The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Innovation in Direct
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Direct
Touchable Ink Agency: J. Walter Thompson / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Direct
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Innovation in Direct
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Innovation in Direct
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Direct
The Riderless Bike Agency: Havas / Sydney + Red Agency / Sydney + FINCH / Sydney Client: Steve Waugh Foundation Category: Innovation in Direct
The First Analog Webstore Agency: Heimat Werbeagentur GmbH / Berlin Client: HORNBACH Baumarkt AG Category: Innovation in Direct
Lifesaver Backpack Agency: J. Walter Thompson Colombia / Bogota Client: Casa Luker Category: Innovation in Direct
+MET PROJECT Agency: J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo Client: TANIZAWA Category: Innovation in Direct
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Direct
Nike On Demand Agency: R/GA / London Client: Nike Category: Innovation in Direct
Ahlan Bear Agency: Rethink / Toronto/Montreal/Vancouver + Vapor RMW / Toronto + Alter Ego / Toronto + Wingman / Toronto Client: COSTI Immigrant Services Category: Innovation in Direct
GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Innovation in Direct

2017 Direct Marketing Gold Pencil

INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Swedish Tourist Association

The Swedish Number

Innovation in Direct

OS_DI17040G

2017 Direct Marketing Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Innovation in Direct

OS_DI17041G

2017 Direct Marketing Silver Pencil

J. Walter Thompson / Bangkok

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

Innovation in Direct

OS_DI17042S

2017 Direct Marketing Silver Pencil

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Innovation in Direct

OS_DI17043S

2017 Direct Marketing Bronze Pencil

BETC / Paris

Addict Aide

Like my addiction

Innovation in Direct

OS_DI17044B

2017 Direct Marketing Bronze Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Innovation in Direct

OS_DI17045B

2017 Direct Marketing Merit Award

Havas / Sydney + Red Agency / Sydney + FINCH / Sydney

Steve Waugh Foundation

The Riderless Bike

Innovation in Direct

OS_DI17129M

2017 Direct Marketing Merit Award

Heimat Werbeagentur GmbH / Berlin

HORNBACH Baumarkt AG

The First Analog Webstore

Innovation in Direct

OS_DI17130M

2017 Direct Marketing Merit Award

J. Walter Thompson Colombia / Bogota

Casa Luker

Lifesaver Backpack

Innovation in Direct

OS_DI17131M

2017 Direct Marketing Merit Award

J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo

TANIZAWA

+MET PROJECT

Innovation in Direct

OS_DI17132M

2017 Direct Marketing Merit Award

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Innovation in Direct

OS_DI17133M

2017 Direct Marketing Merit Award

R/GA / London

Nike

Nike On Demand

Innovation in Direct

OS_DI17134M

2017 Direct Marketing Merit Award

Rethink / Toronto/Montreal/Vancouver + Vapor RMW / Toronto + Alter Ego / Toronto + Wingman / Toronto

COSTI Immigrant Services

Ahlan Bear

Innovation in Direct

OS_DI17135M

2017 Direct Marketing Merit Award

TBWA\HAKUHODO Inc. / Tokyo

Tourism Australia

GIGA Selfie

Innovation in Direct

OS_DI17136M

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