The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
Ostrich Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Visual Effects / Single
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Custom Content
Trash Isles Agency: AMVBBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Innovation in Responsive Environments
Pedigree Selfie STIX Clip Agency: Colenso BBDO / Auckland Client: Mars Category: Physical Product
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Cross-Platform / Experiential
To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Gaming
Beyond Money Agency: MRM//McCann / Madrid Client: Banco Santander Category: Broadcast / Long Form - Single
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York + Resn / Wellington Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel
Ask For A Raise Agency: R/GA / New York Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel
Pedigree Selfie STIX Agency: Colenso BBDO / Auckland Client: Mars Category: Applications
The Lioness Crest Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam Client: Nike Category: Branding / Rebranding
Give Registry Agency: Clemenger BBDO / Melbourne Client: Myer Category: Integrated Campaign
Burning Stores Agency: DAVID / Miami Client: Burger King Category: Publishing / Newspaper - Campaign
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Websites
Orizon, Predictive Real Estate Agency: Artefact / Paris Client: Greenpeace Category: Websites
Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Websites
SOUNDS OF TRAUMA Agency: Herezie Group / Paris Client: DAVID LYNCH FOUNDATION Category: Craft - Sound Design / Single
Nothing Beats A Londoner Agency: 750mph / London + Wieden+Kennedy / London + Riff Raff / London + Final Cut / London Client: Nike Category: Craft - Sound Design / Single
The Faith of a Few Agency: Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London Client: BMW Group MINI Brand Management Category: Craft - Sound Design / Single
Volvo XC40 - Things Agency: 750mph / London + Forsman & Bodenfors / Gothenburg + Anonymous Content / London + Chinmey Group / Sweden Client: Volvo Category: Craft - Sound Design / Single
Lufthansa "#LifeChangingPlaces - Lofoten" Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Craft - Sound Design / Single
Trash Isles Agency: AMVBBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Innovation in Public Relations
Orizon, Predictive Real Estate Agency: Artefact / Paris Client: Greenpeace Category: Innovation in Public Relations
USPS - Operation Santa Agency: MRM//McCann / New York Client: United States Postal Service Category: Innovation in Public Relations
The World's Most Eligible Bachelor Agency: Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town Client: Ol Pejeta Conservancy Category: Innovation in Public Relations
The Voice of Change Agency: Akestam Holst / Stockholm + Flickorna Larsson / Stockholm Client: EuroPride 2018 Category: Broadcast / Any Length - Single
The Alternatives - Your Friend Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Music / Sound
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Craft / Music / Sound
JFK - Unsilenced Agency: Rothco | Accenture Interactive / Dublin Client: The Times/News UK and Ireland Category: Craft / Music / Sound
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Events & Experiential
Flash Drives For Freedom Agency: BUENA / Portland + Human Rights Foundation / New York Client: Human Rights Foundation Category: Events & Experiential
58 Soul Riders Agency: MRM//McCann / Madrid + Garaje Films / Madrid Client: Ministerio del Interior (Ministry of Interior) Category: Events & Experiential
Fans of Love Agency: R/GA / New York Client: Ad Council Category: Events & Experiential
Test Kitchen by Taco Bell Agency: Deutsch / Los Angeles + Steelhead / Los Angeles Client: Taco Bell Category: Events & Experiential
Prescribed to Death Agency: Ketchum / New York/Chicago/DC + Energy BBDO / Chicago Client: National Safety Council Category: Events & Experiential
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Events & Experiential
#LIFEINHEL Agency: TBWA\ / Helsinki + KLOK / Helsinki Client: Finavia Category: Events & Experiential
The Corruption Converter Agency: FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Vitor Patalano / São Paulo Client: Estadão Newspaper Category: Data Visualization / Dynamic
The Colour of Corruption Agency: GREY / SAO PAULO + GREY / LATAM + GREY / - Client: Reclame Aqui Category: Data Visualization / Dynamic
Destination Pride Agency: FCB/SIX / Toronto Client: PFLAG Canada Category: Data Visualization / Dynamic
One Chicago Agency: Ogilvy & Mather / Chicago Client: City of Chicago Category: Reputation Management
Facts First Agency: Figliulo&Partners / New York Client: CNN Category: Reputation Management
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Radio
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Innovation in Radio

2018 Direct Marketing Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Ambient Media / Experiential & Installations

OS_DI18004G

2018 Moving Image Craft Gold Pencil

MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles

Samsung

Ostrich

Craft - Visual Effects / Single

OS_MI18032G

2018 Film Gold Pencil

Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles

Procter & Gamble - Tide

It's a Tide Ad Campaign

Television / Varying Length Campaign

OS_FI18020G

2018 Health, Wellness & Pharma Gold Pencil

McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC

Ministry of Public Health, Afghanistan

Immunity Charm

Product Design / Physical Product

OS_HW18006G

2018 Radio Gold Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Custom Content

OS_RA18009G

2018 Social Media Gold Pencil

AMVBBDO / London + LADbible / London

LADbible & Plastic Ocean

Trash Isles

Social Engagement / Community Building

OS_SM18013G

2018 Responsive Environments Gold Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Innovation in Responsive Environments

OS_RE18010G

2018 Intellectual Property Gold Pencil

Colenso BBDO / Auckland

Mars

Pedigree Selfie STIX Clip

Physical Product

OS_IP18001G

2018 Cross-Platform Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Innovation in Cross-Platform / Experiential

OS_CP18020G

2018 Interactive Gold Pencil

Ogilvy & Mather Polska / Warsaw

Greenpeace Poland

To The Last Tree Standing

Gaming

OS_IN18020G

2018 Branded Entertainment Gold Pencil

MRM//McCann / Madrid

Banco Santander

Beyond Money

Broadcast / Long Form - Single

OS_BE18006G

2018 UX / UI Gold Pencil

Droga5 / New York + PHD / New York + Resn / Wellington

MailChimp

Did You Mean MailChimp?

Cross-Channel / Digital / Physical Cross-Channel

OS_UX18010G

2018 Social Influencer Marketing Gold Pencil

R/GA / New York

The Muse, Ladies Get Paid, PayScale, Reply.ai

Ask For A Raise

Influencer Marketing / Single Channel

OS_SI18001G

2018 Mobile Gold Pencil

Colenso BBDO / Auckland

Mars

Pedigree Selfie STIX

Applications

OS_MO18003G

2018 Design Gold Pencil

Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam

Nike

The Lioness Crest

Branding / Rebranding

OS_DE18008G

2018 Public Relations Gold Pencil

Clemenger BBDO / Melbourne

Myer

Give Registry

Integrated Campaign

OS_PR18029G

2018 Print & Outdoor Gold Pencil

DAVID / Miami

Burger King

Burning Stores

Publishing / Newspaper - Campaign

OS_PO18003G

2018 Interactive Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Nosferatu

Websites

OS_IN18001S

2018 Interactive Silver Pencil

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Websites

OS_IN18002S

2018 Interactive Bronze Pencil

Artefact / Paris

Greenpeace

Orizon, Predictive Real Estate

Websites

OS_IN18003B

2018 Interactive Bronze Pencil

DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris

Hasbro

Emerging species

Websites

OS_IN18004B

2018 Moving Image Craft Gold Pencil

Herezie Group / Paris

DAVID LYNCH FOUNDATION

SOUNDS OF TRAUMA

Craft - Sound Design / Single

OS_MI18035G

2018 Moving Image Craft Silver Pencil

750mph / London + Wieden+Kennedy / London + Riff Raff / London + Final Cut / London

Nike

Nothing Beats A Londoner

Craft - Sound Design / Single

OS_MI18036S

2018 Moving Image Craft Silver Pencil

Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London

BMW Group MINI Brand Management

The Faith of a Few

Craft - Sound Design / Single

OS_MI18037S

2018 Moving Image Craft Bronze Pencil

750mph / London + Forsman & Bodenfors / Gothenburg + Anonymous Content / London + Chinmey Group / Sweden

Volvo

Volvo XC40 - Things

Craft - Sound Design / Single

OS_MI18038B

2018 Moving Image Craft Bronze Pencil

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

Lufthansa "#LifeChangingPlaces - Lofoten"

Craft - Sound Design / Single

OS_MI18039B

2018 Public Relations Green

AMVBBDO / London + LADbible / London

LADbible & Plastic Ocean

Trash Isles

Innovation in Public Relations

OS_PR18000V

2018 Public Relations Gold Pencil

Artefact / Paris

Greenpeace

Orizon, Predictive Real Estate

Innovation in Public Relations

OS_PR18032G

2018 Public Relations Gold Pencil

MRM//McCann / New York

United States Postal Service

USPS - Operation Santa

Innovation in Public Relations

OS_PR18033G

2018 Public Relations Bronze Pencil

Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town

Ol Pejeta Conservancy

The World's Most Eligible Bachelor

Innovation in Public Relations

OS_PR18034B

2018 Radio Gold Pencil

Akestam Holst / Stockholm + Flickorna Larsson / Stockholm

EuroPride 2018

The Voice of Change

Broadcast / Any Length - Single

OS_RA18001G

2018 Radio Bronze Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Your Friend

Broadcast / Any Length - Single

OS_RA18002B

2018 Interactive Gold Pencil

AlmapBBDO / São Paulo

Getty Images

Nosferatu

Craft / Music / Sound

OS_IN18024G

2018 Interactive Gold Pencil

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Craft / Music / Sound

OS_IN18025G

2018 Interactive Gold Pencil

Rothco | Accenture Interactive / Dublin

The Times/News UK and Ireland

JFK - Unsilenced

Craft / Music / Sound

OS_IN18026G

2018 Public Relations Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Events & Experiential

OS_PR18005G

2018 Public Relations Silver Pencil

BUENA / Portland + Human Rights Foundation / New York

Human Rights Foundation

Flash Drives For Freedom

Events & Experiential

OS_PR18006S

2018 Public Relations Silver Pencil

MRM//McCann / Madrid + Garaje Films / Madrid

Ministerio del Interior (Ministry of Interior)

58 Soul Riders

Events & Experiential

OS_PR18007S

2018 Public Relations Silver Pencil

R/GA / New York

Ad Council

Fans of Love

Events & Experiential

OS_PR18008S

2018 Public Relations Bronze Pencil

Deutsch / Los Angeles + Steelhead / Los Angeles

Taco Bell

Test Kitchen by Taco Bell

Events & Experiential

OS_PR18009B

2018 Public Relations Bronze Pencil

Ketchum / New York/Chicago/DC + Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Events & Experiential

OS_PR18010B

2018 Public Relations Bronze Pencil

Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Events & Experiential

OS_PR18011B

2018 Public Relations Bronze Pencil

TBWA\ / Helsinki + KLOK / Helsinki

Finavia

#LIFEINHEL

Events & Experiential

OS_PR18012B

2018 Design Gold Pencil

FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Vitor Patalano / São Paulo

Estadão Newspaper

The Corruption Converter

Data Visualization / Dynamic

OS_DE18040G

2018 Design Gold Pencil

GREY / SAO PAULO + GREY / LATAM + GREY / -

Reclame Aqui

The Colour of Corruption

Data Visualization / Dynamic

OS_DE18041G

2018 Design Silver Pencil

FCB/SIX / Toronto

PFLAG Canada

Destination Pride

Data Visualization / Dynamic

OS_DE18042S

2018 Public Relations Gold Pencil

Ogilvy & Mather / Chicago

City of Chicago

One Chicago

Reputation Management

OS_PR18022G

2018 Public Relations Bronze Pencil

Figliulo&Partners / New York

CNN

Facts First

Reputation Management

OS_PR18023B

2018 Radio Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Innovation in Radio

OS_RA18026G

2018 Radio Silver Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Innovation in Radio

OS_RA18027S

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