The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Lifeline Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single
Evan Agency: BBDO / New York Client: Sandy Hook Promise Category: Online / Short Form - Single
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Online / Short Form - Single
Doppelgängers Tourist Agency: LAPIZ / Chicago Client: Mexico Tourism Board Category: Online / Short Form - Single
GE Podcast Theater Presents: life.af/ter Agency: BBDO / New York Client: GE Category: Online / Branded Podcast
Countdown. Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Online / Streaming Audio - Single or Campaign
Escobar Frequency Agency: AKQA / São Paulo Client: Netflix Category: Online / Brand or Product Integration into Storyline
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Online / Short Form - Campaign
The Man Who Lived At Fretex Agency: Kitchen Leo Burnett / Oslo Client: Fretex, Salvation Army Category: Online / Short Form - Campaign
Unfairy Tales Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online / Short Form - Campaign
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Online / Short Form - Campaign
The DNA Journey Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen Client: momondo Category: Online / Long Form - Campaign
CONAN Remote: Ride Along 2 with Kevin Hart and Ice Cube Agency: Conaco / Los Angeles + Turner / Atlanta Client: Universal Pictures Category: Online / Long Form - Single
The Journey Agency: Brunner / Pittsburgh + Sanctuary / Los Angeles + Fixer Partners / New York + Final Cut / New York Client: 84 Lumber Category: Online / Long Form - Single
All that we share Agency: &Co. / NoA / Copenhagen + Moland Film Company / Copenhagen Client: TV2 Category: Online / Short Form - Single
Unfairy Tales - Ivine And Pillow Agency: 180LA / Santa Monica + Consulado / Sao Paulo Client: UNICEF Category: Online / Short Form - Single
Lying To Get The Part Agency: 215 McCann / San Francisco Client: Hulu Category: Online / Short Form - Single
Ode To Lesvos Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin Client: Johnnie Walker Category: Online / Short Form - Single
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Online / Short Form - Single
TOTTORI WEST -FAMILY TIME TEST- Agency: DENTSU INC. / Tokyo + Goodfeeling Inc. / Tokyo + Blurb media Inc. / Tokyo + DENTSU TEC INC. / Tokyo Client: Tottori Prefecture Western Region Promotion Council Category: Online / Short Form - Single
Care Counts Agency: DigitasLBi / Chicago Client: Whirlpool Category: Online / Short Form - Single
The Toughest Letter Agency: Energy BBDO / Chicago Client: Off The Street Club Category: Online / Short Form - Single
The Line Up Song Agency: FP7/CAI / Cairo Client: Coca Cola Category: Online / Short Form - Single
Kafa "Legally Bride" Agency: Leo Burnett / Beirut Client: KAFA (enough) Violence & Exploitation Category: Online / Short Form - Single
The Rundead Agency: Leo Burnett / Chicago Client: Brooks Running Category: Online / Short Form - Single
Blind Love Agency: lg2 / Montréal + 1one / Montréal + Apollo / Montréal + Touché! / Montréal Client: Tourisme Québec Category: Online / Short Form - Single
#MakeWhatsNext Agency: McCann / New York + Hungry Man / New York + Union Editorial / New York Client: Microsoft Category: Online / Short Form - Single
Audi - The Comeback Agency: SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg Client: Audi Category: Online / Short Form - Single
How Do You Raise A Black Child Agency: Station Film / New York Client: Motion Poems Category: Online / Short Form - Single
Dillan's Voice Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online / Short Form - Single
Unlimited Together Agency: Wieden+Kennedy / New York + Dommsday / LA Client: Nike and Jordan Brand Category: Online / Short Form - Single
Motability Agency: adam&eveDDB / London + Mediacom / London + unit9 / London + cain&abel / London Client: Volkswagen Category: Online / Short Form - Campaign
The Art Market (in Four Parts) Agency: Artsy / New York City Client: UBS Category: Online / Short Form - Campaign
Unimpossible FIlms Agency: BBDO / New York Client: GE Category: Online / Short Form - Campaign
Sausage Dome Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Production / Culver City, CA Client: Johnsonville Category: Online / Short Form - Campaign
humanLIMITS Agency: UPROXX MEDIA / Los Angeles + MillerCoors / New York + Initiative / New York Client: Coors Light Category: Online / Short Form - Campaign
From Deadpool With Love Agency: Viacom Velocity / Los Angeles + 20th Century Fox / Los Angeles Client: 20th Century Fox Category: Online / Short Form - Campaign
Been There, Made That Agency: Publicis / Seattle Client: Visit Seattle Category: Online / Long Form - Campaign
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins Agency: Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City Client: Ubisoft Category: Online / Long Form - Campaign
Margot vs. Lily Agency: Wieden+Kennedy / Portland + RSA Films / Los Angeles Client: NikeWomen Category: Online / Long Form - Campaign
Spring Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Stink / London + The Quarry / London Client: Waitrose Category: Online / Live Webcast
Stride Gum Presents Heaven Sent Agency: Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover Client: Mondelēz International / Stride Gum Category: Online / Live Webcast
Snickers Live Super Bowl Extension Agency: BBDO / New York Client: Mars Chocolate North America - Snickers Category: Online / Live Webcast
24 Hours of Le Forza Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco Client: Audi of America Category: Online / Live Webcast
Uncrushable Agency: TBWA / Sydney + Eleven / Sydney Client: M.J. Bale Category: Online / Live Webcast
Airbnb's National Parks Backyards Agency: TBWA\Chiat\Day / Los Angeles Client: Airbnb, Inc. Category: Online / Live Webcast
Come Together Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Online / Long Form - Single
The Escape Agency: Geisel Productions / New York + Anonymous Content / Los Angeles Client: BMW Category: Online / Long Form - Single
June: Life is Better When You Share the Ride Agency: Lyft / San Francisco + Chromosphere / Los Angeles + Broad Reach Pictures / Los Angeles Client: Lyft Category: Online / Long Form - Single
Indomitable Agency: Van's General Store / New York Client: Cadillac Category: Online / Long Form - Single

2017 Branded Entertainment Gold Pencil

Ogilvy / New York

Qualcomm Snapdragon

Lifeline

Online / Long Form - Single

OS_BE17014G

2017 Branded Entertainment Gold Pencil

BBDO / New York

Sandy Hook Promise

Evan

Online / Short Form - Single

OS_BE17006G

2017 Branded Entertainment Gold Pencil

The Martin Agency / Richmond + Furlined / Los Angeles

Donate Life

The World's Biggest Asshole

Online / Short Form - Single

OS_BE17007G

2017 Branded Entertainment Bronze Pencil

LAPIZ / Chicago

Mexico Tourism Board

Doppelgängers Tourist

Online / Short Form - Single

OS_BE17008B

2017 Radio Bronze Pencil

BBDO / New York

GE

GE Podcast Theater Presents: life.af/ter

Online / Branded Podcast

OS_RA17007B

2017 Radio Bronze Pencil

Grabarz & Partner / Hamburg

Volkswagen AG

Countdown.

Online / Streaming Audio - Single or Campaign

OS_RA17006B

2017 Radio Silver Pencil

AKQA / São Paulo

Netflix

Escobar Frequency

Online / Brand or Product Integration into Storyline

OS_RA17008S

2017 Branded Entertainment Gold Pencil

Clemenger BBDO / Melbourne

Pacific Brands Underwear Group (Australia)

The Boys

Online / Short Form - Campaign

OS_BE17009G

2017 Branded Entertainment Silver Pencil

Kitchen Leo Burnett / Oslo

Fretex, Salvation Army

The Man Who Lived At Fretex

Online / Short Form - Campaign

OS_BE17010S

2017 Branded Entertainment Bronze Pencil

180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris

UNICEF

Unfairy Tales

Online / Short Form - Campaign

OS_BE17011B

2017 Branded Entertainment Bronze Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Online / Short Form - Campaign

OS_BE17012B

2017 Branded Entertainment Gold Pencil

&Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen

momondo

The DNA Journey

Online / Long Form - Campaign

OS_BE17016G

2017 Branded Entertainment Gold Pencil

Conaco / Los Angeles + Turner / Atlanta

Universal Pictures

CONAN Remote: Ride Along 2 with Kevin Hart and Ice Cube

Online / Long Form - Single

OS_BE17013G

2017 Branded Entertainment Bronze Pencil

Brunner / Pittsburgh + Sanctuary / Los Angeles + Fixer Partners / New York + Final Cut / New York

84 Lumber

The Journey

Online / Long Form - Single

OS_BE17015B

2017 Branded Entertainment Merit Award

&Co. / NoA / Copenhagen + Moland Film Company / Copenhagen

TV2

All that we share

Online / Short Form - Single

OS_BE17054M

2017 Branded Entertainment Merit Award

180LA / Santa Monica + Consulado / Sao Paulo

UNICEF

Unfairy Tales - Ivine And Pillow

Online / Short Form - Single

OS_BE17055M

2017 Branded Entertainment Merit Award

215 McCann / San Francisco

Hulu

Lying To Get The Part

Online / Short Form - Single

OS_BE17056M

2017 Branded Entertainment Merit Award

Anomaly / Amsterdam + Jouzour Film Production / Berlin

Johnnie Walker

Ode To Lesvos

Online / Short Form - Single

OS_BE17057M

2017 Branded Entertainment Merit Award

DDB / New York

Wildlife Conservation Film Festival

Dream

Online / Short Form - Single

OS_BE17058M

2017 Branded Entertainment Merit Award

DENTSU INC. / Tokyo + Goodfeeling Inc. / Tokyo + Blurb media Inc. / Tokyo + DENTSU TEC INC. / Tokyo

Tottori Prefecture Western Region Promotion Council

TOTTORI WEST -FAMILY TIME TEST-

Online / Short Form - Single

OS_BE17059M

2017 Branded Entertainment Merit Award

DigitasLBi / Chicago

Whirlpool

Care Counts

Online / Short Form - Single

OS_BE17060M

2017 Branded Entertainment Merit Award

Energy BBDO / Chicago

Off The Street Club

The Toughest Letter

Online / Short Form - Single

OS_BE17061M

2017 Branded Entertainment Merit Award

FP7/CAI / Cairo

Coca Cola

The Line Up Song

Online / Short Form - Single

OS_BE17062M

2017 Branded Entertainment Merit Award

Leo Burnett / Beirut

KAFA (enough) Violence & Exploitation

Kafa "Legally Bride"

Online / Short Form - Single

OS_BE17063M

2017 Branded Entertainment Merit Award

Leo Burnett / Chicago

Brooks Running

The Rundead

Online / Short Form - Single

OS_BE17064M

2017 Branded Entertainment Merit Award

lg2 / Montréal + 1one / Montréal + Apollo / Montréal + Touché! / Montréal

Tourisme Québec

Blind Love

Online / Short Form - Single

OS_BE17065M

2017 Branded Entertainment Merit Award

McCann / New York + Hungry Man / New York + Union Editorial / New York

Microsoft

#MakeWhatsNext

Online / Short Form - Single

OS_BE17066M

2017 Branded Entertainment Merit Award

SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg

Audi

Audi - The Comeback

Online / Short Form - Single

OS_BE17067M

2017 Branded Entertainment Merit Award

Station Film / New York

Motion Poems

How Do You Raise A Black Child

Online / Short Form - Single

OS_BE17068M

2017 Branded Entertainment Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Dillan's Voice

Online / Short Form - Single

OS_BE17069M

2017 Branded Entertainment Merit Award

Wieden+Kennedy / New York + Dommsday / LA

Nike and Jordan Brand

Unlimited Together

Online / Short Form - Single

OS_BE17070M

2017 Branded Entertainment Merit Award

adam&eveDDB / London + Mediacom / London + unit9 / London + cain&abel / London

Volkswagen

Motability

Online / Short Form - Campaign

OS_BE17071M

2017 Branded Entertainment Merit Award

Artsy / New York City

UBS

The Art Market (in Four Parts)

Online / Short Form - Campaign

OS_BE17072M

2017 Branded Entertainment Merit Award

BBDO / New York

GE

Unimpossible FIlms

Online / Short Form - Campaign

OS_BE17073M

2017 Branded Entertainment Merit Award

Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Production / Culver City, CA

Johnsonville

Sausage Dome

Online / Short Form - Campaign

OS_BE17074M

2017 Branded Entertainment Merit Award

UPROXX MEDIA / Los Angeles + MillerCoors / New York + Initiative / New York

Coors Light

humanLIMITS

Online / Short Form - Campaign

OS_BE17075M

2017 Branded Entertainment Merit Award

Viacom Velocity / Los Angeles + 20th Century Fox / Los Angeles

20th Century Fox

From Deadpool With Love

Online / Short Form - Campaign

OS_BE17076M

2017 Branded Entertainment Merit Award

Publicis / Seattle

Visit Seattle

Been There, Made That

Online / Long Form - Campaign

OS_BE17082M

2017 Branded Entertainment Merit Award

Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City

Ubisoft

Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins

Online / Long Form - Campaign

OS_BE17083M

2017 Branded Entertainment Merit Award

Wieden+Kennedy / Portland + RSA Films / Los Angeles

NikeWomen

Margot vs. Lily

Online / Long Form - Campaign

OS_BE17084M

2017 Branded Entertainment Merit Award

adam&eveDDB / London + Manning Gotlieb OMD / London + Stink / London + The Quarry / London

Waitrose

Spring

Online / Live Webcast

OS_BE17085M

2017 Branded Entertainment Merit Award

Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover

Mondelēz International / Stride Gum

Stride Gum Presents Heaven Sent

Online / Live Webcast

OS_BE17086M

2017 Branded Entertainment Merit Award

BBDO / New York

Mars Chocolate North America - Snickers

Snickers Live Super Bowl Extension

Online / Live Webcast

OS_BE17087M

2017 Branded Entertainment Merit Award

MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco

Audi of America

24 Hours of Le Forza

Online / Live Webcast

OS_BE17088M

2017 Branded Entertainment Merit Award

TBWA / Sydney + Eleven / Sydney

M.J. Bale

Uncrushable

Online / Live Webcast

OS_BE17089M

2017 Branded Entertainment Merit Award

TBWA\Chiat\Day / Los Angeles

Airbnb, Inc.

Airbnb's National Parks Backyards

Online / Live Webcast

OS_BE17090M

2017 Branded Entertainment Merit Award

adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London

H&M

Come Together

Online / Long Form - Single

OS_BE17077M

2017 Branded Entertainment Merit Award

Geisel Productions / New York + Anonymous Content / Los Angeles

BMW

The Escape

Online / Long Form - Single

OS_BE17078M

2017 Branded Entertainment Merit Award

Lyft / San Francisco + Chromosphere / Los Angeles + Broad Reach Pictures / Los Angeles

Lyft

June: Life is Better When You Share the Ride

Online / Long Form - Single

OS_BE17079M

2017 Branded Entertainment Merit Award

Van's General Store / New York

Cadillac

Indomitable

Online / Long Form - Single

OS_BE17080M

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