The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Crushed Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Campaign
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Online Films & Video / Short Form - Campaign
Unfairy Tales Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online Films & Video / Short Form - Campaign
Evan Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Online Films & Video / Short Form - Single
MANBOOBS4BOOBS Agency: DAVID / Buenos Aires Client: MACMA Category: Online Films & Video / Short Form - Single
Michael Phelps Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Online Films & Video / Short Form - Single
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Online Films & Video / Short Form - Single
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Online Films & Video / Short Form - Single
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Online Films & Video / Short Form - Single
USA Women's Gymnastics Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Online Films & Video / Short Form - Single
#Comeclean - Vajingle Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York Client: Seventh Generation Category: Online Films & Video / Short Form - Single
Crushed, Bagpipes Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Grocery Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
The DNA Journey Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen Client: momondo Category: Online Films & Video / Long Form - Single
Come Together Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Online Films & Video / Long Form - Single
The Dilemma Agency: Publicis Italy / Milano Client: Heineken Category: Online Films & Video / Long Form - Single
Unimpossible FIlms Agency: BBDO / New York Client: GE Category: Online Films & Video / Short Form - Campaign
Ticket Twosdays Agency: BBDO / New York + Arts & Sciences / New York Client: AT&T Category: Online Films & Video / Short Form - Campaign
Made the Johnsonville Way Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Productions / Culver City Client: Johnsonville Category: Online Films & Video / Short Form - Campaign
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York + Riff Raff / London Client: MailChimp Category: Online Films & Video / Short Form - Campaign
Are you my Grandma? Agency: Goodby Silverstein & Partners / San Francisco + Hungry Man / Los Angeles + HutchCo / Los Angeles + Theme Cloud / Bluffton Client: GRANDMA's Cookies Category: Online Films & Video / Short Form - Campaign
Why Can't Girls Code Agency: McCann / New York + Tool of North America / New York + Spot Welders / New York + Company 3 / New York Client: Girls Who Code Category: Online Films & Video / Short Form - Campaign
True Stories Agency: Y&R South Africa / Cape Town + 7Films / Cape Town Client: Surf Shack Surfing School Category: Online Films & Video / Short Form - Campaign
Lying To Get The Part Agency: 215 McCann / San Francisco + Anonymous Content / Los Angeles Client: Hulu Category: Online Films & Video / Short Form - Single
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride Agency: 72andSunny / Los Angeles + Pony Show Entertainment / Los Angeles Client: Activision Category: Online Films & Video / Short Form - Single
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Online Films & Video / Short Form - Single
Blood Agency: AMVBBDO / London Client: SCA Bodyform Category: Online Films & Video / Short Form - Single
Dads #ShareTheLoad Agency: BBDO India / Mumbai Client: P&G India Category: Online Films & Video / Short Form - Single
Dark to Light Agency: BBDO / New York Client: Mars Petcare / Pedigree Category: Online Films & Video / Short Form - Single
Judo Kid Agency: BBDO / New York + Smuggler / Los Angeles Client: American Family Insurance Category: Online Films & Video / Short Form - Single
Made the Johnsonville Way - Jeff and His Forest Friends by Jeff Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + Arts & Sciences / Los Angeles Client: Johnsonville Category: Online Films & Video / Short Form - Single
The Piccards Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London Client: Moët Hennessy USA Category: Online Films & Video / Short Form - Single
Project Literacy Agency: FCB Inferno / London Client: Pearson Category: Online Films & Video / Short Form - Single
Laughing Horses Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Online Films & Video / Short Form - Single
#ClearThePitch Agency: Grey Group / Singapore Client: DanChurchAid (DCA) Category: Online Films & Video / Short Form - Single
adidas Originals - Future Agency: Johannes Leonardo / New York + RSA Films / Los Angeles + Exile / Los Angeles + Squeak E Clean / Los Angeles Client: adidas Originals Category: Online Films & Video / Short Form - Single
Love Labyrinth Agency: Park Pictures / New York + Park Pictures / Los Angeles Client: One Love Foundation Category: Online Films & Video / Short Form - Single
How Do You See Me? Agency: Saatchi & Saatchi / New York + Pulse Films / Los Angeles Client: CoorDown Category: Online Films & Video / Short Form - Single
Dillan's Voice Agency: TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles Client: Apple Category: Online Films & Video / Short Form - Single
Stroll Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online Films & Video / Short Form - Single
Crushed, Racquetball Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Massage Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Pottery :30 Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Racquetball :30 Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Lean Times Agency: Wieden+Kennedy / Portland + Gifted Youth / Portland Client: Old Spice Category: Online Films & Video / Short Form - Single
The Corner Agency: Wieden+Kennedy / Portland + Iconoclast / Culver City Client: Powerade Category: Online Films & Video / Short Form - Single
Unlimited Together Agency: Wieden+Kennedy / New York + Doomsday / LA Client: Nike and Jordan Brand Category: Online Films & Video / Short Form - Single
All that we share Agency: &Co. / NoA / Copenhagen + Moland Film Company / Copenhagen Client: TV2 Category: Online Films & Video / Long Form - Single
Road Trip Agency: adam&eveDDB / London + Sonny /MJZ / London + Factory / London + Glassworks / London Client: H&M Category: Online Films & Video / Long Form - Single
Ode To Lesvos Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin Client: Johnnie Walker Category: Online Films & Video / Long Form - Single

2017 Film Gold Pencil

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed

Online Films & Video / Short Form - Campaign

OS_FI17035G

2017 Film Silver Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Online Films & Video / Short Form - Campaign

OS_FI17036S

2017 Film Bronze Pencil

180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris

UNICEF

Unfairy Tales

Online Films & Video / Short Form - Campaign

OS_FI17037B

2017 Film Gold Pencil

BBDO / New York + Smuggler / Los Angeles

Sandy Hook Promise

Evan

Online Films & Video / Short Form - Single

OS_FI17025G

2017 Film Gold Pencil

DAVID / Buenos Aires

MACMA

MANBOOBS4BOOBS

Online Films & Video / Short Form - Single

OS_FI17026G

2017 Film Gold Pencil

Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York

Under Armour

Michael Phelps

Online Films & Video / Short Form - Single

OS_FI17027G

2017 Film Gold Pencil

The Martin Agency / Richmond + Furlined / Los Angeles

Donate Life

The World's Biggest Asshole

Online Films & Video / Short Form - Single

OS_FI17028G

2017 Film Silver Pencil

72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles

Google

Year In Search 2016

Online Films & Video / Short Form - Single

OS_FI17029S

2017 Film Silver Pencil

DDB / New York

Wildlife Conservation Film Festival

Dream

Online Films & Video / Short Form - Single

OS_FI17030S

2017 Film Silver Pencil

Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York

Under Armour

USA Women's Gymnastics

Online Films & Video / Short Form - Single

OS_FI17031S

2017 Film Bronze Pencil

72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York

Seventh Generation

#Comeclean - Vajingle

Online Films & Video / Short Form - Single

OS_FI17032B

2017 Film Bronze Pencil

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed, Bagpipes

Online Films & Video / Short Form - Single

OS_FI17033B

2017 Film Bronze Pencil

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed, Grocery

Online Films & Video / Short Form - Single

OS_FI17034B

2017 Film Silver Pencil

&Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen

momondo

The DNA Journey

Online Films & Video / Long Form - Single

OS_FI17038S

2017 Film Silver Pencil

adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London

H&M

Come Together

Online Films & Video / Long Form - Single

OS_FI17039S

2017 Film Bronze Pencil

Publicis Italy / Milano

Heineken

The Dilemma

Online Films & Video / Long Form - Single

OS_FI17040B

2017 Film Merit Award

BBDO / New York

GE

Unimpossible FIlms

Online Films & Video / Short Form - Campaign

OS_FI17111M

2017 Film Merit Award

BBDO / New York + Arts & Sciences / New York

AT&T

Ticket Twosdays

Online Films & Video / Short Form - Campaign

OS_FI17112M

2017 Film Merit Award

Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Productions / Culver City

Johnsonville

Made the Johnsonville Way

Online Films & Video / Short Form - Campaign

OS_FI17113M

2017 Film Merit Award

Droga5 / New York + PHD / New York + Riff Raff / London

MailChimp

Did You Mean MailChimp?

Online Films & Video / Short Form - Campaign

OS_FI17114M

2017 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Hungry Man / Los Angeles + HutchCo / Los Angeles + Theme Cloud / Bluffton

GRANDMA's Cookies

Are you my Grandma?

Online Films & Video / Short Form - Campaign

OS_FI17115M

2017 Film Merit Award

McCann / New York + Tool of North America / New York + Spot Welders / New York + Company 3 / New York

Girls Who Code

Why Can't Girls Code

Online Films & Video / Short Form - Campaign

OS_FI17116M

2017 Film Merit Award

Y&R South Africa / Cape Town + 7Films / Cape Town

Surf Shack Surfing School

True Stories

Online Films & Video / Short Form - Campaign

OS_FI17117M

2017 Film Merit Award

215 McCann / San Francisco + Anonymous Content / Los Angeles

Hulu

Lying To Get The Part

Online Films & Video / Short Form - Single

OS_FI17087M

2017 Film Merit Award

72andSunny / Los Angeles + Pony Show Entertainment / Los Angeles

Activision

Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride

Online Films & Video / Short Form - Single

OS_FI17088M

2017 Film Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Online Films & Video / Short Form - Single

OS_FI17089M

2017 Film Merit Award

AMVBBDO / London

SCA Bodyform

Blood

Online Films & Video / Short Form - Single

OS_FI17090M

2017 Film Merit Award

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad

Online Films & Video / Short Form - Single

OS_FI17091M

2017 Film Merit Award

BBDO / New York

Mars Petcare / Pedigree

Dark to Light

Online Films & Video / Short Form - Single

OS_FI17092M

2017 Film Merit Award

BBDO / New York + Smuggler / Los Angeles

American Family Insurance

Judo Kid

Online Films & Video / Short Form - Single

OS_FI17093M

2017 Film Merit Award

Droga5 / New York + Johnsonville / Sheboygan Falls + Arts & Sciences / Los Angeles

Johnsonville

Made the Johnsonville Way - Jeff and His Forest Friends by Jeff

Online Films & Video / Short Form - Single

OS_FI17094M

2017 Film Merit Award

Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London

Moët Hennessy USA

The Piccards

Online Films & Video / Short Form - Single

OS_FI17095M

2017 Film Merit Award

FCB Inferno / London

Pearson

Project Literacy

Online Films & Video / Short Form - Single

OS_FI17096M

2017 Film Merit Award

Grabarz & Partner / Hamburg

Volkswagen AG

Laughing Horses

Online Films & Video / Short Form - Single

OS_FI17097M

2017 Film Merit Award

Grey Group / Singapore

DanChurchAid (DCA)

#ClearThePitch

Online Films & Video / Short Form - Single

OS_FI17098M

2017 Film Merit Award

Johannes Leonardo / New York + RSA Films / Los Angeles + Exile / Los Angeles + Squeak E Clean / Los Angeles

adidas Originals

adidas Originals - Future

Online Films & Video / Short Form - Single

OS_FI17099M

2017 Film Merit Award

Park Pictures / New York + Park Pictures / Los Angeles

One Love Foundation

Love Labyrinth

Online Films & Video / Short Form - Single

OS_FI17100M

2017 Film Merit Award

Saatchi & Saatchi / New York + Pulse Films / Los Angeles

CoorDown

How Do You See Me?

Online Films & Video / Short Form - Single

OS_FI17101M

2017 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles

Apple

Dillan's Voice

Online Films & Video / Short Form - Single

OS_FI17102M

2017 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Stroll

Online Films & Video / Short Form - Single

OS_FI17103M

2017 Film Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed, Racquetball

Online Films & Video / Short Form - Single

OS_FI17104M

2017 Film Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed, Massage

Online Films & Video / Short Form - Single

OS_FI17105M

2017 Film Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed, Pottery :30

Online Films & Video / Short Form - Single

OS_FI17106M

2017 Film Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed, Racquetball :30

Online Films & Video / Short Form - Single

OS_FI17107M

2017 Film Merit Award

Wieden+Kennedy / Portland + Gifted Youth / Portland

Old Spice

Lean Times

Online Films & Video / Short Form - Single

OS_FI17108M

2017 Film Merit Award

Wieden+Kennedy / Portland + Iconoclast / Culver City

Powerade

The Corner

Online Films & Video / Short Form - Single

OS_FI17109M

2017 Film Merit Award

Wieden+Kennedy / New York + Doomsday / LA

Nike and Jordan Brand

Unlimited Together

Online Films & Video / Short Form - Single

OS_FI17110M

2017 Film Merit Award

&Co. / NoA / Copenhagen + Moland Film Company / Copenhagen

TV2

All that we share

Online Films & Video / Long Form - Single

OS_FI17118M

2017 Film Merit Award

adam&eveDDB / London + Sonny /MJZ / London + Factory / London + Glassworks / London

H&M

Road Trip

Online Films & Video / Long Form - Single

OS_FI17119M

2017 Film Merit Award

Anomaly / Amsterdam + Jouzour Film Production / Berlin

Johnnie Walker

Ode To Lesvos

Online Films & Video / Long Form - Single

OS_FI17120M

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