The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
TV Doctors - Emergency
Agency: McCann / New York + MRM//McCann / New York
Client: Cigna Category: Film / Short Form
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client: Deutsche Telekom Category: Experiential / Augmented Reality (AR)
DOGA LOGO AND VISUAL IDENTITY
Agency: Creuna Norway / Oslo
Client: DOGA - Design and Architecture Norway Category: Branding / Logo
Hippo
Agency: Jones Knowles Ritchie / New York
Client: Hippo Technologies, LLC Category: Branding / Logo
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Craft / Art Direction
360° BOOK
Agency: SHA inc. / TOKYO + DOMINO ARCHITECTS / TOKYO + SEIGENSHA Art Publishing, Inc. / KYOTO
Client: SEIGENSHA Art Publishing, Inc. Category: Craft / Printing & Paper Craft - Single or Series
Supima: World's Finest Cottons
Agency: Stella Giovanni / New York
Client: Rizzoli Publications Category: Editorial / Book Cover
UNCONTROLLED TYPES by Plotter Drawing
Agency: SHA inc. / TOKYO
Client: SHA inc. Category: Promotional / Posters - Series
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Online / Long Form - Single
ChopChop1.0_AtomicBombPig
Agency: Amber China / Shanghai
Client: ASD Ammeloo Chef's Edition Knife series Category: Craft / Illustration - Single or Campaign
ChopChop1.0_DynamicCow
Agency: Amber China / Shanghai
Client: ASD Ammeloo Chef's Edition Knife series Category: Craft / Illustration - Single or Campaign
Don't Text and Drive
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Craft / Illustration - Single or Campaign
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Ambient Media / Live Events
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Ambient Media / Live Events
Leave With A Story
Agency: 360i / New York
Client: New Orleans Tourism Marketing Corporation Category: Craft / Photography - Single or Campaign
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Innovation in Radio
Music in the Mind- Human Made Stories
Agency: Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London
Client: Volvo UK Category: Broadcast / Long Form - Single
Follow The Arches
Agency: Cossette / Toronto + Cossette / Montreal
Client: McDonald's Restaurants of Canada Limited Category: Experiential / Environmental / Ambient Media - Series
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Social Engagement / User-Generated Content
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Use of Technology
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Websites
Nothing Beats A Londoner
Agency: 750mph / London + Wieden+Kennedy / London + Riff Raff / London + Final Cut / London
Client: Nike Category: Craft - Sound Design / Single
The Faith of a Few
Agency: Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London
Client: BMW Group MINI Brand Management Category: Craft - Sound Design / Single
Echo Escape
Agency: AKQA / Portland + Amazon D1 / Seattle
Client: Amazon Category: Innovation in Interactive / Experiential
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars Category: Integrated Branding
DOGA VISUAL IDENTITY
Agency: Creuna Norway / Oslo
Client: DOGA - Design and Architecture Norway Category: Branding / Identity System
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Craft - Cinematography / Single
Lufthansa "#LifeChangingPlaces - Lofoten"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Craft - Cinematography / Single
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Innovation in Print & Outdoor / Ambient Media
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client: JBL Category: Promotional / Collateral / Posters - Campaign
The Soy Sauce Posters
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Campaign
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Craft / Dynamic Data Visualization
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada Category: Craft / Dynamic Data Visualization
"REMAINS IN MY HEART."/ SUMO GIRLS 82 TECHNIQUES
Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client: HOKKOKU SHIMBUN INC. Category: Promotional / Posters - Single
"SUMO GIRLS 82 TECHNIQUES" / SUMO GIRLS 82 TECHNIQUES
Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client: HOKKOKU SHIMBUN INC. Category: Promotional / Posters - Single
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE Category: Experiential / Live Events
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Experiential / Live Events
Interrupt-a-palooza Campaign
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Pre-Roll Video - Campaign
Yes Good
Agency: Barton F. Graf / New York + No6 / New York
Client: Emerald Category: User-Generated Content
Even little ones have bad days.
Agency: FCB / Cape Town
Client: Blooms Pharmacy Category: Craft / Writing - Campaign
The Alternatives
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Craft / Writing - Campaign
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Exclusive the Rainbow Outro
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Online Films & Video / Long Form - Single
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Online Films & Video / Long Form - Single
Typecast
Agency: Wieden+Kennedy / New York + O Positive / New York
Client: The Atlantic Category: Online Films & Video / Long Form - Single
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
McCann / New York + MRM//McCann / New York
Client:
Cigna
Title:
TV Doctors - Emergency
Category:
Film / Short Form
Annual ID:
OS_HW18011S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client:
Deutsche Telekom
Title:
Magenta Unleashed
Category:
Experiential / Augmented Reality (AR)
Annual ID:
OS_BE18033S
Award:
2018 Design Silver Pencil
Agency:
Creuna Norway / Oslo
Client:
DOGA - Design and Architecture Norway
Title:
DOGA LOGO AND VISUAL IDENTITY
Category:
Branding / Logo
Annual ID:
OS_DE18001S
Award:
2018 Design Silver Pencil
Agency:
Jones Knowles Ritchie / New York
Client:
Hippo Technologies, LLC
Title:
Hippo
Category:
Branding / Logo
Annual ID:
OS_DE18002S
Award:
2018 Interactive Silver Pencil
Agency:
DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Art Direction
Annual ID:
OS_IN18030S
Award:
2018 Design Silver Pencil
Agency:
SHA inc. / TOKYO + DOMINO ARCHITECTS / TOKYO + SEIGENSHA Art Publishing, Inc. / KYOTO
Client:
SEIGENSHA Art Publishing, Inc.
Title:
360° BOOK
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE18070S
Award:
2018 Design Silver Pencil
Agency:
Stella Giovanni / New York
Client:
Rizzoli Publications
Title:
Supima: World's Finest Cottons
Category:
Editorial / Book Cover
Annual ID:
OS_DE18010S
Award:
2018 Design Silver Pencil
Agency:
SHA inc. / TOKYO
Client:
SHA inc.
Title:
UNCONTROLLED TYPES by Plotter Drawing
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18020S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Online / Long Form - Single
Annual ID:
OS_BE18016S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Amber China / Shanghai
Client:
ASD Ammeloo Chef's Edition Knife series
Title:
ChopChop1.0_AtomicBombPig
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO18061S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Amber China / Shanghai
Client:
ASD Ammeloo Chef's Edition Knife series
Title:
ChopChop1.0_DynamicCow
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO18062S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Don't Text and Drive
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO18063S
Award:
2018 Direct Marketing Silver Pencil
Agency:
Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18011S
Award:
2018 Direct Marketing Silver Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18012S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
360i / New York
Client:
New Orleans Tourism Marketing Corporation
Title:
Leave With A Story
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO18065S
Award:
2018 Radio Silver Pencil
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Innovation in Radio
Annual ID:
OS_RA18027S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London
Client:
Volvo UK
Title:
Music in the Mind- Human Made Stories
Category:
Broadcast / Long Form - Single
Annual ID:
OS_BE18007S
Award:
2018 Design Silver Pencil
Agency:
Cossette / Toronto + Cossette / Montreal
Client:
McDonald's Restaurants of Canada Limited
Title:
Follow The Arches
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18047S
Award:
2018 Social Media Silver Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Welcome to @Apple
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18012S
Award:
2018 Responsive Environments Silver Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Use of Technology
Annual ID:
OS_RE18004S
Award:
2018 Interactive Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Nosferatu
Category:
Websites
Annual ID:
OS_IN18001S
Award:
2018 Interactive Silver Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Websites
Annual ID:
OS_IN18002S
Award:
2018 Moving Image Craft Silver Pencil
Agency:
750mph / London + Wieden+Kennedy / London + Riff Raff / London + Final Cut / London
Client:
Nike
Title:
Nothing Beats A Londoner
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI18036S
Award:
2018 Moving Image Craft Silver Pencil
Agency:
Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London
Client:
BMW Group MINI Brand Management
Title:
The Faith of a Few
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI18037S
Award:
2018 Interactive Silver Pencil
Agency:
AKQA / Portland + Amazon D1 / Seattle
Client:
Amazon
Title:
Echo Escape
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18037S
Award:
2018 Moving Image Craft Silver Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Sway
Category:
Craft - Editing / Single
Annual ID:
OS_MI18019S
Award:
2018 Cross-Platform Silver Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Integrated Branding
Annual ID:
OS_CP18007S
Award:
2018 Design Silver Pencil
Agency:
Creuna Norway / Oslo
Client:
DOGA - Design and Architecture Norway
Title:
DOGA VISUAL IDENTITY
Category:
Branding / Identity System
Annual ID:
OS_DE18004S
Award:
2018 Moving Image Craft Silver Pencil
Agency:
FCB West / San Francisco
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI18023S
Award:
2018 Moving Image Craft Silver Pencil
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
Lufthansa "#LifeChangingPlaces - Lofoten"
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI18024S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client:
DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Title:
THE VIRTUAL CRASH BILLBOARD
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO18073S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client:
JBL
Title:
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO18026S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO18027S
Award:
2018 Interactive Silver Pencil
Agency:
Cheil / Amsterdam
Client:
Samsung Benelux
Title:
Samsung SmartSuit
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18027S
Award:
2018 Interactive Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18028S
Award:
2018 UX / UI Silver Pencil
Agency:
DDB Group New Zealand / Auckland
Client:
Netsafe
Title:
Re:scam
Category:
Web / Utility
Annual ID:
OS_UX18001S
Award:
2018 UX / UI Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Web / Utility
Annual ID:
OS_UX18002S
Award:
2018 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client:
HOKKOKU SHIMBUN INC.
Title:
"REMAINS IN MY HEART."/ SUMO GIRLS 82 TECHNIQUES
Category:
Promotional / Posters - Single
Annual ID:
OS_DE18016S
Award:
2018 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client:
HOKKOKU SHIMBUN INC.
Title:
"SUMO GIRLS 82 TECHNIQUES" / SUMO GIRLS 82 TECHNIQUES
Category:
Promotional / Posters - Single
Annual ID:
OS_DE18017S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
BBDO / New York + ObscuraDigital
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Live Events
Annual ID:
OS_BE18036S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Experiential / Live Events
Annual ID:
OS_BE18037S
Award:
2018 Film Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Interrupt-a-palooza Campaign
Category:
Online Films & Video / Pre-Roll Video - Campaign
Annual ID:
OS_FI18038S
Award:
2018 Film Silver Pencil
Agency:
Barton F. Graf / New York + No6 / New York
Client:
Emerald
Title:
Yes Good
Category:
User-Generated Content
Annual ID:
OS_FI18044S
Award:
2018 Radio Silver Pencil
Agency:
FCB / Cape Town
Client:
Blooms Pharmacy
Title:
Even little ones have bad days.
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18018S
Award:
2018 Radio Silver Pencil
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18019S
Award:
2018 Public Relations Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Airbnb
Title:
Until We All Belong
Category:
Brand Voice
Annual ID:
OS_PR18020S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Burger King Deutschland GmbH
Title:
Loving "It"
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18045S
Award:
2018 Film Silver Pencil
Agency:
DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow Outro
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18026S
Award:
2018 Film Silver Pencil
Agency:
Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18027S
Award:
2018 Film Silver Pencil
Agency:
Wieden+Kennedy / New York + O Positive / New York
Client:
The Atlantic
Title:
Typecast
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18028S
