The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Tactile
Agency: McCann / New York
Client: Microsoft Category: Experimental / Internal Projects / R&D
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Physical Product
DB Export Beer Bottle Sand
Agency: Colenso BBDO / Auckland
Client: DB Breweries / Heineken NZ Category: Physical Product
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client: IM Swedish Development Partner Category: Physical Product
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited Category: Physical Product
BVG x adidas – The Ticket-Shoe
Agency: Jung von Matt AG / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) Category: Physical Product
A statement for tolerance
Agency: loved gmbh / Hamburg
Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Physical Product
Destiny 2 Ghost Skill
Agency: AKQA / San Francisco
Client: Activision Category: Integrated Digital & Physical Product
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp Category: Integrated Digital & Physical Product
Award:
2018 Intellectual Property Bronze Pencil
Agency:
McCann / New York
Client:
Microsoft
Title:
Tactile
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS_IP18012B
Award:
2018 Intellectual Property Merit Award
Agency:
adam&eveDDB / London + Framestore / London
Client:
Marmite
Title:
The Gene Project
Category:
Physical Product
Annual ID:
OS_IP18013M
Award:
2018 Intellectual Property Merit Award
Agency:
Cheil Worldwide, / Hong Kong
Client:
Tesco
Title:
Safety Bags
Category:
Physical Product
Annual ID:
OS_IP18014M
Award:
2018 Intellectual Property Merit Award
Agency:
Colenso BBDO / Auckland
Client:
DB Breweries / Heineken NZ
Title:
DB Export Beer Bottle Sand
Category:
Physical Product
Annual ID:
OS_IP18015M
Award:
2018 Intellectual Property Merit Award
Agency:
Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client:
IM Swedish Development Partner
Title:
The Humanium Metal Initiative
Category:
Physical Product
Annual ID:
OS_IP18016M
Award:
2018 Intellectual Property Merit Award
Agency:
Hindustan Petroleum Corporation Limited / Mumbai
Client:
Hindustan Petroleum Corporation Limited
Title:
Roads That Honk
Category:
Physical Product
Annual ID:
OS_IP18017M
Award:
2018 Intellectual Property Merit Award
Agency:
J. Walter Thompson / London
Client:
Shell
Title:
Gravity Light
Category:
Physical Product
Annual ID:
OS_IP18018M
Award:
2018 Intellectual Property Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
BVG x adidas – The Ticket-Shoe
Category:
Physical Product
Annual ID:
OS_IP18019M
Award:
2018 Intellectual Property Merit Award
Agency:
loved gmbh / Hamburg
Client:
ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG
Title:
A statement for tolerance
Category:
Physical Product
Annual ID:
OS_IP18020M
Award:
2018 Intellectual Property Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
H.A.R.L.A.N.D.
Category:
Physical Product
Annual ID:
OS_IP18021M
Award:
2018 Intellectual Property Merit Award
Agency:
AKQA / San Francisco
Client:
Activision
Title:
Destiny 2 Ghost Skill
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP18029M
Award:
2018 Intellectual Property Merit Award
Agency:
Droga5 / New York + PHD / New York
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP18030M