The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Cheetos Museum Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles Client: Cheetos Category: Social Engagement / User-Generated Content
Whopper Sign Agency: DAVID / Miami Client: Burger King Category: Social Engagement / User-Generated Content
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Social Engagement / User-Generated Content
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Social Engagement / User-Generated Content
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Social Engagement / Community Building
#redefinewomen Agency: Host / Sydney Client: Host Category: Social Engagement / Community Building
Unsafety Check Agency: J. Walter Thompson / New York Client: Black Lives Matter Category: Social Engagement / Community Building
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Social Engagement / Community Building
Girl Emojis Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Social Engagement / Community Building
Doritos No Choice Agency: Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco Client: Doritos Category: Social Engagement / Community Building
The Hashtag 500 Agency: Ogilvy / New York Client: NASCAR Category: Social Engagement / Community Building
#BallersIntroContest Agency: 360i / New York Client: HBO Category: Social Engagement / User-Generated Content
Premmie Proud Agency: BWM Dentsu / Sydney Client: BabyLove Category: Social Engagement / User-Generated Content
Snap King Agency: DAVID / Buenos Aires Client: Burger KingĀ® Category: Social Engagement / User-Generated Content
Design your time Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: Social Engagement / User-Generated Content
The Unbreakable Preview Agency: Ogilvy / Paris Client: Netflix France Category: Social Engagement / User-Generated Content
Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Social Engagement / User-Generated Content
The DNA Journey Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen Client: momondo Category: Social Engagement / Community Building
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Social Engagement / Community Building
Adobe Photoshop - There's Magic Inside Agency: Edelman / San Francisco Client: Adobe Category: Social Engagement / Community Building
#DiningForBrussels Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel Client: DE TIJD / L'ECHO Category: Social Engagement / Community Building
Santa Project Agency: FigliuloandPartners / New York Client: Macy's Inc Category: Social Engagement / Community Building
#MYNEOLABEL Agency: iris / London Client: adidas neo Category: Social Engagement / Community Building
Meet Sandile Agency: Joe Public United / Johannesburg + Native VML / Johannesburg Client: Nedbank Category: Social Engagement / Community Building
Narcos Manhunt Agency: Kolle Rebbe GmbH / Hamburg Client: Netflix Category: Social Engagement / Community Building
Ponle Acento Agency: LatinWorks / Austin Client: Major League Baseball Category: Social Engagement / Community Building
A Table to End Hunger Agency: McCann / Sydney Client: The Hunger Project Australia Category: Social Engagement / Community Building
Keep Dancing Orlando Agency: Push / Orlando + Deeb Studios / Orlando Client: The Orlando Community Category: Social Engagement / Community Building
GAY TURTLE Agency: TBWA\ / Istanbul Client: Amnesty International Category: Social Engagement / Community Building

2017 Social Media Gold Pencil

Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles

Cheetos

Cheetos Museum

Social Engagement / User-Generated Content

OS_SM17017G

2017 Social Media Silver Pencil

DAVID / Miami

Burger King

Whopper Sign

Social Engagement / User-Generated Content

OS_SM17018S

2017 Social Media Silver Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Social Engagement / User-Generated Content

OS_SM17019S

2017 Social Media Bronze Pencil

J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York

Atados

Donate the Bars

Social Engagement / User-Generated Content

OS_SM17020B

2017 Social Media Gold Pencil

DDB Group Germany / Berlin

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Social Engagement / Community Building

OS_SM17021G

2017 Social Media Gold Pencil

Host / Sydney

Host

#redefinewomen

Social Engagement / Community Building

OS_SM17022G

2017 Social Media Gold Pencil

J. Walter Thompson / New York

Black Lives Matter

Unsafety Check

Social Engagement / Community Building

OS_SM17023G

2017 Social Media Silver Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Social Engagement / Community Building

OS_SM17024S

2017 Social Media Silver Pencil

Leo Burnett / Chicago

Procter & Gamble

Girl Emojis

Social Engagement / Community Building

OS_SM17025S

2017 Social Media Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco

Doritos

Doritos No Choice

Social Engagement / Community Building

OS_SM17026B

2017 Social Media Bronze Pencil

Ogilvy / New York

NASCAR

The Hashtag 500

Social Engagement / Community Building

OS_SM17027B

2017 Social Media Merit Award

360i / New York

HBO

#BallersIntroContest

Social Engagement / User-Generated Content

OS_SM17064M

2017 Social Media Merit Award

BWM Dentsu / Sydney

BabyLove

Premmie Proud

Social Engagement / User-Generated Content

OS_SM17065M

2017 Social Media Merit Award

DAVID / Buenos Aires

Burger KingĀ®

Snap King

Social Engagement / User-Generated Content

OS_SM17066M

2017 Social Media Merit Award

Leo Burnett Germany / Frankfurt

Samsung

Design your time

Social Engagement / User-Generated Content

OS_SM17067M

2017 Social Media Merit Award

Ogilvy / Paris

Netflix France

The Unbreakable Preview

Social Engagement / User-Generated Content

OS_SM17068M

2017 Social Media Merit Award

The Monkeys / Sydney + Qantas / Sydney

Qantas

Qantas Out of Office Travelogue

Social Engagement / User-Generated Content

OS_SM17069M

2017 Social Media Merit Award

&Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen

momondo

The DNA Journey

Social Engagement / Community Building

OS_SM17070M

2017 Social Media Merit Award

BETC / Paris

Addict Aide

Like my addiction

Social Engagement / Community Building

OS_SM17071M

2017 Social Media Merit Award

Edelman / San Francisco

Adobe

Adobe Photoshop - There's Magic Inside

Social Engagement / Community Building

OS_SM17072M

2017 Social Media Merit Award

FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel

DE TIJD / L'ECHO

#DiningForBrussels

Social Engagement / Community Building

OS_SM17073M

2017 Social Media Merit Award

FigliuloandPartners / New York

Macy's Inc

Santa Project

Social Engagement / Community Building

OS_SM17074M

2017 Social Media Merit Award

iris / London

adidas neo

#MYNEOLABEL

Social Engagement / Community Building

OS_SM17075M

2017 Social Media Merit Award

Joe Public United / Johannesburg + Native VML / Johannesburg

Nedbank

Meet Sandile

Social Engagement / Community Building

OS_SM17076M

2017 Social Media Merit Award

Kolle Rebbe GmbH / Hamburg

Netflix

Narcos Manhunt

Social Engagement / Community Building

OS_SM17077M

2017 Social Media Merit Award

LatinWorks / Austin

Major League Baseball

Ponle Acento

Social Engagement / Community Building

OS_SM17078M

2017 Social Media Merit Award

McCann / Sydney

The Hunger Project Australia

A Table to End Hunger

Social Engagement / Community Building

OS_SM17079M

2017 Social Media Merit Award

Push / Orlando + Deeb Studios / Orlando

The Orlando Community

Keep Dancing Orlando

Social Engagement / Community Building

OS_SM17080M

2017 Social Media Merit Award

TBWA\ / Istanbul

Amnesty International

GAY TURTLE

Social Engagement / Community Building

OS_SM17081M

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