The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

We're The Superhumans Agency: 4Creative / London + Blink / London Client: Channel 4 / Rio Paralympics Category: Television / Long Form - Single
Oscars Agency: Anomaly / New York + Park Pictures / New York Client: Kohl's Category: Television / Long Form - Campaign
Made the Johnsonville Way Agency: Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles Client: Johnsonville Sausage Category: Television / Long Form - Campaign
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Television / Long Form - Single
Michael Phelps Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Television / Long Form - Single
USA Women's Gymnastics Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Television / Long Form - Single
Whale Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Television / Long Form - Single
Duel Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles Client: Audi of America Category: Television / Long Form - Single
Buster The Boxer Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London Client: John Lewis Category: Television / Long Form - Single
Laughing Horses Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Television / Long Form - Single
Unlimited You Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City Client: Nike Category: Television / Long Form - Single
Time Is Precious Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Nike Category: Television / Short Form - Campaign
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Television / Short Form - Campaign
Smell 'Em Who's Boss Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles Client: Old Spice Category: Television / Short Form - Campaign
It's Not Surprising Agency: The Martin Agency / Richmond + Radical Media / New York Client: GEICO Category: Television / Short Form - Campaign
Unlimited Stories Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City Client: Nike Category: Television / Short Form - Campaign
Five Year Plan Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles Client: Old Spice Category: Television / Short Form - Single
Marco Polo Agency: The Martin Agency / Richmond + RadicalMedia / New York Client: Geico Category: Television / Short Form - Single
Romance Agency: adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London Client: Mars - Skittles Category: Television / Short Form - Single
Swap Agency: BBDO / New York Client: Foot Locker Kids Category: Television / Short Form - Single
Shockwaves Agency: la chose / Paris Client: Sécurité Routière / Road safety Category: Television / Long Form - Campaign
#Comeclean - Vajingle Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York Client: Seventh Generation Category: Television / Long Form - Single
Every Other Week Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen Client: IKEA Category: Television / Long Form - Single
Parentamorphosis Agency: Arnold Worldwide / Boston Client: Progressive Category: Television / Long Form - Single
Coming of Age Agency: Bartle Bogle Hegarty / London Client: PCUK Category: Television / Long Form - Single
Jungle Hero Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Television / Long Form - Single
SickKids VS - Undeniable Agency: Cossette / Toronto Client: SickKids Foundation Category: Television / Long Form - Single
The Piccards Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London Client: Moët Hennessy USA Category: Television / Long Form - Single
Imam & Priest Agency: Joint / London + HLA / London Client: Amazon Category: Television / Long Form - Single
Please Re-Elect Gerald...Please! Agency: KC Strategies / Austin + Steve Mims Films / Austin Client: Gerald Daugherty Campaign Category: Television / Long Form - Single
December 21st Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Television / Long Form - Single
Blood Agency: Stink Films / London + AMVBBDO / London Client: SCA Bodyform Category: Television / Long Form - Single
The Human Family Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Television / Long Form - Single
Halloween Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt Client: Burns & Smiles Category: Television / Long Form - Single
The Conductor Agency: Wieden+Kennedy / Portland + Anonymous Content / Los Angeles Client: Nike Category: Television / Long Form - Single
The Switch Agency: Wieden+Kennedy / Portland + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles, London and New York Client: Nike Category: Television / Long Form - Single
Ticket Twosdays Agency: BBDO / New York Client: AT&T Category: Television / Short Form - Campaign
Make Time For Snapple (2016 Campaign) Agency: Deutsch / Los Angeles + Hungry Man / Los Angeles Client: Dr Pepper Snapple Group Category: Television / Short Form - Campaign
Nicknames Agency: Ponce / Buenos Aires Client: Unilever Category: Television / Short Form - Campaign
More, More, More Agency: The Martin Agency / Richmond + dummy. / Venice Client: GEICO Category: Television / Short Form - Campaign
It's What You Do Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Television / Short Form - Campaign
Mommeostasis Agency: Arnold Worldwide / Boston Client: Progressive Category: Television / Short Form - Single
smart - radically open / First Date Agency: BBDO GmbH / Berlin Client: Daimler AG, smart Category: Television / Short Form - Single
Passive Aggressive Agency: BBDO / New York Client: FedEx Category: Television / Short Form - Single
Youtube Music Agency: Park Pictures / New York + Anomaly / New York Client: Youtube Category: Television / Varying Length Campaign
Hillary Rodham Clinton Agency: Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Chelsea Pictures / New York/Los Angeles Client: Hillary Rodham Clinton Category: Television / Varying Length Campaign

2017 Film Gold Pencil

4Creative / London + Blink / London

Channel 4 / Rio Paralympics

We're The Superhumans

Television / Long Form - Single

OS_FI17010G

2017 Film Bronze Pencil

Anomaly / New York + Park Pictures / New York

Kohl's

Oscars

Television / Long Form - Campaign

OS_FI17019B

2017 Film Bronze Pencil

Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles

Johnsonville Sausage

Made the Johnsonville Way

Television / Long Form - Campaign

OS_FI17020B

2017 Film Gold Pencil

72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles

Google

Year In Search 2016

Television / Long Form - Single

OS_FI17011G

2017 Film Gold Pencil

Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York

Under Armour

Michael Phelps

Television / Long Form - Single

OS_FI17012G

2017 Film Gold Pencil

Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York

Under Armour

USA Women's Gymnastics

Television / Long Form - Single

OS_FI17013G

2017 Film Silver Pencil

Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland

Old Spice

Whale

Television / Long Form - Single

OS_FI17014S

2017 Film Silver Pencil

Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles

Audi of America

Duel

Television / Long Form - Single

OS_FI17015S

2017 Film Bronze Pencil

adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London

John Lewis

Buster The Boxer

Television / Long Form - Single

OS_FI17016B

2017 Film Bronze Pencil

Grabarz & Partner / Hamburg

Volkswagen AG

Laughing Horses

Television / Long Form - Single

OS_FI17017B

2017 Film Bronze Pencil

Wieden+Kennedy / Portland + PRETTYBIRD / Culver City

Nike

Unlimited You

Television / Long Form - Single

OS_FI17018B

2017 Film Gold Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland

Nike

Time Is Precious

Television / Short Form - Campaign

OS_FI17005G

2017 Film Silver Pencil

Clemenger BBDO / Melbourne

Pacific Brands Underwear Group (Australia)

The Boys

Television / Short Form - Campaign

OS_FI17006S

2017 Film Silver Pencil

Wieden+Kennedy / Portland + MJZ / Los Angeles

Old Spice

Smell 'Em Who's Boss

Television / Short Form - Campaign

OS_FI17007S

2017 Film Bronze Pencil

The Martin Agency / Richmond + Radical Media / New York

GEICO

It's Not Surprising

Television / Short Form - Campaign

OS_FI17008B

2017 Film Bronze Pencil

Wieden+Kennedy / Portland + PRETTYBIRD / Culver City

Nike

Unlimited Stories

Television / Short Form - Campaign

OS_FI17009B

2017 Film Gold Pencil

Wieden+Kennedy / Portland + MJZ / Los Angeles

Old Spice

Five Year Plan

Television / Short Form - Single

OS_FI17001G

2017 Film Silver Pencil

The Martin Agency / Richmond + RadicalMedia / New York

Geico

Marco Polo

Television / Short Form - Single

OS_FI17002S

2017 Film Bronze Pencil

adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London

Mars - Skittles

Romance

Television / Short Form - Single

OS_FI17003B

2017 Film Bronze Pencil

BBDO / New York

Foot Locker Kids

Swap

Television / Short Form - Single

OS_FI17004B

2017 Film Merit Award

la chose / Paris

Sécurité Routière / Road safety

Shockwaves

Television / Long Form - Campaign

OS_FI17076M

2017 Film Merit Award

72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York

Seventh Generation

#Comeclean - Vajingle

Television / Long Form - Single

OS_FI17061M

2017 Film Merit Award

Akestam Holst NOA / Stockholm + Bacon / Copenhagen

IKEA

Every Other Week

Television / Long Form - Single

OS_FI17062M

2017 Film Merit Award

Arnold Worldwide / Boston

Progressive

Parentamorphosis

Television / Long Form - Single

OS_FI17063M

2017 Film Merit Award

Bartle Bogle Hegarty / London

PCUK

Coming of Age

Television / Long Form - Single

OS_FI17064M

2017 Film Merit Award

Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland

Old Spice

Jungle Hero

Television / Long Form - Single

OS_FI17065M

2017 Film Merit Award

Cossette / Toronto

SickKids Foundation

SickKids VS - Undeniable

Television / Long Form - Single

OS_FI17066M

2017 Film Merit Award

Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London

Moët Hennessy USA

The Piccards

Television / Long Form - Single

OS_FI17067M

2017 Film Merit Award

Joint / London + HLA / London

Amazon

Imam & Priest

Television / Long Form - Single

OS_FI17068M

2017 Film Merit Award

KC Strategies / Austin + Steve Mims Films / Austin

Gerald Daugherty Campaign

Please Re-Elect Gerald...Please!

Television / Long Form - Single

OS_FI17069M

2017 Film Merit Award

Leo Burnett / Madrid + RCR / Madrid

Loterias y Apuestas del Estado

December 21st

Television / Long Form - Single

OS_FI17070M

2017 Film Merit Award

Stink Films / London + AMVBBDO / London

SCA Bodyform

Blood

Television / Long Form - Single

OS_FI17071M

2017 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

The Human Family

Television / Long Form - Single

OS_FI17072M

2017 Film Merit Award

TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt

Burns & Smiles

Halloween

Television / Long Form - Single

OS_FI17073M

2017 Film Merit Award

Wieden+Kennedy / Portland + Anonymous Content / Los Angeles

Nike

The Conductor

Television / Long Form - Single

OS_FI17074M

2017 Film Merit Award

Wieden+Kennedy / Portland + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles, London and New York

Nike

The Switch

Television / Long Form - Single

OS_FI17075M

2017 Film Merit Award

BBDO / New York

AT&T

Ticket Twosdays

Television / Short Form - Campaign

OS_FI17055M

2017 Film Merit Award

Deutsch / Los Angeles + Hungry Man / Los Angeles

Dr Pepper Snapple Group

Make Time For Snapple (2016 Campaign)

Television / Short Form - Campaign

OS_FI17056M

2017 Film Merit Award

Ponce / Buenos Aires

Unilever

Nicknames

Television / Short Form - Campaign

OS_FI17058M

2017 Film Merit Award

The Martin Agency / Richmond + dummy. / Venice

GEICO

More, More, More

Television / Short Form - Campaign

OS_FI17059M

2017 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

It's What You Do

Television / Short Form - Campaign

OS_FI17060M

2017 Film Merit Award

Arnold Worldwide / Boston

Progressive

Mommeostasis

Television / Short Form - Single

OS_FI17051M

2017 Film Merit Award

BBDO GmbH / Berlin

Daimler AG, smart

smart - radically open / First Date

Television / Short Form - Single

OS_FI17052M

2017 Film Merit Award

BBDO / New York

FedEx

Passive Aggressive

Television / Short Form - Single

OS_FI17053M

2017 Film Merit Award

Park Pictures / New York + Anomaly / New York

Youtube

Youtube Music

Television / Varying Length Campaign

OS_FI17077M

2017 Film Merit Award

Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Chelsea Pictures / New York/Los Angeles

Hillary Rodham Clinton

Hillary Rodham Clinton

Television / Varying Length Campaign

OS_FI17078M

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