The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Pedigree Selfie STIX Clip Agency: Colenso BBDO / Auckland Client: Mars Category: Physical Product
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Integrated Digital & Physical Product
The Invisible Car Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Integrated Digital & Physical Product
Samsung SmartSuit Agency: Cheil / Amsterdam Client: Samsung Benelux Category: Integrated Digital & Physical Product
Re:scam Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Digital Product
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Digital Product
The Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Physical Product
Safe Cap Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Physical Product
The Anti-Trafficking Exam Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York Client: Anonymous Client Category: Physical Product
The Fin Agency: J. Walter Thompson / New York Client: Northwell Health Category: Physical Product
Ash to Art Agency: J. Walter Thompson / London Client: Glasgow School of Art Category: Experimental / Internal Projects / R&D
Tactile Agency: McCann / New York Client: Microsoft Category: Experimental / Internal Projects / R&D
Destiny 2 Ghost Skill Agency: AKQA / San Francisco Client: Activision Category: Integrated Digital & Physical Product
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York Client: MailChimp Category: Integrated Digital & Physical Product
Know You Again Agency: F5 / Shanghai Client: Baidu Category: Integrated Digital & Physical Product
The Original Brushes of Edvard Munch Agency: Abby Priest / Stockholm Client: Adobe Category: Digital Product
Be Internet Awesome Agency: Google Brand Studio / San Francisco Client: Google Category: Digital Product
Desktop Escape Agency: McCann / London + Craft/McCann / London Client: Kayak Category: Digital Product
Type with Pride Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Digital Product
next Bank Agency: R/GA / Sao Paulo Client: Banco Bradesco Category: Digital Product
YOURNALIST Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Digital Product
The Old Spice Gentleman Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Digital Product
The Gene Project Agency: adam&eveDDB / London Client: Marmite Category: Physical Product
Safety Bags Agency: Cheil Worldwide, / Hong Kong Client: Tesco Category: Physical Product
DB Export Beer Bottle Sand Agency: Colenso BBDO / Auckland Client: DB Breweries / Heineken NZ Category: Physical Product
The Humanium Metal Initiative Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Physical Product
Roads That Honk Agency: Hindustan Petroleum Corporation Limited / Mumbai Client: Hindustan Petroleum Corporation Limited Category: Physical Product
Gravity Light Agency: J. Walter Thompson / London Client: Shell Category: Physical Product
BVG x adidas – The Ticket-Shoe Agency: Jung von Matt AG / Hamburg Client: Berliner Verkehrsbetriebe (BVG) Category: Physical Product
A statement for tolerance Agency: loved gmbh / Hamburg Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Physical Product
H.A.R.L.A.N.D. Agency: Wieden+Kennedy / Portland Client: KFC Category: Physical Product
ELI / Wearable English Teacher Agency: Hakuhodo Incorporated / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo Client: Hakuhodo Incorporated Category: Experimental / Internal Projects / R&D
Blink: A language of love through light Agency: SapientRazorfish / Chicago Client: Ronald McDonald House Charities Category: Experimental / Internal Projects / R&D

2018 Intellectual Property Gold Pencil

Colenso BBDO / Auckland

Mars

Pedigree Selfie STIX Clip

Physical Product

OS_IP18001G

2018 Intellectual Property Gold Pencil

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Integrated Digital & Physical Product

OS_IP18008G

2018 Intellectual Property Silver Pencil

Commonwealth//McCann / Detroit

Chevrolet

The Invisible Car

Integrated Digital & Physical Product

OS_IP18009S

2018 Intellectual Property Bronze Pencil

Cheil / Amsterdam

Samsung Benelux

Samsung SmartSuit

Integrated Digital & Physical Product

OS_IP18010B

2018 Intellectual Property Gold Pencil

DDB Group New Zealand / Auckland

Netsafe

Re:scam

Digital Product

OS_IP18006G

2018 Intellectual Property Bronze Pencil

Ogilvy Australia / Melbourne

AAMI

AAMI SmartPlates

Digital Product

OS_IP18007B

2018 Intellectual Property Gold Pencil

McCann Worldgroup India / Mumbai + McCann Health / Delhi

Ministry of Public Health, Afghanistan

The Immunity Charm

Physical Product

OS_IP18002G

2018 Intellectual Property Silver Pencil

GTB Brasil / São Paulo

Ford Motor Company

Safe Cap

Physical Product

OS_IP18003S

2018 Intellectual Property Bronze Pencil

Area 23, An FCB Health Network Company / New York + FCB Health / New York

Anonymous Client

The Anti-Trafficking Exam

Physical Product

OS_IP18004B

2018 Intellectual Property Bronze Pencil

J. Walter Thompson / New York

Northwell Health

The Fin

Physical Product

OS_IP18005B

2018 Intellectual Property Gold Pencil

J. Walter Thompson / London

Glasgow School of Art

Ash to Art

Experimental / Internal Projects / R&D

OS_IP18011G

2018 Intellectual Property Bronze Pencil

McCann / New York

Microsoft

Tactile

Experimental / Internal Projects / R&D

OS_IP18012B

2018 Intellectual Property Merit Award

AKQA / San Francisco

Activision

Destiny 2 Ghost Skill

Integrated Digital & Physical Product

OS_IP18029M

2018 Intellectual Property Merit Award

Droga5 / New York + PHD / New York

MailChimp

Did You Mean MailChimp?

Integrated Digital & Physical Product

OS_IP18030M

2018 Intellectual Property Merit Award

F5 / Shanghai

Baidu

Know You Again

Integrated Digital & Physical Product

OS_IP18031M

2018 Intellectual Property Merit Award

Abby Priest / Stockholm

Adobe

The Original Brushes of Edvard Munch

Digital Product

OS_IP18022M

2018 Intellectual Property Merit Award

Google Brand Studio / San Francisco

Google

Be Internet Awesome

Digital Product

OS_IP18023M

2018 Intellectual Property Merit Award

McCann / London + Craft/McCann / London

Kayak

Desktop Escape

Digital Product

OS_IP18024M

2018 Intellectual Property Merit Award

Ogilvy / New York

NewFest & NYC Pride

Type with Pride

Digital Product

OS_IP18025M

2018 Intellectual Property Merit Award

R/GA / Sao Paulo

Banco Bradesco

next Bank

Digital Product

OS_IP18026M

2018 Intellectual Property Merit Award

The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona

EITB - Euskal Irrati Telebista

YOURNALIST

Digital Product

OS_IP18027M

2018 Intellectual Property Merit Award

Wieden+Kennedy / Portland

Old Spice

The Old Spice Gentleman

Digital Product

OS_IP18028M

2018 Intellectual Property Merit Award

adam&eveDDB / London

Marmite

The Gene Project

Physical Product

OS_IP18013M

2018 Intellectual Property Merit Award

Cheil Worldwide, / Hong Kong

Tesco

Safety Bags

Physical Product

OS_IP18014M

2018 Intellectual Property Merit Award

Colenso BBDO / Auckland

DB Breweries / Heineken NZ

DB Export Beer Bottle Sand

Physical Product

OS_IP18015M

2018 Intellectual Property Merit Award

Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm

IM Swedish Development Partner

The Humanium Metal Initiative

Physical Product

OS_IP18016M

2018 Intellectual Property Merit Award

Hindustan Petroleum Corporation Limited / Mumbai

Hindustan Petroleum Corporation Limited

Roads That Honk

Physical Product

OS_IP18017M

2018 Intellectual Property Merit Award

J. Walter Thompson / London

Shell

Gravity Light

Physical Product

OS_IP18018M

2018 Intellectual Property Merit Award

Jung von Matt AG / Hamburg

Berliner Verkehrsbetriebe (BVG)

BVG x adidas – The Ticket-Shoe

Physical Product

OS_IP18019M

2018 Intellectual Property Merit Award

loved gmbh / Hamburg

ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG

A statement for tolerance

Physical Product

OS_IP18020M

2018 Intellectual Property Merit Award

Wieden+Kennedy / Portland

KFC

H.A.R.L.A.N.D.

Physical Product

OS_IP18021M

2018 Intellectual Property Merit Award

Hakuhodo Incorporated / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo

Hakuhodo Incorporated

ELI / Wearable English Teacher

Experimental / Internal Projects / R&D

OS_IP18032M

2018 Intellectual Property Merit Award

SapientRazorfish / Chicago

Ronald McDonald House Charities

Blink: A language of love through light

Experimental / Internal Projects / R&D

OS_IP18033M

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