The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

#Paintback Agency: Heimat Werbeagentur GmbH / Berlin Client: Legacy Category: Immersive / Environmental / Outdoor Spaces
#BeTheirEyes Agency: Cheil / Hong Kong Client: Samsung Category: Immersive / Environmental / Outdoor Spaces
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Immersive / Environmental / Outdoor Spaces
mt ex 3331 Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
mt × vitra Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
Amazon Fashion Week Tokyo 2017 S/S Opening Act Agency: McCann / Tokyo + TYO inc. TYO drive / Tokyo + WOW inc. / Tokyo Client: Amazon Japan G.K. Category: Immersive / Environmental / Indoor Spaces
Okayama Destination Campaign Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Immersive / Environmental / Indoor Spaces
The Conscious Crossing Agency: Clemenger BBDO / Wellington + Flare / Wellington Client: KiwiRail Category: Immersive / Environmental / Ambient Media - Single
SMS Last Words Agency: Havas Worldwide / Shanghai Client: Global Road Safety Partenership Category: Immersive / Environmental / Ambient Media - Single
It's What's Happening: Hillary/Trump Agency: Global Brand and Creative Studio / San Francisco Client: Twitter Category: Immersive / Environmental / Ambient Media - Single
Nike Unlimited Stadium Agency: BBH / Singapore + Party / New York + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Immersive / Environmental / Outdoor Spaces
Highway Robbery Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York Client: Volvo Category: Immersive / Environmental / Outdoor Spaces
Unexpected Courts Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro Client: Akzo Nobel Category: Immersive / Environmental / Outdoor Spaces
DALI-NOH: Dali back from the beyond Agency: DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama Client: Salvador Dali exhibition Category: Immersive / Environmental / Indoor Spaces
Level Kids Agency: FITCH / London Client: Chalhoub Group Category: Immersive / Environmental / Indoor Spaces
Innocence Canada Installation Agency: KBS Canada / Toronto Client: Innocence Canada Category: Immersive / Environmental / Indoor Spaces
Salesforce West Lobby Pixelscape Agency: Salesforce / San Francisco + Obscura / San Francisco Client: Salesforce Category: Immersive / Environmental / Indoor Spaces
Photography Interpretive Gallery Agency: Second Story, part of SapientRazorfish / Portland Client: San Francisco Museum of Modern Art Category: Immersive / Environmental / Indoor Spaces
Stella Artois hosts Le Savoir Agency: Sid Lee / New York Client: Stella Artois Category: Immersive / Environmental / Indoor Spaces
GAYNZ Agency: TBWA\ / Melbourne Client: ANZ Category: Immersive / Environmental / Indoor Spaces
Originals Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt Client: McDonald's Category: Immersive / Environmental / Indoor Spaces
Vitality Room Agency: thjnk ag / Hamburg Client: Swissôtel Hotels & Resorts Category: Immersive / Environmental / Indoor Spaces
1903 | A Harley-Davidson Café Agency: Zulu Alpha Kilo / Toronto Client: Harley-Davidson Category: Immersive / Environmental / Indoor Spaces
Doors Of Thrones Agency: Publicis / London Client: Tourism Ireland Category: Immersive / Environmental / Ambient Media - Series
ONWARD Stitched Sign Project Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo Client: ONWARD KASHIYAMA Co.,Ltd. Category: Immersive / Environmental / Wayfinding
Sentralen Wayfinding Agency: Metric / Oslo Client: Sentralen Category: Immersive / Environmental / Wayfinding

2017 Design Silver Pencil

Heimat Werbeagentur GmbH / Berlin

Legacy

#Paintback

Immersive / Environmental / Outdoor Spaces

OS_DE17055S

2017 Design Bronze Pencil

Cheil / Hong Kong

Samsung

#BeTheirEyes

Immersive / Environmental / Outdoor Spaces

OS_DE17056B

2017 Design Bronze Pencil

McCann / Melbourne

YMCA

Playnasium

Immersive / Environmental / Outdoor Spaces

OS_DE17057B

2017 Design Gold Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi Co., Ltd.

mt ex 3331

Immersive / Environmental / Indoor Spaces

OS_DE17050G

2017 Design Silver Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi Co., Ltd.

mt × vitra

Immersive / Environmental / Indoor Spaces

OS_DE17051S

2017 Design Silver Pencil

McCann / Tokyo + TYO inc. TYO drive / Tokyo + WOW inc. / Tokyo

Amazon Japan G.K.

Amazon Fashion Week Tokyo 2017 S/S Opening Act

Immersive / Environmental / Indoor Spaces

OS_DE17052S

2017 Design Bronze Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi Co., Ltd.

Okayama Destination Campaign

Immersive / Environmental / Indoor Spaces

OS_DE17053B

2017 Design Bronze Pencil

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Immersive / Environmental / Indoor Spaces

OS_DE17054B

2017 Design Merit Award

Clemenger BBDO / Wellington + Flare / Wellington

KiwiRail

The Conscious Crossing

Immersive / Environmental / Ambient Media - Single

OS_DE17213M

2017 Design Merit Award

Havas Worldwide / Shanghai

Global Road Safety Partenership

SMS Last Words

Immersive / Environmental / Ambient Media - Single

OS_DE17214M

2017 Design Merit Award

Global Brand and Creative Studio / San Francisco

Twitter

It's What's Happening: Hillary/Trump

Immersive / Environmental / Ambient Media - Single

OS_DE17215M

2017 Design Merit Award

BBH / Singapore + Party / New York + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Immersive / Environmental / Outdoor Spaces

OS_DE17227M

2017 Design Merit Award

Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York

Volvo

Highway Robbery

Immersive / Environmental / Outdoor Spaces

OS_DE17228M

2017 Design Merit Award

NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro

Akzo Nobel

Unexpected Courts

Immersive / Environmental / Outdoor Spaces

OS_DE17229M

2017 Design Merit Award

DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama

Salvador Dali exhibition

DALI-NOH: Dali back from the beyond

Immersive / Environmental / Indoor Spaces

OS_DE17217M

2017 Design Merit Award

FITCH / London

Chalhoub Group

Level Kids

Immersive / Environmental / Indoor Spaces

OS_DE17218M

2017 Design Merit Award

KBS Canada / Toronto

Innocence Canada

Innocence Canada Installation

Immersive / Environmental / Indoor Spaces

OS_DE17219M

2017 Design Merit Award

Salesforce / San Francisco + Obscura / San Francisco

Salesforce

Salesforce West Lobby Pixelscape

Immersive / Environmental / Indoor Spaces

OS_DE17220M

2017 Design Merit Award

Second Story, part of SapientRazorfish / Portland

San Francisco Museum of Modern Art

Photography Interpretive Gallery

Immersive / Environmental / Indoor Spaces

OS_DE17221M

2017 Design Merit Award

Sid Lee / New York

Stella Artois

Stella Artois hosts Le Savoir

Immersive / Environmental / Indoor Spaces

OS_DE17222M

2017 Design Merit Award

TBWA\ / Melbourne

ANZ

GAYNZ

Immersive / Environmental / Indoor Spaces

OS_DE17223M

2017 Design Merit Award

TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt

McDonald's

Originals

Immersive / Environmental / Indoor Spaces

OS_DE17224M

2017 Design Merit Award

thjnk ag / Hamburg

Swissôtel Hotels & Resorts

Vitality Room

Immersive / Environmental / Indoor Spaces

OS_DE17225M

2017 Design Merit Award

Zulu Alpha Kilo / Toronto

Harley-Davidson

1903 | A Harley-Davidson Café

Immersive / Environmental / Indoor Spaces

OS_DE17226M

2017 Design Merit Award

Publicis / London

Tourism Ireland

Doors Of Thrones

Immersive / Environmental / Ambient Media - Series

OS_DE17216M

2017 Design Merit Award

DENTSU INC. / Tokyo + bluecolor inc. / Tokyo

ONWARD KASHIYAMA Co.,Ltd.

ONWARD Stitched Sign Project

Immersive / Environmental / Wayfinding

OS_DE17230M

2017 Design Merit Award

Metric / Oslo

Sentralen

Sentralen Wayfinding

Immersive / Environmental / Wayfinding

OS_DE17231M

Follow Us