The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: User-Generated Content
Adobe Make The Cut
Agency: Edelman / San Francisco + Adobe / San Jose
Client: Adobe Category: User-Generated Content
Reimagine Zahra's World
Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai
Client: UNHCR Category: User-Generated Content
Stranger Broadcast
Agency: AKQA / São Paulo
Client: Netflix Category: Broadcast / Long Form - Single
smart emission cam.
Agency: BBDO GmbH / Berlin
Client: Daimler AG / smart Category: Online Films & Video / Short Form - Single
The Alternatives - Yourself
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Online Films & Video / Short Form - Single
The Alternatives - Your Mom
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Online Films & Video / Short Form - Single
Irresistibly pointless trueview ads
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Innovation in Social Media
The Most Well Reviewed City On Amazon
Agency: Barkley / Kansas City
Client: Kansas City Economic Development Category: Innovation in Social Media
Pop Your Bubble
Agency: Edible - A Daniel J. Edelman Agency / New York
Client: KIND Snacks/KIND Foundation Category: Innovation in Social Media
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Innovation in Social Media
Break Point
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: User-Generated Campaign
Year in Search
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Television / Long Form - Single
Every Parent's Worst Nightmare
Agency: adam&eveDDB / London
Client: Red Cross Category: Television / Long Form - Single
The Button
Agency: adam&eveDDB / London + Factory / London
Client: Volkswagen Category: Television / Long Form - Single
Anti-Manifesto
Agency: Arnold Worldwide / Boston
Client: Jeep Category: Television / Long Form - Single
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree Category: Television / Long Form - Single
Ancestry DNA "Together Forever"
Agency: Biscuit Filmworks / London + Droga5 / London + Biscuit Filmworks / Los Angeles
Client: Ancestry Category: Television / Long Form - Single
Armoured Truck
Agency: DDB Group New Zealand / Auckland
Client: Lotto New Zealand Category: Television / Long Form - Single
Web of Fries
Agency: Deutsch / Los Angeles + Motive Music / Santa Monica + Lime Studios / Santa Monica
Client: Taco Bell Category: Television / Long Form - Single
Go With The Flaw
Agency: Diesel / Breganze + Publicis Italy / Milan
Client: Diesel Category: Television / Long Form - Single
It's perfectly normal. Until it's Kwiffed.
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Kwiff Category: Television / Long Form - Single
Moments
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Television / Long Form - Single
Doritos Blaze vs. MTN DEW ICE
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos + Mountain Dew Category: Television / Long Form - Single
Kid's Dreams
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg
Client: Volkswagen Category: Television / Long Form - Single
Cat's in the Cradle
Agency: Havas / New York + Park Pictures / New York + Arcade Edit / New York + The Mill / New York
Client: TD Ameritrade Category: Television / Long Form - Single
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION Category: Television / Long Form - Single
Following
Agency: MJZ / LA + DDB / Chicago + Moving Picture Company / International
Client: State Farm Category: Television / Long Form - Single
Earth: Shot on iPhone
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Television / Long Form - Single
Love Over Bias
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Television / Long Form - Single
Old Spice - Red Sweater
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Long Form - Single
Love Story
Agency: Y&R MEX / Mexico City
Client: Movistar Mx Category: Television / Long Form - Single
Parfums De Voyage - a return journey through scent
Agency: McCANN / Sydney
Client: Cathay Pacific Category: Craft / Art Direction - Campaign
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple Category: Craft / Art Direction - Campaign
Nike Air Force 1 Baltimore
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Craft / Art Direction - Campaign
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Print / Flat & Dimensional
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Print / Flat & Dimensional
2:45 without breathing
Agency: DDB WORLDWIDE COLOMBIA / BOGOTA + AKIRA / BOGOTA
Client: BBVA Colombia Category: Print / Flat & Dimensional
Emergency Collectibles
Agency: DENTSU INC. / TOKYO
Client: Kobe Shimbun Category: Print / Flat & Dimensional
Skolors
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Print / Flat & Dimensional
Palau Pledge
Agency: Host/Havas / Sydney
Client: Palau Legacy Project Category: Print / Flat & Dimensional
Never Unsanitary Pads
Agency: Joe Public (Pty) Ltd / Bryanston
Client: One School At A Time Category: Print / Flat & Dimensional
Know Your Strength
Agency: Joe Public (Pty) Ltd / Johannesburg + Shift Joe Public / Johannesburg
Client: Zazi Category: Print / Flat & Dimensional
The Refugee Résumé
Agency: Jung von Matt / Hamburg
Client: Social-Bee Category: Print / Flat & Dimensional
One Book For Peace
Agency: Y&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Print / Flat & Dimensional
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Welcome to @Apple
Category:
User-Generated Content
Annual ID:
OS_BE18121M
Award:
2018 Branded Entertainment Merit Award
Agency:
Edelman / San Francisco + Adobe / San Jose
Client:
Adobe
Title:
Adobe Make The Cut
Category:
User-Generated Content
Annual ID:
OS_BE18122M
Award:
2018 Branded Entertainment Merit Award
Agency:
Ogilvy One / Dubai + Memac Ogilvy / Dubai
Client:
UNHCR
Title:
Reimagine Zahra's World
Category:
User-Generated Content
Annual ID:
OS_BE18123M
Award:
2018 Branded Entertainment Merit Award
Agency:
AKQA / São Paulo
Client:
Netflix
Title:
Stranger Broadcast
Category:
Broadcast / Long Form - Single
Annual ID:
OS_BE18055M
Award:
2018 Film Merit Award
Agency:
BBDO GmbH / Berlin
Client:
Daimler AG / smart
Title:
smart emission cam.
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI18111M
Award:
2018 Film Merit Award
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Yourself
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI18112M
Award:
2018 Film Merit Award
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Mom
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI18113M
Award:
2018 Social Media Merit Award
Agency:
adam&eveDDB / London
Client:
FIFA
Title:
More Than A Game
Category:
Innovation in Social Media
Annual ID:
OS_SM18062M
Award:
2018 Social Media Merit Award
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
Irresistibly pointless trueview ads
Category:
Innovation in Social Media
Annual ID:
OS_SM18063M
Award:
2018 Social Media Merit Award
Agency:
Barkley / Kansas City
Client:
Kansas City Economic Development
Title:
The Most Well Reviewed City On Amazon
Category:
Innovation in Social Media
Annual ID:
OS_SM18064M
Award:
2018 Social Media Merit Award
Agency:
Edible - A Daniel J. Edelman Agency / New York
Client:
KIND Snacks/KIND Foundation
Title:
Pop Your Bubble
Category:
Innovation in Social Media
Annual ID:
OS_SM18065M
Award:
2018 Social Media Merit Award
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Innovation in Social Media
Annual ID:
OS_SM18066M
Award:
2018 Social Media Merit Award
Agency:
Sid Lee / Montreal
Client:
Lotto 6/49
Title:
Lucky Stars
Category:
Innovation in Social Media
Annual ID:
OS_SM18067M
Award:
2018 Social Media Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
41 Steps
Category:
Innovation in Social Media
Annual ID:
OS_SM18068M
Award:
2018 Print & Outdoor Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Break Point
Category:
User-Generated Campaign
Annual ID:
OS_PO18156M
Award:
2018 Film Merit Award
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year in Search
Category:
Television / Long Form - Single
Annual ID:
OS_FI18079M
Award:
2018 Film Merit Award
Agency:
adam&eveDDB / London
Client:
Red Cross
Title:
Every Parent's Worst Nightmare
Category:
Television / Long Form - Single
Annual ID:
OS_FI18080M
Award:
2018 Film Merit Award
Agency:
adam&eveDDB / London + Factory / London
Client:
Volkswagen
Title:
The Button
Category:
Television / Long Form - Single
Annual ID:
OS_FI18081M
Award:
2018 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Jeep
Title:
Anti-Manifesto
Category:
Television / Long Form - Single
Annual ID:
OS_FI18082M
Award:
2018 Film Merit Award
Agency:
BBDO / New York + Biscuit Filmworks / Los Angeles
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Television / Long Form - Single
Annual ID:
OS_FI18083M
Award:
2018 Film Merit Award
Agency:
BETC / Paris
Client:
Lacoste
Title:
Timeless
Category:
Television / Long Form - Single
Annual ID:
OS_FI18084M
Award:
2018 Film Merit Award
Agency:
Biscuit Filmworks / London + Droga5 / London + Biscuit Filmworks / Los Angeles
Client:
Ancestry
Title:
Ancestry DNA "Together Forever"
Category:
Television / Long Form - Single
Annual ID:
OS_FI18085M
Award:
2018 Film Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lotto New Zealand
Title:
Armoured Truck
Category:
Television / Long Form - Single
Annual ID:
OS_FI18086M
Award:
2018 Film Merit Award
Agency:
Deutsch / Los Angeles + Motive Music / Santa Monica + Lime Studios / Santa Monica
Client:
Taco Bell
Title:
Web of Fries
Category:
Television / Long Form - Single
Annual ID:
OS_FI18087M
Award:
2018 Film Merit Award
Agency:
Diesel / Breganze + Publicis Italy / Milan
Client:
Diesel
Title:
Go With The Flaw
Category:
Television / Long Form - Single
Annual ID:
OS_FI18088M
Award:
2018 Film Merit Award
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Kwiff
Title:
It's perfectly normal. Until it's Kwiffed.
Category:
Television / Long Form - Single
Annual ID:
OS_FI18089M
Award:
2018 Film Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
Moments
Category:
Television / Long Form - Single
Annual ID:
OS_FI18090M
Award:
2018 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos + Mountain Dew
Title:
Doritos Blaze vs. MTN DEW ICE
Category:
Television / Long Form - Single
Annual ID:
OS_FI18091M
Award:
2018 Film Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg
Client:
Volkswagen
Title:
Kid's Dreams
Category:
Television / Long Form - Single
Annual ID:
OS_FI18092M
Award:
2018 Film Merit Award
Agency:
Havas / New York + Park Pictures / New York + Arcade Edit / New York + The Mill / New York
Client:
TD Ameritrade
Title:
Cat's in the Cradle
Category:
Television / Long Form - Single
Annual ID:
OS_FI18093M
Award:
2018 Film Merit Award
Agency:
Herezie Group / Paris
Client:
DAVID LYNCH FOUNDATION
Title:
SOUNDS OF TRAUMA
Category:
Television / Long Form - Single
Annual ID:
OS_FI18094M
Award:
2018 Film Merit Award
Agency:
MJZ / LA + DDB / Chicago + Moving Picture Company / International
Client:
State Farm
Title:
Following
Category:
Television / Long Form - Single
Annual ID:
OS_FI18095M
Award:
2018 Film Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Earth: Shot on iPhone
Category:
Television / Long Form - Single
Annual ID:
OS_FI18096M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Procter & Gamble
Title:
Love Over Bias
Category:
Television / Long Form - Single
Annual ID:
OS_FI18097M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - Red Sweater
Category:
Television / Long Form - Single
Annual ID:
OS_FI18098M
Award:
2018 Film Merit Award
Agency:
Y&R MEX / Mexico City
Client:
Movistar Mx
Title:
Love Story
Category:
Television / Long Form - Single
Annual ID:
OS_FI18099M
Award:
2018 Cross-Platform Merit Award
Agency:
McCANN / Sydney
Client:
Cathay Pacific
Title:
Parfums De Voyage - a return journey through scent
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP18053M
Award:
2018 Cross-Platform Merit Award
Agency:
TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client:
Apple
Title:
Détour
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP18054M
Award:
2018 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Air Force 1 Baltimore
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP18055M
Award:
2018 Direct Marketing Merit Award
Agency:
adam&eveDDB / London + Framestore / London
Client:
Marmite
Title:
The Gene Project
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18038M
Award:
2018 Direct Marketing Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18039M
Award:
2018 Direct Marketing Merit Award
Agency:
DDB WORLDWIDE COLOMBIA / BOGOTA + AKIRA / BOGOTA
Client:
BBVA Colombia
Title:
2:45 without breathing
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18040M
Award:
2018 Direct Marketing Merit Award
Agency:
DENTSU INC. / TOKYO
Client:
Kobe Shimbun
Title:
Emergency Collectibles
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18041M
Award:
2018 Direct Marketing Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Skol
Title:
Skolors
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18042M
Award:
2018 Direct Marketing Merit Award
Agency:
FF / PARIS
Client:
Libération
Title:
Libé des réfugiés
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18043M
Award:
2018 Direct Marketing Merit Award
Agency:
Host/Havas / Sydney
Client:
Palau Legacy Project
Title:
Palau Pledge
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18044M
Award:
2018 Direct Marketing Merit Award
Agency:
Joe Public (Pty) Ltd / Bryanston
Client:
One School At A Time
Title:
Never Unsanitary Pads
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18045M
Award:
2018 Direct Marketing Merit Award
Agency:
Joe Public (Pty) Ltd / Johannesburg + Shift Joe Public / Johannesburg
Client:
Zazi
Title:
Know Your Strength
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18046M
Award:
2018 Direct Marketing Merit Award
Agency:
Jung von Matt / Hamburg
Client:
Social-Bee
Title:
The Refugee Résumé
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18047M
Award:
2018 Direct Marketing Merit Award
Agency:
Y&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book For Peace
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18048M
