The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
CeBIT 2017 Opening Ceremony | Japan Show Act
Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client: Japanese Government Category: Craft / Dynamic Data Visualization
Echo Escape
Agency: AKQA / Portland + Amazon D1 / Seattle
Client: Amazon Category: Innovation in Responsive Environments
Gravity Light
Agency: J. Walter Thompson / London
Client: Shell Category: Innovation in Responsive Environments
Sneaky Like Pete
Agency: Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles
Client: Amazon Studios Category: Innovation in Responsive Environments
ArtScience Museum: Into the Wild
Agency: Google Asia Pacific / Singapore + Lenovo / Singapore + Marina Bay Sands / Singapore + MediaMonks / Amsterdam
Client: ArtScience Museum Singapore Category: Use of Technology / Augmented Reality (AR)
Heavy Metal Hearing Test
Agency: Grey Germany / Duesseldorf
Client: Barmer Category: User Activation
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: User Activation
Machine conversations
Agency: hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo
Client: KONE Oyj Category: Use of Technology
The mind-reading billboard
Agency: Lg2 / Quebec City
Client: Quebec City Magic Festival Category: Use of Technology
Sneaky Like Pete
Agency: Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles
Client: Amazon Studios Category: Use of Technology
The Woman Behind The Veil
Agency: FP7/RUH / Riyadh + FP7/MENA / Dubai
Client: Al Rajhi Bank Category: Use of Technology / Integration with Social Platforms
Award:
2018 Responsive Environments Merit Award
Agency:
DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client:
Japanese Government
Title:
CeBIT 2017 Opening Ceremony | Japan Show Act
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_RE18024M
Award:
2018 Responsive Environments Merit Award
Agency:
AKQA / Portland + Amazon D1 / Seattle
Client:
Amazon
Title:
Echo Escape
Category:
Innovation in Responsive Environments
Annual ID:
OS_RE18025M
Award:
2018 Responsive Environments Merit Award
Agency:
J. Walter Thompson / London
Client:
Shell
Title:
Gravity Light
Category:
Innovation in Responsive Environments
Annual ID:
OS_RE18026M
Award:
2018 Responsive Environments Merit Award
Agency:
Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles
Client:
Amazon Studios
Title:
Sneaky Like Pete
Category:
Innovation in Responsive Environments
Annual ID:
OS_RE18027M
Award:
2018 Responsive Environments Merit Award
Agency:
Google Asia Pacific / Singapore + Lenovo / Singapore + Marina Bay Sands / Singapore + MediaMonks / Amsterdam
Client:
ArtScience Museum Singapore
Title:
ArtScience Museum: Into the Wild
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_RE18022M
Award:
2018 Responsive Environments Merit Award
Agency:
Grey Germany / Duesseldorf
Client:
Barmer
Title:
Heavy Metal Hearing Test
Category:
User Activation
Annual ID:
OS_RE18013M
Award:
2018 Responsive Environments Merit Award
Agency:
Rethink
Client:
Sports Experts
Title:
Thermal Discount
Category:
User Activation
Annual ID:
OS_RE18014M
Award:
2018 Responsive Environments Merit Award
Agency:
SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client:
DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Title:
THE VIRTUAL CRASH BILLBOARD
Category:
User Activation
Annual ID:
OS_RE18015M
Award:
2018 Responsive Environments Merit Award
Agency:
WCRS / London
Client:
The Born Free Foundation
Title:
#TankFree
Category:
User Activation
Annual ID:
OS_RE18016M
Award:
2018 Responsive Environments Merit Award
Agency:
R/GA / Tokyo
Client:
MUJI
Title:
Tokyo Pen Pixel
Category:
Architecture Enhancement
Annual ID:
OS_RE18011M
Award:
2018 Responsive Environments Merit Award
Agency:
Rethink
Client:
WestJet
Title:
Desert Roulette
Category:
Architecture Enhancement
Annual ID:
OS_RE18012M
Award:
2018 Responsive Environments Merit Award
Agency:
FCB Canada / Toronto
Client:
Fountain Tire
Title:
Safest Highways
Category:
Use of Technology
Annual ID:
OS_RE18017M
Award:
2018 Responsive Environments Merit Award
Agency:
hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo
Client:
KONE Oyj
Title:
Machine conversations
Category:
Use of Technology
Annual ID:
OS_RE18018M
Award:
2018 Responsive Environments Merit Award
Agency:
Lg2 / Quebec City
Client:
Quebec City Magic Festival
Title:
The mind-reading billboard
Category:
Use of Technology
Annual ID:
OS_RE18019M
Award:
2018 Responsive Environments Merit Award
Agency:
Rethink
Client:
Sports Experts
Title:
Thermal Discount
Category:
Use of Technology
Annual ID:
OS_RE18020M
Award:
2018 Responsive Environments Merit Award
Agency:
Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles
Client:
Amazon Studios
Title:
Sneaky Like Pete
Category:
Use of Technology
Annual ID:
OS_RE18021M