The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Innovation in Interactive / Online
TacoBot Agency: Deutsch / Los Angeles Client: Taco Bell Category: Innovation in Interactive / Online
Sea Hero Quest Agency: Saatchi & Saatchi / London + BUF / Paris Client: Deutsche Telekom Category: Innovation in Interactive / Gaming
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Interactive / Gaming
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Interactive / Ambient / Immersive
Nosulus Rift Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris Client: Ubisoft Category: Innovation in Interactive / Ambient / Immersive
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Innovation in Interactive / Ambient / Immersive
Venmo Micro Hack Agency: Deutsch / New York Client: WATERisLIFE Category: Innovation in Interactive / Online
Game Changer Agency: Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco Client: Under Armour Category: Innovation in Interactive / Online
Virtual Art Sessions Agency: Google Data Arts Team / San Francisco Client: Google Data Arts Team Category: Innovation in Interactive / Online
Land Lines Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg Client: Google Data Arts Team Category: Innovation in Interactive / Online
#TwitterHaloWars Agency: 215 McCann / San Francisco + Twitter / San Francisco Client: Microsoft Xbox Category: Innovation in Interactive / Gaming
Adaptoys Agency: 360i / New York + Axios NYC / New York Client: Christopher & Dana Reeve Foundation Category: Innovation in Interactive / Gaming
2K Boost Agency: CP+B / Los Angeles Client: NBA2K Category: Innovation in Interactive / Gaming
Los Santos Pride Agency: Garbergs / Stockholm Client: Stockholm Pride Category: Innovation in Interactive / Gaming
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Innovation in Interactive / Ambient / Immersive
Watch Dogs 2 Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal Client: Ubisoft Canada Category: Innovation in Interactive / Ambient / Immersive
Singtel Data ExStream Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore Client: Singtel Category: Innovation in Interactive / Ambient / Immersive
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Innovation in Interactive / Ambient / Immersive
INTELLIGENT PARKING CHAIR Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Innovation in Interactive / Ambient / Immersive
McTrax Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Innovation in Interactive / Ambient / Immersive

2017 Interactive Silver Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Innovation in Interactive / Online

OS_IN17029S

2017 Interactive Bronze Pencil

Deutsch / Los Angeles

Taco Bell

TacoBot

Innovation in Interactive / Online

OS_IN17030B

2017 Interactive Gold Pencil

Saatchi & Saatchi / London + BUF / Paris

Deutsche Telekom

Sea Hero Quest

Innovation in Interactive / Gaming

OS_IN17034G

2017 Interactive Gold Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

Serena Williams' Match Point | Gatorade

Innovation in Interactive / Gaming

OS_IN17035G

2017 Interactive Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Innovation in Interactive / Ambient / Immersive

OS_IN17031G

2017 Interactive Silver Pencil

Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris

Ubisoft

Nosulus Rift

Innovation in Interactive / Ambient / Immersive

OS_IN17032S

2017 Interactive Silver Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Innovation in Interactive / Ambient / Immersive

OS_IN17033S

2017 Interactive Merit Award

Deutsch / New York

WATERisLIFE

Venmo Micro Hack

Innovation in Interactive / Online

OS_IN17080M

2017 Interactive Merit Award

Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco

Under Armour

Game Changer

Innovation in Interactive / Online

OS_IN17081M

2017 Interactive Merit Award

Google Data Arts Team / San Francisco

Google Data Arts Team

Virtual Art Sessions

Innovation in Interactive / Online

OS_IN17082M

2017 Interactive Merit Award

Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg

Google Data Arts Team

Land Lines

Innovation in Interactive / Online

OS_IN17083M

2017 Interactive Merit Award

215 McCann / San Francisco + Twitter / San Francisco

Microsoft Xbox

#TwitterHaloWars

Innovation in Interactive / Gaming

OS_IN17090M

2017 Interactive Merit Award

360i / New York + Axios NYC / New York

Christopher & Dana Reeve Foundation

Adaptoys

Innovation in Interactive / Gaming

OS_IN17091M

2017 Interactive Merit Award

CP+B / Los Angeles

NBA2K

2K Boost

Innovation in Interactive / Gaming

OS_IN17092M

2017 Interactive Merit Award

Garbergs / Stockholm

Stockholm Pride

Los Santos Pride

Innovation in Interactive / Gaming

OS_IN17093M

2017 Interactive Merit Award

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Innovation in Interactive / Ambient / Immersive

OS_IN17084M

2017 Interactive Merit Award

Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal

Ubisoft Canada

Watch Dogs 2

Innovation in Interactive / Ambient / Immersive

OS_IN17085M

2017 Interactive Merit Award

Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore

Singtel

Singtel Data ExStream

Innovation in Interactive / Ambient / Immersive

OS_IN17086M

2017 Interactive Merit Award

Ogilvy PR / London + OgilvyOne / London

Volvo Cars

Roam Delivery

Innovation in Interactive / Ambient / Immersive

OS_IN17087M

2017 Interactive Merit Award

TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO

NISSAN MOTOR CO.,LTD.

INTELLIGENT PARKING CHAIR

Innovation in Interactive / Ambient / Immersive

OS_IN17088M

2017 Interactive Merit Award

TBWA\NEBOKO / Amsterdam

McDonald's

McTrax

Innovation in Interactive / Ambient / Immersive

OS_IN17089M

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