agency: FCB Chicago / Chicago, IL
Client: Kolcraft Category: Experiential / Installations


Boost Your Voice
Agency: 180LA / Santa Monica
Client: Boost Mobile Category: Experiential / Events & Competitions


The Baby Stroller Test-Ride by Contours
Agency: FCB Chicago / Chicago, IL
Client: Kolcraft Category: Experiential / Events & Competitions


The Scania Clock
Agency: TBWA / Stockholm + B-Reel / Stockholm
Client: Scania Category: Experiential / Events & Competitions


Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Experiential / Live Events


Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Experiential / Live Events


The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Agency: CJ WORX / BANGKOK
Client: AP THAILAND Category: Experiential / Live Events


Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Experiential / Live Events


The Cliché
Agency: Publicis Brasil / Sao Paulo + Hungry Man / Sao Paulo
Client: Heineken Category: Experiential / Live Events


The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Experiential / Augmented Reality


Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Experiential / Augmented Reality


Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Experiential / Virtual Reality (VR)


The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Experiential / Virtual Reality (VR)


Expedia Dream Adventures
Agency: 180LA / Santa Monica
Client: Expedia Category: Experiential / Virtual Reality (VR)


A Vote for Good
Agency: BBDO / New York
Client: Mars Petcare - Pedigree Category: Experiential / Guerilla


Unknowns
Agency: Grey / New York + Townhouse / New York
Client: Canon Category: Experiential / Guerilla


#Paintback
Agency: Heimat Werbeagentur GmbH / Berlin
Client: Legacy Category: Experiential / Guerilla


Kafa "Legally Bride"
Agency: Leo Burnett / Beirut
Client: KAFA (enough) Violence & Exploitation Category: Experiential / Guerilla


Tailor Made Store
Agency: BWM Dentsu / Melbourne
Client: Chadstone Category: Experiential / Installations


Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Experiential / Installations


Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Experiential / Events & Competitions


Watch Dogs 2
Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client: Ubisoft Canada Category: Experiential / Events & Competitions


Bud Light Dive Bar Tour
Agency: Wieden+Kennedy / New York + Joint / New York
Client: Bud Light Category: Experiential / Events & Competitions


Tailor Made Store
Agency: BWM Dentsu / Melbourne
Client: Chadstone Category: Experiential / Live Events


Remote Ristorante
Agency: BWM Dentsu / Melbourne + Haystac / Melbourne + Dentsu Mitchell / Melbourne
Client: Dr Oetker Category: Experiential / Live Events


Project Germany
Agency: Heimat Werbeagentur GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Experiential / Live Events


Super Bowl Halftime Show: Intel Drones + Lady Gaga
Agency: Intel / Santa Clara
Client: Intel Category: Experiential / Live Events


Kafa "Legally Bride"
Agency: Leo Burnett / Beirut
Client: KAFA (enough) Violence & Exploitation Category: Experiential / Live Events


Still Life
Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo
Client: The END ALS Association Category: Experiential / Live Events


Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Experiential / Live Events


Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client: HomeAway Category: Experiential / Live Events


Bud Light Dive Bar Tour
Agency: Wieden+Kennedy / New York + Joint / New York + Livestream / New York
Client: Bud Light Category: Experiential / Live Events


Samsung Life Changer
Agency: CHEIL FRANCE / PARIS
Client: Samsung Electronics France Category: Experiential / Virtual Reality (VR)


DISCOVR The World
Agency: Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam
Client: Samsung Electronics Category: Experiential / Virtual Reality (VR)


Hidden Dangers
Agency: Deutsch / New York
Client: WATERisLIFE Category: Experiential / Virtual Reality (VR)


VR Power Trainer
Agency: R/GA / Buenos Aires
Client: PowerChair Football Argentina Category: Experiential / Virtual Reality (VR)


Fairness Works: Refugee Crisis
Agency: Redline Interactive / Calgary
Client: Canadian Labour Congress Category: Experiential / Virtual Reality (VR)


Award:
2017 Cross-Platform Gold Pencil
Agency:
Ogilvy / New York
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Annual ID:
OS_CP17007G

Award:
2017 Cross-Platform Gold Pencil
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Experiential / Installations
Annual ID:
OS_CP17004G

Award:
2017 Cross-Platform Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Experiential / Installations
Annual ID:
OS_CP17005G

Award:
2017 Cross-Platform Bronze Pencil
Agency:
FCB Chicago / Chicago, IL
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Experiential / Installations
Annual ID:
OS_CP17006B

Award:
2017 Cross-Platform Gold Pencil
Agency:
180LA / Santa Monica
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP17001G

Award:
2017 Cross-Platform Silver Pencil
Agency:
FCB Chicago / Chicago, IL
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP17002S

Award:
2017 Cross-Platform Bronze Pencil
Agency:
TBWA / Stockholm + B-Reel / Stockholm
Client:
Scania
Title:
The Scania Clock
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP17003B

Award:
2017 Branded Entertainment Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Experiential / Live Events
Annual ID:
OS_BE17027G

Award:
2017 Branded Entertainment Silver Pencil
Agency:
BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Experiential / Live Events
Annual ID:
OS_BE17028S

Award:
2017 Branded Entertainment Bronze Pencil
Agency:
CJ WORX / BANGKOK
Client:
AP THAILAND
Title:
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Category:
Experiential / Live Events
Annual ID:
OS_BE17029B

Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Experiential / Live Events
Annual ID:
OS_BE17030B

Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Publicis Brasil / Sao Paulo + Hungry Man / Sao Paulo
Client:
Heineken
Title:
The Cliché
Category:
Experiential / Live Events
Annual ID:
OS_BE17031B

Award:
2017 Cross-Platform Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Experiential / Augmented Reality
Annual ID:
OS_CP17008G

Award:
2017 Cross-Platform Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Experiential / Augmented Reality
Annual ID:
OS_CP17009S

Award:
2017 Branded Entertainment Gold Pencil
Agency:
Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17024G

Award:
2017 Branded Entertainment Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17025G

Award:
2017 Branded Entertainment Silver Pencil
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17026S

Award:
2017 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Mars Petcare - Pedigree
Title:
A Vote for Good
Category:
Experiential / Guerilla
Annual ID:
OS_CP17037M

Award:
2017 Cross-Platform Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Scariest BK
Category:
Experiential / Guerilla
Annual ID:
OS_CP17038M

Award:
2017 Cross-Platform Merit Award
Agency:
Grey / New York + Townhouse / New York
Client:
Canon
Title:
Unknowns
Category:
Experiential / Guerilla
Annual ID:
OS_CP17039M

Award:
2017 Cross-Platform Merit Award
Agency:
Heimat Werbeagentur GmbH / Berlin
Client:
Legacy
Title:
#Paintback
Category:
Experiential / Guerilla
Annual ID:
OS_CP17040M

Award:
2017 Cross-Platform Merit Award
Agency:
Leo Burnett / Beirut
Client:
KAFA (enough) Violence & Exploitation
Title:
Kafa "Legally Bride"
Category:
Experiential / Guerilla
Annual ID:
OS_CP17041M

Award:
2017 Cross-Platform Merit Award
Agency:
Nurun / Paris
Client:
Delamaison
Title:
Apartment Stores
Category:
Experiential / Guerilla
Annual ID:
OS_CP17042M

Award:
2017 Cross-Platform Merit Award
Agency:
Shackleton / Madrid
Client:
Sony Pictures Spain
Title:
No Metro
Category:
Experiential / Guerilla
Annual ID:
OS_CP17043M

Award:
2017 Cross-Platform Merit Award
Agency:
BWM Dentsu / Melbourne
Client:
Chadstone
Title:
Tailor Made Store
Category:
Experiential / Installations
Annual ID:
OS_CP17034M

Award:
2017 Cross-Platform Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Experiential / Installations
Annual ID:
OS_CP17035M

Award:
2017 Cross-Platform Merit Award
Agency:
TBWA\ / Melbourne
Client:
ANZ
Title:
GAYNZ
Category:
Experiential / Installations
Annual ID:
OS_CP17036M

Award:
2017 Cross-Platform Merit Award
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP17031M

Award:
2017 Cross-Platform Merit Award
Agency:
Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client:
Ubisoft Canada
Title:
Watch Dogs 2
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP17032M

Award:
2017 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / New York + Joint / New York
Client:
Bud Light
Title:
Bud Light Dive Bar Tour
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP17033M

Award:
2017 Branded Entertainment Merit Award
Agency:
BWM Dentsu / Melbourne
Client:
Chadstone
Title:
Tailor Made Store
Category:
Experiential / Live Events
Annual ID:
OS_BE17108M

Award:
2017 Branded Entertainment Merit Award
Agency:
BWM Dentsu / Melbourne + Haystac / Melbourne + Dentsu Mitchell / Melbourne
Client:
Dr Oetker
Title:
Remote Ristorante
Category:
Experiential / Live Events
Annual ID:
OS_BE17109M

Award:
2017 Branded Entertainment Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Scariest BK
Category:
Experiential / Live Events
Annual ID:
OS_BE17110M

Award:
2017 Branded Entertainment Merit Award
Agency:
Heimat Werbeagentur GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
Project Germany
Category:
Experiential / Live Events
Annual ID:
OS_BE17111M

Award:
2017 Branded Entertainment Merit Award
Agency:
Intel / Santa Clara
Client:
Intel
Title:
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Category:
Experiential / Live Events
Annual ID:
OS_BE17112M

Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Beirut
Client:
KAFA (enough) Violence & Exploitation
Title:
Kafa "Legally Bride"
Category:
Experiential / Live Events
Annual ID:
OS_BE17113M

Award:
2017 Branded Entertainment Merit Award
Agency:
McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo
Client:
The END ALS Association
Title:
Still Life
Category:
Experiential / Live Events
Annual ID:
OS_BE17114M

Award:
2017 Branded Entertainment Merit Award
Agency:
Publicis / London
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Experiential / Live Events
Annual ID:
OS_BE17115M

Award:
2017 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client:
HomeAway
Title:
Eiffel Tower All Yours
Category:
Experiential / Live Events
Annual ID:
OS_BE17116M

Award:
2017 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / New York + Joint / New York + Livestream / New York
Client:
Bud Light
Title:
Bud Light Dive Bar Tour
Category:
Experiential / Live Events
Annual ID:
OS_BE17117M

Award:
2017 Branded Entertainment Merit Award
Agency:
CHEIL FRANCE / PARIS
Client:
Samsung Electronics France
Title:
Samsung Life Changer
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17103M

Award:
2017 Branded Entertainment Merit Award
Agency:
Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam
Client:
Samsung Electronics
Title:
DISCOVR The World
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17104M

Award:
2017 Branded Entertainment Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
Hidden Dangers
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17105M

Award:
2017 Branded Entertainment Merit Award
Agency:
R/GA / Buenos Aires
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17106M
