The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Integrated Digital & Physical Product
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Physical Product
Ash to Art
Agency: J. Walter Thompson / London
Client: Glasgow School of Art Category: Experimental / Internal Projects / R&D
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Integrated Digital & Physical Product
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Integrated Digital & Physical Product
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client Category: Physical Product
Tactile
Agency: McCann / New York
Client: Microsoft Category: Experimental / Internal Projects / R&D
Destiny 2 Ghost Skill
Agency: AKQA / San Francisco
Client: Activision Category: Integrated Digital & Physical Product
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp Category: Integrated Digital & Physical Product
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Physical Product
DB Export Beer Bottle Sand
Agency: Colenso BBDO / Auckland
Client: DB Breweries / Heineken NZ Category: Physical Product
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client: IM Swedish Development Partner Category: Physical Product
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited Category: Physical Product
BVG x adidas – The Ticket-Shoe
Agency: Jung von Matt AG / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) Category: Physical Product
A statement for tolerance
Agency: loved gmbh / Hamburg
Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Physical Product
The Original Brushes of Edvard Munch
Agency: Abby Priest / Stockholm
Client: Adobe Category: Digital Product
Be Internet Awesome
Agency: Google Brand Studio / San Francisco
Client: Google Category: Digital Product
Desktop Escape
Agency: McCann / London + Craft/McCann / London
Client: Kayak Category: Digital Product
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Digital Product
The Old Spice Gentleman
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Digital Product
ELI / Wearable English Teacher
Agency: Hakuhodo Incorporated / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo
Client: Hakuhodo Incorporated Category: Experimental / Internal Projects / R&D
Blink: A language of love through light
Agency: SapientRazorfish / Chicago
Client: Ronald McDonald House Charities Category: Experimental / Internal Projects / R&D
Award:
2018 Intellectual Property Best of Discipline Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
Pedigree Selfie STIX Clip
Category:
Physical Product
Annual ID:
OS_IP18001G
Award:
2018 Intellectual Property Gold Pencil
Agency:
McCann / London + MRM/McCann / London + Craft/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP18008G
Award:
2018 Intellectual Property Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
Pedigree Selfie STIX Clip
Category:
Physical Product
Annual ID:
OS_IP18001G
Award:
2018 Intellectual Property Gold Pencil
Agency:
McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Physical Product
Annual ID:
OS_IP18002G
Award:
2018 Intellectual Property Gold Pencil
Agency:
DDB Group New Zealand / Auckland
Client:
Netsafe
Title:
Re:scam
Category:
Digital Product
Annual ID:
OS_IP18006G
Award:
2018 Intellectual Property Gold Pencil
Agency:
J. Walter Thompson / London
Client:
Glasgow School of Art
Title:
Ash to Art
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS_IP18011G
Award:
2018 Intellectual Property Silver Pencil
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
The Invisible Car
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP18009S
Award:
2018 Intellectual Property Silver Pencil
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Safe Cap
Category:
Physical Product
Annual ID:
OS_IP18003S
Award:
2018 Intellectual Property Bronze Pencil
Agency:
Cheil / Amsterdam
Client:
Samsung Benelux
Title:
Samsung SmartSuit
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP18010B
Award:
2018 Intellectual Property Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Physical Product
Annual ID:
OS_IP18004B
Award:
2018 Intellectual Property Bronze Pencil
Agency:
J. Walter Thompson / New York
Client:
Northwell Health
Title:
The Fin
Category:
Physical Product
Annual ID:
OS_IP18005B
Award:
2018 Intellectual Property Bronze Pencil
Agency:
Ogilvy Australia / Melbourne
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Digital Product
Annual ID:
OS_IP18007B
Award:
2018 Intellectual Property Bronze Pencil
Agency:
McCann / New York
Client:
Microsoft
Title:
Tactile
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS_IP18012B
Award:
2018 Intellectual Property Merit Award
Agency:
AKQA / San Francisco
Client:
Activision
Title:
Destiny 2 Ghost Skill
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP18029M
Award:
2018 Intellectual Property Merit Award
Agency:
Droga5 / New York + PHD / New York
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP18030M
Award:
2018 Intellectual Property Merit Award
Agency:
F5 / Shanghai
Client:
Baidu
Title:
Know You Again
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP18031M
Award:
2018 Intellectual Property Merit Award
Agency:
adam&eveDDB / London + Framestore / London
Client:
Marmite
Title:
The Gene Project
Category:
Physical Product
Annual ID:
OS_IP18013M
Award:
2018 Intellectual Property Merit Award
Agency:
Cheil Worldwide, / Hong Kong
Client:
Tesco
Title:
Safety Bags
Category:
Physical Product
Annual ID:
OS_IP18014M
Award:
2018 Intellectual Property Merit Award
Agency:
Colenso BBDO / Auckland
Client:
DB Breweries / Heineken NZ
Title:
DB Export Beer Bottle Sand
Category:
Physical Product
Annual ID:
OS_IP18015M
Award:
2018 Intellectual Property Merit Award
Agency:
Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client:
IM Swedish Development Partner
Title:
The Humanium Metal Initiative
Category:
Physical Product
Annual ID:
OS_IP18016M
Award:
2018 Intellectual Property Merit Award
Agency:
Hindustan Petroleum Corporation Limited / Mumbai
Client:
Hindustan Petroleum Corporation Limited
Title:
Roads That Honk
Category:
Physical Product
Annual ID:
OS_IP18017M
Award:
2018 Intellectual Property Merit Award
Agency:
J. Walter Thompson / London
Client:
Shell
Title:
Gravity Light
Category:
Physical Product
Annual ID:
OS_IP18018M
Award:
2018 Intellectual Property Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
BVG x adidas – The Ticket-Shoe
Category:
Physical Product
Annual ID:
OS_IP18019M
Award:
2018 Intellectual Property Merit Award
Agency:
loved gmbh / Hamburg
Client:
ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG
Title:
A statement for tolerance
Category:
Physical Product
Annual ID:
OS_IP18020M
Award:
2018 Intellectual Property Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
H.A.R.L.A.N.D.
Category:
Physical Product
Annual ID:
OS_IP18021M
Award:
2018 Intellectual Property Merit Award
Agency:
Abby Priest / Stockholm
Client:
Adobe
Title:
The Original Brushes of Edvard Munch
Category:
Digital Product
Annual ID:
OS_IP18022M
Award:
2018 Intellectual Property Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Be Internet Awesome
Category:
Digital Product
Annual ID:
OS_IP18023M
Award:
2018 Intellectual Property Merit Award
Agency:
McCann / London + Craft/McCann / London
Client:
Kayak
Title:
Desktop Escape
Category:
Digital Product
Annual ID:
OS_IP18024M
Award:
2018 Intellectual Property Merit Award
Agency:
Ogilvy / New York
Client:
NewFest & NYC Pride
Title:
Type with Pride
Category:
Digital Product
Annual ID:
OS_IP18025M
Award:
2018 Intellectual Property Merit Award
Agency:
R/GA / Sao Paulo
Client:
Banco Bradesco
Title:
next Bank
Category:
Digital Product
Annual ID:
OS_IP18026M
Award:
2018 Intellectual Property Merit Award
Agency:
The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Digital Product
Annual ID:
OS_IP18027M
Award:
2018 Intellectual Property Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
The Old Spice Gentleman
Category:
Digital Product
Annual ID:
OS_IP18028M
Award:
2018 Intellectual Property Merit Award
Agency:
Hakuhodo Incorporated / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo
Client:
Hakuhodo Incorporated
Title:
ELI / Wearable English Teacher
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS_IP18032M