The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Pedigree Selfie STIX Clip Agency: Colenso BBDO / Auckland Client: Mars Category: Physical Product
Re:scam Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Digital Product
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Digital Product
The Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Physical Product
Safe Cap Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Physical Product
The Anti-Trafficking Exam Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York Client: Anonymous Client Category: Physical Product
The Fin Agency: J. Walter Thompson / New York Client: Northwell Health Category: Physical Product
Ash to Art Agency: J. Walter Thompson / London Client: Glasgow School of Art Category: Experimental / Internal Projects / R&D
Tactile Agency: McCann / New York Client: Microsoft Category: Experimental / Internal Projects / R&D
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Integrated Digital & Physical Product
The Invisible Car Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Integrated Digital & Physical Product
Samsung SmartSuit Agency: Cheil / Amsterdam Client: Samsung Benelux Category: Integrated Digital & Physical Product
The Original Brushes of Edvard Munch Agency: Abby Priest / Stockholm Client: Adobe Category: Digital Product
Be Internet Awesome Agency: Google Brand Studio / San Francisco Client: Google Category: Digital Product
Desktop Escape Agency: McCann / London + Craft/McCann / London Client: Kayak Category: Digital Product
Type with Pride Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Digital Product
next Bank Agency: R/GA / Sao Paulo Client: Banco Bradesco Category: Digital Product
YOURNALIST Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Digital Product
The Old Spice Gentleman Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Digital Product
The Gene Project Agency: adam&eveDDB / London Client: Marmite Category: Physical Product
Safety Bags Agency: Cheil Worldwide, / Hong Kong Client: Tesco Category: Physical Product
DB Export Beer Bottle Sand Agency: Colenso BBDO / Auckland Client: DB Breweries / Heineken NZ Category: Physical Product
The Humanium Metal Initiative Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Physical Product
Roads That Honk Agency: Hindustan Petroleum Corporation Limited / Mumbai Client: Hindustan Petroleum Corporation Limited Category: Physical Product
Gravity Light Agency: J. Walter Thompson / London Client: Shell Category: Physical Product
BVG x adidas – The Ticket-Shoe Agency: Jung von Matt AG / Hamburg Client: Berliner Verkehrsbetriebe (BVG) Category: Physical Product
A statement for tolerance Agency: loved gmbh / Hamburg Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Physical Product
H.A.R.L.A.N.D. Agency: Wieden+Kennedy / Portland Client: KFC Category: Physical Product
ELI / Wearable English Teacher Agency: Hakuhodo Incorporated / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo Client: Hakuhodo Incorporated Category: Experimental / Internal Projects / R&D
Blink: A language of love through light Agency: SapientRazorfish / Chicago Client: Ronald McDonald House Charities Category: Experimental / Internal Projects / R&D
Destiny 2 Ghost Skill Agency: AKQA / San Francisco Client: Activision Category: Integrated Digital & Physical Product
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York Client: MailChimp Category: Integrated Digital & Physical Product
Know You Again Agency: F5 / Shanghai Client: Baidu Category: Integrated Digital & Physical Product

2018 Intellectual Property Gold Pencil

Colenso BBDO / Auckland

Mars

Pedigree Selfie STIX Clip

Physical Product

OS_IP18001G

2018 Intellectual Property Gold Pencil

DDB Group New Zealand / Auckland

Netsafe

Re:scam

Digital Product

OS_IP18006G

2018 Intellectual Property Bronze Pencil

Ogilvy Australia / Melbourne

AAMI

AAMI SmartPlates

Digital Product

OS_IP18007B

2018 Intellectual Property Gold Pencil

McCann Worldgroup India / Mumbai + McCann Health / Delhi

Ministry of Public Health, Afghanistan

The Immunity Charm

Physical Product

OS_IP18002G

2018 Intellectual Property Silver Pencil

GTB Brasil / São Paulo

Ford Motor Company

Safe Cap

Physical Product

OS_IP18003S

2018 Intellectual Property Bronze Pencil

Area 23, An FCB Health Network Company / New York + FCB Health / New York

Anonymous Client

The Anti-Trafficking Exam

Physical Product

OS_IP18004B

2018 Intellectual Property Bronze Pencil

J. Walter Thompson / New York

Northwell Health

The Fin

Physical Product

OS_IP18005B

2018 Intellectual Property Gold Pencil

J. Walter Thompson / London

Glasgow School of Art

Ash to Art

Experimental / Internal Projects / R&D

OS_IP18011G

2018 Intellectual Property Bronze Pencil

McCann / New York

Microsoft

Tactile

Experimental / Internal Projects / R&D

OS_IP18012B

2018 Intellectual Property Gold Pencil

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Integrated Digital & Physical Product

OS_IP18008G

2018 Intellectual Property Silver Pencil

Commonwealth//McCann / Detroit

Chevrolet

The Invisible Car

Integrated Digital & Physical Product

OS_IP18009S

2018 Intellectual Property Bronze Pencil

Cheil / Amsterdam

Samsung Benelux

Samsung SmartSuit

Integrated Digital & Physical Product

OS_IP18010B

2018 Intellectual Property Merit Award

Abby Priest / Stockholm

Adobe

The Original Brushes of Edvard Munch

Digital Product

OS_IP18022M

2018 Intellectual Property Merit Award

Google Brand Studio / San Francisco

Google

Be Internet Awesome

Digital Product

OS_IP18023M

2018 Intellectual Property Merit Award

McCann / London + Craft/McCann / London

Kayak

Desktop Escape

Digital Product

OS_IP18024M

2018 Intellectual Property Merit Award

Ogilvy / New York

NewFest & NYC Pride

Type with Pride

Digital Product

OS_IP18025M

2018 Intellectual Property Merit Award

R/GA / Sao Paulo

Banco Bradesco

next Bank

Digital Product

OS_IP18026M

2018 Intellectual Property Merit Award

The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona

EITB - Euskal Irrati Telebista

YOURNALIST

Digital Product

OS_IP18027M

2018 Intellectual Property Merit Award

Wieden+Kennedy / Portland

Old Spice

The Old Spice Gentleman

Digital Product

OS_IP18028M

2018 Intellectual Property Merit Award

adam&eveDDB / London

Marmite

The Gene Project

Physical Product

OS_IP18013M

2018 Intellectual Property Merit Award

Cheil Worldwide, / Hong Kong

Tesco

Safety Bags

Physical Product

OS_IP18014M

2018 Intellectual Property Merit Award

Colenso BBDO / Auckland

DB Breweries / Heineken NZ

DB Export Beer Bottle Sand

Physical Product

OS_IP18015M

2018 Intellectual Property Merit Award

Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm

IM Swedish Development Partner

The Humanium Metal Initiative

Physical Product

OS_IP18016M

2018 Intellectual Property Merit Award

Hindustan Petroleum Corporation Limited / Mumbai

Hindustan Petroleum Corporation Limited

Roads That Honk

Physical Product

OS_IP18017M

2018 Intellectual Property Merit Award

J. Walter Thompson / London

Shell

Gravity Light

Physical Product

OS_IP18018M

2018 Intellectual Property Merit Award

Jung von Matt AG / Hamburg

Berliner Verkehrsbetriebe (BVG)

BVG x adidas – The Ticket-Shoe

Physical Product

OS_IP18019M

2018 Intellectual Property Merit Award

loved gmbh / Hamburg

ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG

A statement for tolerance

Physical Product

OS_IP18020M

2018 Intellectual Property Merit Award

Wieden+Kennedy / Portland

KFC

H.A.R.L.A.N.D.

Physical Product

OS_IP18021M

2018 Intellectual Property Merit Award

Hakuhodo Incorporated / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo

Hakuhodo Incorporated

ELI / Wearable English Teacher

Experimental / Internal Projects / R&D

OS_IP18032M

2018 Intellectual Property Merit Award

SapientRazorfish / Chicago

Ronald McDonald House Charities

Blink: A language of love through light

Experimental / Internal Projects / R&D

OS_IP18033M

2018 Intellectual Property Merit Award

AKQA / San Francisco

Activision

Destiny 2 Ghost Skill

Integrated Digital & Physical Product

OS_IP18029M

2018 Intellectual Property Merit Award

Droga5 / New York + PHD / New York

MailChimp

Did You Mean MailChimp?

Integrated Digital & Physical Product

OS_IP18030M

2018 Intellectual Property Merit Award

F5 / Shanghai

Baidu

Know You Again

Integrated Digital & Physical Product

OS_IP18031M

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